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All Journal Conference In Business, Accounting And Management (Cbam) 2012 JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management
Mudiantono Mudiantono
Jurusan Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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STUDI TENTANG MEDIA SOSIAL TERHADAP PENGEMBANGAN UKM MELALUI KEUNGGULAN BERSAING DAN IMPLEMENTASI MODEL A.I.D.A. pada UMKM pangan di Kota Semarang Nugroho, Wildan Aryo; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 8, Nomor 4, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study is to analyze analyze the effect of the marketing environment, innovation, and social media on the development of MSMEs with marketing strategies and competitive advantage as intervening variables and the effect of applying the AIDA model . The population in this study were Micro, Small and Medium Enterprises owners, where respondents were owners of Micro, Small and Medium Enterprises in the city of Semarang. The number of samples used was 150 respondents. The method of data collection is done through a questionnaire method. This study uses Structural Equation Modeling (SEM) analysis techniques using the AMOS 24 analysis tool.The results of this study indicate that the marketing environment has a positive and significant effect on marketing strategy, innovation has a positive and significant effect on marketing strategy and competitive advantage, social media has a positive and significant effect on competitive advantage, marketing strategy has a positive and significant effect on the development of MSMEs, and competitive advantage bar positive and significant impact on the development of MSMEs.
ANALISIS KINERJA PEMASARAN MELALUI KEBERHASILAN IMPLEMENTASI SISTEM ENTERPRISE RESOURCE PLANNING (ERP) PADA UMKM DI SEMARANG Melia Anisa Sa’diyah; Mudiantono -
Conference In Business, Accounting, And Management (CBAM) Vol 2, No 1 (2015): 2nd Conference in Business, Accounting, and Management (CBAM) 2015
Publisher : Conference In Business, Accounting, And Management (CBAM)

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Abstract

Number of Micro, Small and Medium Enterprises in Semarang has increased each year. However, an increasing that number are not able to show an increase in marketing performance. In fact, technology is always develop. Development of technology makes people want to get the fast service. This condition makes Micro, Small and Medium Enterprises should think creatively to meet the needs of people. Use Enterprise Resource Planning (ERP) system is an effective method that is able to provide fast service to people needs. Enterprise Resource Planning (ERP) is a software that integrates all the business functions in the enterprise. This study aimed to determine the effect of implementation of Enterprise Resource Planning (ERP) system to improving marketing performance in Micro, Small and Medium Enterprises in Semarang. Results of this research proved that improved   marketing performance can be done throuhg 6 processes. But, the most influential process in  developing marketing performance in  Micro,  Small  and  Medium Enterprises is  by implementing Enterprise Resource Planning (ERP) system which   supported by choosing the accuracy of selection software and hardware. These things are the main factor in gaining the best result.  Keywords:  Enterprise  Resource  Planning  (ERP),  Information  Technology,  Micro,  Small  and  Medium Enterprises, marketing performance.
ANALISIS PENGARUH COUNTRY OF ORIGIN PERCEPTION, PERCEIVED QUALITY DAN CONSUMER PERCEPTION TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (STUDI PADA OLI FASTRON DI KOTA SEMARANG) Angela Faraditta; Mudiantono -
Conference In Business, Accounting, And Management (CBAM) Vol 2, No 1 (2015): 2nd Conference in Business, Accounting, and Management (CBAM) 2015
Publisher : Conference In Business, Accounting, And Management (CBAM)

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Abstract

Intense competition has made oil Fastron who is originally Indonesia’s Lubricants has percentage decreasing of Top Brand Index (TBI) for last three years and always be in the last rank for the Top Five Lubricants in Indonesia defeated by products from abroad. Top Brand Index (TBI) which has three main indicators, which is top of mind awareness, last used, and future intention. The purpose of this study is to determine the influence of variables Country Of Origin Perception, Perceived Quality, Consumer Perception as Independent Variabel and Brand Image as Intervening Variable on Purchase Intention as Dependent Variable expected later can increase the percentage of TBI with a focus indicator future intention.  The results showed that an independent third variable has a positive influence on Brand Image; and Brand Image has a positive influence on Purchase Intention. However, for the direct effect of the three independent variables on the dependent variable only Perceived Quality which has a positive influence on Purchase Intention. Country Of Origin Perception and Consumer Perception has a negative influence on Pruchase Intention.  Keywords: Country Of Origin, Consumer Perception, Brand Image, Purchase Intention
Co-Authors Adisti, Prita Afif Raihan Andika Putra, Afif Raihan Angela Faraditta Angela Faraditta Anisa Sa’diyah, Melia Astrini Setyowirasti, Astrini Aula, Maulida Bayu Agung Wibowo, Bayu Agung Brian Permana Putra, Brian Permana Cynthia Dastiana Dastiana, Cynthia Dastiana Danang Kurniawan, Danang Danar Satrya, Danar Dimas Adhi Kusumo, Dimas Adhi Dina Rochmanasari, Dina Dora, sylvia Terra Fahmi, Alif Khaidir Ali Fahmi Fajar Fauzan, Fajar Galih Putro Aji, Galih Putro Harry Soesanto Hasanah, Emy Yatul Ibnu Widiyanto Ida Tri Mulyaniida, Ida Tri Ismail Wahyudi Putro, Ismail Wahyudi Itsna Ainin Nia, Itsna Ainin Kharis Mugiono Kholidin Kholidin, Kholidin Komala, Arine Magna Kurniawan, Erick Bagas Lea Handayani Sudarmono, Lea Handayani Ligya Amanda, Ligya Ma'mun, Muhammad Melia Anisa Sa’diyah Muftiasa, Iqbal Muhammad Said Jundi, Muhammad Said Nanda Atsatalada Novya Kurnianing Putri, Novya Kurnianing Nugroho, Wildan Aryo Nur Wulandari Nuraini, Ikka Septya Panji Permana, Panji Permata, Fanindia Purnomo, Bambang Agus Randy Mahendra Putra, Randy Mahendra Rizky Bionie Belamapa, Rizky Bionie Septiyo Aji Nugroho Shinta Pamudyaning Rizki, Shinta Pamudyaning Simarmata, Ester Hilery Sitanggang, Suci A Y Sugiarto S Tatang, Marko Tomi Kurniawan Vitadiani, Ratna Warahma, Rizki Wicaksono, Panji Usmar Yeni Haerani, Yeni Zatalini, Nadhissa Shadrina