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All Journal Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian
Intani Dewi
IPB University
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Social Sciences Veterinary

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PREFERENSI KONSUMEN TERHADAP DAGING AYAM BROILER DI ERA NEW NORMAL: Consumer Preferences For Broiler Chicken In The New Normal Era Danang Priyambodo; Intani Dewi; Gilang Ayuningtyas
Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Vol. 10 No. 2 (2020): Jurnal Sains Terapan, Volume 10 Nomor 2, Tahun 2020
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.988 KB) | DOI: 10.29244/jstsv.10.2.83-97

Abstract

The purpose of this study was to determine consumer attitudes towards the attributes of fresh chicken meat and frozen chicken meat and to analyze the factors that influence consumers in purchasing decisions for fresh chicken meat and frozen chicken meat in the city of Bogor in the new normal era. This research was conducted in October-Desember 2020. Data obtained from 250 respondents who usually buy broiler chicken meat and is divided into several areas namely modern market, traditional market, and chicken selling places around the city of Bogor. The sample of respondents in the study was chosen purposively and the data collection technique used a survey method through direct interviews based on the questions contained in the questionnaire. The data were analyzed with descriptive analysis and Fishbein models. The result of the study concluded that: 1) Broiler meat consumers were mostly female of adult age and married, has the last education of senior high school, works as a housewife and has an income of less than IDR 1.000.000. 2) All broiler meat consumers carry out all stages of purchasing decisions. 3) The factors that influence the purchase of broiler chicken meat with the highest average score (4.42) are based on health factors. 4) Based on the Fishbein model, the highest average value (Ao) is found in fresh meat products, which means that respondents in the city of Bogor in the new normal era prefer fresh chicken meat products to frozen chicken meat products.
FEASIBILITY ANALYSIS OF BIOGAS CHICKEN MANURE BUSINESS DEVELOPMENT (CASE STUDY AT PT JATINOM INDAH FARM): Analisis Kelayakan Usaha Pengembangan Bisnis Biogas Kotoran Ayam (Studi Kasus di PT Jatinom Indah Farm, Jawa Barat, Indonesia) Intani Dewi; Wildan Fauzan Supriana
Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Vol. 10 No. 2 (2020): Jurnal Sains Terapan, Volume 10 Nomor 2, Tahun 2020
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (179.94 KB) | DOI: 10.29244/jstsv.10.2.62-69

Abstract

Gas based resource has been widely used by Indonesians on daily basis. As for cooking purposes, the use of gas in the form of LPG (Liquefied Petroleum Gas) that is distributed by the government has been considered as problematic due to the high price. On the other hand, the trend of converting to alternative energy is on the rise. Therefore, the opportunity of developing an alternative resource to replace LPG for cooking is highly demanded. Biogas is a fuel which is produced from the breakdown of organic matter such as animal manure or sewage. The highly flammable feature of methane can be utilized for cooking purpose. Biogas is cheaper than LPG and has a more reliable distribution channel. The aims of this research are to analyze the feasibility of a chicken manure biogas business in non-financial and financial aspects and to analyze the sensitivity level of the feasibility of a chicken manure biogas business. Based on financial analysis, business development at PT Jatinom Indah is feasible because it has value of NPV Rp 1 186 604 209 with NET B/C of 3,045, Gross B/C of 1,302 and IRR of 33%, with payback period 3 years and 1 month.
Co-Authors Gilang Ayuningtyas Priyambodo, Danang Wildan Fauzan Supriana