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UPAYA DIPLOMASI PUBLIK TURKI MELALUI INTERNATIONAL ISTANBUL FILM FESTIVAL Arina Varadilla; Haydar Faiq Eryanto; Ario Bimo Utomo
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.871

Abstract

This study explores how Turkey utilises the Istanbul International Film Festival (IIFF) as a public diplomacy tool to shape its international image. Using Nicholas J. Cull’s public diplomacy theory, particularly the aspect of cultural diplomacy, this research analyses how IIFF film festival serves as a cultural communication platforms that introduce Turkey’s values, identity, and narratives to global audiences. The study employs literature review, documentation of IIFF events, and content analysis of featured films and programs. The findings reveal that IIFF is not only a site of cultural exchange but also a strategic tool for the Turkish government to subtly convey political messages, extend cultural influence, and strengthen the country's position in international discourse. This strategy aligns with Turkey’s broader efforts to enhance its global soft power. The study concludes that cultural diplomacy through film festivals such as IIFF is an effective means of reinforcing national branding and fostering positive perceptions of Turkey on the world stage.
ANALISIS KONTRIBUSI JARINGAN KOTA KREATIF UNESCO SEBAGAI INSTRUMEN SOFT POWER DALAM DIPLOMASI BUDAYA INDONESIA Isma Triyana; Ni Made Priyamka A.P.S; Ario Bimo Utomo
Journal Publicuho Vol. 8 No. 4 (2025): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i4.989

Abstract

This study analyses the contribution of the UNESCO Creative Cities Network (UCCN) as a soft power instrument in Indonesian cultural diplomacy. It is motivated by the increasing role of creative cities in Indonesia that are members of the UNESCO Creative Cities Network in strengthening cultural identity, promoting tourism, and expanding international networks. The purpose of this study is to understand how Indonesia's membership in the UNESCO Creative Cities Network can be utilised as a soft power instrument to improve Indonesia's image, influence, and position on the global stage. Overall, this study concludes that the UNESCO Creative Cities Network is effective as a soft power instrument in Indonesian cultural diplomacy, not only through the promotion of arts and culture, but also by positioning Indonesia as a creative, creative, and global partner. Closer collaboration between the government, the private sector, and the creative community is needed to maximise the benefits of UNESCO Creative Cities Network membership for sustainable development and future Indonesian diplomacy.