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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Bisnis, Manajemen, dan Informatika JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Jurnal Ilmiah Edunomika (JIE) Jurnal Manajemen Bisnis dan Kewirausahaan Paulus Journal of Accounting (PJA) JUDICIOUS: Journal of Management Proceedings of The International Conference on Business and Economics
Haris Maupa
Universitas Hasanuddin
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Customer Relationship Marketing, Customer Bonding, and Customer Satisfaction on Customer Loyalty in Telecommunication Companies Haris Maupa; Cokki Cokki; Syarifuddin Sulaiman
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 10 No 2 (2023): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v10i2.40975

Abstract

The telecommunications industry is one of the most competitive industries with high penetration of digital technology, faster availability of data services, and innovations in telecommunications. The purpose of the present study is to empirically test a model that illustrates how customer relationship marketing (CRM) and customer bonding (CBD) affect customer loyalty (CLA) with customer satisfaction (CSA) as a mediating variable in the telecommunication company. A survey of the telecommunication customers was conducted with responses from 230 samples by maximizing the Partial-Least-Square Structural-Equation Modeling (PLS-SEM). The research results show that CRM and CBD are inferred to impact CLA and mediate CSA significantly. Compared to CRM, CBD has emerged as the most influential determinant of the proposed model. Marketing managers can adopt relevant business strategies and promote customer relationship marketing and customer bonding to achieve customer loyalty.
PENGEMBANGAN KAWASAN STRATEGIS PARIWISATA DI KABUPATEN GOWA: ANALISIS PEMANGKU KEPENTINGAN Muhammad Idrus Taba; Haris Maupa; Dian Anggraece Sigit Parawansa; Muhammad Ismail; Cepi Pahlevi
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14116

Abstract

This research aims to identify and classify and describe the relationship between stakeholders involved in the development of KSPK Tinggimoncong and its surroundings. This study uses a descriptive type of research with qualitative methods. Data and information collection techniques are carried out by direct observation in the field, in-depth interviews, and literature studies. Based on the results of the study, there are 14 stakeholders consisting of the government, both categories of institutions at the National, Provincial, District, Sub-District, village, community, and private sectors through Destination Management, Corporate Social and Environmental Responsibility funds, to other rights such as tourism entrepreneurs, educational institutions, and the media. Stakeholder analysis resulted in four classifications of regional stakeholders, including (a) key players, namely the Gowa Tourism and Culture Office, the Gowa regency Regional Planning Agency, (b) subject, consisting of Pokdarwis Malino and companies, namely Perum Perhutani, PLN, PTPN XIV (c) context setter, including the Ministry of Tourism at the central government level, BKSDA South Sulawesi and BPCB South Sulawesi at the provincial government level, and the Gowa, Gowa environmental service, BPBD Gowa, Department of industry and trade Gowa, Dinsospmd Gowa,, tourism entrepreneurs, media, educational institutions, NGOs, health facility providers.
Co-Authors Ahmad Yamany Arsyad Andi Nur Baumassepe Arie Pratama Carunia Mulya Firdausy Cepi Pahlevi Cokki Cokki Devina Amelia Dyah Erny Herwindiati Handojo Wibawanto Soetikno Ignatius Roni Setyawan Jusni Jusni Maming, Jumidah Muhammad Idrus Taba Muhammad Ismail Reynaldi Kusumo Rosida Cristina Sari STEFANI STEFANI Sulaiman, Syarifuddin Wasino Wasino Yosua Sambo