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Journal : Buletin Peternakan

Analisis Daya Saing Daging Ayam : Studi Kasus di Kabupaten Sleman Mujtahidah Anggriani UM
Buletin Peternakan Vol 28, No 3 (2004): Buletin Peternakan Vol. 28 (3) Agustus 2004
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v28i3.1501

Abstract

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HOUSEHOLD DECISION ANALYSIS ON ANIMAL PROTEIN FOOD CONSUMPTION: EVIDENCE FROM D.I YOGYAKARTA PROVINCE Mujtahidah Anggriani Ummul Muzayyanah; Sudi Nurtini; Rini Widiati; Suci Paramitasari Syahlani; Tri Anggraeni Kusumastuti
Buletin Peternakan Vol 41, No 2 (2017): BULETIN PETERNAKAN VOL. 41 (2) MEI 2017
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v41i2.18062

Abstract

Food consumption pattern in Indonesia has change. Consumption of animal protein food is increasing as income increase. Animal protein foods are come from fish products and livestock products. The aim of this study is to analyze household decision on animal protein food consumption based on socioeconomics determinant of the households. Household expenditure data were used in this study. Discrete choice model is used to measure household decision in consuming these foods. Socioeconomics determinants are measured by Binary Logistic regression to know the influence of these to the household’s decision. Marginal effect value from binary logistic regression analysis showed that households tend to increase consuming animal protein food from livestock products varies from 0.5 to 6.09 times associated to socioeconomic factors of the households. Further research need to analyze nutritional status of the household’s members.
Product’s Attribute and Consumer Perception in Purchasing Decision: the Case of Young Adult’s Yoghurt Consumption Yasinta Yudya Saraswati; Mujtahidah Anggriani Ummul Muzayyanah; Endang Sulastri
Buletin Peternakan Vol 47, No 2 (2023): BULETIN PETERNAKAN VOL. 47 (2) MAY 2023
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v47i2.74451

Abstract

This research aims to examine the correlation between the attributes and consumer preference for yoghurt. This survey research uses a purposive sampling technique with the criteria age 15-24 years and experiencing to consume yoghurt. Data collection uses an interview approach with a questionnaire as an instrument. A total 257 young adult were selected for this study. The results revealed that consumer perception on yogurt attributes were in "high" categorized with taste, texture, product information, and bottle packaged were preferred to be chosen. Pearson’s R correlation analysis found that all attributes indicate a perfect positive linear relationship with consumer purchasing decisions on yogurt. The attribute that considers the respondents the most is product's information, and the correlation between the attributes and consumer's purchase intention is strongly positive. Thus, market potential and intention to consume yogurt through increasing the value of product attributes need to be assessed.
Determinant Factors of People’s Business Credit (KUR) Repayment in The Livestock Sector Syahfrizal, Aldi; Muzayyanah, Mujtahidah Anggriani Ummul; Wankar, Tian Jihadhan
Buletin Peternakan Vol 49, No 3 (2025): BULETIN PETERNAKAN VOL. 49 (3) August 2025
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v49i3.104116

Abstract

The People's Business Credit (KUR) program plays a crucial role in supporting Indonesia's livestock sector, which remains a primary source of livelihood for many rural households. This study aims to identify the characteristics of livestock farmers receiving KUR and the factors influencing loan repayment. Data were collected through a survey of 505 livestock farmers in Purbalingga Regency who had received KUR financing. A binary logistic regression model was used to analyze the determinants of loan repayment. The results show that borrower age, loan amount, loan term, and credit risk score significantly affect loan repayment performance. In contrast, gender, number of dependents, education level, business experience, income, and repayment capacity do not have a significant effect. The findings suggest that borrower characteristics and loan terms are crucial in determining repayment outcomes. Policymakers are advised to align KUR loan terms with livestock production cycles and provide financial literacy support to improve repayment rates and ensure the long-term sustainability of livestock-based KUR programs.
Technological Acceptance of Cattle Farmers in Mobile Applications for Livestock Digital Marketing Triatmojo, Agung; Qui, Nguyen Hoang; El Sayed, Yasser Basstawy; Ummul Muzayyanah, Mujtahidah Anggriani; Syahlani, Suci Paramitasari; Guntoro, Budi
Buletin Peternakan Vol 48, No 2 (2024): BULETIN PETERNAKAN VOL. 48 (2) MAY 2024
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v48i2.92075

Abstract

The farmers have encountered challenges in conducting livestock trade due to the absence of dealer activity caused by Anthrax and Foot Mouth Disease (FMD) epidemics. In this context, it is crucial to utilize technology in livestock marketing to obtain current market information from distant marketplaces and reduce the risk of contagion. To meet these purposes, a mobile phone application has been developed in order to be used by cattle farmers; after that, market testing has been conducted to gain feedback and determine the segmentation. Thus, the study aimed to examine the differences in the perceived ease of use, perceived usefulness, and social impact amongst farmers who are willing and unwilling to embrace a mobile phone application for digital marketing. A total of 968 cattle farmers were surveyed with stratified random sampling techniques in the Special Region of Yogyakarta. The data obtained were analyzed using mean difference inferential analysis. The result showed that farmers with various categories of age, education, farm revenue, farmers group, farmer experience, cattle ownership, and regions have significantly different (p<0.01) perceived usefulness (PU), perceived ease of use (PE), and social influence (SI) on mobile applications for livestock digital marketing. Furthermore, farmers willing to adopt mobile application have significantly higher (p<0.01) PU, PE, and SI factors. This study recommends mobile app developers evaluate potential user needs and background factors that may influence farmers' interest.