Articles
<![CDATA[MITOS PADA LOGO KABUPATEN BOGOR SPORT AND TOURISM ]]>
<![CDATA[Qoute Nuraini Cahyaningrum]]>;
<![CDATA[Sari Rejeki]]>
<![CDATA[ SEMIOTIKA: Jurnal Komunikasi Vol 16, No 1 (2022): SEMIOTIKA: Jurnal Komunikasi ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
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DOI: 10.30813/s:jk.v16i1.3272
<![CDATA[This research discusses the myths in the Bogor Sport and Tourism Regency Logo. This research uses qualitative research methods . The object of this research is the logo of Bogor Sport and Tourism Regency which was inaugurated in 2019. This logo displays the shape of mountains, kujang, taro, paragliding sports. This research uses documenter data collection techniques, visual material data collection techniques and online data techniques. The study used semiotics data analysis methods or techniques with an approach from Barthes that analyzed the meanings of denotation, connotations and myths. The technique of examining the validity of research results uses a cycle of data similarity, research persistence. And triangulation theory, the theory used is the theory of Symbolic Interactionism of Mead and Blumer. The results of the research obtained from this study related to the myth in the logo of Bogor Sport and Tourism Regency is that the Bogor Regency government wants to convey the message that currently the Bogor Regency government is having a strong goal and spirit to advance Bogor Regency towards The City of Sport and Tourism. Bogor Regency Government relies on the potential of its territory to be part of tourism and sports activities. Beautiful landscapes, sports facilities, community culture and unique processed food become important points that are "sold" in the progress of Bogor Regency in the Sport & Tourism sector.]]>
<![CDATA[BRAND AWARENESS REBRANDING MUSEUM NASIONAL SEJARAH ALAM INDONESIA (MUNASAIN) ]]>
<![CDATA[Diana Amaliasari]]>;
<![CDATA[Qoute Nuraini Cahyaningrum]]>;
<![CDATA[Dhea Riska Purwanty]]>
<![CDATA[ Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 2 (2022): Volume 6 Nomor 2 Tahun 2022 ]]>
Publisher : <![CDATA[UNIVERSITAS PAKUAN ]]>
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DOI: 10.33751/jpsik.v6i2.6300
<![CDATA[The purpose of this research was to aim regarding how the Public Relations of the Museum Nasional Sejarah Alam Indonesia (MUNASAIN) carried out rebranding and to find out which step of brand awareness carried out by the public relations of the MUNASAIN. The research method used in this research is descriptive qualitative. The results showed that the public relations of the MUNASAIN published information on rebranding, mostly through social media or online media, organized various special events or events, news was created by public relations and disseminated through the official MUNASAIN website and social media, disseminated information on the latest name change. through social relations with the community, besides that, public relations also attracts public attention by freeing entry fees as well as disseminating information about the change in the name of the museum. The MUNASAIN Public Relations’s also collaborates with the Ministry of Education and Culture and the Bogor City Tourism Office by disseminating information about the rebranding of the museum in joint activities, there are also activities in the form of social activities named Charity Day with the surrounding community and to form the concern of museum awareness along with efforts to build brand awareness of the museum to the public. The strategy implemented by public relations still places MUNASAIN at the lowest level of brand awareness, Unaware of Brand.]]>
<![CDATA[Penyuluhan Komunikasi Non Verbal Pada Himpunan Pramuwisata Indonesia (HPI) Kabupaten Bogor ]]>
<![CDATA[Imani Satriani]]>;
<![CDATA[Qoute Nuraini Cahyaningrum]]>
<![CDATA[ Jurnal Abdimas Adpi Sosial dan Humaniora Vol. 3 No. 4 (2022): Jurnal Abdimas ADPI Sosial dan Humaniora ]]>
Publisher : <![CDATA[Asosiasi Dosen Pengabdian kepada Masyarakat Indonesia ]]>
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DOI: 10.47841/jsoshum.v3i4.263
<![CDATA[Tourism in Bogor Regency always has its own charm for tourists. Tourism activities in Bogor close related with tourguide. Himpunan Pramuwisata Indonesia (HPI) Bogor is an organization who cope tour guides in Bogor Districts. Tour guide must have communication ability besides knowledge of tourist destination. Communication divided into verbal and non verbal communication. Verbal communication like oral and written communication. Non verbal communication like facial expression, gesture, dialect, etc. This Non Verbal Communication counseling is a part of community serices activity with title Public Speaking and Non Verbal Communication for Tourist Guide. This activity aims to optimize tour guide’s knowledge about nonverbal communication and to optimize tour guide’s knowledge about nonverbal communication and it impelementations in tourism activities. Methodes of this PKM implementation are lecture method, disscused and feedback collection method. The results of this community service activities including that HPI members become knowledgeable about non verbal communication in general. HPI members also become knowledeable about non verbal communication for tourism activities.]]>
<![CDATA[PENGARUH KAMPANYE KOMUNIKASI PADA GERAKAN BOGOH KA BOGOR†TERHADAP PERUBAHAN SIKAP MASYARAKAT (Studi Kasus KECAMATAN BOGOR TENGAH) ]]>
<![CDATA[Sisca Wulandari]]>;
<![CDATA[Qoute Nuraini C]]>;
<![CDATA[David Rizar Nugroho]]>
<![CDATA[ Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 2 (2019): Volume 3 Nomor 2 Tahun 2019 ]]>
Publisher : <![CDATA[UNIVERSITAS PAKUAN ]]>
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DOI: 10.33751/jpsik.v3i2.1296
<![CDATA[ABSTRACTThis study uses a quantitative method entitled The effect of the communication campaign on the "BOGOH KA BOGOR" movement towards changes in people's attitudes. This study discusses how much influence the "Bogoh Ka Bogor" campaign has on the attitudes of the people of Bogor City. In this study, the independent variable is the communication campaign while the dependent variable is the change in community attitudes. The population is 104120 people, with a sample of 100 people. The sampling technique used is stratified random sampling. The hypothesis used is a statistical hypothesis.Based on the results of the multiple regression analysis that has been done shows that based on the t test it is known that the probability value of the t-count for variable X1 that is community characteristics is greater than the significant level of 0.05 (5%) which means that the respondent's characteristic variables have influence but not significantly towards community attitudes.The t-test results for the communication campaign variable showed that the t-count probability value was smaller than the significance level of 0.05 (5%), which means that the communication campaign variable affected the attitudes of the people of Bogor, Bogor Tengah sub-district. The results of multiple regression testing obtained a regression coefficient of 0,000 with a significance value of 0,000 0.05, meaning that the communication campaign has a positive effect on community attitudes, so if the communication campaign is improved the public attitude will increase. Based on the results of the F test this study showed that the two variables X1 and X2 with the F test produced p value = 0,000. Because the p value is 0,000 0.05, based on the results of the F test or the simultaneous test shows the characteristics of the community (X1) and the communication campaign (X2) simultaneously influence on changes in community attitudes. Adjusted R-Square value of 0.481 This means that individual characteristics and communication campaigns have a proposition of influence on community attitudes of 48.1% while the remaining 51.9% (100% - 48.1%) are influenced by other variables that are not in the regression model linear Keywords: Communication Campaign, BOGOH KA BOGOR, Public Attitude]]>
<![CDATA[STRATEGI KOMUNIKASI BISNIS DI KAMPUNG WISATA BISNIS TEGALWARU CIAMPEA KABUPATEN BOGOR ]]>
<![CDATA[Sheylla Ayu Prahasty]]>;
<![CDATA[Diana Amaliasari]]>;
<![CDATA[Qoute Nuraini C]]>
<![CDATA[ Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 2 (2019): Volume 3 Nomor 2 Tahun 2019 ]]>
Publisher : <![CDATA[UNIVERSITAS PAKUAN ]]>
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DOI: 10.33751/jpsik.v3i2.1299
<![CDATA[AbstractThe study aims to know the communication strategy business that is applied by Kampung Wisata Bisnis Tegalwaru and review the strategy of the long run it will be carried out in the face of the licensing related to the implementation of the communication strategy business. The metode of researches is descriptive qualitatif method, in obtaining data using the method of indepth interviews, observations, documentation, and the study of the library. The result showed that in making the communication strategy business, Kampung Wisata Bisnis Tegalwaru make a long-term plan called Renstra (Rencana Strategis) the community empowerment. The obstacles or factors inhibiting the way the process of communication strategy to the business in Kampung Wisata Bisnis Tegalwaru is: Lack of facilities and infrastucture to accomodate visitors in large numbers, the lack of coordination in the team, as well as lisencing Kampung Wisata Bisnis Tegalwaru as a tourist village that hasnt been registered in the Departement of Culture and Tourism of Bogor Regency. Keywords: Strategy, Communication Strategy Business, Kampung Wisata Bisnis Tegalwaru]]>
<![CDATA[Makna Konotasi (Makna Afektif Dan Asosiatif) Slogan Kabupaten Bogor The City of Sport And Tourism ]]>
<![CDATA[Rejeki , Sari]]>;
<![CDATA[Cahyaningrum, Qoute Nuraini]]>
<![CDATA[ EDUTOURISM Journal Of Tourism Research Vol. 3 No. 02 (2021): HOSPITALITY AND TOURISM ]]>
Publisher : <![CDATA[Samarinda State Polytechnic ]]>
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DOI: 10.53050/ejtr.v3i02.198
<![CDATA[Konotasi adalah asosiasi emosional yang dibawa oleh sebuah kata atau kalimat, sebagai tambahan pada makna yang eksplisit atau makna yang sebenarnya. Asosiasi emosional termasuk pada makna afektif dan asosiatif.Penelitian ini menganalisis makna konotasi (afektif dan asosiatif) pada kata Sport and Tourism dalam slogan Bogor Sport and Tourism. Tujuan lain penelitian ini untuk mencari apakah pesan daris logan tersebut sudah sesuai dengan persepsi informan atau belum. Penelitan ini memakai metode penelitian deskriptif kualitatif. Para informan diwawancarai untuk mencari makna afektif dan makna asosiatif dari kata utama slogan kabupaten Bogor.Kata Sport menghasilkan perasaan positive, sementara tourism bisa memunculkan makna positive dan negatif. Secara keseluruhan, asosiasi kata sport and tourism berhubungan dengan harapan tentang pariwisata yang ideal. Berhubungan dengan Kabupaten Bogor, kata-kata tersebut menimbulkan rasa penghargaan dan rasa bangga pada Kabupaten Bogor. Hal ini juga berhubungan dengan harapan peningkatan fasilitas yang mendukung industri pariwisata Kabupaten Bogor. Kesimpulan dari penelitian ini adalah pesan yang dikomunikasikan dalam slogan, Bogor The City of Sport and Tourism sama dengan persepsi afektif dan asosiatif informan.]]>
<![CDATA[OPTIMALISASI MEDIA SOSIAL INSTAGRAM KELOMPOK UMKM BATIK DI KAMPUNG BATIK CIBULUH BOGOR ]]>
<![CDATA[Cahyaningrum, Qoute Nuraini]]>;
<![CDATA[Satriani, Imani]]>;
<![CDATA[Rejeki, Sari]]>
<![CDATA[ Media Bahasa, Sastra, dan Budaya Wahana Vol 29, No 2 (2023): Volume 29 Nomor 2 Tahun 2023 ]]>
Publisher : <![CDATA[Universitas Pakuan ]]>
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DOI: 10.33751/wahana.v29i2.9440
<![CDATA[Penelitian ini bertujuan untuk mengoptimlisasikan penggunaan media sosial Instagram di UMKM Kelompok Pembatik di Kampung Cibuluh. Terdapat sembilan kelompok UMKM pembatik di Kampung Batik Cibuluh, namun yang menjadi mitra yaitu kelompok UMKM Batik Sadulur, Batik Melinda dan Batik Melangit. Kelompok UMKM batik ini memanfaatkan media sosial Instagram sebagai media untuk berpromosi. Permasalahan dari pembatik pada kelompok UMKM ini belum mengoptimalisasikan pemanfaatan media sosial Instagram sehingga engagement rate yang didapatkan masih terbilang rendah. Penelitian ini diawali dengan pembuatan konten Instagram berupa foto dan video yang berisi informasi produk, informasi tempat Kelompok UMKM Batik. Hasil dari penelitian ini berupa terdapat kenaikan pada nilai engagement rate pada akun Instagram Batik Melinda, Melangit dan Batik Sadulur. Kata Kunci: Cibuluh, Engagement Rate, Media Sosial Instagram]]>
<![CDATA[Penetapan Segmenting, Targeting dan Positioning pada Produk Nugget Ikan di Kelompok Pengolah dan Pemasar Mina Bakti Balerea ]]>
<![CDATA[Cahyaningrum, Qoute Nuraini]]>;
<![CDATA[Puspanidra, Tiara]]>;
<![CDATA[Rejeki, Sari]]>
<![CDATA[ Jurnal Gema Ngabdi Vol. 6 No. 3 (2024): JURNAL GEMA NGABDI ]]>
Publisher : <![CDATA[Universitas Mataram ]]>
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DOI: 10.29303/jgn.v6i3.503
<![CDATA[This community service activity aims to increase the target partners’ knowledge related to potential consumer’s segmenting, targeting and positioning of fish nugget product. The scope of this community service activity is within The Mina Bakti Balerea processing and marketing group which is one part of BumDes Bhakti Kencana in Purwabakti Village, Pamijahan District, Bogor Regency. This community service program uses a survey method among the people of Bogor City and Regency eliciting responses in terms of the fish nugget product. Focused Group Discussion and workshop were caried out regarding segmenting, targeting and positioning to the Bumdes members. Members were given a questionnaire before and after the FGD and workshop. The purpose was to test their understanding of segmenting, targeting, positioning. After conducting the FGD and workshop, the results of the tests indicate there is an increase in understanding of positioning and targeting potential consumers and product positioning by 39,2%. From the discussion, the partners also agreed with the additional data presented by the community service team. The members of Bumdes agreed upon the taste, shape, and price of the nugget advocated by the community service team. The results of this progam also supported the Bumdes members to discover the name for their fish nugget brand and a new packaging.]]>
<![CDATA[INCORPORATING LESSON PLAN IN DEVELOPING AN ITINERARY FOR A TOUR PACKAGE TO PROMOTE LOCAL CULTURE: A CASE STUDY IN KAMPOENG WISATA CINANGNENG, BOGOR REGENCY ]]>
<![CDATA[Rejeki, Sari]]>;
<![CDATA[Satriani, Imani]]>;
<![CDATA[Cahyaningrum, Qoute Nuraini]]>
<![CDATA[ Wiralodra English Journal (WEJ) Vol. 8 No. 1 (2024): Wiralodra English Journal (WEJ) ]]>
Publisher : <![CDATA[Universitas Wiralodra ]]>
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DOI: 10.31943/wej.v8i1.265
<![CDATA[Studies on tourism in Bogor have focussed on community-based tourism, natural and outdoor tourism, the preservation of natural environment and culture of its people. This research in particular focuses on specifically combining local culture and language learning.The aim of this study is to shed light on how lesson plans can be incorporated in developing existing tour packages of a tourist attraction that promotes local culture. It proposes lesson plan by Brown and the notion of Engage-Study-Activate by Harmer. Using qualitative approach, Kampoeng Wisata Cinangneng located in Bogor Regency is chosen as case study. As the tour packages in Kampung Wisata Cinangneng are popular amongst elementary school students to teenagers, the lesson plans are limited to these age groups. Data collection techniques applied in this study were literature studies, observations, interview and documentation. The findings also support the use of six stages for analysis to design and develop an itinerary as part of a tour package. The stages involve determining a tourist attraction that promote local culture, studying its tour packages or programs to seek the target market and what it advertises, identifying unique local culture advocated from the tourist destination, determining local culture which can be incorporated with language learning, researching further the local culture selected. The last stage entails, applying Browns’ lesson plan and Harmers’ Engage-Study-Activate in the procedure. The stages of analysis proposed is seen crucial to make tour packages not only entertaining but also have educational value. In this case, preserving and promoting local culture. Drawing on the results, this study gives an advantage in the applicability of writing a lesson plan that focuses on local culture and language learning for an itinerary.]]>
<![CDATA[Comparison of the Effectiveness of Digital and Television Advertising Elements at Gojek Indonesia Company ]]>
<![CDATA[Jayawinangun, Roni]]>;
<![CDATA[Nuradam, Rafli]]>;
<![CDATA[Cahyaningrum, Qoute Nuraini]]>
<![CDATA[ Jurnal Manajemen dan Perbankan (JUMPA) Vol 12 No 2 (2025): Jurnal Manajemen dan Perbankan (JUMPA) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Y.A.I - Jakarta - Indonesia ]]>
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DOI: 10.55963/jumpa.v12i2.764
<![CDATA[This study aims to compare Gojek's digital advertising with television advertisements using the AIDA model. A comparative quantitative methodology was utilized in Bogor City. This study examined Gojek users who were exposed to advertisements on both digital media and television. Data were collected through questionnaires using convenience sampling and the Lemeshow formula to determine the sample size. A total of 129 respondents were analysed using the Mann-Whitney nonparametric test. The findings reveal that the average evaluation of Gojek's digital advertising elements is higher than that of television advertisements, showing a significant difference between them. This implies that advertising media choice, based on advertising elements, can have varying impacts on the effectiveness of each medium. Media selection can be tailored to specific companies, such as Gojek in Indonesia, which operates in the technology and transportation sectors and achieves a more effective impact through digital media than through television advertisements. The novelty of this study lies in the use of advertising elements as comparative indicators, in addition, research related to advertising in online transportation companies is still limited, especially in terms of media comparison. Abstrak - Penelitian ini bertujuan untuk membandingkan iklan digital Gojek dengan iklan televisi menggunakan model AIDA. Metodologi kuantitatif komparatif digunakan di Kota Bogor. Penelitian ini mengkaji pengguna Gojek yang terpapar iklan baik di media digital maupun televisi. Data dikumpulkan melalui kuesioner dengan teknik convenience sampling dan rumus Lemeshow untuk menentukan ukuran sampel. Sebanyak 129 responden dianalisis menggunakan uji nonparametrik Mann-Whitney. Temuan penelitian menunjukkan bahwa rata-rata penilaian terhadap elemen iklan digital Gojek lebih tinggi dibandingkan dengan iklan televisi, menunjukkan perbedaan signifikan di antara keduanya. Hal ini mengimplikasikan bahwa pemilihan media iklan, berdasarkan elemen-elemen iklan, dapat memberikan dampak yang berbeda terhadap efektivitas tiap media. Pemilihan media dapat disesuaikan dengan perusahaan tertentu, seperti Gojek di Indonesia, yang bergerak di sektor teknologi dan transportasi serta mencapai dampak yang lebih efektif melalui media digital dibandingkan dengan iklan televisi. Kebaruan penelitian ini terletak pada penggunaan elemen iklan sebagai indikator pembanding, selain itu penelitian terkait periklanan pada perusahaan transportasi online masih relatif terbatas terutama pada perbandingan media.]]>
