Nur Jannah
Universitas Wijaya Putra

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

Dampak Pandemic Covid-19 dan Persaingan Harga Penjualan Peti Mati Toko Duka di Kota Surabaya Nur Jannah; Yurilla Endah M; Rena Febrita Sarie; Sri Suprapti
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 7, No 1 (2022)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (39.433 KB) | DOI: 10.30651/jms.v7i1.12431

Abstract

Penelitian ini bertujuan untuk mengetahui dampak yang ditimbulkan dari pandemic covid-19 dan persaiagan harga pada penjualan peti mati toko duka di Surabaya. Pendekatan penelitian menggunakan pendekatan kualitatif dengan metode studi kasus (case study) dan teknik snowball sampling. Subjek penelitian terdiri atas pengusaha toko duka peti mati di Surabaya. Teknik pengumpulan data yang dipergunakan dalam penelitian ini terdiri atas wawancara, observasi, studi dokumentasi dan triangulasi. Kemudian untuk analisis datana menggunakan teknik validasi data dengan member-check, triangulasi dan expert opinion. Hasil penelitian menunjukkan bahwa adanya pandemic covid-19 bagi toko duka di Kota Surabaya menjadi keuntungan tersendiri karena permintaan terhadap kebutuhan peti mati terutama dari Rumah Sakit meningkat berkali-kali lipat. Oleh sebab itu untuk memenuhi kebutuhan peti mati pengusaha toko duka melakukan penambahan jumlah karyawan ataupun dengan menambah jam kerja. Harga peti COVID-19 lebih murah dibandingkan dengan peti mati pada umumnya. Untuk variasi harga yang ditawarkan mulai dari 350.000 sampai dengan 900.000. Kebanyakan toko duka tidak memanfaatkan keadaan untuk memperoleh keuntungan lebih, mereka menjual dengan harga standar sesuai dengan biaya produksinya dan harga bisa flexible tergantung juga dengan bahan baku yang ada. Kata Kunci : Pandemic Covid-19, Persaingan Harga, Penjualan Peti Mati.
PENGARUH MARKETING COMMUNICATION TERHADAP CUSTOMER SATISFACTION PADA PERUSAHAAN JASA PT. AAJI MANULIFE SURABAYA Nur Jannah
Jurnal Mitra Manajemen Vol 4 No 11 (2020): Jurnal Mitra Manajemen Edisi November
Publisher : Kresna Bina Insan Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52160/ejmm.v4i11.482

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh marketing communication terhadap customer satisfaction pada perusahaan PT. AAJI Asuransi Manulife Surabaya. Jenis penelitian ini merupakan penelitian survei menggunakan jasa asuransi di PT.AAJI Manulife Surabaya Teknik Pengambilan sampel mengunakan accidental sampling, sehingga diperoleh jumlah sampel sebanyak 100 orang, Teknik pengumpulan data menggunakan kuesioner dan Tabulasi yang telah di uji validitas dan reliabilitasnya. Teknik analisis data yang di gunakan adalah regresi linier berganda. Hasil penelitian ini menemukan bahwa ada pengaruh secara simultan communication terhadap customer satisfaction dan secara empiris pengaruh secara parsial signifikan terhadap customer satisfaction serta marketing communication berpengaruh positif dan signifikan terhadap customer satisfaction.
Customer Satisfaction of Surabaya Mortuary MUA Services Yurilla Endah Muliatie; Nur Jannah; Dwi Lesno Panglipursari; Rena Febrita Sarie; Nurleila Jum’ati
Jurnal Ilmu Manajemen Advantage Vol. 5 No. 2 (2021): December
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v5i2.723

Abstract

The development of services is showing a significant increase. This is of course influenced by the complex and diverse needs of the community in an effort to meet their needs. The part of funeral services that cannot be ruled out is make-up services. Mortuary MUA may be a profession that is rarely heard of. This research aim was to determine whether customer experience influence on customer satisfaction in using the mortuary MUA services in Surabaya and also how the five dimensions of customer experience affect customer satisfaction. This study explains the causal relationship or influence between variables through hypothesis testing on certain samples. Population used is all consumers who use mortuary MUA services and the sample totally 60 respondents using Purposive Sampling method. The results shown that: there is a positive effect on the customer experience variable on customer satisfaction for mortuary MUA services in Surabaya. From the dimension of customer experience, it partially affects customer satisfaction and what is influential is the act dimension.
TICKET QUEUE SERVICES AT DR. SOETOMO SURABAYA, A PHENOMENA Yurilla Endah Muliatie; Sri Suprapti; Nur Jannah
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

RSUD Dr. Soetomo is a government-owned hospital in East Java Province located in the city of Surabaya, which is one of the largest hospitals in Indonesia. As a type A hospital, hospital patients come from various regions and even from outside the island to East Indonesia. Due to the large number of patients who mostly use BPJS, the queue at the BPJS counter can reach hundreds of people per day. Even though the hospital has provided online services and several other conveniences, there are one thing or another that causes patients to have to queue manually. This is what makes the BPJS counter queue service appear. Even though it operates secretly, many patients use the services of these ticket queue service providers. This business is promising because the patients who go to RSUD Dr. Soetomo has to have regular check-ups every month and this can take years until they are declared cured. From the interview results it can be seen that these ticket queue service providers carry out their activities because they feel sorry for the patients and their families who have to queue from dawn to get BPJS tickets. The conclusion that can be drawn from this research is that with the service quality provided by these ticket queue service providers, they get free promotion by word of mouth so that many patients who need their services do not have to think long about using them.