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PROSPEK PENGEMBANGAN USAHATANI CABAI MERAH (Capsicum annuum L. ) DI DESA SUKALAKSANA KECAMATAN BANYURESMI JAWA BARAT Kuswarini Kusno; Sauma Hanuuf; Pandi Pardian; Eti Suminartika
Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Vol 5, No 1 (2020): Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad
Publisher : Departemen Sosial Ekonomi Faperta Unpad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v5i1.28662

Produktivitas cabai merah yang rendah menandakan terdapat masalah cukup serius pada aspek budidayanya. Perubahan iklim yang ekstrim juga menyebabkan tanaman cabai merah mengalami kerusakan. Akibatnya, produksi menurun sehingga harga produksi meningkat dan pendapatan petani menurun. Penelitian ini dilakukan untuk mengetahui keragaan usahatani cabai merah dan menganalisis pendapatan petaninya. Desain penelitian adalah metode kuantitatif dengan teknik survey terhadap 77 responden yang ditarik secara simple random sampling. Data dianalisis menggunakan distribusi frekuensi dan analisis pendapatan serta rasio Revenue Cost (RC). Hasil penelitian menunjukkan mayoritas petani di Desa Sukalaksana adalah petani gurem (berlahan sempit) yang berstatus pemilik.Rata-rata luas lahan garapan adalah 0,32 hektar. Budidaya cabai merah yang dilakukan petani berlahan sempit, sedang maupun luas melalui tahapan kegiatan yang sama dan menggunakan alat-alat pertanian yang sederhana. Tenaga kerja menggunakan buruh tani. Cabai dijual ke bandar dalam keadaan masih berwarna hijau dengan harga yang berfluktuasi setiap bulannya. Pendapatan petani berlahan sempit, sedang, dan luas per hektar per musim tanam masing-masing adalah Rp 15.750.817, Rp 43.092.359, Rp 49.091.756. Jadi, makin tinggi luas lahan, makin tinggi tingkat pendapatan petaninya. Berdasarkan analisis rasio RC, usahatani di semua kategori luas lahan adalah menguntungkan. Nilai R/C tertinggi dicapai oleh usahatani di lahan sedang yakni 2,4.Kata kunci: cabai merah, keragaan, usahatani, analisis pendapatanAbstractThe low productivity of red chili indicates that there is a serious problem in the cultivation aspect. In addition, extreme climate change also causes red chili plants to be damaged. As a result, production decreases so that the price of production increases and farmers' income decreases. This research was conducted to determine the performance of red chilli farming and analyze farmers' income. The research design was a quantitative method with a survey technique of 77 respondents drawn by simple random sampling. Data were analyzed using frequency distribution, income analysis and Revenue Cost (RC) ratios. The results showed the majority of farmers in Sukalaksana Village were smallholders (narrow land) who were the owners. The average area of land under cultivation was 0.32 hectares. Red chilli cultivation was carried out by farmers with narrow, medium and wide land through the same stages of activity using traditional tools. The labor used was laborers. Chili was sold to the wholesaler (‘bandar”) in green conditions with prices that fluctuate each month. The income of farmers who have narrow, medium and wide land per hectare per planting season was Rp. 15,750,817, Rp. 43,092,359, Rp. 49,091,756, respectively. So, the higher the area of land, the higher the level of farmer income. Based on the RC ratio, farming in all of categories of land area is profitable. The highest R / C value was achieved by farming on medium land, which is 2.4.Keywords: red chili, performance, farming, income analysis

IDENTIFIKASI FAKTOR-FAKTOR KEPUTUSAN KONSUMEN DALAM MEMBELI KOPI ARABIKA MANGLAYANG KARLINA DI WARUNG KOPI KIWARI Kuswarini Kusno; Muhammad Fadli; Tuti Karyani; Endah Djuwendah
Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Vol 4, No 2 (2019): Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian
Publisher : Departemen Sosial Ekonomi Faperta Unpad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v4i2.26147

Kiwari Farmers adalah suatu kelompok tani yang memproduksi kopi arabika yang diberi nama Manglayang Karlina dan dipasarkan di Warung Kopi Kiwari yang terletak di Jalan Palapa No.55, Padasuka, Cimenyan, Bandung, Jawa Barat. Maraknya kedai kopi di daerah Bandung menyebabkan persaingan bisnis semakin ketat sehingga terjadi fluktuasi dalam omzet penjualan kopi di Warung Kopi Kiwari. Salah satu upaya untuk mempertahankan eksistensinya, warung Kopi Kiwari perlu mengetahui bagaimana perilaku konsumennya. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi konsumen dalam keputusan pembelian kopi Manglayang Karlina di warung Kopi Kiwari. Desain penelitian ini adalah desain kualitatif dengan teknik penelitian survey terhadap 50 responden. Pemilihan responden dilakukan dengan menggunakan teknik purposive sampling. Data dianalisis secara deskriptif dengan menggunakan tabel frekuensi. Dari 11 faktor diperoleh 10 faktor yang mempengaruhi konsumen dalam membeli kopi arabika Manglayang Karlina, yaitu faktor budaya, sosial, psikologis, produk, harga, tempat, promosi, orang, proses dan faktor bukti fisik. Disarankan Warung Kopi Kiwari memberikan informasi mengenai manfaat kopi dan suatu konten menarik melalui media sosial yang sudah dimilikinya. Konten menarik dapat berupa informasi pemanfaatan ampas kopi untuk pengharum ruangan.Kata kunci: kedai kopi, keputusan pembelian, perilaku konsumen

KARAKTERISTIK KONSUMEN YANG MEMBELI BERAS HITAM ORGANIK SECARA ONLINE MELALUI SOCIAL COMMERCE DAN YANG MENGONSUMSINYA SERTA KEPUASANNYA Kuswarini Kusno; Rani Andriani Budi Kusumo; Eti Suminartika; Tuti Karyani
Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Vol 6, No 2 (2021): Volume 6 Nomor 2
Publisher : Departemen Sosial Ekonomi Faperta Unpad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v6i2.38056

Abstrak Masyarakat sering menganggap beras hitam sebagai ketan hitam sehingga kurang diminati sebagai pangan sehat. Pesatnya peningkatan pengguna media sosial menyebabkan perdagangan beras hitam organik dilakukan secara online melalui social commerce. Tujuan penelitian adalah 1). mendeskripsikan karakteristik konsumen yang membeli beras hitam organik secara online melalui s-commerce dan yang mengonsumsinya serta 2). menganalisis kepuasan konsumen terhadap atributnya. Design penelitian adalah kuantitatif. Sampel berukuran 59 ditarik menggunakan teknik stratified random sampling dan convenience sampling. Data primer dianalisis dengan menggunakan cross tab, Importance Performance Analysis serta Consumer’s Satisfaction Index. Hasil penelitian menunjukkan pada umumnya konsumen beras hitam organik yang membeli secara online melalui s-commerce adalah responden sendiri, wanita, sudah menikah, remaja akhir, berpendidikan sarjana, kepala keluarganya bekerja sebagai PNS atau wiraswasta dan berasal dari kalangan menengah ke atas. Dari 12 atribut, 4 atribut menjadi prioritas utama dalam perbaikan yaitu derajat hitamnya warna beras, daya tahan beras, tercantumnya logo organik dan tanggal kadaluarsa. Konsumen merasa cukup puas terhadap keduabelas atribut beras hitam organik.Kata kunci: beras hitam organik, atribut produk, kepuasan terhadap atribut, pembelian secara online melalui social commerceAbstractPeople often think of black rice as black sticky rice, so it is less desirable as a healthy food. The rapid increase in social media users causes organic black rice trading to be carried out online via social commerce. The research was performed to 1). describe the characteristics of consumers who buy organic black rice online via s-commerce and who consume it and 2). analyze consumer satisfaction with its attributes. The research design was quantitative. The sample size 59 was drawn using stratified random sampling and convenience sampling. The data used primary data which was analyzed using cross tab, Importance Performance Analysis and Consumer's Satisfaction Index. The results show that in general, consumers of organic black rice who buy online via s-commerce were the respondents themselves, women, married, late teens, graduated with a bachelor's degree, the head of his family works as a civil servant or entrepreneur and comes from the upper middle class. Of the 12 attributes, there are 4 attributes that are the main priority for improvement, namely the degree of blackness of the color of the rice, the durability of the rice, organic logo is printed and expiration date are printed. Consumers were quite satisfied with the twelve attributes of organic black rice.Keywords: organic black rice, product attributes, satisfaction with attributes, online purchases via social commerce

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PETANI MENGGUNAKAN TEKNOLOGI PADA BUDIDAYA MANGGIS DI JAWA BARAT Dini Rochdiani; Sulistyodewi Nur Wiyono; Kuswarini Kusno; Lies Sulistyowati; Yosini Deliana; Sri Fatimah; Gema Wibawa Mukti
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 5, No 2 (2019): Juli 2019
Publisher : Universitas Galuh Ciamis

Mangosteen (Queen of Tropical Fruit) is one of the excellent commodities of Indonesia's flagship fruit export which contributes to the country's foreign exchange and farmer's income, with the aim of exporting Hong Kong, Taiwan, China. The biggest centers of mangosteen production in Indonesia are West Java, including Tasikmalaya and Purwakarta. Because mangosteen has health benefits, the demand for mangosteen fruit is increasing (50%/year) and this makes it an opportunity to develop mangosteen agribusiness for Indonesian farmers. Many factors influence farmer decisions, especially in the application of cultivation technology, causing national mangosteen production to be unstable and of low quality. This condition causes Indonesian mangosteen to be unable to compete with other countries such as Malaysia, Thailand and Latin America. The amount of mangosteen produced by farmers for export purposes is still low. Useful cultivation techniques and technology applications are not yet fully compliant with the Standard Operating Procedures (SOP) and Good Agricultural Practices (GAP), such as the use of superior seeds, dosage methods and times of fertilization, observation and control of pests, and harvest and post-harvest treatment. this is identifying the factors that influence farmers' decision to use technology in mangosteen cultivation. The research method used was a survey of 69 mangosteen farmers selected by simple random sampling and location selected by multistage random sampling. The factor analysis was used Regression with System Equations Model. The results of the study show that the factors that influence farmers' decision to use mangosteen cultivation technology to increase production and quality of crops are farmers' assets, namely physical assets, non-physical assets and access to farmers' access. Physical assets, namely the number of ownership of trees, rice fields, vehicles, and income outside of farming; Non-physical assets, namely the number of productive age family members, farmers' access assets, namely the length of travel time from the garden to the provincial road.

DAMPAK POLA TANAM KOPI TERHADAP PENDAPATAN PETANI (SUATU KASUS DI DESA PULOSARI, KECAMATAN PANGALENGAN, BANDUNG) Tuti Karyani; Karl Andhika Mahaputra; Endah Djuwendah; Kuswarini Kusno
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 1 (2020): Januari 2020
Publisher : Universitas Galuh Ciamis

Coffee is a plantation commodity that is favored by farmers in Pulosari Village who were initially used to farming vegetables. However, along with the intensification of socialization and the existence of Perhutani's policy through the PHBM concept, public awareness has increased that growing vegetables in a certain slope can damage the soil structure and be counter-productive with environmental conservation. This awareness can be seen from farmers who have dared to switch to monoculture coffee farming, although in fact there are farmers who still farm coffee with polyculture cropping patterns. The research method used was a survey, using different test analysis techniques and descriptive analysis. Thus the purpose of this study was to analyze the impact of monoculture and polyculture cropping patterns on farmers' income and the factors affecting the selection of cropping patterns by coffee farmers. The results of this study show that monoculture coffee farm income is higher than polyculture coffee farming, but when calculated with vegetable crops as intercropping, overall farm income is higher with coffee with intercropping plants even though the costs and risks are also high. The factors that influence the selection of monoculture coffee planting patterns are because the price of coffee is stable, easier to maintain and complies with Perhutani regulations. As for farmers who choose polyculture cropping patterns with vegetables because farmers are already skilled at farming vegetables and the harvest time is faster than coffee.

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