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All Journal Socia : Jurnal Ilmu-Ilmu Sosial Jurnal Komunikasi MetaCommunication; Journal Of Communication Studies An-Nida : Jurnal Komunikasi Islam Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Warta Ikatan Sarjana Komunikasi Indonesia Proceedings of International Conference on Da'wa and Communication Jurnal Ilmu Komunikasi Jurnal Komunikasi Islam Communicator Sphere KOMUNIDA: Media Komunikasi dan Dakwah Jurnal Komunikasi Global Jurnal Audiens MEDIOVA: Journal of Islamic Media Studies
Nikmah Hadiati Salisah
Universitas Islam Negeri Sunan Ampel Surabaya
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Consumer Engagement in Fudgybro's “Cookie Bomb Challenge” Viral Marketing Eka Candelia, Dera; , Nikmah Hadiati Salisah
Lingkar Studi Komunikasi (LISKI) Vol 11 No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v11i2.8405

Abstract

Advertising is one of the main factors in making a brand famous and attractive to the public. However, with changing times, there is a need for innovation so that the advertisements produced can be considered creative and successful in attracting consumers' attention. Through social media, which currently has a big role in changing consumers' views of a brand. As for presenting an advertisement or marketing a product, there needs to be a strategy. The viral marketing strategy is the one most widely used by companies to introduce their brand. However, viral marketing certainly has a dependency on consumers who will be the support in producing content that goes viral. The Fudgybro brand is one brand that uses a viral marketing strategy that involves consumers in most of its content. Using the literature study research method helps researchers study a phenomenon that is analyzed using concepts that have been described in the literature. Based on the research carried out, the results obtained are that the Fudgybro Brand actively involves consumers to create viral marketing, starting with holding the "Cookie Bomb Challenge" so that it can reach not only Fudgybro's own social network, but also the environment of every consumer. Therefore, to produce a brand that can reach a wider reach, it is necessary to have an appropriate strategy to meet the targets of the brand itself. This study highlights the novelty of consumer-generated viral marketing through participatory digital culture, where consumers act not only as message recipients but also as active co-creators of brand content. The contribution of this research lies in demonstrating how consumer engagement and co-created experiences can strengthen brand awareness and purchase intention, expanding the understanding of viral marketing within communication studies.Keywords: advertising; creative; viral marketing; consumers.
Strategi Penanganan Krisis Perusahaan di Era Digital: Studi Kasus Secbowl Atika Shakila Salsabila; Nikmah Hadiati Salisah
Metacommunication: Journal of Communication Studies Vol 10, No 2 (2025): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i2.21138

Abstract

The rapid expansion of digital media has reshaped how companies handle crises, particularly when reputational risks intensify due to viral content on social platforms. This research explores the crisis management strategy of Secbowl, a food and beverage brand that encountered public criticism after viral social media posts questioned its service quality and operational reliability. Adopting a qualitative case study approach, the study relies on documentation analysis of online news reports and social media activity. The findings reveal that Secbowl initially implemented a rebuilding strategy as outlined in the Situational Crisis Communication Theory (SCCT), focusing on public apologies, transparency, and corrective initiatives. Social media became the primary channel for directly engaging stakeholders and regaining trust. However, as the crisis unfolded, new information emerged months later indicating that portions of the viral content were misleading or even fabricated. This shift underscores the necessity for organizations to employ crisis communication strategies that remain flexible and responsive to changing circumstances. In conclusion, while the rebuilding phase through apologies and remedial measures proved effective during the early stages, sustainable recovery required transitioning towards refuting misinformation and reaffirming credibility. These insights emphasize the pivotal role of digital platforms, not only in amplifying crises but also in influencing corporate responses and shaping stakeholder perceptions in today’s digital landscape.
Efektivitas Tagline Musik Big Sale 11.11 Iklan Shopee dalam Meningkatkan Loyalitas Konsumen Nala Wardah; Nikmah Hadiati Salisah
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i1.356

Abstract

Shopee telah berhasil menciptakan fenomena pemasaran baru melalui penggunaan tagline musik dalam kampanye iklan mereka, khususnya pada event belanja tahunan Big Sale 11.11. Strategi pemasaran ini tidak hanya bertujuan untuk menarik perhatian audiens melalui nada yang catchy dan mudah diingat, tetapi juga untuk membangun loyalitas konsumen secara jangka panjang. Tagline musik yang digunakan secara berulang dalam berbagai media membuat iklan Shopee lebih dikenali, meningkatkan brand recall yang kuat dan engagement yang tinggi dari konsumen. Melalui musik, iklan Shopee mampu menciptakan asosiasi emosional yang positif, sehingga konsumen merasa lebih akrab dan terhubung dengan brand. Makalah ini akan mengkaji efektivitas tagline musik dalam memperkuat loyalitas konsumen dengan menggunakan pendekatan teori komunikasi untuk memahami pengaruhnya. Teori komunikasi yang relevan digunakan untuk menganalisis bagaimana pesan musik dapat diterima secara efektif oleh audiens dan berkontribusi pada peningkatan citra positif Shopee. Penelitian ini juga akan membahas bagaimana musik sebagai media komunikasi non-verbal dapat mempengaruhi emosi dan persepsi konsumen, serta memberikan kesan yang lebih mendalam, menciptakan preferensi dan kebiasaan belanja yang secara tidak langsung memperkuat posisi Shopee dalam persaingan industri e-commerce di Indonesia.
COPYRIGHT AND ISLAMIC CONTENT IN THE MEDIA INDUSTRY Muchammad Mustofa Algholayani; Nikmah Hadiati Salisah
MEDIOVA: Journal of Islamic Media Studies Vol. 5 No. 1 (2025): FIVE EDITION - NO 1
Publisher : Prodi Jurnalistik Islam IAIN Syaikh Abdurrahman Siddik Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32923/medio.v5i1.5620

Abstract

The rapid advancement of digital technology has created significant opportunities for the dissemination of Islamic content through social media. However, this development also comes with an increasing prevalence of copyright violations against da'wah content, largely due to weak regulations and insufficient oversight. This study aims to analyze copyright regulations in the media industry, particularly concerning Islamic content, and to identify the challenges faced by creators in producing and distributing their work. Using a library research method, the study finds that current copyright laws still have gaps in protecting Islamic content, both in terms of unauthorized use and restrictions imposed by social media algorithms. Other challenges faced by creators include the risk of false copyright claims, competition with more popular content, and dilemmas related to monetizing da'wah content. Therefore, this study proposes alternative copyright protection mechanisms such as the implementation of open licenses (Creative Commons), blockchain technology, digital watermarking, and the categorization of Islamic content on digital platforms. Collaboration between the government, media platforms, content creators, and Islamic organizations is a key factor in ensuring copyright regulations are enforced effectively without hindering digital da'wah. With more adaptive protection mechanisms, Islamic content can continue to grow as a high-quality medium for education and da'wah while respecting the intellectual property rights of its creators.
Kinesik Digital dan Keintiman Termediasi: Studi Kualitatif Isyarat Nonverbal dalam Pembentukan Rasa Percaya Mahasiswa di Aplikasi Pesan Hasanah, Fariha; Salisah, Nikmah Hadiati
Jurnal Audiens Vol. 7 No. 3 (2026): September
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i3.862

Abstract

Contemporary digital society, particularly the university student generation, increasingly builds and maintains interpersonal relationships through text-based media. This condition triggers a reduction in physical cues and gives rise to the mutation of conventional nonverbal communication into the virtual realm, known as digital kinesics. This study aims to qualitatively analyze how students interpret digital nonverbal cues to establish trust and mediated intimacy within instant messaging applications (such as WhatsApp and Telegram). Utilizing a descriptive qualitative approach, data were gathered through semi-structured in-depth interviews and document analysis techniques via contextual chat screenshots from ten urban university student informants. The results indicate that trust formation in cyberspace no longer relies on physical presence; instead, it is constructed through three primary elements of digital kinesics: 1) affective visual representation through the precise selection of emojis, stickers, and animated GIFs; 2) digital chronemics, encompassing the rhythm of reply times, the duration of the "typing" status, and response delays; and 3) digital paralanguage, reflected in punctuation variations, capitalization choices, and word elongations within the text. These digital micro-cues are intuitively read by students to assess the sincerity, comfort, and emotional openness of their conversation partners. The novelty of this research demonstrates a communication compensation process, wherein the physical limitations of text media are overcome by students through their sensitivity in decoding digital kinesics, which is now recognized as a legitimate new nonverbal language structure determining the quality of Gen Z's interpersonal relationships.
MEDIA MODERN DAN KRISIS REPUTASI : STAKEHOLDER ERSPO DALAM KASUS CANCEL CULTURE IFW 2025 Fauzia Ahsanur Rizqiah; Karina Andriani; Nikmah Hadiati Salisah
An-Nida : Jurnal Komunikasi Islam Vol. 18 No. 1 (2026)
Publisher : Fakultas Komunikasi dan Desain Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/0pv84w75

Abstract

This study examines ERSPO’s reputation crisis during the IFW 2025 event triggered by digital cancel culture following the selection of Azizah Salsha as a runway talent. The rapid evolution of digital media—characterized by algorithmic amplification, viral dissemination, and mass user participation—intensified the spread of negative narratives and shaped public perceptions in a very short time. Using a case study approach supported by literature analysis, this research maps contemporary media coverage patterns, public reactions on social media, and the role of key actors such as influencers, online communities, and news portals in escalating the controversy. Findings indicate that the reputation crisis emerged through accelerated content circulation and moral framing, which affected ERSPO’s relationships with stakeholders including consumers, sponsors, and fashion community members. The study identifies several essential stakeholder management strategies: real-time monitoring, rapid and transparent communication responses, strengthening engagement with primary stakeholders, and narrative reconstruction through concrete corrective actions. This research offers theoretical implications regarding cancel culture as a form of digital social control and provides practical recommendations for organizations seeking to manage reputation risks within today’s fast-moving media ecosystem. Keywords: Cancel Culture, Reputation Management, Stakeholder
Strategi Komunikasi Krisis Tokopedia dalam Mitigasi Dampak Negatif terhadap Brand Avin Nur Aini; Nikmah Hadiati Salisah
Jurnal Komunikasi Global Vol 14, No 1 (2025)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v14i1.43010

Abstract

Komunikasi krisis merupakan aspek penting dalam manajemen perusahaan saat menghadapi situasi yang dapat merusak reputasi dan citra. Tokopedia yang mengalami krisis signifikan mengandalkan berbagai saluran media untuk berkomunikasi dengan karyawan, masyarakat sekitar, pemasok, serta konsumen sebagai stakeholder. Dengan menggunakan Image Restoration Theory, penelitian ini mengkaji bagaimana kedua jenis media digunakan untuk menyampaikan pesan krisis dan menjaga kepercayaan publik. Data dikumpulkan melalui wawancara dengan 1 karyawan, 1 jurnalis, 10 customer sebagai stakeholder internal dan eksternal, serta observasi non partisipan atas pemberitaan, respons perusahaan, dan percakapan publik di media serta kanal resmi. Hasil menunjukkan pentingnya respons cepat serta kebutuhan akan komunikasi yang lebih transparan dan mendalam. Meskipun perusahaan telah memberikan informasi terkini, banyak stakeholder merasa penjelasan yang disampaikan belum menggambarkan secara menyeluruh langkah-langkah pemulihan yang diambil. Penelitian ini merekomendasikan strategi pemulihan citra yang lebih berkelanjutan dan proaktif dengan melibatkan seluruh stakeholder dalam proses komunikasi.Crisis communication is a crucial aspect of corporate management when dealing with situations that can harm reputation and image. Tokopedia, which experienced a significant crisis, relied on various media channels to communicate with employees, surrounding communities, suppliers, and consumers as stakeholders. Using Image Restoration Theory, this study examines how both types of media were used to deliver crisis messages and maintain public trust. Data were collected through interviews with one employee, one journalist, ten customers as internal and external stakeholders, as well as non-participant observation of news coverage, company responses, and public discourse in the media and official channels. The findings highlight the importance of prompt responses and the need for more transparent and in-depth communication. Although the company has provided updated information, many stakeholders feel that the explanations given have not sufficiently illustrated the recovery steps taken. This study recommends a more sustainable and proactive image restoration strategy by involving all stakeholders in the communication process.
Co-Authors A' izza, Hanna Algholayani, Muchammad Mustofa Atika Shakila Salsabila Avin Nur Aini Eka Candelia, Dera Eva Putriya Hasanah Fasha Umh Rizky Fauzia Ahsanur Rizqiah Hana Nabilah Santoso Hasanah, Fariha Intan Musdalifah Karina Andriani Lilik Hamidah Muchammad Mustofa Algholayani Nala Wardah Nurazizah, Devina Caysarrita Ramadhani, Indira Rizky, Arta Sanggranti Aprili Siti Zaenab Wardah, Nala Yusuf, Dalila Kamilah