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Virtual Exhibition Room in the Pandemic Era Arsita Pinandita; Nofrizaldi Nofrizaldi; Uzda Nabila Shabiriani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2323

Abstract

The Covid-19 pandemic has changed the various social structures in many aspects of life. All are helpless under their knees to the power of the virus spreads. Rescue activities and adapt to the situation need to be worked with an innovation. Interactive spaces for gathering, such as buying and selling, public activities, and various other public facilities are minimally done by reducing face-to-face contact. Exhibition is the one of activity that is quite important in the creative world and requires direct interaction with many people. Exhibitions that gather large numbers of people are not possible while the pandemic is still ongoing. It is not clear when the pandemic will end, but it requires new creative means in organizing exhibitions. Virtual technology is a way out to bridge new possibilities for physical reality presented by conventional exhibition room. Virtual exhibitions are expected to have the opportunity during this pandemic to maintain the creative process of art enthusiast. The virtual space in the form of an exhibition is also an important part for creators to adapt to their appreciative public.
Color Analysis on Indonesia Top e-Commerce Pinandita, Arsita; Nofrizaldi, Nofrizaldi; Muhammad, Arif Wirawan
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2679

Abstract

The e-commerce usage is a must in the business industry; think more complex problems that require to always keeping up with the global developments which requires to taking a creative action. Statista reported (data.tempo.co) regarding data on the top 10 most visited Indonesia e-commerce sites, Shopee ranks first with 71.53 million clicks per month in the first quarter of 2020. Tokopedia is in the second place with 69 million clicks per month during the first quarter of 2020. The color identity usage in e-commerce has a strong perception in the brand image forming. In e-commerce, the color psychology usage is the one of supports to attract attention, selling products early, raise offer, build messages and product images, and showing identity. Color is universal languages that cross the cultural boundaries in technology which is currently called the global village. This study aims to provide an understanding of the color benefits in the brand identity form which is applied through e-commerce displays.