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All Journal Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Abditani : Jurnal Pengabdian Masyarakat SINTA Journal (Science, Technology, and Agricultural)
Rifki Andi Novia
Universitas Jenderal Soedirman
Agriculture, Biological Sciences & Forestry Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Earth & Planetary Sciences Environmental Science Physics Veterinary

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ANALISIS BISNIS MODEL KANVAS PADA UMKM PENGOLAHAN MELINJO DI KECAMATAN LIMPUNG KABUPATEN BATANG Sunendar Sunendar; Rifki Andi Novia; Luthfi Zulkifli
Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Vol 5, No 2 (2020): Volume 5 Nomor 2
Publisher : Departemen Sosial Ekonomi Faperta Unpad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v5i2.29907

Abstract

AbstrakPengembangan ekonomi rakyat perlu diarahkan untuk mendorong perubahan nasional melalui pengembangan UMKM.  UMKM emping melinjo merupakan sentra unit usaha terbanyak di Kabupaten Batang. Maka perlu  analisa bisnis yang bisa diterapkan oleh wirausaha pengolahan melinjo salah satunya yaitu bisnis model kanvas. Tujuan penelitian ini untuk mengetahui analisa bisnis model yang  tepat dan analisa orientasi kewirausahaan. Jenis penelitian menggunakan analisa deskriptif dengan pendekatan orientasi kewirausahaan dan model bisnis kanvas. Metode penelitian yang digunakan adalah kuantitatif dengan menggunakan teknik wawancara. Penelitian dilaksanakan pada bulan Agustus - Desember 2019. Respondennya yaitu pengusaha pengolahan emping melinjo sebanyak 30 Orang. Analisa menggunakan metode deskripsi dan model bisnis kanvas. Hasil peneltian menunjukan bahwa bisnis pengolahan melinjo memiliki sementasi konsumen yaitu konsumen luas. Preposisi nilai yaitu berdasarkan kinerja dengan mengutamakan kualitas agar tetap eksis dari tahun ke tahun. Saluran menggunakan pemasaran langsung dan tidak langsung. Hubungan konsumen dengan cara berkomunikasi langsung antara konsumer dengan pengusaha. Aliran uang bisnis pengolahan melinjo dari penjualan produk. Aktivitas utama dengan melalukan aktivitas produksi dan pemasaran. Sumberdaya utama yaitu bahan baku, tenaga kerja dan pemasaran. Mitra utama dengan pengrajin, pengusaha kemasan dan distibutor. Struktur biaya meliputi biaya variabel dan tetap.Kata kunci: bisnis model kanvas, usaha kecil menengah, orientasi wirausahaAbstractThe development of the people's economy needs to be directed to encourage national change through the development of MSMEs. MSMEs melinjo chips is the center of the largest business unit in Batang Regency. So the business analysis that can be applied by entrepreneurs processing melinjo one of them is the canvas business model. The purpose of this research is to know the right business model analysis and analysis of entrepreneurial orientation. This type of research uses descriptive analysis with an entrepreneurial orientation approach and canvas business model. The research method used is quantitative using interview and discussion techniques. The research was conducted in August-December 2019. The respondent was 30 people. Analysis using canvas description methods and business models.  The results of the study show that melinjo processing business has customer segments namely mass customer. The value propositions are based on performance by prioritizing quality to remain exist from year to year. Channels use direct and indirect marketing. Customer relationship by communicating directly between consumers and entrepreneurs. Revenue streams the processing business from the sale of the product. Key activities by going through production and marketing activities. Key resources are raw materials, labor and marketing. Key partnership with craftsmen, packaging entrepreneurs and distibutors. Cost structure includes variable and fixed costs.Keyword: business model canvas, MSMEs, entrepreneurial orientation
PEMBERDAYAAN MASYARAKAT TANI MELALUI PELATIHAN PEMBUATAN PUPUK ORGANIK CAIR DAN PESTISIDA NABATI Rifki Andi Novia; Lutfi Zulkifli; Indah Setiawati; Aulidya Nurul Habibah
Jurnal Abditani Vol. 5 No. 2 (2022): Oktober
Publisher : FAKULTAS PERTANIAN UNIVERSITAS ALKHAIRAAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31970/abditani.v5i2.174

Abstract

Pemberdayaan masyarakat tani dengan sasaran petani di Desa Dawuhan, Kecamatan Banyumas, Kabupaten Banyumas merupakan program pengabdian masyarakat yang didanai oleh LPPM Universitas Jenderal Soedirman melalui skema Program Penerapan IPTEKS. Tujuan jangka panjang dari pemberdayaan masyarakat tani ini agar petani dapat mengusahakan budidaya tanaman padi secara organik. Dengan budidaya padi secara organik, maka petani tidak saja diberdayakan untuk mendapatkan hasil produksi yang meningkat, namun aspek keberlanjutan usahatani, kemandirian petani, daya saing produk yang dihasilkan, daya tawar petani dan keramahan lingkungan akan dicapai. Namun dalam rangka mencapai tujuan jangka panjang tersebut, permasalahan awal yang dihadapi oleh petani yakni masih rendahnya tingkat ketrampilan petani (psikomotorik) dalam pembuatan Pupuk Organik Cair (POC) dan Pestisida Nabati (Pesnab). Demi mengatasi permasalahan tersebut, Program Penerapan IPTEKS dilaksanakan dengan metode berupa pelatihan pembuatan pupuk organik cair dan pestisida nabati yang dilaksanakan di Desa Dawuhan, Kecamatan Banyumas, Kabupaten Banyumas. Pupuk organik cair dan pestisida nabati dibuat dengan memanfaatkan sumberdaya alam sekitar, karena bahan baku yang dibutuhkan relatif banyak di lingkungan pedesaan. Dengan adanya kegiatan pemberdayaan masyarakat tani ini, petani di Desa Dawuhan menjadi lebih terampil dan mampu dalam membuat pupuk organik cair dan pestisida nabati, sehingga dapat dimanfaatkan langsung untuk budidaya tanaman padi secara organik
DETERMINAN PENDAPATAN USAHATANI PADI SAWAH IRIGASI MENGGUNAKAN UNIT OUTPUT PRICE COBB DOUGLAS PROFIT FUNCTION DI KABUPATEN BANYUMAS Ulfah Nurdiani; Rifki Andi Novia; Altri Mulyani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8296

Abstract

This study aimed to examine the determinants of income for irrigated rice farming in Banyumas Regency. This research was used analytical descriptive method with the survey method for the technical implementation. Determination of the research location used purposive method, considering that the majority of the research locations were technically irrigated rice fields. Determination of irrigated rice farming income in Banyumas Regency used the Cobb-Douglass type UOP profit function (Unit Output Price of Cobb-Douglass Profit Function). The results showed that the income of irrigated rice farming in Banyumas Regency was negatively affected by the price of Urea fertilizer and the price of pesticide, and positively influenced by the area of land used for irrigated rice farming. Meanwhile, the price of seeds, Phonska & TSP fertilizer prices, labor wages, and depreciation of the equipment used did not significantly affect the income of irrigated rice farming in Banyumas Regency.
Integrating Behavioral Reasoning Theory and Two-Step Clustering to Determine Farmer Typology in the Adoption of New High-Yielding Rice Varieties Protani Akhmad Rizqul Karim; Indah Widyarini; Rifki Andi Novia; Sarno
SINTA Journal (Science, Technology, and Agricultural) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sinta.7.1.35-42

Abstract

The low adoption rate of the Protani new high-yielding rice variety (HYV) indicates that farmers' decisions are driven not only by technical factors but also by behavioral considerations and risk perceptions. Research on HYV adoption generally relies on conventional socioeconomic approaches and seldom integrates behavioral frameworks and farmer typology segmentation. This study aims to identify farmer typologies using a Two-Step Clustering approach and analyze differences in variables within the Behavioral Reasoning Theory (BRT) framework and demographic characteristics across the identified groups. Employing a quantitative descriptive design, a field survey using a purposive sampling technique was conducted with 51 Protani rice farmers in Bojanegara Village, Purbalingga Regency, Central Java Province, from September to October 2024. Data were analyzed using the Two-Step Clustering algorithm in R-Studio based on BRT psychological factors as indicators, which was subsequently validated through Principal Component Analysis (PCA) visualization and ANOVA testing. The results reveal three distinct adopter typologies: progressive, pragmatic, and skeptical. The BRT variables significantly differentiate the three groups. The progressive group is dominated by older, experienced farmers who are highly receptive to innovation; the pragmatic group exhibits the highest resistance due to comprehensive risk calculations; whereas the skeptical group possesses high adoption intentions but is hindered by farming constraints. Formal education levels show no significant differences across the typologies. This study underscores that agricultural extension and innovation dissemination strategies must be tailored to farmers' behavioral characteristics to enhance the efficacy of HYV adoption.
Co-Authors Akhmad Rizqul Karim Altri Mulyani Aulidya Nurul Habibah Indah Setiawati Indah Widyarini Luthfi Zulkifli Sarno Sunendar Sunendar Ulfah Nurdiani Zulkifli, Lutfi