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Eliza '
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STRATEGI PEMASARAN USAHA BUNGA PAPAN DI KOTA PEKANBARU (Studi Kasus pada Usaha Bunga Papan Valentine Florist) Sri Indayah Handayani; Eliza '; Shorea Khaswarina
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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This study aims to identify the marketing mix florist board, identify internal factors (strengths and weaknesses) and external factors (opportunities and threats) that faced, developed and recommend appropiate alternative marketing strategies. The research was conducted in June 2013 until the end. The sampling method used in this research is a case study in the Valentine Florist’s florist board business. The data were analyzed descriptively. Results showed interest board products offered by various designs and sizes, ranging from size to size 2mx3m 2mx12m and can be combined using fresh flowers. Rental price charged to the consumer products amounted to Rp 100,000 rupiah/board. Product distribution channels carried by employers are only one level. Promotion is done is through the division enterpreneur cards and banners installed on each foot flower display board. Alternative marketing strategies based on the SWOT matrix can be chosen that maintain product image by improving the quality of products and services and maintain consumer trust, maintain exiting markets and seek new market opportunities, utilizing the media campaign to seize market opportunities, offering derivative products of interest apart from board interest to consumers, promote products to consumers continuouly.   Keywords: Florist Board Business, Marketing Mix and Marketing Strategy
ANALISIS SIKAP KONSUMEN BUAH APEL DAN PEAR IMPOR (Studi Kasus pada Pasar Buah Sudirman Pekanbaru) Reza Adres Novera; Novia Dewi; Eliza '
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 1 (2015): Wisuda February 2015
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The purpose of this study was to determine the attitudes of consumers towards the purchase of apples and pears imported. This research was conducted at the fruit market sudirman Pekanbaru. The sampling method in this study using the technique of Accidental Random Sampling with a sample of 100 respondents. Data analysis methods used in this study is a model of Multi-Attribute attitude Fisbien and analysis of the Cartesian Diagram. Based on the results of research conducted, showed that overall consumer attitudes toward the value of apples and pears imported categorized well, amounting to 119.60 on imported apple fruit, the pear imports amounted to 124.26. This case shows the tendency of consumers to consume apples and pears imported. consumer attitudes toward the purchase of apple and pear fruit imports showed that consumers believe the attributes of vitamins, health benefits, taste and ease of obtaining is an attribute that most believed.   Keywords: Consumers Attitude, Imported Fruit, Fruit MarketSudirman
Strategi pengembangan usaha agroindustri Lidah buaya (Studi Kasus: Usaha Agroindustri Lidah Buaya Duta Purnama di Kelurahan Sidomulyo Barat Kecamatan Tampan Kota Pekanbaru) Sakinah Rahmadhani; Suardi Tarumun; Eliza '
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 1, No 2 (2014): Wisuda Oktober 2014
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The purposes of this research are to analyze net income, efficiency and BEP (Break Even Point) of agro-industrial business of Aloe vera of Duta Purnama and to draft the development strategy that can be applied to this agro-industrial business. The data used in this research are primary data and secondary data. The data analysis method used in this research are basic business analysis by counting the income, profit, efficiency (RCR), BEP unit, BEP income, SWOT analysis and AHP (analytic hierarchy process). Seen from the value of profit, Duta Purnama, the agro-industrial business, has a very promising prospect.  It can be known from the result of the research that the RCR values of Nata De Aloe and Duta Purnama’s cracker business are respectively 1.86 and 1.43. The first main strategy and can be applied to develop the business by using AHP is maintaining the competitive price of products.   Keywords: Income, Efficiency (RCR), Strategy, SWOT Analysis and AHP.
Pengaruh Bauran Pemasaran Terhadap Keputusan Konsumen Dalam Pembelian Buah dan Sayur Sistem Ritel di Pasar Buah Pekanbaru Devi Wulan Suci; Eliza '; Evy Maharani
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 1, No 2 (2014): Wisuda Oktober 2014
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This research aims to determine the effect of marketing mix on consumer purchasing decisions of fruit and vegetables in Pasar Buah Pekanbaru jointly or partially and to know the marketing mix consisting of product (X1), price (X2), place (X3), promotion (X4) and service (X5), the dominant influence on consumer decisions in the purchase of fruits and vegetables in Pasar Buah Pekanbaru. Sample selection method used was purposive sampling with total sample of 50 people for fruit respondents and 50 people for vegetables respondents. The research has been done on October 2013 in Pasar Buah Pekanbaru. The results showed that the marketing mix consisting of product, price, location, promotion and service have an effect simultaneously (jointly) on consumer purchasing decisions of fruit and vegetables in Pasar Buah Pekanbaru with results F-hitung test obtained, seen F-hitung for purchase of fruit and for purchase of vegetable is greater than F-tabel.Meanwhile, partial (individual), product, place and service variables that influence the purchasing decisions of consumers of fruit and vegetables with t-hitung for purchase of fruit, product, place and service and than t-hitung for purchase of vegetables, product, place and service showed greater than t-table so that both variables are significant. From the analysis showed that the product variable, the dominant influence on consumer purchase of fruit. From the analysis showed that the place variable, the dominant influence on consumer purchase of vegetables in Pasar Buah Pekanbaru with results of regression analysis showed the greatest value.   Key words: Marketing mix, Consumer’s decision, Consumer, Fruit and Vegetables
ANALISIS IDENTIFIKASI SEKTORUNGGULAN DANSTRUKTUR EKONOMI DI KABUPATEN KEPULAUAN MERANTI Res Tarida Feberina; Eliza '; Susy Edwina
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 1 (2015): Wisuda February 2015
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The leading sector can ascendant to economic structured change. The process of change in the economic structure characterized by, the decline in the share of the primary sector, the increase in the share of the secondary sector and the share of the tertiary sector. The purpose of the analyze is identify of the leading sector and the shift of economic structure change at Regency Kepulauan Meranti period 2008-2012. The analytical tool used is the shift fshare analysis (SS) and the method of location quotient (LQ). The data used are secondary data obtained from the Central Statistics Agency. Observational result that becomes to leading sector at Kepulauan Meranti regency with migas which is agricultural sector, processing industry, electricity, gas and fresh water, commerce, hotel and restaurant. Meanwhile without migas which is agricultural sector and commerce, hotel and restaurant. The economic structure in Kepulauan Meranti regency has shifted from the primary sector to the secondary sector, although the rate of shifts is still relatively small, characterized by the percentage contribution of the primary sector has declined, while the contribution of the secondary sector and the tertiary increased.   Key Words: Leading Sectors, Location Quotion, Shiftshare, Economic Structure
ANALISIS PEMASARAN DAN TRANSMISI HARGA PADA PETANI KARET POLA SWADAYA DI DESA JAKE KECAMATAN KUANTAN TENGAH KABUPATEN KUANTAN SINGINGI Andeska '; Eliza '; Evy Maharani
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 1 (2015): Wisuda February 2015
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This research aim is to know and analyze: 1. The channel, margin of rubber marketing and rubber marketing efficiency. 2. The correlation between the price of rubber from factory and the price of rubber in farmer level. 3. The influence of rubber price changing of factory to farmer level at Jake Village of Kuantan Tengah District of Kuantan Singingi Regency. The research method is used of survey method. The sampling method is purposive sampling of 46 farmer that have plantation age between 15-25 years. The second sampling of merchant is using snowball sampling method that come to marketing channel. The research results shows that in Jake Village of Kuantan Tengah District of Kuantan Singingi Regency have one rubber marketing chanel. That is farmer to collector merchant to factory. The lowest price in farmer level is Rp.6.660/kg. The highest price level is Rp. 9.950/kg. The lowest price of factory is Rp. 7.688/kg. The highest price level of factory is Rp. 11.115/kg. The average price level of the farmer level on period April 2013 up to Maret 2014 is Rp. 8.599,42 the average price level on factory is Rp. 9.835,67. The margin level of marketing channel between the price in farmer level and factory is Rp. 1.236,25, marketing eficiency is 6,12%. Correlation value between the price in farmer level and factory level is 0,97%. Value of the elasticity of price transmission between the price received from farmers and the price of bokar by factory was 0,97%. Keywords : Marketing, Margins, Price Transmission, Elasticity.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN PESTISIDA DI UD. AGRIMART SEJAHTERA KOTA PANGKALAN KERINCI KABUPATEN PELALAWAN Ari Sumantri; Susy Edwina; Eliza '
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
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This research aims to: (1). Determine the marketing mix that influence the consumers’ decisions in purchasing pesticides at UD. Agrimart Sejahtera in Pangkalan Kerinci. (2). Determine the constraints faced by UD. Agrimart Sejahtera in marketing the pesticides products.  In this research, 50 respondents has been selected through purposive sampling that would be interviewed, then analyzed descriptively and used likert scale. To answer the first goal, it has been analyzed descriptively and used likert scale. To answer the second goal, it has been done through interview at UD. Agrimart Sejahtera in Pangkalan Kerinci. The result of the research shows: (1). Overall the consumers’ decision in purchasing the pesticides at UD. Agrimart Sejahtera got an average value 195.12 that was included in “agree” categories, the consumers were agree with the marketing mix exsisted at UD. Agrimart Sejahtera with variable products, prices, places, promotions and services. (2). The constraints faced by UD. Agrimart Sejahtera: (a). Constraints in limiting some pesticides product brand from several distributors. (b). Price fluctuations constraints from distributors. (c). Promotion constraints.   Keywords:Marketing mix, buying decision, pesticide product
ANALISIS PEMASARAN KARET (Havea brasiliensis) DI KELURAHAN PANGKALAN BUNUT KECAMATAN BUNUT KABUPATEN PELALAWAN Sitri Ningsih; Eliza '; Kausar '
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 1 (2015): Wisuda February 2015
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The purpose of this study was to (1) determine the rubber marketing channels and institutions involved in the marketing process, (2) analyze the cost, margin, profit on each bokar marketing agency, part received by farmers and marketing efficiency bokar, (3) determine the relationship between farmers' patron-client with rubber traders in Sub Base Bunut. This study uses survey and sampling method is purposive sampling farmers with the following requirements: age 20-25 years old rubber trees, varieties of local varieties and land area of 1 ha. Sampling methods Snaw Ball merchants. Total sample farmers and traders of 30 people by 4 people. The results obtained by the channel 1 from farmers to traders or 43.33% then traders to large merchant wholesalers continued to plant. Channel 2 from farmers to wholesalers and then to the factory. Total margin marketing channel 1 is Rp 3.500.00 / kg, marketing profit of Rp. 10.812,34 / kg, the share of the farmer is 74.075% and 19.91% efficiency which is marketing. Marketing channel 2 margin of Rp. 3.000.00 / kg, marketing profit of Rp. 11.823,72 / kg, the share of the farmers are 77.78% and 12.42% efficiency which is marketing. The relationship between farmers and traders the dominant concerns of family connections, so that farmers have a high dependence on traders.   Keywords: Marketing Channels, Patron-Client, Rubber Farmers, Traders.
PENGELUARAN RUMAH TANGGA PETANI KARET DI DESA PULAU JAMBU KECAMATAN KUOK KABUPATEN KAMPAR Arif Suganda; Shorea Khaswarina; Eliza '
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
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The purposes of this research are 1) To determine the pattern of food and non food expenditure of households 2) To determine the ability of farmers to meet the basic needs based on the criteria of BPS. This research was conducted at Pulau Jambu village, Kuok district, Kampar regency in April to July 2014. The method of sampling in this study was randomly and took 60 farmers as respondent. Analysis of the data for the study was by counting household expenditures and based on 14 indicators of basic needs in 2008 according to the BPS. The household expenditure’s average of rubber farmers in Pulau Jambu village is Rp. 3,150,800 per month divided into food and non-food expenditures. The total average of household expenditure across the sample rubber farmers reached Rp. 189,048,000 per month. The fulfillment of basic needs of households that have been analyzed by the 14 criterias for basic needs according to the BPS that indicates the rubber farmers in the Jambu village is not included to the category of near-poor.   Keywords: Expenditure, Households, Rubber Farmers.
ANALISIS KEPUASAN KARYAWAN BEKERJA DI PTPN V KEBUN SEI KENCANA DESA SENAMA NENEK KECAMATAN TAPUNG HULU KABUPATEN KAMPAR Febrinawati '; Eliza '; Eri Sayamar
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
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The purpose of this study was 1) to determine the characteristics of employees of oil palm and rubber crops in PT. PTPN V Gardens Sei Kencana; 2) to analysis level of employee satisfaction palm oil and rubber plant in PT. PTPN V Gardens Sei Kencana. The research was conducted from March 2015. The method used is survey method. Sampling was done by purposive sampling with criteria for implementing employee who has a leadership position as the bottom and the bottom of the employees working in the field in rubber and palm oil as well as employees who work in the office PTPN V Gardens Sei Kencana. Research shows that employees who work in PTPN V Gardens Sei Kencana dominant male is 84.38% with an average age of 42 years where the high school level of education of employees is 75.00%, the average length of work employees are encouraged 17 years, and salary   s> 2,000,000 has the largest number that is 64.06%. Analysis of the level of satisfaction of employees working at getting that level of satisfaction with the supervisor has the highest score of 3.41 in the category "satisfied" followed by the level of satisfaction with the job got a score of 3.24 with the category "somewhat satisfied" then the level of satisfaction with co-workers obtained a score 3,17 with the category "somewhat satisfied" while the level of satisfaction with salaries get a score of 2.84 with the category "quite satisfied" and the lowest scores are at a level of satisfaction with the campaign that is 2.59 with the category of "less satisfied". So that the average level of satisfaction of employees working in PTPN V Gardens Sei Kencana is at 3.05 scores in the category "fairly satisfied".     Keywords: PTPN V Gardens Sei Kencana, Factor Satisfaction, Employee Satisfaction
Co-Authors Ahmad Rifai Andeska ' Ari Sumantri Arif Suganda Cory Kaswita Devi Wulan Suci Eka Sunarya Putri Eri Sayamar Ermi Tety Ery Sayamar Evy Maharani Fajar Restuhadi Febrinawati ' Hamdani ' Hira Masesy Yolanda Jumar ' Kausar ' Leny Surya Hutami Nainggolan Muhammad Abror Nasidah ' Nooky Anggita Sari Novia Dewi Novrianto ' Rahmadani ' Res Tarida Feberina Reza Adres Novera Rista Hardi Priyana Sabam Mael Beri M Sakinah Rahmadhani Shorea Khaswarina Sitri Ningsih Sri Indayah Handayani Suardi Tarumun Susy Edwina Vivin Mayang Sari Yusmini '