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All Journal Managament Insight: Jurnal Ilmiah Manajemen IJBE (Integrated Journal of Business and Economics) Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Proaksi Jurnal Rekayasa Industri (JRI) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Agrita Jurnal ADAM : Jurnal Pengabdian Masyarakat Journal of Literature Review JBIMA: Jurnal Pengabdian kepada Masyarakat Journal of Public Administration and Local Governance (JPALG)
Utami Tunjung Sari
Universitas Widya Mataram
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Promoting Sustainable Marine Ecotourism: The Role of e-WOM, Environmental Attitude, and UTAUT Model in Supporting Blue Economy in Indonesia Antonius Satria Hadi; Utami Tunjung Sari; Tirsa Trisandi Matipa; Niken Permata Sari
Integrated Journal of Business and Economics (IJBE) Vol 10, No 1 (2026): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v10i1.1317

Abstract

The objective of this study is to analyze the influence of performance expectancy, effort expectancy, social influence, facilitating conditions, and environmental attitude on marine ecotourism behavior, with e-WOM intention and marine ecotourism intention serving as mediating variables. A quantitative approach was employed using path analysis through the SmartPLS 4 application, based on data collected from 248 tourist respondents who had visited marine ecotourism destinations. The study proposed nine hypotheses, of which two were rejected. The findings indicate that most exogenous constructs significantly affect marine ecotourism behavior, either directly or indirectly. E-WOM intention was identified as a strong mediator, linking perceptions of usefulness, ease of use, and environmental attitudes to sustainable behavior. Additionally, the intention to participate in marine ecotourism plays a crucial role in bridging the influence of several constructs on actual behavioral outcomes. These results underscore the importance of digital communication and personal intention in shaping environmentally responsible tourism behavior. This study contributes theoretically to the development of sustainable tourist behavior models and offers practical implications for destination managers and policymakers in promoting sustainable marine ecotourism in Indonesia. 
Entrepreneurial mindset: a systematic literature review and empirical study of MSMEs in the special region of Yogyakarta Utami Tunjung Sari; Bhenu Artha; Bahri; Niken Permata Sari; Asha Mussa Mallya; Cynta Alya Dinka
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.7, No.1 (2026): June 2026
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v7i1.2324

Abstract

The intersection of entrepreneurial mindset, artificial intelligence (AI), and business performance represents a dynamic research area, yet systematic syntheses of these relationships remain limited. This research aims to synthesize empirical evidence examining the connections between mindset development and AI adoption, while empirically evaluating their impact on MSME performance in Yogyakarta. Adopting PRISMA guidelines, a systematic literature review (SLR) analyzed 15 peer-reviewed articles published between 2019 and 2024. This was complemented by an empirical study of 51 MSME owners utilizing multiple linear regression analysis. SLR results indicate that AI integration catalyzes mindset development through cognitive enhancement and experiential learning. Empirical findings confirm that both entrepreneurial mindset and AI use are statistically significant predictors of business performance, collectively explaining 12.6% of the variance. Notably, entrepreneurial mindset exerts a stronger influence than AI adoption. These results imply that digital transformation is most beneficial when grounded in an entrepreneurial approach. Recommendations include integrating generative AI into curricula and fostering strategic AI literacy among practitioners to enhance business sustainability.
Co-Authors Antonius Satria Hadi Ardhi Khairi Ardhi Khairi Ascasaputra Aditya Asha Mussa Mallya Aurel Katrin Medina Bahri Bahri Bahri Bahri Bahri Bhenu Artha Bhenu Artha Bhenu SE Artha Cahya Purnama Asri Cahya Purnama Asri Cynta Alya Dinka Niken Permata Sari Tirsa Trisandi Matipa Yamsasni Tasya Nurteta