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All Journal LAW REFORM Jurnal Akta Hasanuddin Law Review Mimbar Hukum - Fakultas Hukum Universitas Gadjah Mada Indian Journal of Forensic Medicine & Toxicology Yuridika
Rahmi Jened
Faculty Of Law, Universitas Airlangga
Law, Crime, Criminology & Criminal Justice Public Health

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Journal : Jurnal Akta

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Legal Protection of Unregistered Foreign Trademarks in Indonesia Savitri Dewantari, Dhia; Jened, Rahmi
JURNAL AKTA Vol 13, No 1 (2026): March 2026
Publisher : Program Magister (S2) Kenotariatan, Fakultas Hukum, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/akta.v13i1.51382

Abstract

This study aims to analyze legal protection for trademarks in Indonesia and the available recovery measures for owners of foreign marks that are not yet registered in Indonesia when similar marks are registered by other parties in bad faith. The research method used is normative juridical legal research employing a statutory approach, conceptual approach, and case study approach, with the dispute over the ARC’TERYX mark as the main case. The novelty of this research lies in its focused formulation of practical legal strategies for unregistered foreign trademark owners facing registrations by third parties, by mapping the relevant legal bases under Indonesian Trademark Law and translating them into step-by-step recovery options (registration plus litigation) specifically in the ARC’TERYX dispute context. The results show: (1) Trademark protection in Indonesia follows the territorial principle and a constitutive registration system, where rights are generally granted to the first registrant acting in good faith. Exclusive trademark rights encompass economic and moral dimensions, including the right to use, license, and transfer trademark rights. Protection is limited for marks that conflict with morality, religion, and decency, and for marks consisting of generic terms. Violations can be direct or indirect, with remedies through civil claims, criminal proceedings, and alternative dispute resolution. (2) For the ARC’TERYX (Canada) owner, recovery may be pursued by registering the mark in Indonesia and simultaneously filing a civil lawsuit to cancel the registration IDM000731218 ARCTERYX (China) on relative grounds of bad faith under Article 76(1)(2) in conjunction with Article 21(3) of Law No. 20 of 2016. Alternatively, cancellation may be sought based on infringement of a well-known mark under Article 76(1)(2) in conjunction with Article 21(1)(b) and (c) of Law No. 20 of 2016.
Co-Authors Abhishek Kumar Agung Sujatmiko Go Chin Tjwan Indahsari, Betharia Noor Mas Rahmah, Mas Muis, Lidya Shery Nurul Barizah Nurul Barizah Raharjo, Ignasius Sumarsono Rathi, Aditya Sari, Betharia Noor Indah Savitri Dewantari, Dhia Setyawati, Ria Yenny Eta Widyanti Zulfah, Shofiy