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All Journal JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Business Preneur : Jurnal Ilmu Administrasi Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam El-Mujtama: Jurnal Pengabdian Masyarakat MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Insan Pengabdian Indonesia Journal of Ekonomics, Finance, and Management Studies
Sonja Andarini
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL

 1 
Pengaruh Kualitas Pelayanan Tokopedia terhadap Kepuasan Konsumen pada Pengguna Tokopedia di Surabaya Sindi Kurnia Sari; Sonja Andarini
Reslaj : Religion Education Social Laa Roiba Journal Vol 4 No 5 (2022): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1092.895 KB) | DOI: 10.47467/reslaj.v4i5.1154

Abstract

Currently, business development has led to the digital economy or online market due to changes in people's shopping styles, which have begun to shift from offline shopping to online shopping. This is an opportunity for business actors to market their products through digital media such as e-commerce. E-commerce facilitates communication between sellers and buyers, facilitates marketing and product promotion activities by sellers, facilitates the sale and purchase transaction process, facilitates payments made by consumers because it can be done online. This study was shown to analyze the effect of service quality on Tokopedia consumer satisfaction in Surabaya. The variables used in this study are service quality which consists of efficiency, system availability (reliability), fulfillment, confidentiality (privacy), responsiveness (responsiveness), compensation (compensation), contact (contact). And the variable of consumer satisfaction which consists of the suitability of expectations, loyalty, interest in visiting again and willingness to recommend. This study uses a survey method by distributing online questionnaires to 100 Tokopedia users in Surabaya. Based on the data analysis, it can be concluded that service quality has a positive and significant effect on Tokopedia consumer satisfaction in Surabaya. Keywords: Service quality, customer satisfaction, E-commerce Tokopedia
Analisis Pengaruh Citra Merek, Desain Kemasan, dan Harga terhadap Loyalitas Pelangan Melalui Kepuasan Pelanggan sebagai Variabel Intervening pada Produk Minuman Bersoda Sprite Fikia Siti Meisaroh; Rusdi Hidayat Nugroho; Sonja Andarini; Lia Nirawati
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.488 KB) | DOI: 10.47467/reslaj.v5i3.1822

Abstract

This study aims to examine and analyze the effect of brand image, packaging design, and price on customer loyalty through customer satisfaction as an intervening variable on sprite soda products. The population in this study was the people of Surabaya City who had bought and drank Srite products in the city of Surabaya. The number of samples used in this study were 100 respondents. The sampling technique used is a non-probability sampling technique. This type of research uses descriptive quantitative. The results of this study indicate that brand image has a significant effect on customer satisfaction. Packaging design has a significant effect on customer satisfaction. Price has a significant effect on customer satisfaction, brand image has a significant effect on customer loyalty. Price has a significant effect on customer loyalty. Customer satisfaction has a significant effect on customer loyalty. Brand image has no significant effect on customer loyalty through customer satisfaction. Satisfaction design has no significant effect on customer loyalty through customer satisfaction. Price has a significant effect on customer loyalty through customer satisfaction. Keywords: Brand Image; Packaging Design; Price; Customer loyalty; Customer satisfaction
Co-Authors Ananda Rizkiah Syahrani Andini Pramudita Ani Winda Auliya Annisa Cindy Maurina Berliana Rizka Khusnul Azizah Brilian Valentia Stevani Cintania Aubin Shafanada Cynarawita Firjatullah Dewi Candra Wulan Elyzabeth Eka Nurmelasari Emmas Win Faulina Marbun Fikia Siti Meisaroh Firdiana Nur Auliya Gayoe Angger Gayoe Angger Arhofa Iasa Nur Firdausi Idha Dwi Firdayanti Ilham Asta Pangestu Indah Respati Kusumasari Lia Nirawati Maharani Ikaningtyas Maharani Ikaningtyas Mohammad Vavian Baharudinsyah Namira Maulida Eka Putri Novita Amalia Riyanjaya Novita Wulan Ramadanti Prilga Westrin Kusumaningrum Puspa Dwi Liestiyanti R.A Tania Eriezna Putri Reta Anugrah Robby Aditya Rusdi Hidayat Nugroho Shafa Shauma Nuril Haqqi Sindi Kurnia Sari Sinta Kurnia Illahi Siti Hidayatul Khoirun Nisa Syahrani Nur Aullia Octivanti Wahyu Arrofiq Widyana Dini Maylinda Yoseph Santovino Roso Yunita Aprilia