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All Journal Rubikon: Journal of Transnational American Studies Jurnal Transformasi Global Global Strategis Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan JUSS (Jurnal Sosial Soedirman) JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora NUSANTARA : Jurnal Ilmu Pengetahuan Sosial POLITICO Nusantara Science and Technology Proceedings Global and Policy Journal of International Relations Global South Review Intermestic: Journal of International Studies Journal Publicuho Jurnal Ilmiah Hubungan Internasional Fajar RESLAJ: Religion Education Social Laa Roiba Journal Shahih : journal of islamicate multidisciplinary Journal of Integrative International Relations
Utomo, Ario Bimo
Department Of International Relations, Faculty Of Social And Political Sciences, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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Strategi Gastrodiplomasi Pemerintah Korea Selatan Dalam Program Global Hansik Campaign Di Indonesia Pada Tahun 2012-2017 Shertina, Rara; Utomo, Ario Bimo
Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Vol. 19 No. 1 (2021): Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan
Publisher : Lembaga Penelitian, Pengabdian kepada Masyarakat dan Publikasi Ilmiah (LP3M) Institut Agama Islam (IAI) Al-Qodiri Jember, Jawa Timur Indonesia bekerjasama dengan Kopertais Wilayah 4 Surabaya

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Abstract

Global Hansik Campaign adalah upaya gastrodiplomasi Korea Selatan dengan memanfaatkan budaya kuliner Korea sebagai instrumen diplomasinya. Mantan Presiden Korea Selatan, Lee Myung Bak menginisiasi Global Hansik Campaign untuk meningkatkan nation branding Korea Selatan sehingga, citra Korea Selatan dapat dibedakan dengan Jepang dan Tiongkok. Indonesia merupakan salah satu negara yang menjadi tujuan dari Global Hansik Campaign. Keberhasilan Global Hansik Campaign di Indonesia terlihat ketika tingkat pembukaan restoran Korea di Indonesia memasuki peringkat kelima terbesar di dunia dan tertinggi di Asia Tenggara. Penelitian ini akan mengidentifikasi strategi pemerintah Korea Selatan dalam program Global Hansik Campaign di Indonesia pada tahun 2012-2017. Metode yang digunakan dalam penelitian ini adalah metode penelitian deskriptif. Data yang dikumpulkan penelitian ini adalah data skunder yang diperoleh melalui studi pustaka. Rumusan masalah yang akan dijawab dalam penelitian ini adalah bagaimana strategi Korea Selatan dalam program Global Hansik Campaign di Indonesia pada tahun 2012-2017. Dalam menjawab rumusan masalah, peneliti akan menggunakan konsep gastrodiplomasi yang dikemukakan oleh Paul S. Rockower dan strategi gastrodiplomasi dari Juyan Zhang. Hasil dari penelitian ini adalah, Korea Selatan menggunakan beragam strategi gastrodiplomasi untuk mengkomunikasikan budaya kuliner Korea kepada seluruh masyarakat di Indonesia. Keywords: Gastrodiplomacy, Global Hansik Campaign, South Korea, Indonesia
Upaya Diplomasi Indonesia melalui Concrete Deliverables pada Presidensi G20 2022 Haydar, Ahmad Faishal; Utomo, Ario Bimo
Jurnal Ilmiah Hubungan Internasional Fajar Vol. 4 No. 1 (2025): Edisi Desember
Publisher : Prodi Ilmu Hubungan Internasional, Universitas Fajar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47354/jihif.v4i1.1082

Abstract

Indonesia's G20 Presidency in 2022 marked a significant moment for the country to demonstrate global leadership amid geopolitical tensions and economic uncertainty. This study examines Indonesia's diplomatic efforts through concrete deliverables under the theme "Recover Together, Recover Stronger." By analyzing key outcomes—such as the Bali Leaders' Declaration, the establishment of the Pandemic Fund, and initiatives supporting digital transformation and sustainable energy—this research highlights Indonesia's role in fostering multilateral cooperation. The study employs qualitative methods, including document analysis and expert interviews, to assess how Indonesia navigated complex global challenges while advancing its national interests. Findings suggest that Indonesia successfully leveraged its G20 presidency to strengthen its diplomatic influence, promote inclusive economic recovery, and position itself as a credible mediator in global governance. The research contributes to understanding middle-power diplomacy in multilateral forums and offers insights into Indonesia's evolving role in shaping international policy agendas. Keywords: Indonesia, G20, Diplomacy, Concrete Deliverables
Diplomasi Publik Pemerintah Provinsi Jawa Timur melalui East Java Fashion Harmony Tahun 2022-2024 Lintang Fajarianti; Siti Anggraini Setiawan; Risha Dygta Sonata; Ario Bimo Utomo
Journal of Integrative International Relations Vol. 10 No. 2 (2025): November
Publisher : Center for Integrative International Studies Laboratory, Faculty of Political and Social Sciences, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jiir.2025.10.2.246-260

Abstract

This Study is an analysis about the public diplomacy conducted by the East Java Provincial Government through East java Fashion harmony (EJFH) in 2022-2024. EJFH is an annual fashion agenda designed to promote the archipelago’s at the international level. EJFH can also be implemented through international cooperation with Australia. This study uses descriptive qualitative methods with data obtained through news articles, direct interviews with the marketing staff of the East Java Department of Culture and Tourism, as well as academic literature related to public diplomacy. In this study, qualitative data analysis was used and presented in the form of a narrative. The result of this study shows that EJFH succeeded in presenting East Java's culture through public diplomacy. The implementation of EJFH not only introduces Indonesian culture but also strengthens Indonesia’s image through cultural introduction and cross-country collaboration. This study emphasizes the importance of introducing local culture through public diplomacy and also supports the strengthening of international cooperation.
Strategi Diplomasi Publik Jerman pada UEFA EURO 2024 Mochammad Habibie Purnomo Putra; Costantine Badrani Mongide; Berlianto Juan; Ario Bimo Utomo
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 7 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i7.7647

Abstract

This study analyzes Germany's public diplomacy strategy in organizing UEFA EURO 2024 as a Mega Sporting Event (MSE) to build a positive image in the eyes of the international community. Using Mark Leonard's (2002) public diplomacy theory, this study highlights three main dimensions: News Management, Strategic Communications, and Relationship Building. A qualitative approach is used with secondary data from UEFA's official website, media, and relevant literature. In the News Management aspect, Germany utilizes the International Broadcast Center (IBC) in Leipzig to control the global narrative. IBC broadcasts matches to more than 200 countries and promotes German culture and tourism through UEFA's official platforms and broadcasting partners. In Strategic Communications, Germany builds a national identity through the slogan Vereint im Herzen Europas, the official song Fire, colorful logos representing the 24 participating countries, the #LightYourFire campaign, and the Albärt mascot depicting inclusivity and tolerance. Meanwhile, Relationship Building was realized through the recruitment of 16,000 volunteers from 124 countries, the holding of FAN Festivals in 10 cities that attracted 5.8 million visitors, and the Instagram account @unitedbyfootball2024 as a medium of interaction. These efforts strengthened international relations through direct interaction, training, cultural exchange, and media involvement. This study concluded that Germany successfully utilized EURO 2024 as a means of public diplomacy by synergistically integrating the three dimensions to create a positive national image on the global stage.
Saudi Vision 2030: Nation Branding Arab Saudi menjadi Esports Hub Internasional Muhammad Rizky Eko Putra; Ario Bimo Utomo
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 8 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i8.8264

Abstract

Saudi Arabia's Vision 2030 marks a profound strategic shift towards economic diversification, with the esports sector identified as a key growth driver. This study analyzes Saudi Arabia's ambition to become an international esports hub through the lens of Simon Anholt's Competitive Identity theory, encompassing six dimensions: Tourism, Export Brands, Policy, Investment, Culture, and People. Utilizing relevant data, the research demonstrates how Vision 2030 initiatives systematically align with each dimension, shaping Saudi Arabia's global image as a modern, innovative, and dynamic nation. The analysis reveals a coordinated and massively funded approach to building a sustainable esports ecosystem, attracting investment, developing local talent, and projecting a new national identity. While challenges related to perception and sustainability persist, findings suggest that Saudi Arabia's esports strategy is an integral component of a broader nation branding effort, aiming to enhance its global influence and competitiveness on the world stage.
Dampak Diplomasi Bisbol Amerika Serikat di Kuba Pada Tahun 2014-2016 Anabela Maria Lucia Sinambela; Rio Ferdian Firmansyah; Sharla Putri Aisha; Ario Bimo Utomo
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 9 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i9.8654

Abstract

The relationship between Cuba and the United States initially developed during the colonial period following the Spanish-American War and lasted until 1902. At that time, Cuba was a colony of the United States and formally declared its independence in 1901 after a congress held in the United States. However, following Cuba’s independence, bilateral relations gradually deteriorated, particularly after the 1959 revolution led by Fidel Castro, which transformed Cuba into a communist state. This development raised significant concerns in the United States, particularly regarding Cuba's increasing alignment with the Soviet Union during the height of the Cold War. In response to these geopolitical tensions, the United States sought various strategies to improve its international image, including within the Middle East. One such approach involved the use of sports diplomacy, specifically through baseball, as a means of fostering engagement with Cuba and improving its global reputation. This study aims to examine the impact experienced by Cuba as a result of the baseball diplomacy initiatives conducted by the United States between 2014 and 2016.
Strategi Diplomasi Publik Perancis pada UEFA Euro 2016 Kenneth Ephram S; Alfian Farrel A.L; Ramadhan Dwi Setyawan; Siti Fatimah Jasmine; Ario Bimo Utomo
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 10 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i10.9213

Abstract

As part of France's efforts to build a positive national image in the eyes of the international community, this study examines the public diplomacy strategies employed by France during the Union of European Football Associations (UEFA) EURO 2016. France did not merely present UEFA EURO 2016 as a sporting event but also as an opportunity to leverage the occasion as a tool for public diplomacy to strengthen the country's ties with the global community and restore international trust following the 2015 terrorist attacks. The research analysis employs the framework introduced by Nicholas J. Cull, known as the Taxonomy of Public Diplomacy, which consists of five components: Listening, Advocacy, Cultural Diplomacy, Exchange Diplomacy, and International Broadcasting, using a qualitative research approach with a descriptive method. In the context of UEFA EURO 2016, France implemented all five elements of the taxonomy through the “Le Rendez-Vous” campaign, cultural promotion, and international media engagement, while reinforcing narratives of security and openness. The research findings indicate that France's public diplomacy strategy during the UEFA EURO 2016 event successfully strengthened the country's image as a tool of public diplomacy by using the sports competition as a diplomatic instrument to reach audiences worldwide. This study highlights the importance of sports as a tool of soft power in modern diplomacy.
Diplomasi Publik Indonesia Dengan Penyelenggaraan Kompetisi ASEAN University Games 2024 Nugroho, Benedict Kresnadito; Sihombing, Wirnandes R.H; Utomo, Ario Bimo
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 1 (2026): Februari 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i1.2026.627-641

Abstract

Diplomasi publik merupakan strategi negara untuk mempengaruhi opini dan pandangan masyarakat internasional terhadap negaranya. Pagelaran olahraga antar negara merupakan salah satu bentuk dari diplomasi publik yang dapat digunakan untuk memperkenalkan citra positif suatu negara. ASEAN University Games merupakan salah satu event olahraga internasional yang diselenggarakan dua tahun sekali dan melibatkan atlet muda dari perguruan tinggi di negara-negara ASEAN. Pada tahun 2024, Indonesia menjadi penyelenggara event tersebut yang diadakan di Surabaya dan Malang. Penelitian ini bertujuan untuk menjelaskan upaya diplomasi publik Indonesia melalui event tersebut. Penulis menggunakan kerangka konseptual diplomasi publik oleh Nicholas J. Cull. Hasil penelitian ini menunjukkan bahwa Indonesia telah secara pro-aktif melaksanakan upaya diplomasi publik melalui advocacy, cultural diplomacy, dan international broadcasting. Pada advocacy, Indonesia menyampaikan ide dan nilai yang diangkat dalam AUG 2024 pada opening ceremony. Pada cultural diplomacy, Indonesia menampilkan budaya berupa tarian saat opening ceremony dan closing ceremony. Pada international broadcasting, Indonesia menggunakan kanal media digital, media elektronik, dan media sosial untuk penyebaran informasi terkait AUG 2024.
Kerja Sama Sister City Surabaya–Busan dalam Bidang Pendidikan Tahun 2015–2025 Virda Rizky Anggraini; Farahdzilla Muthianisa Azzahra; Kin Ashiladafsa Blantiant; Ario Bimo Utomo
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 11 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i11.9786

Abstract

The Sister City cooperation between Surabaya (Indonesia) and Busan (South Korea) has been ongoing since 1994 and covers various fields, one of which is education. This article aims to analyze the implementation of the educational cooperation program between Surabaya and Busan for the 2015–2025 period using Sister City analysis theory from a paradiplomacy perspective as the basis for the study. This research examines student exchange programs, teacher training, and scholarship support facilitated by the Busan Foundation for International Cooperation (BFIC) and the Surabaya City Education Office. The research method used is descriptive qualitative, with data obtained through document review of official government reports, websites, online news, and academic literature related to educational diplomacy. The results indicate that the student exchange program, the Global Youth Friendship Program, school visits, teacher training, and scholarships contribute to increasing educational capacity and strengthening cultural ties between the two cities. However, budget constraints, program sustainability, and reliance on annual policies indicate that this collaboration has not been fully institutionalized sustainably within the regional education policy structure. This article recommends increasing the integration of education programs within the Sister City Agreement and strengthening coordination between the two city governments for the long-term education agenda.
DIPLOMASI BUDAYA INDONESIA DALAM PENYELENGGARAAN ACARA “KERATON” DI SEATTLE TAHUN 2011-2024 Shalsabila Desiani Ekaputri; Gracia Medyate Sinulingga; Reyhan Auni Fazari; Ario Bimo Utomo
Journal Publicuho Vol. 8 No. 1 (2025): February - April - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i1.693

Abstract

This study aims to analyse the role of the Keraton event as a tool for Indonesian cultural diplomacy and its impact on Indonesia's relationship with the international community in Seattle. Using a descriptive method with a qualitative approach, this research gathers primary data through interviews and secondary data through literature reviews and social media analysis. The time frame of this study spans from 2011, the first year the Keraton event was held, to 2024, marking the most recent implementation of the event. The results show that the Keraton event has successfully become an effective platform for introducing various aspects of Indonesian culture, such as traditional food, dance, music, and batik, to the international community. In addition, the event has strengthened intercultural relations and reinforced Indonesia's positive image in the eyes of the world. This study also finds the importance of the active participation of the Indonesian community in Seattle in making this event a success as a form of citizen diplomacy. The implications of this research emphasise the significant role of cultural events in introducing national cultural identities abroad and strengthening international relations.
Co-Authors Alfian Farrel A.L Anabela Maria Lucia Sinambela Anggi Koenjaini Putri Arina Varadilla Aulia Ramadhani Azizah, Nurul Berlianto Juan Costantine Badrani Mongide Dhania Aisyah Aurella Engga Ayu Yulliana Farahdzilla Muthianisa Azzahra Gracia Medyate Sinulingga Gresika Novaradila Haydar Faiq Eryanto Haydar, Ahmad Faishal Isma Triyana Kendalita Sari Kenneth Ephram S Kin Ashiladafsa Blantiant Lintang Fajarianti Mochammad Habibie Purnomo Putra Muhammad Habib Rosyidi Muhammad Rizky Eko Putra Ni Made Priyamka A.P.S Nugroho, Benedict Kresnadito Pratama, Cakra Diaz Ramadhan Dwi Setyawan Rara Shertina Reyhan Auni Fazari Rio Ferdian Firmansyah Risha Dygta Sonata Sari, Kendalita Sasmita, Anggraini Ika Shalsabila Desiani Ekaputri Sharla Putri Aisha Shefira Salsabillah M. Lamatenggo Shertina, Rara Sihombing, Wirnandes R.H Siti Anggraini Setiawan Siti Fatimah Jasmine Virda Rizky Anggraini Wardania, Rista Vauza Widiana, Fany