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All Journal Observasi Wiralodra English Journal (WEJ) MITRA: Jurnal Pemberdayaan Masyarakat Semiotika: Jurnal Komunikasi Media Bahasa, Sastra, dan Budaya Wahana Jurnal Penelitian Sosial Ilmu Komunikasi Jurnal Gema Ngabdi Edutourism : Journal Of Tourism Reseach Jurnal Abdimas ADPI Sosial Dan Humaniora Jurnal Manajemen dan Perbankan (JUMPA)
Qoute Nuraini Cahyaningrum
Universitas Pakuan
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KOMUNIKASI INTERPERSONAL PELATIH DAN ATLET PENCAK SILAT KABUPATEN BOGOR DALAM MENINGKATKAN MOTIVASI PADA PORDA JAWA BARAT Mahardianto, Gilang .; Duryatmo, Sardi .; Cahyaningrum, Qoute Nuraini
Media Bahasa, Sastra, dan Budaya Wahana Vol 30, No 2 (2024): Volume 30 Nomor 2 Tahun 2024
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/wahana.v30i2.11856

Abstract

Komunikasi interpersonal berperan penting dalam setiap proses komunikasi, karena kemampuannya menembus pribadi seseorang dan memunculkan berbagai makna terhadap isi pesan yang diterima. Penelitian ini bertujuan untuk mengetahui bagaimana komunikasi intepersonal pelatih dan atlet pencak silat Kabupaten Bogor dalam mempertahankan prestasi pada Porda Jawa Barat dan mengetahui hambatan komunikasi intepersonal pelatih dan atlet pencak silat Kabupaten Bogor. Penelitian ini menggunakan pendekatan kualitatif dengan mengelaborasi indikator keterbukaan, empati, rasa positif, dukungan. Lokasi penelitian di Pusat Pendidikan dan Latihan Pelajar Kabupaten Bogor Jl. Karadenan No.4, Karadenan, Kecamatan Cibinong, Kabupaten Bogor, Jawa Barat. Teknik pengumpulan data dilakukan melalui wawancara, observasi, dokumentasi. Penelitian ini menghasilkan temuan, masih terdapatnya hambatan komunikasi interpersonal antara pelatih dan atlet. Indikator komunikasi interpesonal berperan besar dalam meningkatkan prestasi atlet, sehingga penting bagi pelatih untuk mengetahui bagaimana cara berkomunikasi yang benar dengan atlet agar terbentuk hubungan yang harmonis antara pelatih dan atlet.Hambatan yang dihadapi adalah masih minimnya keterbukaan, empati, rasa positif, dukungan, kesamaan.Kata kunci: Atlet, komunikasi interpersonal, pelatih, prestasi 
HUBUNGAN PERILAKU KONSUMEN DENGAN KEPUTUSAN PEMBELIAN PADA PT. MITRA BUANA FORESINDO Choirun Nisa NoviyantI; Qoute Nuraini Cahyaningrum; Sabila Adinda Puri Andarini
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 9, No 1 (2025): Volume 9 Nomor 1 Tahun 2025
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v9i1.12076

Abstract

AbstrakPenelitian ini bertujuan untuk menjelaskan hubungan perilaku konsumen terhadap keputusan pembelian pada travel umrah dan haji Niat Umroh (PT. Mitra Buana Foresindo). Umrah Backpacker pada saat ini sedang ramai diperbincangkan oleh masyarakat khususnya di Indonesia. Fenomena ini menjadi salah satu hal yang dapat mempengaruhi persaingan sektor bisnis di bidang jasa travel umrah dan haji, untuk meninjau lebih lanjut peneliti ingin mencari tahu hubungan antara variabel x (perilaku konsumen) dengan variabel y (keputusan pembelian) di travel Niat Umroh. Penelitian ini menggunakan penelitian kuantitatif deskriptif korelasi. Pada penelitian ini menggunakan 101 sampel dari populasi yang berjumlah 135. Berdasarkan hasil penelitian ini disimpulkan bahwa terdapat hubungan antara variabel X Perilaku Konsumen dengan variabel Y Keputusan Pembelian dengan kategori kuat. Dilihat dari hasil penelitian, perilaku konsumen travel Niat Umroh menunjukkan hasil kategori paling tinggi terdapat pada indikator X3 Perasaan Pada Produk Tertentu dengan Y4 Resiko. Dilihat dari uji korelasi dapat dilihat nilai korelasi koefisien berjumlah 0,765 dengan keterangan kuat dengan nilai signifikansi sebesar 0,000. Faktor ini disebabkan dengan mayoritas responden menjawab dengan jawaban positif. Kata Kunci: keputusan pembelian, perilaku konsumen, travel umrah dan haji niat umroh, umrah backpacker. AbstractThis study aims to explain consumer behavior and purchasing decisions in Niatumrah Umrah and Hajj travel (PT. Mitra Buana Foresindo). Umrah Backpacker is currently a hot topic of discussion among the public, especially in Indonesia. This phenomenon has become one of the factors that can influence competition in the Umrah and Hajj travel services sector. To further investigate, the researcher seeks to understand the relationship between variable X (consumer behavior) and variable Y (purchasing decisions) in Niatumrah travel. This study employs a descriptive correlational quantitative approach. It uses a sample of 101 from a population of 135. The study concludes that there is a strong relationship between variable X (Consumer Behavior) and variable Y (Purchasing Decisions). According to the research results, the highest category of consumer behavior in Niatumrah travel is found in the indicator X3 (Feelings Towards a Specific Product) with Y4 (Risk). From the correlation test, the correlation coefficient value is 0.765, indicating a strong relationship, with a significance value of 0.000. This factor is due to the majority of respondents providing positive responses. Keywords: consumer behavior, niat umroh and hajj travel, purchasing decisions, umrah backpacker.
STRATEGI KOMUNIKASI INTERPERSONAL PENGELOLA GRUP PENJUALAN JERSEY DI FACEBOOK (STUDI KASUS BIT AND RUN PADA GRUP FACEBOOK LELANG JERSEY & AKSESORIS SEPAKBOLA DARI GO, PI, AAA ORIGINAL R7 GALLERY) Meridian Firmansyah; Mariana Siregar; Qoute Nuraini
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v3i1.1007

Abstract

ABSTRACT The aim of this research is to know the Interpersonal Communication Strategy of the Jersey Group Sales Manager on Facebook, a case study within the FacebookAuction Jersey Football Accessories from GO, PI, AAA-Original R7 Gallery. This research usedescriptive-qualitative method to describe how the interpersonal communication strategy use by group managers to minimize the number of bid and run actors. The results of this researchshow the connectionbetween the observations and the results of the in-depth interviews the author obtained from informant so expected to minimize the number of bid and run actors. The author analyzes the interpersonal communication strategy using social exchange theory in the form of rewards, costs, results and profits, the rate comparison shows the raw size (standard). The factors that determine the interpersonal communication strategy group manager are predictions based on psychological data, knowledge that explains, and the rules set out in private.. Keywords: communication strategy, bid and run, Facebook.
Promosi Lagu “Takut” di Media Sosial Tiktok Roro Aulia Arsyta Fajriyanti; Mariana Rista Ananda Siregar; Qoute Nuraini Cahyaningrum
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 8, No 1 (2024): Volume 8 Nomor 1 Tahun 2024
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v8i1.9839

Abstract

The purpose of this study is to understand how the marketing public relations of the song "Takut" by Idgitaf on the TikTok application works and the effectiveness of TikTok as a marketing public relations medium for the song "Takut" by Idgitaf. The research method used is descriptive qualitative. Data sources were obtained through in-depth analysis and interviews. Interviews were conducted with Idgitaf the singer of the song "Takut", Idgitaf's manager, fans, and a social media specialist/content specialist from DANA. The results of the study show that Idgitaf carries out marketing communication or more specifically marketing public relations in promoting the song "Takut" on the TikTok social media platform. In marketing and promotional activities, Idgitaf employs three strategic techniques. Firstly, Idgitaf uses a pull strategy by creating relevant promotional videos or content that resonates with its target market segment. Secondly, Idgitaf utilizes a push strategy by creating massive and varied videos or content to market the song "Takut". Thirdly, Idgitaf employs a passing strategy by consistently promoting the song even after it has gained popularity in the market. This is done to maintain the song's presence. TikTok also proves to be an effective promotional medium as the marketing and promotion efforts conducted significantly impact the success of the song "Takut".
BRAND AWARENESS REBRANDING MUSEUM NASIONAL SEJARAH ALAM INDONESIA (MUNASAIN) Diana Amaliasari; Qoute Nuraini Cahyaningrum; Dhea Riska Purwanty
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i2.6300

Abstract

The purpose of this research was to aim regarding how the Public Relations of the Museum Nasional Sejarah Alam Indonesia (MUNASAIN) carried out rebranding and to find out which step of brand awareness carried out by the public relations of the MUNASAIN. The research method used in this research is descriptive qualitative. The results showed that the public relations of the MUNASAIN published information on rebranding, mostly through social media or online media, organized various special events or events, news was created by public relations and disseminated through the official MUNASAIN website and social media, disseminated information on the latest name change. through social relations with the community, besides that, public relations also attracts public attention by freeing entry fees as well as disseminating information about the change in the name of the museum. The MUNASAIN Public Relationss also collaborates with the Ministry of Education and Culture and the Bogor City Tourism Office by disseminating information about the rebranding of the museum in joint activities, there are also activities in the form of social activities named Charity Day with the surrounding community and to form the concern of museum awareness along with efforts to build brand awareness of the museum to the public. The strategy implemented by public relations still places MUNASAIN at the lowest level of brand awareness, Unaware of Brand.
EFEKTIVITAS APLIKASI IPB MOBILE FOR STUDENT SEBAGAI PEMENUHAN KEBUTUHAN INFORMASI TENTANG KAMPUS BAGI MAHASISWA Eka Rachmawati; Qoute Nuraini Cahyaningrum; Dwi Rini Sovia Firdaus
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 1 (2022): Volume 6 Nomor 1 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i1.5310

Abstract

This research aims to analyze the level of correlation between the effectiveness of the IPB Mobile for Student as the fulfillment of campus information needs for students. This research consisted of variable X namely, program success, the success of the intended, satisfication the program, level of output and input and achieving the overall objective and variable Y namely perception of the problem by user, intent for use of the information by user, internal knowledge state of the user in respect to the problem at hand, and public knowledge expectations or estimate by the user. This study uses descriptive quantitative research. Theory used in this study is Uses and Gratification theory. This study was distributing questionnaires to 101 students of IPB University. The method used to test correlation uses the Spearman Rank formula, data processing is assisted with SPSS version 25. The result of this research is theres a significance level of .000 and a correlation of .760 **. This means that there is a correlation between the two variables with a positive direction so that the higher the effectiveness of applications the higher the fulfillment of information needs for students.
Pengaruh Model Iklan Terhadap Citra Merek Produk Ponds Sharah Adella R; Qoute Nuraini C; Layung Paramesti
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v3i1.1009

Abstract

AbstractThe study conducted to identify the effect of celebrity endorser on brand image. This study uses quantitative methods with techniques used are questionnaire and literature study. The questionnaires spread to 100 respondents, respondents selected were instagram followers @pondsindonesia. Theory used is Uses and Gratification because it said that the community has full power in choosing, viewing and reading the contents of media in order to satisfy their needs. The study uses simple linear regression technique with the result says that there is a significant influence of the celebrity endorser on brand image.Keywords: advertising, brand image, celebrity endorser
HUBUNGAN KUALITAS PELAYANAN INFORMASI DENGAN TINGKAT KEPUASAN PENGUNJUNG DI GEOPARK INFORMATION CENTER PALABUHANRATU Danu Triana; Qoute Nuraini; Ismail Taufik Rusfien
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v4i2.2510

Abstract

The aim of this research is to determine the characteristics of visitors. Finding the effective communication is delivered by the Geopark Information Center office in conveying information to visitors who come to the office. The formulation of the problem that arises in this research is to know how the Relationship between Information Services and Visitor Satisfaction Level at Palabuhanratu Geopark Information Center (GIC). As well as wanting to find out how strong is the real relationship between the service relations carried out by the GIC office with the satisfaction of visitors who come to the Geopark Information Center office.The results of this studyshows that the Relationship between the Quality of Information Services with the Level of Visitor Satisfaction at the Geopark Information Center were effective.Keywords: Palabuhanratu Geopark Information center (GIC); the quality of information services; visitor satisfaction level;.
Co-Authors Choirun Nisa NoviyantI Danu Triana David Rizar Nugroho Dhea Riska Purwanty Diana Amaliasari Duryatmo, Sardi . Dwi Rini Sovia Firdaus Eka Rachmawati Imani Satriani Ismail Taufik Rusfien Lativa Ayu Nurcahyanti Layung Paramesti Mahardianto, Gilang . Mariana Siregar Meridian Firmansyah Nuradam, Rafli Roni Jayawinangun Roro Aulia Arsyta Fajriyanti Sabila Adinda Puri Andarini Sari Rejeki Sharah Adella R Sheylla Ayu Prahasty Siregar, Mariana R.A Sisca Wulandari Tiara Puspanidra