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All Journal MediaTor: Jurnal Komunikasi Visualita : Jurnal Online Desain Komunikasi Visual ARTic Indonesian Community Service and Empowerment Journal (IComSE) DIVAGATRA - Jurnal Penelitian Mahasiswa Desain
Irma Rochmawati
Universitas Komputer Indonesia
Arts Humanities Computer Science & IT Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Desain Website Sebagai Media Promosi Marketing Mix Pada UMKM Key Snack Bandung Rochmawati, Irma; Albar, Deni; Fauzi, Ahmad Nurzaeni
Visualita Jurnal Online Desain Komunikasi Visual Vol 13 No 1 (2024): Oktober 2024
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v13i1.13678

Abstract

Key Snack is an MSME located in Bandung and operates in the culinary sector in the form of cakes. Key Snack already has a P-IRT business license for its products and has a vision to be able to grow rapidly like culinary providers of cakes that are much more established. However, unfortunately, Key Snack MSME products are not yet known to the wider public. For this reason, promotion is one solution to support the marketing of Key Snack MSME products. This research aims to produce an applied object that is useful for industry and to find a formula for promoting Key Snack MSMEs. Producing design products that are expected to have a social or economic impact after the research results are applied, one of which is website design. The method used in this research uses a Pre-Experimental design research approach. In pre-experimental research, variables are not strictly limited, so there is the possibility of outcomes caused by various aspects that influence the respondent. It is hoped that the results of this research will show the correct formulation of the concept in representing Key Snack MSME promotional media in its application.
Implementasi dan Analisis User Interface pada Website The Room 19 sebagai Perpustakaan Independen di Kota Bandung Rochmawati, Irma; Luqman, Ria Fathya; Yunus, Syarip; Cahyadi, Arif Try
Visualita Jurnal Online Desain Komunikasi Visual Vol 13 No 2 (2025): April 2025
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v13i2.15641

Abstract

The Room 19 is an independent library space located in Bandung with a cafe library concept. Currently, The Room 19 provides information related to the place and facilities through its website and social media. However, The Room 19's website design looks simple and does not display complete information. A website design can be said to have successfully run according to plan or has fulfilled the wishes of the user, one of which depends on the application of the user interface. With clear planning and analysis, it can minimize problems in the process of developing a website. This research aims to provide an overview of the implementation of user interfaces using the prototyping method on web pages as an initial step in digital media development activities. The purpose of making this prototype is to provide a common perception and understanding of the basic user interface process in developing a website, so that there is good communication between developers and system users. The results of this research can be used as a reference or reference for website design developers who have followed the prototyping steps in a structured manner, thus providing an overview of the process for users and observers of website design development science.
Co-Authors Albar, Deni Ashari, Aldy Muhamad Cahyadi, Arif Try Fauzi, Ahmad Nurzaeni Hidayah, Alman Fauzan Ivan Kurniawan Lia Warlina Maligana, Muhammad Djafar Wittiri Novian, Donie Nurrahman, Ricke Putriutami Persada, Satria Indra Praja Ria Fathya Luqman YUNUS, SYARIP