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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Studi Manajemen dan Bisnis Justek : Jurnal Sains Dan Teknologi YUME : Journal of Management Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Kajian Ilmu Manajamen JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
Bambang Setiyo Pambudi
Universitas Trunojoyo Madura
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Mathematics Social Sciences

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Journal : Jurnal Studi Manajemen dan Bisnis

 1 
Pengaruh Customer Value Terhadap Kepuasan Pengguna Smartphone Blackberry Gemini Curve 8520 (Studi pada Mahasiswa Fakultas Ekonomi Universitas Trunojoyo Madura) Miftahul Jannah; Muh. Syarief; Bambang Setiyo Pambudi
Jurnal Studi Manajemen dan Bisnis Vol 1, No 1 (2014): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v1i1.1512

Abstract

The purpose of this study were to find the influence of Customer Value was consist of Functional value (quality/performance) (X1), emotional value (X2), functional value price/ value for money (X3), and social value (X4) towards satisfaction (Y) and also to find the biggest variable effect towards college students user satisfaction at Economy Faculty Trunojoyo Madura University. The Population of this study was college students at Economy Faculty Trunojoyo Madura University. The Method used in this research was the purposive sampling, by 50 respondents and the research done in November 2013. The data collecting method were collecting kuesioner and library research. The result of this study were the Functional value (quality/performance) (X1), emotional value (X2), functional value price/ value for money (X3), dan social value (X4) effected the satisfaction (Y) of college students user smartphone Blackberry Gemini Curve 8520 at Economy Faculty Trunojoyo Madura University. The result from t test (parsial) proved the Functional value (quality/performance) (X1), emotional value (X2), price/ value for money (X3) had an signifikant effect to satisfaction (Y), while social value hadn’t signifikant effect towards satisfaction (Y) of college students user smartphone Blackberry Gemini Curve 8520 at Economy Faculty Trunojoyo Madura University. It could be concluded that from fourth free variable which have bigger influence to satisfaction (Y) of college students user smartphone Blackberry Gemini Curve 8520 at Economy Faculty Trunojoyo Madura University is functional value price/ value for money (X3).
Pengaruh Experiential Marketing Terhadap Kepuasan Pengguna Smartphone Blackberry Curve (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Trunojoyo Madura) Samsul Bahri; Bambang Setiyo Pambudi; Fathor Fathor
Jurnal Studi Manajemen dan Bisnis Vol 1, No 1 (2014): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v1i1.1513

Abstract

The purposes of this study are; (1) to determine the influence of experential Marketing consisting of sense, feel, think, act and relate on customers’ satisfaction, (2) to determine the dominant influence of Experential Marketing variable on Blackberry Curve smartphone customers’ satisfaction.Research approach used is quantitative, means that it is a positivism philosophy study of which purpose is testing the hypothesis set. Sample used in this study is Blackberry Curve smartphone customer as 60 respondents who are students of Economic Faculty, University of Trunojoyo Madura. Samples collecting method applied is purposive sampling. Reliability and validity test are used as the instrument testing, while data analysis technique applied for hypothesis testing is descriptive and multiple linear regressions analysis by involving F tes ( simultaneous) and t test (partial). The results of study show that the adjusted R Squarevalue is 0,815. It means the amount influence of independent to dependent variable is 81,5%, while the remaining of 18,5% is influenced by another variable outside of this study. Based on F Experiential Marketing consisting of sense, feel, think, act, dan relatesimultaneously and significantly influence the Blackberry Curve smartphone customers’ satisfaction. Similarly, the t test results the Experiential Marketing consisting of sense, feel, think, and act has significant influence on Blackberry Curve smartphone customers’ satisfaction, but only the relate that does not have significant influence. The dominant influence is feel variable.
Co-Authors AA Sudharmawan, AA Ashef Aniqurroziqi Dita Widya Ramadhani Endah Sofy Tri Pamungkas Faidal, Faidal Fathor Fathor Lukmanul Hakim Miftahul Jannah Moh. Rony Muh. Syarief Ridoi*, Muhammad Fariz Rosiqin, Khoirul Rustika, Laela Samsul Bahri Sinol Sinol Sony Kusumasondjaja Sri Hartini Suyono Suyono Yoga Prastyo