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All Journal Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Pengabdian kepada Masyarakat Nusantara DEDIKASI PKM Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Jurnal PKM Manajemen Bisnis Business Perspective Journal JURNAL AKUNTANSI DAN BISNIS
Kukuh Mulyanto
STIE TOTALWIN SEMARANG
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS FAKTOR YANG MEMPENGARUHI LOYALITAS PERUSAHAAN PELANGGAN: Studi pada Pelanggan PT WAN HAI Ltd di Jawa Tengah Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 1 No. 1 (2010): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.465 KB) | DOI: 10.36694/jimat.v1i1.4

Abstract

This study intent to search several variables’ effect which is probably able to rise loyalty and firm performance. The study used several customer of WAN HAI Ltd in Midle of Java as sample. Data analyze instrument used by the writer is AMOS 4.Data analyze result shows that the research model has well appropriateness andall hypothesis of the study are able to be evidenced. Summary said that satisfaction,reputation, price, are positively effected to loyalty, and loyalty are positively effected tofirms performance.Result of research proves that satisfaction, reputation, and price has positive influence and significant to loyalty. Loyalty has positive influence and signifaicant to firm performance. Managerial implication given to the company is suggestion or input to management to concern the price factors, as it is the most dominant factor effected to loyalty. The research’s limitation is that it is case study so that the result is not able to be generalized
PENGARUH LOYALITAS TERHADAP TENAGA PENJUAL, DAN LOYALITAS TERHADAP TOKO PADA PERILAKU WORD OF MOUTH Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 3 No. 1 (2012): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.896 KB) | DOI: 10.36694/jimat.v3i1.36

Abstract

The purpose of this research was to examine empirically the correlation between loyalty tosalesperson and loyalty to the store. The subjects of this research were 98 customer of Distro,taken from population using purposive sampling technique. Data analyze instrument used by thewriter is SPSS 17.Data analyze result shows that the research model has well appropriateness and all hypothesis ofthe study are able to be evidenced. Summary said that loyalty to salesperson, and loyalty to thestore are positively effected to word of mouth behavior.Based on the result of the study, managerial implication given to the company is suggestion orinput to management to give more concern at the loyalty to the store, as it is the most dominantfactor effected to word of mouth.
PENGARUH DIMENSI KUALITAS PELAYANAN ORGANISASI TERHADAP KEPUASAN KONSUMEN Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 3 No. 2 (2012): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.112 KB) | DOI: 10.36694/jimat.v3i2.37

Abstract

Purpose of this study was to examine service quality toward student’s satisfaction.The population of this research is the student of STIE Totalwin Semarang. Theresult of this research indicates that service quality’s factor has a significantinfluence toward the student’s satisfaction.Keywords: service quality, satisfaction
PERAN INTRAPRENEURSHIP DALAM MENCIPTAKAN KEUNGGULAN BERSAING PERUSAHAAN Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 4 No. 1 (2013): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (471.35 KB) | DOI: 10.36694/jimat.v4i1.51

Abstract

Intrapreneurship has been acknowledged in literature and practice as a vital element of economic and organizational growth, success and competitiveness and can be considered as a unique competitive advantage. The purpose of the paper is to provide a comprehensive analysis of the concept of intrapreneurship. Concluding, the paper suggests directions for future research.
DIMENSI CORPORATE ENTREPRENEURSHIP DAN PENGARUHNYA TERHADAP KINERJA PERUSAHAAN Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 4 No. 2 (2013): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.825 KB) | DOI: 10.36694/jimat.v4i2.64

Abstract

This research examine the effects of corporate entrepeneurship onfirm performance.Corporate entrepreneurship includes dimensions,among others: innovation, risk taking, aggressiveness in competition,autonomy and proactivity. In the research indicated that corporateentrepeneurship has an influence on company performance.Summarysaid that corporate entrepeneurship is positively effected to firmperformance.
GUERRILLA MARKETING: DILEMA EFISIENSI BIAYA DANEFEKTIFITAS PROMOSI DALAM MENDAPATKAN KONSUMEN Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 5 No. 1 (2014): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.451 KB) | DOI: 10.36694/jimat.v5i1.73

Abstract

Nowadays people’s knowledge is getting bigger, so itmakesthe marketers have to develop their promotiontechnique becomes better for getting the increase numberof the consumers. At first, guerrilla marketing is used bysmall business because it need not a big fund but it is ableto produce a lot of products. In real life, to do a guerrillamarketing strategy needs higher cost. Otherwise, thereare a lot of big companies which is used guerrillamarketing strategy. When doing guerrilla, especially thesmall enterprises they have to think about the resource sothat the enterprise can get the value of consumer that theywant matched with the cost.
PERAN ORIENTASI KEWIRAUSAHAAN DALAM MENCIPTAKAN KINERJA BISNIS Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 5 No. 2 (2014): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (453.26 KB) | DOI: 10.36694/jimat.v5i2.84

Abstract

Entrepeneurship orientation has been acknowledged in literature andpractice as a vital element of economic and organizational growth, successand competitiveness and can be considered as a unique competitiveadvantage.The purpose of the paper is to provide a comprehensive analysis of the conceptof entrepeneurship orientation. Concluding, the paper suggests directions forfuture research.
Pendampingan Pembuatan Nomor Induk Berusaha dan Logo Pada UMKM Arifin Snack Pati, Jawa Tengah Sitti Nurrahmah, Wa Ode; Jatmiko, M Roby; Hendriyanto, Asepta; Mulyanto, Kukuh; Sulistiyaningsih, Sri; Effendi, Meizar; Proborini, Ellen; Husain Asy’ari, Fajar; Nuryana, Yayan; Firdaus, Firdaus
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 3 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi Mei- Agustus
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i3.3615

Abstract

Pengabdian masyarakat ini bertujuan untuk mendampingi UMKM Arifin Snack di Pati, Jawa Tengah, dalam proses pengurusan Nomor Induk Berusaha (NIB) serta pengembangan logo perusahaan. UMKM di Indonesia, terutama di daerah Pati, sering mengalami kesulitan dalam administrasi bisnis dan strategi branding yang efektif. Melalui pendekatan praktis, kegiatan ini memberikan bimbingan langsung dalam pengurusan NIB serta pelatihan dalam perancangan logo yang mampu mencerminkan identitas bisnis mereka. Metode yang digunakan meliputi kunjungan langsung dan konsultasi intensif dengan pemilik UMKM, serta sesi pelatihan khusus mengenai aspek legalitas dan branding. Hasil penelitian menunjukkan peningkatan signifikan dalam pemahaman pemilik UMKM terkait proses perizinan usaha dan strategi branding yang tepat. Logo baru yang dikembangkan berhasil mencerminkan nilai-nilai unik dari Arifin Snack, memperkuat citra mereka di mata konsumen. Simpulan dari pengabdian ini adalah bahwa pendampingan aktif terhadap UMKM dalam hal administrasi bisnis dan branding dapat memberikan dampak positif yang signifikan. Diharapkan bahwa peningkatan ini akan memperkuat posisi pasar Arifin Snack serta meningkatkan daya saing mereka di tingkat lokal. Secara lebih luas, model ini memiliki potensi untuk diterapkan di daerah-daerah lain di Indonesia guna mendukung pertumbuhan ekonomi lokal melalui pengembangan UMKM yang berkesinambungan.
Co-Authors Alim, Mucahmmad Rully Sjahirul As'ari, Fajar Husain Asepta Hendriyanto Effendi, Meizar Firdaus Firdaus Firdaus Firdaus Husain Asy’ari, Fajar ISMANTO, FIDERIUS Jatmiko, M Roby M. Roby Jatmiko Martini Martini Nurhayati Nurhayati Nurhayati Nuryana, Yayan Proborini, Ellen Rusmiyatun Rusmiyatun SITTI NURRAHMAH, WA ODE Sulistiyaningsih, Sri