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All Journal Conference In Business, Accounting And Management (Cbam) 2012 JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management
Mudiantono Mudiantono
Jurusan Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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ANALISIS PERBEDAAN RESPON SIKAP AUDIENCE ATAS STRATEGI PROMOSI PRODUCT PLACEMENT DALAM FILM HABIBIE & AINUN Dastiana, Cynthia Dastiana; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The  research  was  motivated  by  the  phenomenon  of  the  development  of  promotionalstrategies in product placement in movies, which aims to analyze whether there is any difference in audience response toward product placement promotion strategies in Habibie & Ainun Movie with many different backgrounds.The sample used in this study is the population living in the area of Semarang City and the age category, who have already watched Habibie & Ainun Movie, 17-20 years old, 21-24 yearsold, and above 25 years old. The sampling method which used in this study is quota sampling and the method for collecting data is questionnaire that distributed to 90 respondents. Processing of thedata is using descriptive analysis, the reliability test, validity, and one way ANOVA.The results of the analysis and discussion in this study state that, (1) there is no difference in audience response between male and female respondents, (2) there is differences in audienceresponse on the attention factors with the age category 17-20 years to 21-24 years, (3) there is no difference in audience response among respondents who chose one of the group of movie viewersfrequency, (4) there is no difference in audience response among respondents who chose one of the types of the most popular movie genres to be watched
PENGARUH PRICE DISCOUNT, STORE ATMOSPHERE, TERHADAP KEPUTUSAN PEMBELIAN SERTA SHOPPING EMOTION SEBAGAI VARIABEL INTERVENING (Kasus pada Perilaku Konsumen Giant Supermarket, Semarang) Warahma, Rizki; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to examines the factors that effect purchase decisions at Giant Supermarket. This is based on the Giants Supermarket’s problems those are the decrease of sales volume, the decrease of TOP Brand Index, the decrease of Brand Value, the decrease of Brand Share, and the decrease of the number of outlets in Giant Supermarket. This research was conducted at Giant Supermarket in Semarang, the factors are store atmosphere, price discount, and shopping emotion. These factors are considered to contribute a considerable share in consumer purchase decisions.The population in this research is consumer who have made purchases at Giant Supermarket in Semarang. The sampling technique which used in this research is snowball sampling with the total sample 150 respondents. The analysis tool which used is Structuran Equation Model (SEM).The result shows that the Store Atmosphere has a positive effect on Shopping Emotion, Price Discount has positive effect on Shopping Emotion, Shopping Emotion have positive effect on Purchase Decision.The shopping emotion factor is the most impact in comparison with other factors.
ANALISIS PENGARUH DAYA TARIK IKLAN DAN KEKUATAN CELEBRITY ENDORSER TERHADAP BRAND AWARENESS DAN DAMPAKNYA TERHADAP BRAND ATTITUDE HANDPHONE NOKIA ( Studi Kasus pada Mahasiswa dan Mahasiswi Fakultas Ekonomika dan Bisnis Universitas Diponegoro Semaran Aji Nugroho, Septiyo; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Nokia mobile phone as one of the products in Indonesia at first to be a market leader mobile product. Increasing number of mobile products that appear in Indonesia makes the level of competition in mobile products is high, making the level of product sales decreased Nokia. The problem in this research are : advertising effect  to brand awareness Nokia mobile phone, the power of celebrity endorser effect to brand awareness Nokia mobile phone, brand awareness has effect brand attitude Nokia mobile phone           This research involves 100 college student as its respondent using accidental sampling method. Analyzes it with double-regression linear analysis (t-test and f-test) by SPSS software.           The result of regression test shows that advertising has no positive effect to brand awareness, the power of celebrity endorser has positive effect to brand awareness. Brand awareness has no positive effect to brand attitude. The result of F-test show that advertising, the power of celebrity endorser together has positive effect to brand awareness 
ANALISIS PENINGKATAN KEPUTUSAN PEMBELIAN MELALUI FAKTOR – FAKTOR YANG MEMBENTUK PREFERENSI MEREK COFFEE SHOP DI SOCIAL MEDIA (Studi pada J.CO Paragon Mall, Semarang) Sudarmono, Lea Handayani; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Consumer lifestyle that tends to consumerist and want praticality as well as the inclusion of the value of westernized became the beginning of the rise of small- scale coffee shops as well as global level. Based business phenomenon occurs, consumers nowadays prefer to visit a coffee shop by the preference of the brand in social media. J.CO as one of the branded coffee shop seems to be less superior compared with its competitor.This study aims to determine how to improve purchasing decisions through store atmosphere, brand image, and promotion that can form preferences coffee shop brand in social media. Especially test the significance effect of brand preference on purchasing decisions.The hypothesis weretested by SEM to 200 respondents through AMOS 22.0. Result of this research found that the most influental process is the effort to improve purchasing decision by brand preference in social media which is supported through the promotion.
ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEPERCAYAAN, MINAT BELI DAN KEAMANAN BERTRANSAKSI UNTUK MENINGKATKAN KEPUTUSAN PEMBELIAN KONSUMEN PADA E-COMMERCE LAZADA.CO.ID DI SEMARANG Zatalini, Nadhissa Shadrina; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 6, Nomor 2, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The online shopping nowadays has represented a significant escalation. A lot of e- commerce types have emerged in line with the changing of the way people shop from market place to market space. Lazada.co.id is one of e-commerce sites founded by Germany’s Rocket Internet, that now has become one of the most popular e-commerce sites in Indonesia. But, the popularity of Lazada.co.id should be reviewed due to the decrease of marketing performance from 2015-2016 that can also be seen from the decrease in the brand share of e-commerce Business to Consumer (B2C) values. The decrease of marketing performance is able to weaken Lazada.co.id site. This research is conducted to analyze factors that affect trust, buying interest, and transaction security in order to increase consumer buying decision of Lazada.co.id site in Semarang. By using data from 200 respondents who have made a purchase in Lazada.co.id throughout 2016, nine  hypotheses are proposed through Structural Equation Model (SEM) analysis. The result of this research has shown that purchase decision is affected by trust. Consumer trust will be increased if quality of product information given by the website is considerably good. Thus, it will form a consumer trust.
ANALISIS PENGARUH SPONSORSHIP, PENGALAMAN KONSUMEN, DAN PROMOSI PENJUALAN TERHADAP MINAT BELI KONSUMEN DENGAN KESADARAN MEREK SEBAGAI VARIABEL INTERVENING (Studi pada konsumen ekspatriat penerbangan domestik Garuda Indonesia) Vitadiani, Ratna; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 5, Nomor 4, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the influence Integrated Marketing Communication (IMC) consisting of Sponsorship, Customer Experience and Sales Promotion on Purchase Intention with Brand Awareness as a intervening variable (Studies on global consumers of Garuda Indonesia). Sponsorship is a gift of financial support or other forms of finance to the recipient that the recipient remains smooth or strong. Garuda Indonesia suffered downgrades The World's Top 10 Airlines for 3 years in a row. Besides market share for Asian market decreased by -8.78% compared to 2014. Therefore, based on phenomenon that has been described previously, this study aims to analyze the influence of Sponsorship, Customer Experience, and Sales Promotion of the Purchase Intention using Brand awareness as an intervening variable in the study of consumer expatriates Garuda Indonesia.            The results showed that the sponsorship positive effect on brand awareness, but the negative effect on purchase intention. Customer experience negatively affect brand awareness, but the positive effect on purchase intention. Influence sales promotion positively to brand awareness and purchase intention. Brand awareness as well as a positive effect on purchase intention.
ANALISIS PENGARUH EFEKTIVITAS IKLAN DAN WORD OF MOUTH TERHADAP BRAND AWARENESS, DAN NILAI PELANGGAN SERTA DAMPAKNYA TERHADAP MINAT BELI HAND AND BODY LOTION MARINA (Studi Kasus Pada Masyarakat di Kota Semarang) Permana, Panji; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine and analyze the effect of the effectiveness of advertising and word of mouth on brand awareness, then examine and analyze the effect of brand awareness and customer value on purchase intention of the Marina hand and body lotion product.   The sample in this study were 200 respondents that came from the people in the city of Semarang which recognize Marina hand and body lotion products. The method used is purposive sampling. Analyzer used in this study is Structural Equation Modeling (SEM) which is operated through a program AMOS 20.0The result showed that the effectiveness of advertising and word of mouth has positive and significant effect on brand awareness. Then, brand awareness and customer value has positive and significant effect on purchase intention.
PENGARUH PENJUALAN BERORIENTASI PELANGGAN, KUALITAS HUBUNGAN PENJUAL PEMBELI, DAN PERILAKU PENJUALAN ADAPTIF UNTUK MENINGKATKAN KINERJA TENAGA PENJUAL (Studi Kasus Pada Tenaga Pemasar Keagenan PT Prudential Life Assurance Kota Semarang) Muftiasa, Iqbal; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 7, Nomor 3, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze customer-oriented starters on buyer seller relationship quality and adaptive sales behavior and its impact on salesperson performance. This study was taken with a sample of 130 respondents who have been selected. Respondents are salespeople at PT Prudential Life Assurance Kota Semarang. The analytical technique used to process the data is Structural Equation Modeling (SEM) which is run with software from AMOS version 22. Method of data collection using probability sampling. The model of the study has met the rules of Goodness of fit criteria, among which are: Chi Square (121,985), probability (0.058), RMSEA (0,042), CMIN / DF (1,232), TLI (0,934) and CFI (0,946). The results of the analysis show that customer-oriented prefixes have a positive and significant effect on the quality of the buyer's seller relationship and the adaptive sales behavior, but have no effect on the performance of salespeople. While the buyer seller relationship quality and adaptive sales behavior have a positive and significant influence on the performance of salespeople. The quality of the buyer's seller relationship is the variable that has the greatest influence on the performance of salespeople that is equal to 1.586; while the adaptive sales behavior variable has an influence on the performance of salespeople of 0.177.The conclusion of this research is the implementation of customer-oriented sales proved to have a positive influence that can improve the performance of salespeople by through the quality of buyer's seller relationship and adaptive sales behavior.
THE IMPACT OF WEBSITE DESIGN QUALITY, SERVICE QUALITY, AND ENJOYMENT ON REPURCHASE INTENTION THROUGH SATISFACTION AND TRUST AT ZALORA Tatang, Marko; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The advance of technology creates the new business trend by using internet. Zalora.co.id is one of the e-commerce uses website and application to deliver fashion products to the customers. The quality of website and application is the key to build the trust and satisfaction to the customers. Zalora.co.id needs a strategy to maintain the service quality and enjoyment through its website and application in order to keep and increase the customer repurchase intention on zalora.co.id.This study aims to analyze the influence of factors of repurchase intention on zalora.co.id. Website design quality, service quality and enjoyment as independent variables and repurchase intention as dependent variable. This research uses satisfaction and trust as intervening variables. Sample of this research is the application users and visitors' Zalora website in 2016 who had made a minimum of two purchases. The sampling method in this research is judgment sampling. The analysis technique used is Structural Equation Modeling – PLS. The results of this study show website design quality, service quality and enjoyment have positive effect on repurchase intention. The indirect influence of website design quality through satisfaction and trust has a negative effect.
ANTESEDEN LOYALITAS PELANGGAN Belamapa, Rizky Bionie; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the effects from advertising towards brand awareness and corporate image, also services quality towards customer’s satisfaction and its influence on customer’s loyalty from Telkom phone’s customers. The variables used in this study are advertising and services quality as independent variables, then the brand awareness, corporate image, customer’s satisfaction as intervening variables and customer’s loyalty as the dependent variable.            This sample in this study was 200 respondents of Telkom phone’s customers in Semarang. The method used is Accidental Sampling by distributing questionnaires to the respondents. In this study developed a theoretical model to propose seven hypotheses to be tested using analysis tools Structural Equation Modeling (SEM0 which is operated through a program AMOS 20.0            Based on research of data processing SEM for full model has met the criteria of goodness of fit as follows: the value of chi-square = 152,754; probability = 0,059; RMSEA = 0,035; CMIN/DF = 1,203; GFI = 0,902; AGFI = 0,868; TLI = 0,977; CFI = 0,981. Within the result, it can be said that this model is feasible to be used. The result showed that the customer’s loyalty can be improved by increasing services quality affect the customer’s satisfaction as a determinant of success increase customer’s loyalty.
Co-Authors Adisti, Prita Afif Raihan Andika Putra, Afif Raihan Angela Faraditta Angela Faraditta Anisa Sa’diyah, Melia Astrini Setyowirasti, Astrini Aula, Maulida Bayu Agung Wibowo, Bayu Agung Brian Permana Putra, Brian Permana Cynthia Dastiana Dastiana, Cynthia Dastiana Danang Kurniawan, Danang Danar Satrya, Danar Dimas Adhi Kusumo, Dimas Adhi Dina Rochmanasari, Dina Dora, sylvia Terra Fahmi, Alif Khaidir Ali Fahmi Fajar Fauzan, Fajar Galih Putro Aji, Galih Putro Harry Soesanto Hasanah, Emy Yatul Ibnu Widiyanto Ida Tri Mulyaniida, Ida Tri Ismail Wahyudi Putro, Ismail Wahyudi Itsna Ainin Nia, Itsna Ainin Kharis Mugiono Kholidin Kholidin, Kholidin Komala, Arine Magna Kurniawan, Erick Bagas Lea Handayani Sudarmono, Lea Handayani Ligya Amanda, Ligya Ma'mun, Muhammad Melia Anisa Sa’diyah Muftiasa, Iqbal Muhammad Said Jundi, Muhammad Said Nanda Atsatalada Novya Kurnianing Putri, Novya Kurnianing Nugroho, Wildan Aryo Nur Wulandari Nuraini, Ikka Septya Panji Permana, Panji Permata, Fanindia Purnomo, Bambang Agus Randy Mahendra Putra, Randy Mahendra Rizky Bionie Belamapa, Rizky Bionie Septiyo Aji Nugroho Shinta Pamudyaning Rizki, Shinta Pamudyaning Simarmata, Ester Hilery Sitanggang, Suci A Y Sugiarto S Tatang, Marko Tomi Kurniawan Vitadiani, Ratna Warahma, Rizki Wicaksono, Panji Usmar Yeni Haerani, Yeni Zatalini, Nadhissa Shadrina