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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Studi Manajemen dan Bisnis Justek : Jurnal Sains Dan Teknologi Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Kajian Ilmu Manajamen JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
Bambang Setiyo Pambudi
Universitas Trunojoyo Madura
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences

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Pengaruh Digital Marketing dan Brand Image Terhadap Peningkatan Daya Saing Dita Widya Ramadhani; Bambang Setiyo Pambudi
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 6 (2023): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/covalue.v14i6.3862

Abstract

Salah satu bentuk keragaman budaya Indonesia adalah batik. Setiap daerah memiliki ciri khas pada motif batiknya, sehingga hal tersebut dapat mendatangkan peluang untuk menciptakan daya tarik dan daya saing. Daya saing mempunyai makna sebagai kekuatan untuk menjadi berbeda dibandingkan yang lain. Hal ini dapat dilakukan dengan membangun brand image yang tepat. Perkembangan teknologi digital semakain pesat, banyak aktivitas pemasaran dilakukan secara online. Oleh sebab itu, suatu usaha harus pandai dalam merencanakan, menerapkan, dan mengelola pemasaran digitalnya. Tujuan penelitian ini untuk mengetahui pengaruh digital marketing dan brand image terhadap peningkatan daya saing pada usaha batik “5etretanan” Banyuates Sampang. Metodologi penelitian yang digunakan yaitu metode kuantitatif, data diperoleh dari penyebaran kuesioner dan dianalisis menggunakan uji validitas, reliabilitas, normalitas, multikolinieritas, heteroskedastisitas, regresi linier berganda, uji t, uji f, dan uji koefisien determinasi. Hasil penelitian ini Digital marketing berpengaruh signifikan terhadap daya saing. Brand image berpengaruh signifikan terhadap daya saing. Digital marketing dan brand image secara simultan berpengaruh signifikan terhadap daya saing. Hasil uji koefisien determinasi sebesar 53,5% sedangkan sisanya sebesar 46,5% dipengaruhi oleh variabel lain.
Pengaruh Kemasan dan Label terhadap Keputusan Pembelian Uswatun Hasanah; Bambang Setiyo Pambudi
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 6 (2023): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/covalue.v14i6.3903

Abstract

Makanan dan minuman menjadi salah satu industri dengan pertumbuhan yang cepat di Indonesia. Salah satu upaya yang dapat dilakukan pelaku usaha dalam menghadapi persaingan yaitu dengan meningkatkan daya tarik produk seperti kemasan dan label yang menarik. Tujuan penelitian ini ialah untuk menganalisis pengaruh kemasan dan label terhadap keputusan pembelian konsumen produk Kripik Neng Ziezie (Kripzie). Penelitian ini menggunakan metode kuantitatif. Konsumen produk Kripik Neng Ziezie (Kripzie) merupakan populasi penelitian ini. Teknik nonprobability sampling dipergunakan untuk pengambilan sampel menggunakan metode penentuan sampel dengan teknik purposive sampling dan diperoleh 100 responden. Teknik pengumpulan data penelitian ini menggunakan observasi, wawancara, dan kuesioner serta diolah dengan program SPSS menggunakan uji validitas, reliabilitas, uji asumsi klasik, analisis regresi berganda, uji t, uji F, dan uji koefisien determinasi digunakan untuk menganalisis data. Hasil penelitian ini menunjukkan variabel kemasan berpengaruh signifikan terhadap keputusan pembelian produk Kripik Neng Ziezie (Kripzie), serta variabel label tidak berpengaruh signifikan terhadap keputusan pembelian produk Kripik Neng Ziezie (Kripzie). Variabel kemasan dan label berpengaruh signifikan secara simultan atau bersama-sama terhadap keputusan pembelian produk Kripik Neng Ziezie (Kripzie).
The Influence of Brand Image and Brand Trust on Brand Loyalty in Alya Aya Wet Food Products in Banyuates Sampang Muhammad Fariz Ridoi*; Bambang Setiyo Pambudi
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 8, No 4 (2023): Agustus, Social Religious, History of low, Social Econmic and Humanities
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v8i4.28648

Abstract

This study aims to determine how much influence brand image and brand trust have on product industry brand loyalty in MSMEs in Banyuates Sampang. This research method uses a quantitative approach. The object of this study is the product industry. The subjects of this study are MSME business actors in Banyuates Sampang. Home industry is one form of business activity that has the ability to develop the economy. This ability can bring opportunities to create attractiveness and competitiveness. Brand loyalty has a meaning as the power to be different or have certain advantages over others. The excellence of a company grows from the value or benefits that the company can create for its buyers. Brand image has a concept related to the perception of a brand that is established as an association that exists in the memory of consumers. A strong brand image can influence consumers to meet their needs. Along with the rapid development of digital technology, many marketing activities are carried out online. Brand trust has become an influential component of business activities in improving business performance. This is because consumers today spend more time through digital platforms for various purposes ranging from brand information to final product purchases. Therefore, to find out how the influence of brand image and brand trust on brand loyalty, the author is interested in conducting research with the title "". The influence of brand image and brand trust on brand loyalty in Alya Aya Banyuates Sampang wet food products.
Safety Citizenship Behaviors (SCBs) BUMDesa Managers through Tourism Management in Sumenep Regency Faidal, Faidal; Pambudi, Bambang Setiyo
Justek : Jurnal Sains dan Teknologi Vol 7, No 4 (2024): Desember
Publisher : Unversitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/justek.v7i4.29409

Abstract

Abstract: Risk management is an integral part of a business because it has a high environmental, human, legal, and financial impact, including the tourism business. Today's organizations focus on building human risk management systems, limiting risky behaviour, and improving safety behaviour. Based on previous research, compliance with safety rules and regulations significantly minimizes the risk of work accidents. However, safety researchers recognize that compliance alone is not enough to achieve high levels of safety. Organizations need individuals who are also proactive in participating and initiating safety improvements. This type of proactive behaviour is called safety citizenship behaviour. The present study addressed this issue by examining the dimensionality of SCBs as they relate to helping, stewardship, civic virtue, whistleblowing, voice, and initiating change in current practices. Data on SCBs were collected from four districts in Madura. This study was carried out with the following: (1) Calculate descriptive statistics (2) normality test; (3) The use of the structural equation model (SEM) to test concurrent models in the different samples using confirmatory factor analyses (CFA); and (4) multi-group invariance testing. 
Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Purchasing Decision Dengan Trust Sebagai Mediasi Pada Produk Skincare Di Shopee Rustika, Laela; Pambudi, Bambang Setiyo
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 4, No 3 (2024): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v4i3.26902

Abstract

In general, the aim of this research is to determine the direct and indirect influence of online customer reviews and online customer ratings on purchasing decisions with trust as a mediator for skincare products at Shopee. This study uses a quantitative approach. The sampling technique uses a non-probability sampling technique with a purposive sampling method. Then analyzed using path analysis with the help of SmartPLS software. There are seven hypotheses in this research. Based on the results of hypothesis testing, it was found that of the seven hypotheses, three hypotheses were accepted and four hypotheses were rejected. From the results of the analysis that has been carried out, the conclusions in this research can be drawn: (1) online customer reviews do not have a significant effect on purchasing decisions, (2) online customer ratings do not have a significant effect on purchasing decisions, (3) Trust has a significant effect on purchasing decisions, (4) online customer reviews have no significant effect on trust, (5) online customer ratings have a significant effect on trust, (6) online customer reviews have no significant effect on purchasing decisions with trust as mediation, (7) online customer ratings have a significant effect on purchasing decision with trust as mediation.
Co-Authors AA Sudharmawan, AA Ashef Aniqurroziqi Dita Widya Ramadhani Endah Sofy Tri Pamungkas Faidal, Faidal Fathor Fathor Lukmanul Hakim Miftahul Jannah Moh. Rony Muh. Syarief Muhammad Fariz Ridoi* Rustika, Laela Samsul Bahri Sinol Sinol Sony Kusumasondjaja Sri Hartini Suyono Suyono Yoga Prastyo