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All Journal Rubikon: Journal of Transnational American Studies Jurnal Transformasi Global Global Strategis Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan JUSS (Jurnal Sosial Soedirman) JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial POLITICO Global and Policy Journal of International Relations Global South Review Jurnal Ilmiah Hubungan Internasional Fajar RESLAJ: Religion Education Social Laa Roiba Journal Shahih : journal of islamicate multidisciplinary
Utomo, Ario Bimo
Department Of International Relations, Faculty Of Social And Political Sciences, Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Diplomasi Publik Perancis pada UEFA Euro 2016 Kenneth Ephram S; Alfian Farrel A.L; Ramadhan Dwi Setyawan; Siti Fatimah Jasmine; Ario Bimo Utomo
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 10 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i10.9213

Abstract

As part of France's efforts to build a positive national image in the eyes of the international community, this study examines the public diplomacy strategies employed by France during the Union of European Football Associations (UEFA) EURO 2016. France did not merely present UEFA EURO 2016 as a sporting event but also as an opportunity to leverage the occasion as a tool for public diplomacy to strengthen the country's ties with the global community and restore international trust following the 2015 terrorist attacks. The research analysis employs the framework introduced by Nicholas J. Cull, known as the Taxonomy of Public Diplomacy, which consists of five components: Listening, Advocacy, Cultural Diplomacy, Exchange Diplomacy, and International Broadcasting, using a qualitative research approach with a descriptive method. In the context of UEFA EURO 2016, France implemented all five elements of the taxonomy through the “Le Rendez-Vous” campaign, cultural promotion, and international media engagement, while reinforcing narratives of security and openness. The research findings indicate that France's public diplomacy strategy during the UEFA EURO 2016 event successfully strengthened the country's image as a tool of public diplomacy by using the sports competition as a diplomatic instrument to reach audiences worldwide. This study highlights the importance of sports as a tool of soft power in modern diplomacy.
Co-Authors Alfian Farrel A.L Aulia Ramadhani Berlianto Juan Costantine Badrani Mongide Engga Ayu Yulliana Gresika Novaradila Haydar, Ahmad Faishal Kendalita Sari Kenneth Ephram S Mochammad Habibie Purnomo Putra Muhammad Habib Rosyidi Muhammad Rizky Eko Putra Pratama, Cakra Diaz Ramadhan Dwi Setyawan Sari, Kendalita Sasmita, Anggraini Ika Shefira Salsabillah M. Lamatenggo Shertina, Rara Siti Fatimah Jasmine Widiana, Fany