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All Journal Journal of Nutrition College Nutri-Sains: Jurnal Gizi, Pangan dan Aplikasinya Jurnal Terapan Abdimas Yustisia Merdeka : Jurnal Ilmiah Hukum Al-Kharaj: Journal of Islamic Economic and Business Jurnal ABDINUS : Jurnal Pengabdian Nusantara Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Pattimura Proceeding : Conference of Science and Technology Research Horizon Prosiding Seminar Nasional PPG Universitas Mulawarman Journal of Digital Business and Innovation Management
Tatik Mulyati
Program Studi Ilmu Gizi Fakultas Kedokteran Universitas Diponegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Pattimura Proceeding : Conference of Science and Technology

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How to Prepare Leadership and Change Management in the Digital Area (Case Study at Gojek Indonesia) Mulyati, Tatik; Muhammad, Rabhi F.; Agnyana, Handaru; Nurimansyah, Nurimansyah
Pattimura Proceeding 2026: Proceeding of the 3rd International Conference of International Conference on Business and Eco
Publisher : Pattimura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/pcst.2026.iconbe.p156-161

Abstract

The expansion of digital technologies has profoundly altered how organizations function, make decisions, and deliver value. As digital transformation becomes a defining characteristic of modern business environments, leaders must be equipped to guide their organizations through continuous change while maintaining stability and effectiveness. This article examines how leadership preparation and structured change management can support organizations in adapting to digital disruption. Using a qualitative synthesis of academic literature and a contextual case study from Gojek Indonesia, the study reviews theories related to digital leadership, organizational readiness, and formal change frameworks. Recent studies highlight that digital leadership and transformation are deeply interlinked, and that leadership behavior strongly shapes organizational agility and innovation capacity. The findings indicate that successful digital transformation depends on leaders’ ability to foster adaptable mindsets, encourage collaboration, and support cultures willing to experiment and learn. Beyond technology deployment, digital change requires clear communication, capacity development, and alignment across all levels of the organization. The implications emphasize the need for strategic leadership development, competency strengthening, and deliberate interventions to ensure long-term resilience in the digital era.
The Influence of Customer Experience, Brand Trust, and Brand Awareness on Skintific Purchasing Decisions Murbiyanti, Zalsabila Septiana; Mulyati, Tatik; Herawati, Novy Rachma; Faujianto, Samsu Anhari; Putri, Thea Ocktavia
Pattimura Proceeding 2026: Proceeding of the 3rd International Conference of International Conference on Business and Eco
Publisher : Pattimura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/pcst.2026.iconbe.p381-389

Abstract

This study examines the influence of customer experience, brand trust, and brand awareness on purchasing decisions for Skintific beauty products in Madiun City. The aim is to determine how these three variables influence consumer purchasing decisions. The method used is quantitative with data collection through questionnaires completed by 100 respondents who use Skintific products, taken using a simple random sampling technique using the Slovin formula. Data analysis was carried out through classical assumption tests, multiple linear regression, coefficient of determination, and hypothesis testing. The results show that customer experience, brand trust, and brand awareness partially and simultaneously have a significant influence on purchasing decisions for Skintific products in Madiun City. The implications of this study emphasize the importance of companies in paying attention to customer experience, building brand trust, and increasing brand awareness to improve consumer purchasing decisions and maintain product competitiveness in the beauty market. Marketing strategies that integrate these three aspects can strengthen Skintific's position in the competitive beauty industry.
Co-Authors Agnyana, Handaru Aisyah Nurcita Dewi Alimin, Faturrohman Dwi Aminatis Saniah Anggi Irna Mantika Dwi Hartanti Endy Paryanto Prawirohartono, Endy Paryanto Farida Fitriyanti Faujianto, Samsu Anhari Fidela Zahradika Fathimah, Fidela Zahradika Galuh Pradnya D Hariyani, Anik Tri Haryani, Anik T. Ika Wati Sulistyaningsih, Ika Wati Istiqaroh, Choirum R. Iswati, Retno Lovindy Putri Lebalado Martin Lukito Mohammad Imron Mohd Ikhsan Muhammad, Rabhi F. Muhammad, Rabhi Fathan Murbiyanti, Zalsabila Septiana Ni Putu Ratih Purwani Nor Amadi, Dwi novy rachma herawati Nurimansyah, Nurimansyah Pratama, Alun Putri, Thea Ocktavia Ramadhan, Erik Setya Raudatul Zannah, Nova Rendah Istiqaroh, Choirum Rista Emiria Afrida Apriany Rizkaputra, Fergiawan Alfianto Rohmatiah, Ahadiati Sitegar, Muhammad Arief Sudarman Sudarman Susilo, Hendro Toto Sudargo Triesa Rizkyta Utami, Saraswati Budi Virra Mayang Arum Wibisono, Nurharibnu Wihara, Dhiyan Septa