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Journal : Journal of Advanced Multidisciplinary Research

Increasing Buying Interest Halal Cosmetic Products Based on the Lifestyle of Millennial Consumers in Kendal Regency Mutamimah, Mutamimah; Putriani, Nadila Sartika
Journal of Advanced Multidisciplinary Research Vol 5, No 2 (2024): December 2024
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jamr.5.2.97-107

Abstract

Buying interest arises after going through the process of evaluating alternatives, during which an individual will formulate a decision plan regarding the product to be purchased based on interest or brand. The purpose of this research is to understand the influence of religiosity and halal knowledge on purchasing interest through lifestyle. The analysis method used in this study is explanatory research with a quantitative approach. In this study, the sample used consisted of 138 Millennial consumers in Kendal Regency Data collection was done through an online questionnaire. The analysis in this research utilized regression analysis with SPSS 26 software package, and the Sobel test was used to examine the influence of intervening variables. The results of this study indicate that religiosity significantly and positively affects lifestyle. Religiosity and knowledge of halal have a significant positive effect on lifestyle. Religiosity has a significant positive effect on buying interest. Halal knowledge does not have a significant positive effect on buying interest. Lifestyle has a significant positive effect on buying interest. The result for indirect influence, namely lifestyle, is able to mediate well between religiosity and halal knowledge on buying interest.
Analysis of the Capital Asset Pricing Model (CAPM) Method to Determine Investment Options in LQ45 Stocks on the Indonesia Stock Exchange (IDX) for the 2019-2023 Period Setyawan, Dwi Aris; Mutamimah, Mutamimah
Journal of Advanced Multidisciplinary Research Vol 6, No 1 (2025): July 2025
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jamr.6.1.70-88

Abstract

Stock valuation is a crucial component of investment analysis, helping investors make informed decisions amid fluctuating market conditions. Despite its popularity, the Capital Asset Pricing Model (CAPM) often yields inconsistent results in practice, especially in emerging markets such as Indonesia. Previous studies have not sufficiently addressed how effectively CAPM distinguishes undervalued and overvalued stocks in the LQ45 Index, which comprises high-capitalization and liquid stocks on the Indonesia Stock Exchange (IDX). This study aims to assess the performance of CAPM in identifying mispriced stocks and guiding portfolio decisions. A total of 23 stocks were selected from the LQ45 Index based on their consistent inclusion from 2019 to 2023 and complete data availability. The analysis utilizes daily closing stock prices, the Jakarta Composite Index (JCI) as a market proxy, and the Bank Indonesia 7-Day Reverse Repo Rate as the risk-free rate. The results reveal six undervalued stocks: PT Aneka Tambang Tbk (ANTM), PT Bank Rakyat Indonesia (Persero) Tbk (BBRI), PT Bank Mandiri (Persero) Tbk (BMRI), PT XL Axiata Tbk (EXCL), PT Hanjaya Mandala Sampoerna Tbk (HMSP), and PT Media Nusantara Citra Tbk (MNCN). Meanwhile, 17 stocks are categorized as overvalued, including PT Adaro Energy Indonesia Tbk (ADRO), PT Astra International Tbk (ASII), PT Bank Central Asia Tbk (BBCA), PT Indofood CBP Sukses Makmur Tbk (ICBP), and others. These findings confirm that CAPM remains a useful tool in valuing stocks and shaping rational investment strategies. The study contributes to a better understanding of CAPM’s empirical relevance in emerging capital markets and provides practical insights for investors and financial analysts.