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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Jurnal Ilmiah Mahasiswa Ekonomi Manajemen IKRA-ITH EKONOMIKA Jurnal Manajemen Bisnis Eka Prasetya Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Jurnal Ekbis (Ekonomi & Bisnis) PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya Jurnal Pemberdayaan Kepada Masyarakat
Sri Rezeki
Universitas Negeri Medan
Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Analyzing the Influence of Digital Wallet: Usage Intention and Trust in Mobile Payments on the Continuance Intention of University Students in Medan to Support an Inclusive Economy: Analisis Pengaruh Intensi Penggunaan Digital Wallet dan Trust in Mobile Payment Terhadap Continuance Intention Mahasiswa Kota Medan Dalam Penggunaan Berkelanjutan Aplikasi Pembayaran Digital Dalam Mendukung Ekonomi Inklusif Arya Agung Nugraha; Sri Rezeki
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.316

Abstract

This study discusses the challenges of continuing the use of digital wallets among Medan students, where the adoption gap arises due to differences in the perception of benefits and the level of trust in mobile payment services. The background of the problem includes barriers from trust in mobile payments such as uncertainty of data security, and suboptimal technical experience so that initial intent tends to decrease. The research method is quantitative with a survey approach using online questionnaires that are distributed to students from various faculties. The techniques applied include testing the validity and reliability of the instrument, testing classical assumptions, and being processed with PLS SEM to evaluate the influence of digital wallets and trust in mobile payments on sustainable intentions. The results of the analysis revealed that these two functional and psychological variables simultaneously contributed significantly to shaping students' intentions to continue using digital payment applications. The synergy between superior features and security guarantees, supported by recommendations between friends, creates a strong value proposition and maintains the habit of cashless transactions.
Technology Usage Strategy And Distribution Channel In Increasing Customer Satisfaction From Service Offerings Available In The Marketplace (Go International): Strategi penggunaan teknologi (Technology Usage) dan Saluran Distribusi dalam meningkatkan kepuasan pelanggan dari layanan jasa yang terdapat di marketplace Indonesia (Go Internasional) Kenny; Sri Rezeki
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.318

Abstract

This research is motivated by the challenges in ensuring customer satisfaction with marketplace services, which are still hindered by gaps in users' digital literacy, the complexity of distribution channels, and various conditions of logistics infrastructure in different regions. This study aims to evaluate the extent to which technology usage strategies and the effectiveness of distribution channels can contribute to increasing consumer satisfaction levels in marketplace based on service offerings. The research method used is descriptive quantitative, with data collected through an online questionnaire sent to marketplace users, which is then analyzed using PLS SEM to test the strength and significance of the influence between variables. The main results indicate that both research variables significantly affect customer satisfaction, with a stronger contribution coming from the distribution channels. In conclusion, strategies for technology use and the effectiveness of distribution channels both contribute to increasing customer satisfaction in service marketplace. The implications of this research emphasize that increasing customer satisfaction in the marketplace cannot be achieved solely by updating the interface in digital use or accelerating the delivery process separately, but rather requires synergy between technology use strategies and a well-functioning distribution channel network.
Economic Globalization: Management Strategy and E-Commerce Trends at the Retail Business in Medan City (Indomaret): Globalisasi Ekonomi: Strategi Manajemen dan Tren E-Commerce pada Bisnis Ritel di Kota Medan (Indomaret) Rizka Oktaviana; Sri Rezeki
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.320

Abstract

This study aims to examine the influence of management strategy and e-commerce trends on economic globalization at the retail businesses in Medan City. The research approach uses a quantitative method with path analysis based on Partial Least Squares Structural Equation Modeling operated through SmartPLS software. The respondents consisted of Indomaret consumers in various branches of Medan City who were selected by incidental sampling technique, where each consumer who was met by chance and met the criteria became the source of the data. The research instrument included a structured questionnaire with indicators for the three latent variables. The results of the analysis show that management strategies have a significant positive influence with moderate strength, while e-commerce trends display a higher magnitude positive influence. Simultaneously, the two constructs are able to explain about two-thirds of the variability in economic globalization. These findings confirm the importance of the synergy of adaptive managerial frameworks and digital capabilities in driving the integration of local markets into global economic networks. The practical implications of the research include recommendations for the implementation of agile iteration-based management transformation protocols and the improvement of omnichannel capabilities to strengthen competitiveness in the digital era.
The Future of Fun : Integrating Facilities and Services Quality to Enhance The Sustainability of Visitor Satisfaction in Amusement Park Industry: Masa Depan Hiburan: Integrasi Kualitas Fasilitas dan Layanan untuk Meningkatkan Keberlanjutan Kepuasan Pengunjung dalam Industri Taman Hiburan. Liandro Lie; Sri Rezeki
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.339

Abstract

The amusement park industry is experiencing rapid growth, driven by rising consumer expectations and an increasing emphasis on sustainability. This study explores the integration of facility quality and service quality as a strategic approach to enhancing long-term visitor satisfaction within the amusement park sector. Grounded in the SERVQUAL model and the principles of sustainable service design, the research investigates how the synergy between physical infrastructure and human-centered service delivery influences visitor satisfaction and loyalty. A mixed-methods approach was employed, combining quantitative survey data from amusement park visitors with qualitative insights derived from management interviews. The findings reveal that both facility quality and service quality significantly impact visitor satisfaction, with service quality exerting a more direct effect. Furthermore, sustainability practices embedded within these elements function as mediators that strengthen visitors’ trust and their intention to revisit. This study underscores the importance of holistic and integrated strategies for amusement parks aiming to sustain competitive advantage and foster long-term relationships with visitors in an increasingly experience-driven economy.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE: STUDI KASUS PRODUK SERUM SOMETHINC Nurul Pratiwi; Sri Rezeki
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Kualitas Produk, Persepsi Harga,dan Citra Merek terhadap Keputusan Pembelian produk serum Somethinc. Latarbelakang penelitian ini didasarkan pada fluktuasi penjualan dan peringkat merekSomethinc selama tahun 2024 yang menunjukkan adanya perubahan perilakukonsumen dalam keputusan pembelian produk skincare. Penelitian inimenggunakan pendekatan kuantitatif dengan 100 responden yang merupakananggota komunitas Oh My Beauty Bank dan pengguna produk serum Somethinc.Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis denganmetode regresi linier berganda menggunakan SPSS versi 25.Hasil penelitian menunjukkan bahwa Kualitas Produk, Persepsi Harga, dan CitraMerek berpengaruh positif dan signifikan terhadap Keputusan Pembelian, baiksecara parsial maupun simultan. Nilai koefisien determinasi (R² = 0,335)menunjukkan bahwa ketiga variabel tersebut menjelaskan 33,5% variasi keputusanpembelian, sedangkan 66,5% sisanya dipengaruhi oleh faktor lain di luar penelitian.Di antara ketiga variabel tersebut, Citra Merek memiliki pengaruh paling dominan.Kesimpulannya, citra merek Somethinc yang kuat, didukung oleh kualitas produkyang baik dan persepsi harga yang wajar, secara signifikan meningkatkankeputusan pembelian konsumen. Perusahaan disarankan untuk mempertahankankonsistensi kualitas produk dan memperkuat kepercayaan merek guna menjagaloyalitas pelanggan.
WOMEN EMPOWERING THROUGH DECOUPAGE Hommy Dorthy Ellyany Sinaga; Petrus Loo; Dedy Lazuardi; Sri Rezeki; Norhaslina BT Asri; Mashitah Binti Duralim; Nur Fadzillah Binti Jaafar
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol. 4 No. 1 (2024): April 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v4i1.2049

Abstract

Abstract: The community service activity "Women Empowering Through Decoupage," conducted in continuation of the Memorandum of Understanding with Sultan Azlan Shah Malaysia Polytechnic, was organized by several lecturers at Sekolah Tinggi Ilmu Ekonomi Eka Prasetya from October 2nd to October 5th, 2023. The target participants were Puspanita (Wives of Lecturers/Employees) of Sultan Azlan Shah Malaysia Polytechnic. The activity focused on training participants in decorating pandan clutch using decoupage techniques. This collaboration between lecturers at Eka Prasetya College of Economics and Sultan Azlan Shah Malaysia Polytechnic lecturers aimed to empower Puspanita by imparting new knowledge and skills. The production outcomes potentially hold economic value. The activity garnered a highly positive response from all participants.            Keywords: decoupage; pandan clutch; puspanita; sultan azlan shah malaysia polytechnic; women empowering,  Abstrak: Kegiatan Pengabdian Kepada Masyarakat Women Empowering Through Decoupage dilakukan sehubungan dengan kelanjutan dari MoU dengan Politeknik Sultan Azlan Shah Malaysia. Kegiatan ini dilaksanakan oleh beberapa Dosen Sekolah Tinggi Ilmu Ekonomi Eka Prasetya dan berlangsung pada 2-5 Oktober 2023, dengan sasaran peserta adalah Puspanita (Istri dari Dosen/Pegawai) Politeknik Sultan Azlan Shah Malaysia. Aktivitas yang dilakukan adalah dengan memberikan pelatihan pembuatan menghias tas pandan dengan menggunakan Teknik decoupage. Pengabdian kepada Masyarakat ini merupakan kolaborasi dosen Sekolah Tinggi Ilmu Ekonomi Eka Prasetya dengan dukungan Dosen dari Politeknik Sultan Azlan Shah Malaysia. Dari kegiatan ini, para Puspanita mendapatkan pengetahuan dan ketrampilan yang baru. Hasil produksi dapat menjadi peluang bernilai ekonomis. Kegiatan ini mendapat respon yang sangat positif dari seluruh peserta. Kata kunci: decoupage; cluth pandan; pemberdayaan perempuan; politeknik sultan azlan shah; puspanita 
PENGARUH GAYA KEPEMIMPINAN, MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA PT. BANK SUMUT KANTOR PUSAT MEDAN Nanda Tania Syahfitri; Sri Rezeki
Jurnal Ekbis (Ekonomi & Bisnis) Vol. 13 No. 1 (2025): JUNI 2025
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/ekbis.v13i1.1939

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari Gaya Kepemimpinan, Motivasi Kerja dan Disiplin Kerja Terhadap Kinerja Pegawai PT. Bank SUMUT Kantor Pusat Medan. Sampel dalam penelitian ini sebanyak 195 pegawai yang ditentukan dengan rumus slovin. Pengumpulan data menggunakan angket yang dibagikan kepada pegawai. Hasil penelitian menunjukkan bahwa Gaya Kepemimpinan berpengaruh negatif dan signifikan terhadap kinerja dengan nilai thitung > ttabel (-4,043 > 1,652) dengan tingkat signifikan 0,000 < 0,05. Motivasi Kerja berpengaruh positif dan signifikan terhadap kinerja dengan nilai thitung > ttabel (5,249 > 1,652) dengan tingkat signifikan 0,000 < 0,05. Selanjutnya Disiplin Kerja berpengaruh negatif dan signifikan terhadap kinerja dengan nilai thitung > ttabel (-3,850 > 1,652) dengan tingkat signifikan 0,000 < 0,05. Gaya Kepemimpinan, Motivasi Kerja dan Disiplin Kerja berpengaruh signifikan terhadap kinerja dengan nilai Fhitung > Ftabel (21,771 > 3,04) dengan tingkat signifikan < 0,05 (0,000 < 0,05). Kontribusi ketiga variabel terhadap kinerja pegawai sebesar 25,5% dan sisanya 74,5% dipengaruhi oleh variabel lain. Kata Kunci: Gaya Kepemimpinan, Motivasi Kerja, Disiplin Kerja, Kinerja
Co-Authors Apriandi Sembiring Arisman Parhusip Arya Agung Nugraha BACHTIAR, LASMAN EDDY Catherine Catherine Dedy Lazuardi Desma Erica Maryati Manik Gustina Hommy Dorthy Ellyany Sinaga Ihdina Gustina Karina Silaen Kenny Liandro Lie Mashitah Binti Duralim Montaris Silaen Muammar Rinaldi Muhammad Ali Akbar Nanda Tania Syahfitri Nicholas Nicholas Norhaslina BT Asri Nur Fadzillah Binti Jaafar Nurul Pratiwi Petrus Loo Putri Wahyuni Rika Marsulina Pandiangan Rizka Oktaviana Say Gumira Tina Muhardika Handayani