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All Journal Jurnal Nasional Pariwisata JADECS (Journal of Art, Design, Art Education and Culture Studies) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan INTECOMS: Journal of Information Technology and Computer Science Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Jurnal Abdimas Kartika Wijayakusuma IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi Aksa : Jurnal Desain Komunikasi Visual Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Martin Setyawan
Universitas Kristen Satya Wacana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Menguak Arti dan Makna Ukiran Toraja di Kampung Tonga Melalui Film Dokumenter Maylvin Premier Gusmawan; Anthony Y. M. Tumimomor; Martin Setyawan
Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual Vol. 1 No. 4 (2024): Desember: Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v1i4.452

Abstract

Tonga Village is home to a significant number of carving craftsmen in North Toraja, who are renowned for their unique carving art. However, there is a growing concern that the younger generation is not fully aware of the cultural and historical significance of Toraja carvings. By employing qualitative research methods, including interviews, observation, and documentation, this study was able to identify several key issues. One such issue is the lack of regeneration of craftsmen, which has led to a decline in the number of individuals engaged in this practice. Additionally, there is a dearth of cultural socialization about Toraja carving in formal education, which has contributed to a lack of understanding about the significance and meaning of these motifs. In light of the aforementioned issues, there is a clear necessity for the establishment of an information medium that can elucidate the meaning and significance of Toraja carving in a comprehensive manner, with film serving as a potential conduit for such an endeavor. One potential solution is the use of a documentary film. The research method employed in this study is qualitative, employing a linear strategy as a creative strategy in media design. It is anticipated that the information will be conveyed in greater detail, in accordance with reality, and structured in a narrative that is aligned with the target audience, namely students and students. The implementation of the media will occur on a digital platform, thereby facilitating the dissemination of information on a wider scale and effectively increasing cultural knowledge through the use of attractive visuals, clear audio, and integrated narratives. The result of this research is the potential production of a documentary film that can function as a conduit of information, providing education to the community and thus serving as a resource for the public.
Perancangan Video Musik “Mayfly” sebagai Media Promosi Idol Group Oriana Immanuel Aria Kristono; Martin Setyawan; Peni Pratiwi
Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual Vol. 2 No. 1 (2025): Maret: Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v2i1.562

Abstract

Idol or Aidoru (アイドル) is a term or another word for Idol in Japan which can be interpreted as a famous artist who can take part in various fields. Idol Oriana is a local idol from Solo who made their debut on August 28, 2023. But until now Oriana Idol only has an original song called Mayfly and Oriana Idol wants to well known. Oriana also make a music video for the song “Mayfly” to promote Oriana Idol more widely. Therefore, this research was made to create a music video as a promotional media for Oriana Idol. The result of this research is a music video as a promotional media. The music video focuses on the choreographed performance of the song “Mayfly” and the visuals of the members, with a short storyline. This reseacrh can be a solution for Oriana to promote Idol Oriana further.
Pelatihan Pengeringan Buah, Biji, dan Bean Kopi Arabika Lereng Merbabu Maria, Evi; Murdono, Djoko; Setyawan, Martin
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 1 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i1.553

Abstract

Dusun Ngaduman, Lereng Merbabu, merupakan salah satu daerah penghasil kopi arabika di Kabupaten Semarang. Namun, para petani kopi di wilayah ini masih menghadapi tantangan dalam pengolahan pasca panen, terutama dalam proses pengeringan buah, biji, dan bean kopi. Iklim yang sejuk dan cenderung lembap membuat proses pengeringan menjadi tidak optimal, sehingga berdampak pada kualitas dan harga jual kopi. Kondisi ini mendorong dilaksanakannya pelatihan pengeringan buah, biji, dan bean kopi. Kegiatan ini diikuti oleh 30 petani dan empat orang pengurus koperasi, dimana koperasi tersebut akan berperan sebagai pengelola pascapanen kopi dari para petani di dusun ini. Pelatihan dilaksanakan tanggal 3 Agustus 2024, diikuti dengan pendampingan intensif hingga 28 Agustus 2024. Fokus pelatihan ini adalah optimalisasi penggunaan infrastruktur pengeringan yang sudah ada untuk mencapai kadar air biji kopi yang ideal. Hasil pelatihan menunjukkan adanya peningkatan pemahaman dan keterampilan peserta, serta peningkatan kualitas biji kopi yang dihasilkan dengan parameter kelembapan 12 persen, dengan hasil yang seragam.
Penguatan Usaha Kopi Damalung Melalui Penerapan Perhitungan Harga Pokok Produk dan Skema Bagi Hasil Evi Maria; Martin Setyawan; Djoko Murdono; Inggil Setyo Nugroho; Samuel Brian Nanda; Marcelino Adi Putra
Jurnal Abdimas Indonesia Vol. 4 No. 4 (2024): Oktober-Desember 2024
Publisher : Perkumpulan Dosen Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53769/jai.v4i4.1059

Abstract

Usaha kopi arabika Damalung yang dikelola Koperasi Pemasaran Agribisnis Rahayu Ngudi Makmur, Dusun Ngaduman menunjukkan perkembangan yang positif, Namun, koperasi masih mengalami tantangan dalam pengelolaan keuangan, terutama dalam perhitungan harga pokok produksi (HPP) dan penerapan skema bagi hasil yang adil. Oleh sebab itu, tim dosen dan mahasiswa dari Universitas Kristen Satya Wacana melaksanakan pelatihan dan pendampingan perhitungan HPP dengan metode traditional costing dan skema bagi hasil. Hasil pelatihan menunjukkan peningkatan pemahaman peserta sebesar 80 persen dalam menghitung HPP dan menerapkan skema bagi hasil yang transparan. Keberhasilan program ini tidak hanya mendukung koperasi dalam menentukan harga jual dan pembagian keuantungan yang adil, tetapi juga berpotensi menjadi model tata kelola usaha kopi berkelanjutan, baik di Dusun Ngaduman mapupun di wilayah lainnya.
Perancangan Video Promosi Tinctori Sebagai Media Promosi dengan Penerapan Marketing 5.0 Samuel Brian Nanda; Martin Setyawan; Michael Bezaleel Wenas
Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual. Vol. 2 No. 1 (2025): Maret : Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v2i1.590

Abstract

This study discusses the design of a promotional video for Tinctori by implementing marketing 5.0 to enhance the effectiveness of marketing sustainable products. Tinctori is a fashion company that utilizes natural dyes, supporting the concept of sustainable fashion and the Sustainable Development Goals (SDGs). However, its current promotional strategy has not been optimal in capturing the attention of its target audience, particularly the upper-middle-class consumers who are environmentally conscious. The findings indicate that applying cinematography in promotional videos can enhance visual appeal, audience engagement, and understanding of Tinctori’s sustainability values. The designed video showcases the natural dyeing process with artistic, transparent, and emotional visuals, strengthening brand identity and increasing consumer purchase interest. Evaluations from videography experts and the target audience confirm that the video effectively conveys the sustainability message and raises awareness of environmentally friendly fashion.
Perancangan Digital Photobook Sebagai Media Pendukung Marketing Produk Tinctori Vincentius Satria Wiratama; Martin Setyawan; Birmanti Setia Utami
Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual. Vol. 2 No. 3 (2025): September : Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v2i3.952

Abstract

Tinctori is a company focused on sustainable fashion products using natural dyes. Based on observations and interviews, Tinctori’s existing promotional media are still limited and have not effectively conveyed its sustainability values or modern fashion appeal. Therefore, a more engaging, informative, and accessible promotional medium is needed. This study aims to design a digital photobook as a marketing support medium for Tinctori’s products. The research uses a qualitative method with a linear strategy, consisting of problem identification, data collection, analysis, design, and testing stages. The result is an interactive e-book–based digital photobook that presents the company profile, production process, and product catalog of Tinctori. Based on the testing results, the media was considered attractive, communicative, and effective in conveying the brand message and increasing audience interest. This research is expected to serve as an example of efficient, eco-friendly digital media that supports sustainable fashion promotion in Indonesia.
Co-Authors Anthony Y.M. Tumimomor Arvennia Eka Palma Cristy Birmanti Setia Utami Cristo, Jonathan Laskar Djoko Murdono Evi Maria Florensia Nadita Hanna Prillysca Chernovita Immanuel Aria Kristono Inggil Setyo Nugroho Kristoko Dwi Hartomo Marcelino Adi Putra Mar’i Vawaz , M. Vernanda Maylvin Premier Gusmawan Michael Bezaleel Wenas Peni Pratiwi Ravenska Perkins Riska Dwi Noviyanti Samuel Brian Nanda Samuel Brian Nanda Subron Jamilan, Muhammad Urip Suharyadi T. Arie Setiawan Prasida Tri Harjani Vincentius Satria Wiratama Yohanes Anton Kurniawan