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All Journal Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Ilmu Manajemen dan Akuntansi Terapan DEDIKASI PKM Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Jurnal PKM Manajemen Bisnis Business Perspective Journal JURNAL AKUNTANSI DAN BISNIS

Kukuh Mulyanto

STIE TOTALWIN SEMARANG

Author-ID : 324738

Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 27 Documents Claim Missing Document

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Peran Video Marketing sebagai Variabel Intervening dalam Menentukan Keputusan Berbelanja di Aplikasi Tiktok Shop pada Konsumen Indonesia Firdaus; Mulyanto, Kukuh; Rusmiyatun; Sitti Nurrahmah, Wa Ode; Jatmiko, M. Roby
Business Perspective Journal Vol. 3 No. 2 (2023): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v3i2.1189

The development of the world of information technology is directly proportional to the behavior of consumers in Indonesia in meeting their daily needs. It can be seen from how consumptive the Indonesian people are to buy products online, one application that is currently favored by the public for online shopping is the Tiktok Shop application. This research was conducted to predict the relationship between variables that are used by the community as a determinant in making decisions to shop on the Tiktok Shop application, besides that it wanted to prove the role of video marketing in the Tiktok Shop application. Collecting data in this study used a questionnaire with a purposive sampling technique with a total of 100 respondents using the tiktok shop application. The results of this study prove that Indonesian consumers in making product purchase decisions because they often see stories from social media and search engine optimization can directly influence consumers to shop on the Tiktok Shop application. In addition, video marketing broadcast by content creators can strengthen or bridge consumers to buy products in the Tiktok Shop application.

Keterkaitan Persepsi Harga, Kemudahan dan Persepsi Manfaat terhadap Keputusan Menggunakan MNC Play pada Konsumen Semarang Sitti Nurrahmah, Wa Ode; Firdaus; Nurhayati; Effendi, Meizar; Ismanto, Fiderius; Hendriyanto, Asepta; Mulyanto, Kukuh
Business Perspective Journal Vol. 4 No. 1 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i1.1456

The internet has become a very basic need for human life in this modern era. This was welcomed by entrepreneurs in this field, various brands have been operating in Indonesia with very varied services. This research aims to describe the relationship between the variables of price perception, convenience, and perceived benefits on the decision to use MNC Play among consumers in Semarang. The population in this research is the MNC Play user community in Semarang. The research sample consisted of 100 respondents who met the sampling criteria (purposive sampling). Data collection was carried out in a structured manner through an instrument (questionnaire) with a Likert scale of 1-10, the data collected was processed with the help of SPSS. The results of this research show that the perception of prices that are classified as competitive can be one of the factors for consumers to use MNC Play products. Apart from that, this research also explains that ease of access and ease of installing Wi-Fi as well as consumers' perceived benefits can be reinforcing factors for consumers. using products from MNC Play (Wi-Fi). In this research, price perception is the thing most highlighted by consumers. This also indicates that people are very sensitive to the price of a product, but this could be a strategy for MNC Play to win business competitions in the internet service (WIFI) sector. Keywords: perception of price, convenience, perception of benefits, decision to use, mnc play (wi-fi)

ANALISIS FAKTOR PEMBENTUK PERSEPSI TERHADAP KEWIRAUSAHAAN Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan Vol. 6 No. 2 (2015): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

This study sought to determine how students perceive entrepreneurshipas a career and whether they would want to pursue a careerinentrepreneurship upon completion of school. The study bore in mind thatfactors have the potential to influence the studentsâ€™perception ofentrepreneurship and thus contribute in determining theirentrepreneurialintentions. As such learning Business Studies andhaving parentsin selfemployment was viewed as having prior exposure toentrepreneurship. Datafor this study was obtained by use of a questionnaireadministered torandomly selected students from STIE Totalwin Semarang. They were 85respondents whocomprised of both male and female students. The researchrevealed that majority of students had a positiveperception ofentrepreneurship as a career option. It was alsoobserved that students whohad parentsin self employment were highlymotivated to go intoentrepreneurship so as to continue in family business.

DETERMINAN SIKAP MAHASISWA TERHADAP PENDIDIKAN KEWIRAUSAHAAN Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan Vol. 7 No. 1 (2016): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Entrepreneurship education was introduced into the schoolscurriculum with the aim of providing knowledge directed towardsdeveloping the students skills, and competences that will equip them to beinnovative, and to identify, create, and successfully manage business. Thisstudy is on the attitude of students towards entrepreneurial education inSTIE Totalwin Semarang. Questionnaire were the instrument used andsensus sampling technique was adopted. It was found out that, majorityof the respondents believes entrepreneurial education is a good policy andit has come to stay. Most student from the university are not keen andcommitted to entrepreneurship education because they seeentrepreneurship as menial and risky, and their ambition is to seek forsenior white-color job with certainty of income.

ANALISIS PENGARUH CITRA WIRAUSAHA DAN SIKAP TERHADAP WIRAUSAHA TERHADAP MINAT BERWIRAUSAHA Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan Vol. 7 No. 2 (2016): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

This study aims to investigate factors that influence entrepreneurialintentions of college students. The analysis model includes entrepreneurimage, and attitude. The research involves a sample of 96 students from 2faculties at STIE Totalwin Semarang by using anconvenience samplingtechnique. The results show a significant effect of the attitude, andentrepreneur image on the entrepreneurial intention of students. Likewise,this research also indicates the role of the contextual factors, such asacademic support and social support in determining the entrepreneurialintentions of students.

FAKTOR â€“ FAKTOR YANG MEMPENGARUHI NIAT BERWIRAUSAHA MAHASISWA Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan Vol. 8 No. 2 (2017): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Socio-economic issues such as poverty, unemployment productive ageare a major challenge for Indonesia when entering the free market andglobal competition. As one of the leading Human Resources, college needs toknow the factors that influence students in entrepreneurship. Various factorsthat influence entrepreneurial intentions in students, especially the attitudeand contextual factors. Population is Economic Education Student in STIETotalwin Semarang. Data were analyzed using multiple linear regression.The results of this study indicate that the attitude positive effect onentrepreneurial intention of students, while the contextual factors positivelyaffects student entrepreneurial intention.

ANALISIS FAKTOR YANG MEMPENGARUHI PERSEPSI MAHASISWA TERHADAP PELUANG BISNIS DAN MINAT MENJADI ENTREPRENEUR Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan Vol. 9 No. 1 (2018): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

his paper aims to identify the factorthat influence the perception ofbusiness opportunities, and the latterâ€™s influence onentrepreneurial intention.The research method was sensus with quantitative analysis approach. Themodel is tested on Totalwin College of Business students.Data was collectedwith questionnaires. By applying a structural equationmodel, we observedthat the perception of self abilities (self-efficacy) positively andsignificantlyaffects both the perception of opportunities and entrepreneurial intention,andthat the perception of opportunities affects entrepreneurial intention.

TANTANGAN DAN PELUANG DALAM PENERAPAN AKUNTANSI MANAJEMEN BERKELANJUTAN DI NEGARA BERKEMBANG Firdaus; Dwi Astono, Ari; Nurhayati, Nurhayati; Jatmiko, M Roby; Sitti Nurrahmah, Wa Ode; Sulistiyaningsih, Sri; Hendriyanto, Asepta; Mulyanto, Kukuh; Ismanto, Fiderius; Effendi, Meizar
Jurnal Akuntansi dan Bisnis Vol. 4 No. 2 (2024): Oktober 2024 : Jurnal Akuntansi dan Bisnis
Publisher : LPPM Universitas Sains Dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jiab.v4i2.814

The implementation of Sustainable Management Accounting (SMA) in developing nations is examined in this paper along with its prospects and obstacles. To achieve long-term sustainability, SMA incorporates social, economic, and environmental factors into business decision-making. SMA adoption in underdeveloped nations is hampered by issues like a lack of funding, a lack of environmental consciousness, and a lack of training and technology. SMA does, however, also have a number of noteworthy advantages, including increased operational effectiveness, better risk management, and higher standing in a global marketplace that is becoming more and more concerned with sustainability. This study examines the challenges and tactics in implementing SMA using a qualitative methodology and case studies of businesses in underdeveloped nations. It is anticipated that the results will help businesses and policymakers create and implement SMA in a way that promotes social, economic, and environmental sustainability.

Strategi Atribut Produk dalam Meningkatkan Hasil Penjualan Pawon Mbak RU DSN. Ngloji, Magelang Sulistiyaningsih, Sri; Proborini, Ellen; Ismanto, Fiderius; Mulyanto, Kukuh; Hendriyanto, Asepta; Husain Asy’ari, Fajar; Effendi, Meizar
Jurnal PKM Manajemen Bisnis Vol. 5 No. 1 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i1.1214

Strategies for product attributes are crucial for increasing a company's attractiveness and competitive edge. According to observations, insufficient marketing and promotion elements continue to hinder the Pawon Mbak Ru company in Dusun Ngloji, Magelang, from optimizing sales performance. Therefore, in order to maximize product qualities and increase consumer appeal, a suitable technique is required to build a marketing strategy. The purpose of this study is to create and apply product attribute methods to enhance Pawon Mbak Ru's sales performance. As part of the marketing plan, promotional items including business banners, directional signs, logos, and stickers are created as part of a practical community service manner. The outcomes of this service demonstrate that Pawon Mbak Ru has a more efficient way to market their company to prospective clients and the local community by developing a variety of visual features. While logos and stickers provide the company image a sense of professionalism and distinctive appeal, business banners and directional signs assist make the business location more accessible. Overall, Pawon Mbak Ru's increased sales results in Dusun Ngloji, Magelang, have been supported by the application of this product attribute strategy, which has improved business attractiveness.

Pendampingan Pembuatan Sertifikat Halal untuk UMKM Pawon Mbak Ru Magelang Martini, Martini; Firdaus, Firdaus; Ismanto, Fiderius; Mulyanto, Kukuh; Hendriyanto, Asepta; As'ari, Fajar Husain; Alim, Mucahmmad Rully Sjahirul
DEDIKASI PKM Vol. 6 No. 2 (2025): DEDIKASI PKM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v6i2.48398

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian Indonesia, terutama dalam sektor kuliner. Namun, salah satu tantangan utama yang dihadapi oleh UMKM kuliner adalah kepemilikan sertifikasi halal, yang menjadi faktor penting dalam meningkatkan kepercayaan konsumen dan daya saing produk. Program Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk mendampingi UMKM "Pawon Mbak Ru" di Magelang dalam proses memperoleh sertifikasi halal guna meningkatkan legalitas dan daya saing produk mereka. Metode yang digunakan dalam kegiatan ini mencakup sosialisasi, pelatihan, serta pendampingan administratif dalam pengurusan sertifikasi halal sesuai dengan regulasi yang berlaku. Kegiatan ini melibatkan 10 pelaku UMKM yang mendapatkan pendampingan secara langsung, dengan evaluasi melalui observasi, wawancara, dan analisis dokumen untuk mengukur pemahaman serta kesiapan mereka dalam memperoleh sertifikasi halal. Hasil dari kegiatan ini menunjukkan bahwa UMKM yang didampingi memahami pentingnya sertifikasi halal, mampu memenuhi persyaratan administrasi, serta berhasil memperoleh sertifikasi halal yang diakui oleh otoritas terkait. Implikasi lebih luas dari penelitian ini adalah peningkatan daya saing UMKM kuliner dalam pasar domestik maupun internasional serta mendorong lebih banyak pelaku usaha kecil untuk mengurus sertifikasi halal sebagai bagian dari strategi bisnis berkelanjutan. Dengan adanya pendampingan ini, diharapkan UMKM dapat lebih berkembang dan meningkatkan kepercayaan konsumen terhadap produk mereka.

Co-Authors Alim, Mucahmmad Rully Sjahirul As'ari, Fajar Husain Asepta Hendriyanto Effendi, Meizar Firdaus Firdaus Husain Asy’ari, Fajar ISMANTO, FIDERIUS Jatmiko, M Roby M. Roby Jatmiko Martini Martini Nurhayati Nurhayati Nurhayati Proborini, Ellen Rusmiyatun Rusmiyatun SITTI NURRAHMAH, WA ODE Sulistiyaningsih, Sri

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