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All Journal Serupa : The Journal of Art Education Jurnal Sinergitas PkM & CSR Ranah Seni: Jurnal Seni dan Desain Jurnal Pengabdian kepada Masyarakat Nusantara AKM: Aksi Kepada Masyarakat Jurnal Publika Pengabdian Masyarakat IMAGIONARY : Jurnal Seni, Desain dan Multimedia Jurnal Pengabdian Kepada Masyaraka Pelita Nusantara
Ade Moussadecq
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PEMBERDAYAAN PANTI ASUHAN BERDIKARI AN- NAWAWI BANDAR LAMPUNG DENGAN KEWIRAUSAHAAN DIGITAL BERBASIS EKONOMI KREATIF Moussadecq, Ade; Eka Yusendra, Muhammad Ariza; Widi Nugroho, Handoyo; Ayu Sekarsari, Ni Nyoman Widya; Gani, Bustami Achmad
Jurnal Sinergitas PKM & CSR Vol. 9 No. 2 (2025): OCTOBER
Publisher : Universitas Pelita Harapan

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Abstract

This community service program aims to assist the An-Nawawi Orphanage in developing digital skills and fostering economic independence through technology-based creative entrepreneurship. The program was implemented through a series of training sessions covering graphic design, product photography, videography, as well as business development and digital marketing. Canva software was used as the primary tool for design, photography, and video editing, while the Business Model Canvas (BMC) approach was applied for simple business planning. The progress results show improved competencies among the children in basic design, digital content production, and branding, alongside the active involvement of the orphanage administrators in drafting the BMC as the foundation for their business plan. The conclusion indicates that this program has successfully provided an early impact by enhancing creativity, confidence, and readiness of both the children and the administrators in utilizing digital technology. However, the main limitation is the absence of full implementation of official social media and digital marketing, as the program is still in its early stage. The contribution of this study lies in strengthening digital capacity in social communities—particularly orphanages—which can serve as a model of community engagement in the fields of visual communication design, creative entrepreneurship, and the digital economy.
Co-Authors Abdi Darmawan Achyar Sikumbang aditya Putra, Ambar Agung Eko BW Ajen Latamada, Puti Ayu Sekarsari, Ni Nyoman Widya Azizah, Putri Sabrina Nur Desiana Muryasari Divo Bramasta, Muhammad Eka Yusendra, Muhammad Ariza Fahlul Rizki Gani, Bustami Achmad Harry Abryan, Oky Justin, Muhammad Redintan Ketut Artaye, Ketut Khairunisa, Cantika Larissa, Helen Murysari, Desiana Nursyanto, Iki Putra, Ambar Aditya Rosta Minawati SRI RAHAYU Suib Awrus Utami, Riyadini Riyan Widi Nugroho, Handoyo Yusa, Viola De