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All Journal Conference In Business, Accounting And Management (Cbam) 2012 JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management
Mudiantono Mudiantono
Jurusan Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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ANALISIS PENGARUH BRAND AMBASSADOR, KUALITAS PRODUK DAN HARGA TERHADAP BRAND IMAGE SERTA DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Konsumen Face Care Garnier Di Kota Semarang) Rizki, Shinta Pamudyaning; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the effect arising from the brand ambassador, product quality and price of brand image and its influence on purchase decisions of face care Garnier. Variables used in this study are brand ambassador, product quality and price as the independent variables, then brand image as intervening variable and purchase decisions as the dependent variable. The sample in this study of 200 respondents is derived from consumer face care Garnier in Semarang city. The method used is accidental sampling by distributing questionnaires to the respondents. In this study developed a theoretical model to propose six hypotheses to be tested using analysis tools Structural Equation Modeling (SEM) which is operated through a program AMOS 22.0Based on the results of data processing for the SEM full model has met the criteria of goodness of fit as follows, the value of chi-square = 97.759; probability = 0.099; RMSEA = 0.032; CMIN / DF = 1.207; GFI = 0.939; AGFI = 0.909; TLI = 0.990; CFI = 0.993; NFI = 0.959. The result of this research prove five hypothesis are accepted and one is hypothesis rejected. The five hypothesis accepted are show brand ambassador positively affect to brand image, product quality positively affect to purchase decisions, product quality positively affect to brand image,  price positively affect to purchase decisions and brand image positively affect purchase decisions and 1 hypothesis rejected is show price is not significant but positively affected to brand image.
ANALISIS KINERJA PEMASARAN MELALUI KEBERHASILAN IMPLEMENTASI SISTEM ENTERPRISE RESOURCE PLANNING (ERP) PADA UMKM DI SEMARANG Anisa Sa’diyah, Melia; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Number of Micro, Small and Medium Enterprises in Semarang has increased each year. However, an increasing that number are not able to show an increase in marketing performance. In fact, technology is always develop. Development of technology makes people want to get the fast service. This condition makes  Micro, Small and Medium Enterprises should think creatively to meet the needs of people. Use Enterprise Resource Planning (ERP) system is an effective method that is able to provide fast service to people needs. Enterprise Resource Planning (ERP) is a software that integrates all the business functions in the enterprise. This study aimed to determine the effect of implementation of Enterprise Resource Planning (ERP) system to improving marketing performance in Micro, Small and Medium Enterprises in Semarang. Results of this research proved that improved  marketing performance can be done throuhg 6 processes. But, the most influential process in developing marketing performance in Micro, Small and Medium Enterprises is by implementing Enterprise Resource Planning (ERP) system which  supported by choosing the accuracy of selection software and hardware. These things are the main factor in gaining the best result.
ANALISIS PENGARUH DAYA TARIK PESAN IKLAN, PERSEPSI KEMANFAATAN, CITRA MEREK PADA MEDIA SOSIAL TWITTER TERHADAP PEMBENTUKAN BRAND AWARENESS (Studi Kasus pada Media Sosial Twitter @infoUNDIP atau Info Undip Media) Andika Putra, Afif Raihan; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 3, Nomor 3, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study was conducted to analyze the factors that influence the formation of brand awareness on social media case study on the twitter info Undip media or social media twitter @infoUNDIP . The problems of this research is the shift of the conventional media to digital media department also driven by cost more light on digital media so that more dpertimbangkan and taken into account . Independent variable in this research consists of Fascination Advertising Messages ( X1 ) , Perceived usefulness ( X2 ) , and brand image ( X3 ) and variable dependent is Brand Awareness ( Y ) .The sample of 100 respondents were taken using purposive sampling technique . Analysis using the SPSS 16.0 includes , reliability test , validity test , the classic assumption test , multiple regression analysis , hypothesis testing via the F test and t test , and analysis of the coefficient of determination ( R ² ) .Perception of usefulness showed the greatest regression coefficient . Perception of usefulness is the most important factor that affects the formation of brand awareness on social media twitter . The second important factor is the Fascination Book Brand Image Advertising later as the third factor that affects the formation of brand awareness on social media twitter . The coefficient of determination ( adjusted R2 ) of 0.449 , or 44.9 percent of the coefficient of determination means the model is good enough . All three independent variables in this study can explain 44.9 percent of the variable brand awareness . While the remaining 55.1 percent is explained by other variables outside of the three variables used in this study .
PENGARUH KUALITAS PELAYANAN, CITRA MEREK, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN NILAI YANG DIPERSEPSIKAN SEBAGAI MEDIASI (Studi pada Konsumen Lazada.co.id Kota Semarang) Jundi, Muhammad Said; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The technological advances of the modern era led to the increasing penetration of internet users in the world, including Indonesia. This raises increased competition in the business world. This trend caused the emergence of the internet online stores. It is becoming the alternative choice in shopping for consumers. Consumers are not only able to shop in an offline store that requires out of the house, but now with the internet connection consumers can shop from home. It encourages the offline store to follow developments and make its own online store. But in fact the Indonesian people are still hesitant to purchase online. This phenomenon is evidenced by the data that showing of the 20 people there is only one person who bought at the online store, it is lower than offline stores where 5 people are at least 1 people are buying. For the online stores need to know how to increasing consumer purchasing decisions.The purpose of this study was to see how much influence service quality and brand image on perceived value and purchasing decision, and the influence of perceived value and trust towards purchasing decision This study is conducted to consumers who make purchases online at lazada.co.id, where respondents are Semarang people. The samples in this study were 200 respondents. The method of collecting data through questionnaires. The method of data collected through questionnaires. The sampling method in this study is a non-probability sampling with purposive sampling technique. This study uses analytical techniques of Structural Equation Model (SEM), which is estimated by AMOS 21.0.The Result show that the service quality and brand image has a positive and significant effect on perceived value. Service quality, brand image, trust and perceived value has a positive and significant effect on purchasing decision.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS MEREK PADA PRODUK HANDPHONE MEREK IPHONE DENGAN KEPUASAN PELANGGAN DAN KUALITAS PRODUK SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PENGGUNA IPHONE DI KOTA SEMARANG) Sitanggang, Suci A Y; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study animed to analyze factors that effect brand loyalty on iphone with the customer satisfaction and quality of products as intervening variables on the user’s phone brand the iphone yn the city of Semarang. The variables used in this study are service quality as independent variables, then the customer’s satisfaction and quality of product as intervening variables and brand loyalty as the dependent variable.Sample in this study are 158 respondents of iphone customer’s in Semarang. The method used is Accedental Sampling by distributting questionnaires to the respondents. The study developed a theoretical model with purposeto of examine four hyphotheses to be tested using analysis tools Structural Equation Modelling (SEM) which is operated through a program AMOS 22.0Based in research of data processing SEM full mdel has met the criteria of goodness of fit as follows: the value of chi-square, CMIN/DF, CFI, TLI, GFI, AGFI, probability, RMSEA.  Within the result, it can be said that this model is feasible to be used. The result show that the brand loyalty can be improved by increasing quality of product affect the customer’s satisfaction as a determinant of success increase brand loyalty.
ANALISIS PENGARUH INOVASI DAN KEUNGGULAN BERSAING SEBAGAI VARIABEL INTERVENING ORIENTASI PASAR DAN PENGGUNAAN ERP TERHADAP KINERJA PEMASARAN (Studi Pada Usaha Mikro Kecil dan Menengah di Kota Semarang) Kurniawan, Danang; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Business competition in the current era of globalization requires companies to have a strategy to win the competition. Strategic management has an important role for the survival of the company. The existence of such competition is also felt by small businesses such as Micro, Small and Medium Enterprises (MSMEs). The increase in the number of MSME units in Central Java was not followed by an increase in average turnover Micro, Small and Medium Enterprises. This study aims to analyze the effect of innovation and competitive advantage as an intervening variable on market orientation and implementation ERP on marketing performance.The population in this study were Micro, Small and Medium Enterprises owners, where respondents were owners of Micro, Small and Medium Enterprises in the city of Semarang. The number of samples used was 128 respondents. The method of data collection is done through a questionnaire method. This study uses Structural Equation Modeling (SEM) analysis techniques using the AMOS 24 analysis tool.The results of this study indicate that the market orientation is a positive effect on innovation, implementation ERP has a positive effect on innovation, the market orientation is a positive effect on competitive advantage, implementation ERP has a positive effect on competitive advantage, innovation has a positive effect on competitive advantage, market orientation has a positive effect on marketing performance, innovation has a positive effect on marketing performance and competitive advantage bar has a negative and insignificant effect on marketing performance.
ANALISIS PENGARUH IKLAN DAN KREDIBILITAS ENDORSER TERHADAP KESADARAN MEREK UNTUK MENINGKATKAN SIKAP TERHADAP MEREK PRODUK MINUMAN BERSODA MEREK FANTA Satrya, Danar; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effects arising from the advertisement and endorser credibility on brand awareness and its impact on brand attitude of the product brand FANTA soda. The variables used in this study is an advertisement and endorser credibility as an independent variable, then the brand awareness as a latent variable and brand attitude as the dependent variable.The samples in this study were 96 respondents are S1 Diponegoro University student who never consume soft drinks brand FANTA. The method used was purposive sampling by distributing questionnaires to the respondents. This study uses quantitative analysis that test reliability and validity test, the classical assumption test, goodness of fit test and multiple linear regression analysis.Based on the results of two-stage regression analysis in this study shows that ad (X1) and the credibility of the endorser (X2) significant effect on brand awareness (Y1) FANTA brand soft drinks products with regression coefficient of 0.226 and 0.305. While brand awareness (Y1) significantly influence the brand attitude (Y2) FANTA brand soft drinks products with regression coefficient of 0.501
PENGARUH EFEKTIVITAS IKLAN TERHADAP CITRA MEREK SERTA DAMPAKNYA PADA MINAT BELI SAMPO PANTENE (Studi pada Mahasiswi Fakultas Ekonomika dan Bisnis Universitas Diponegoro) Haerani, Yeni; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Pantene is a famous brand shampoo of   PT. Protect Gamble. Pantene is the market leader of category shampoo during the past four years. However, Pantene shampoo decreased brand value, which means a decline in the performance of the brand. It is characterized by the decrease TOM Brand, TOM Advertising and Brand Share. Pantene as a market leader need to be careful because it can lower the buying interest Pantene shampoo.This study aims to determine the effect of the effectiveness of advertising on brand image as well as its impact on buying interest Pantene shampoo. This study uses five variables: the celebrity endorser, the appeal of advertising, advertising effectiveness, brand image and purchase interest. Research hypothesis testing using the data of 200 respondents.The analysis technique used in this research is Structural Equation Model (SEM) of 21.0 AMOS program.Research shows that in order to increase interest in buying Pantene shampoo can through 4 process. However, the most influential of the increased interest in buying shampoo Pantene is the appeal of advertising that influence the effectiveness of advertising as a determinant of success in increasing buying interest.
ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN MOTOR MATIC DI RAHARJO MOTOR, JEPARA Kurniawan, Tomi; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was based a decrease in sales of Suzuki Matic motorcycles in the period 2011-2012 in Raharjo Motor. Raharjo Motor has been doing marketing efforts to attract consumers. This study aimed to determine the effect of three variables, they are product quality, service quality and location to purchasing decision at Raharjo Motor.The research was conducted at Raharjo Motor. In this research, the data was collected by tools such as questionnaires given to 100 respondents, in order to determine respondent’s responses to each variable. The analysis used in this research includes validity test, reliability test, classic assumption test (normality test, multicolinearity test, heteroscedasticity test), multiple linear regression analysis, hypothesis testing via t test and F test, and analysis of coefficient of determination (R2). From the results of regression analysis can be known that variables of product quality, service quality, and location have positive effect on purchasing decisions when buying at Raharjo Motor in which product quality is the most influential variable on purchasing decisions, followed by service quality and, location.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN SERTA DAMPAKNYA TERHADAP MINAT BELI ULANG SITUS TRAVELOKA (Studi pada konsumen Traveloka di kota Semarang) Nuraini, Ikka Septya; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Traveloka is an online site that provides flight reservation services and hotel reservations. However, in 2016 Traveloka for hotel room bookings decreased the number of purchases. This study aims to determine the influence that affect customer satisfaction and its impact on repurchase intention.This study uses 7 variables, which is service quality, brand image, advertisement, price perception, customer satisfaction, trust and interest in repurchase intention. Analysis technique used in this research is Partial Least Square (PLS) 2.0 program.The research results of this study indicate that there are two factors that affect customer satisfaction. First, by providing good service quality. However, the most influential process of repurchase interest is the quality of service that affects the brand image as one of the determinants of success in order to repurchase intention.
Co-Authors Adisti, Prita Afif Raihan Andika Putra, Afif Raihan Angela Faraditta Angela Faraditta Anisa Sa’diyah, Melia Astrini Setyowirasti, Astrini Aula, Maulida Bayu Agung Wibowo, Bayu Agung Brian Permana Putra, Brian Permana Cynthia Dastiana Dastiana, Cynthia Dastiana Danang Kurniawan, Danang Danar Satrya, Danar Dimas Adhi Kusumo, Dimas Adhi Dina Rochmanasari, Dina Dora, sylvia Terra Fahmi, Alif Khaidir Ali Fahmi Fajar Fauzan, Fajar Galih Putro Aji, Galih Putro Harry Soesanto Hasanah, Emy Yatul Ibnu Widiyanto Ida Tri Mulyaniida, Ida Tri Ismail Wahyudi Putro, Ismail Wahyudi Itsna Ainin Nia, Itsna Ainin Kharis Mugiono Kholidin Kholidin, Kholidin Komala, Arine Magna Kurniawan, Erick Bagas Lea Handayani Sudarmono, Lea Handayani Ligya Amanda, Ligya Ma'mun, Muhammad Melia Anisa Sa’diyah Muftiasa, Iqbal Muhammad Said Jundi, Muhammad Said Nanda Atsatalada Novya Kurnianing Putri, Novya Kurnianing Nugroho, Wildan Aryo Nur Wulandari Nuraini, Ikka Septya Panji Permana, Panji Permata, Fanindia Purnomo, Bambang Agus Randy Mahendra Putra, Randy Mahendra Rizky Bionie Belamapa, Rizky Bionie Septiyo Aji Nugroho Shinta Pamudyaning Rizki, Shinta Pamudyaning Simarmata, Ester Hilery Sitanggang, Suci A Y Sugiarto S Tatang, Marko Tomi Kurniawan Vitadiani, Ratna Warahma, Rizki Wicaksono, Panji Usmar Yeni Haerani, Yeni Zatalini, Nadhissa Shadrina