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Improving Employee Retention Based on Job Satisfaction in Human Resources at PT. BPR Restu Artha Makmur, Semarang City Arel Dela Oktareka; Mutamimah Mutamimah
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3470

Abstract

This study aims to analyze the influence of career development and reward systems on employee retention with job satisfaction as a mediating variable at PT BPR Restu Artha Makmur, Semarang City. Using quantitative analysis methods with PLS-SEM on 65 respondents, the results of the study showed that career development had a significant positive effect on job satisfaction (0.480; t=4.478; p=0.000) and employee retention (0.417; t=3.400; p=0.001), while the reward system had a significant effect on job satisfaction (0.477; t=5.411; p=0.000) but a significant negative effect on employee retention (–0.282; t=1.992; p=0.046). In addition, job satisfaction had a significant positive effect on employee retention (0.478; t=3.139; p=0.002). Mediation testing shows that career development (0.229; t=2.500; p=0.012) and reward systems (0.228; t=2.722; p=0.007) have a significant indirect effect on employee retention through job satisfaction. The Q² test also shows a strong predictive relevance for job satisfaction (0.661) and quite strong for employee retention (0.349), so this study emphasizes the importance of career development, fair reward systems, and increasing job satisfaction as key strategies in strengthening employee retention.
Peningkatan Keputusan Pembelian Berbasis Product Quality, Service Quality, dengan Trust Sebagai Mediasi Pada Produk Samsung di Kota Semarang Ahmad Yusron; Mutamimah Mutamimah
eCo-Fin Vol. 8 No. 1 (2026): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v8i1.3642

Abstract

Kajian ini bertujuan menjelaskan peran product quality dan service quality dalam pembentukan keputusan pembelian smartphone Samsung dengan trust sebagai variabel mediasi. Pendekatan kuantitatif tipe explanatory diterapkan untuk menguji hubungan antarvariabel melalui analisis Structural Equation Modeling berbasis Partial Least Squares. Data diperoleh dari 125 responden pengguna smartphone Samsung di Kota Semarang yang memenuhi kriteria domisili dan pengalaman penggunaan produk. Evaluasi model dilakukan melalui uji validitas dan reliabilitas konstruk, diikuti pengujian model struktural. Hasil uji t memperlihatkan seluruh jalur langsung dan tidak langsung melampaui batas kritis 1,96 dengan p-value < 0,05, sehingga seluruh hipotesis diterima. Uji simultan melalui kelayakan model struktural memperkuat konsistensi hubungan antarvariabel dalam model. Temuan ini menegaskan bahwa kualitas produk dan kualitas layanan berperan penting dalam membangun kepercayaan konsumen, yang selanjutnya memperkuat proses pengambilan keputusan pembelian. Kesimpulan menekankan pentingnya pengelolaan kualitas produk dan layanan secara terpadu untuk memperkuat trust sebagai fondasi utama keputusan pembelian pada industri smartphone yang kompetitif.
Dampak Employee Well-Being dan Work Environment Terhadap Employee Turnover Dengan Job Satisfaction Sebagai Mediasi Pada PT. Intidaya Rajawali Mulia Andhini Rahma Nouvellia; Mutamimah Mutamimah
eCo-Fin Vol. 8 No. 1 (2026): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v8i1.3688

Abstract

Kajian ini menelaah keterkaitan employee well-being dan work environment dengan employee turnover melalui job satisfaction sebagai variabel mediasi. Analisis bertumpu pada pendekatan kuantitatif menggunakan model struktural berbasis Partial Least Squares-Structural Equation Modeling (PLS-SEM). Data primer bersumber dari kuesioner terstruktur yang diisi oleh 100 karyawan tetap PT Intidaya Rajawali Mulia. Evaluasi model mencakup pengujian outer model dan inner model guna menilai kualitas pengukuran serta hubungan antarkonstruk. Temuan utama memperlihatkan kontribusi signifikan employee well-being dan work environment dalam pembentukan job satisfaction. Kontribusi langsung employee well-being dan work environment dengan employee turnover tidak bersifat signifikan. Job satisfaction memiliki kontribusi signifikan dalam menjelaskan variasi employee turnover dengan arah hubungan positif. Analisis tidak langsung menegaskan peran job satisfaction sebagai mediator yang menghubungkan kondisi kesejahteraan dan lingkungan kerja dengan dinamika turnover. Kesimpulan menekankan bahwa pengendalian employee turnover lebih efektif melalui penguatan job satisfaction yang dibangun dari kesejahteraan dan lingkungan kerja, serta perlu diimbangi kebijakan retensi lain agar mobilitas karier karyawan dapat dikelola secara lebih seimbang.
Pengaruh Celebrity Endorsement dan E-Service Quality terhadap Customer Loyalty dengan Brand Image sebagai Variabel Intervening pada Konsumen Aerostreet di TikTok Bil Ufuqil A’la; Mutamimah Mutamimah
ARZUSIN Vol 5 No 6 (2025): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i6.8217

Abstract

The rapid growth of digital commerce via social media platforms has driven shifts in marketing strategies, including the use of celebrity endorsement and the enhancement of electronic service quality, which directly affect brand image formation and customer loyalty. This study aims to analyze the influence of celebrity endorsement and e-service quality on customer loyalty, with brand image as an intervening variable among Aerostreet consumers on TikTok. A quantitative method with an explanatory research design was employed involving 100 respondents who had purchased Aerostreet products at least twice via TikTok Shop. Data were collected through an online questionnaire and analyzed using SmartPLS to test both direct and indirect relationships among the constructs. The results show that celebrity endorsement and e-service quality have a significant positive effect on brand image, and that brand image significantly affects customer loyalty. In addition, celebrity endorsement and e-service quality indirectly influence customer loyalty through brand image as a mediating variable. These findings underscore the importance of endorser credibility, electronic service quality, and brand image management in digital marketing strategies aimed at strengthening customer loyalty. The practical implications direct companies to optimize celebrity-based promotion and improve the quality of digital services in order to build long-term relationships with consumers in social media–based digital commerce ecosystems.
Profitabilitas, Utang, dan Kinerja Keuangan di Bank-Bank Indonesia: Peran Moderasi Tata Kelola Perusahaan yang Baik Khansa Shabihah; Mutamimah Mutamimah; Dedi Rusdi; Revy Amyneva Gulnoria
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.9122

Abstract

Financial performance is a key indicator of success for banking institutions, particularly in the context of managing profitability, debt structure, and the implementation of Good Corporate Governance (GCG). Although numerous studies have highlighted the role of financial performance in sustaining banking competitiveness, empirical research that specifically examines the effects of profitability and debt on financial performance while considering the moderating role of GCG quality in the Indonesian banking sector remains limited. This study aims to analyze the influence of profitability and debt on financial performance and to assess the role of GCG quality as a moderating variable in these relationships for banks listed on the Indonesia Stock Exchange over the 2010–2023 period. The study employed a quantitative approach using secondary data from financial reports, yielding 266 observations selected through purposive sampling. Data were analyzed using multiple linear regression with the aid of SPSS software. The results show that profitability, measured by Return on Assets (ROA), does not have a significant effect on financial performance, which is measured by Return on Equity (ROE), whereas debt, measured by the Debt to Equity Ratio (DER), has a positive and significant effect on financial performance. In addition, GCG quality, proxied by the presence of the Sharia Supervisory Board (Dewan Pengawas Syariah, DPS), has a positive effect on financial performance and strengthens the relationships between the financial variables and firm performance. These findings underline that appropriate debt management and high-quality GCG implementation are critical factors in enhancing banks’ financial performance. The implications of this study encourage banking management to continuously strengthen corporate governance in order to support long-term improvements in financial performance.
Peningkatan Employee Performance Berbasis Employee Engagement pada Karyawan Generasi Z di Semarang Marlina Manasikana; Mutamimah Mutamimah
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.9135

Abstract

Low levels of employee engagement have impeded the optimal realization of employee performance, particularly among Generation Z employees who are beginning to dominate the workforce in Semarang City and are characterized by a need for a supportive and flexible work environment, as well as attention to employee well-being. This study aims to analyze the effects of work environment and employee well-being on employee engagement and their implications for employee performance among Generation Z employees in Semarang. A quantitative method with an explanatory approach was employed, with data obtained through questionnaires administered to 100 Generation Z employees working in various companies in Semarang, selected using purposive sampling. Data were analyzed using multiple linear regression and mediation testing with the aid of SPSS. The results show that work environment and employee well-being have a positive and significant effect on employee engagement. In addition, work environment, employee well-being, and employee engagement also have a positive and significant effect on employee performance, and employee engagement is proven to mediate the effects of work environment and employee well-being on employee performance. These findings indicate that improving the performance of Generation Z employees can be achieved by creating a conducive work environment and enhancing employee well-being through the strengthening of employee engagement. The implications of this study offer strategic recommendations for companies in managing Generation Z human resources more effectively and sustainably.