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All Journal Socia : Jurnal Ilmu-Ilmu Sosial Jurnal Komunikasi MetaCommunication; Journal Of Communication Studies Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Warta Ikatan Sarjana Komunikasi Indonesia Proceedings of International Conference on Da'wa and Communication Jurnal Ilmu Komunikasi Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Jurnal Komunikasi Islam Communicator Sphere Jurnal Ilmu Komunikasi KOMUNIDA: Media Komunikasi dan Dakwah MEDIOVA: Journal of Islamic Media Studies Jurnal Komunikasi Global Jurnal Audiens
Nikmah Hadiati Salisah
Universitas Islam Negeri Sunan Ampel Surabaya
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Media Sosial dan Transformasi Komunikasi Keluarga Muslim Hamidah, Lilik; Nikmah Hadiati Salisah
Jurnal Komunikasi Islam Vol. 14 No. 2 (2024): December
Publisher : Departement of Islami Comuunication and Broadcasting, Faculty of Da'wah and Communication, State Islamic University of Sunan Ampel (UINSA) Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jki.2024.14.2.270-298

Abstract

This study examines the role of social media in the transformation of Muslim family communication during the COVID-19 pandemic and the new normal era in the cities of Surabaya, Sidoarjo, and Malang. Using a descriptive qualitative method, the findings of this study reveal that family communication during the pandemic and the new normal era underwent transformations in the types of consensual, pluralistic, protective, and laissez-faire communication, influenced by the conditions and social backgrounds of the informants. Additionally, the role of social media in transforming family communication is quite diverse, depending on the context of each family’s situation. Social media serves functions such as correlation, building networks with external family communities, strengthening support and motivation, and minimizing uncertainty. It also acts as a means of finding and producing entertainment, as well as acquiring new knowledge. From the perspective of uses and gratifications, this study highlights that audiences not only consume media but also produce media content. For children, social media not only functions to build social networking communities within existing circles but also facilitates the formation of new communities based on shared interests.
COPYRIGHT AND ISLAMIC CONTENT IN THE MEDIA INDUSTRY Algholayani, Muchammad Mustofa; Nikmah Hadiati Salisah
MEDIOVA: Journal of Islamic Media Studies Vol. 5 No. 1 (2025): FIVE EDITION - NO 1
Publisher : Prodi Jurnalistik Islam IAIN Syaikh Abdurrahman Siddik Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32923/medio.v5i1.5620

Abstract

The rapid advancement of digital technology has created significant opportunities for the dissemination of Islamic content through social media. However, this development also comes with an increasing prevalence of copyright violations against da'wah content, largely due to weak regulations and insufficient oversight. This study aims to analyze copyright regulations in the media industry, particularly concerning Islamic content, and to identify the challenges faced by creators in producing and distributing their work. Using a library research method, the study finds that current copyright laws still have gaps in protecting Islamic content, both in terms of unauthorized use and restrictions imposed by social media algorithms. Other challenges faced by creators include the risk of false copyright claims, competition with more popular content, and dilemmas related to monetizing da'wah content. Therefore, this study proposes alternative copyright protection mechanisms such as the implementation of open licenses (Creative Commons), blockchain technology, digital watermarking, and the categorization of Islamic content on digital platforms. Collaboration between the government, media platforms, content creators, and Islamic organizations is a key factor in ensuring copyright regulations are enforced effectively without hindering digital da'wah. With more adaptive protection mechanisms, Islamic content can continue to grow as a high-quality medium for education and da'wah while respecting the intellectual property rights of its creators.
Pengaruh Brand Image dan Kualitas Produk Tupperware Terhadap Keputusan Pemakaian Produk Oleh Konsumen Nurazizah, Devina Caysarrita; Rizky, Arta Sanggranti Aprili; Yusuf, Dalila Kamilah; Salisah, Nikmah Hadiati
SOCIA: Jurnal Ilmu-Ilmu Sosial Vol. 20 No. 2 (2023): Socia: Jurnal Ilmu-Ilmu Sosial
Publisher : Yogyakarta State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/socia.v20i2.68190

Abstract

Tujuan dilakukannya penelitian ini yaitu untuk melihat pengaruh Brand Image dan kualitas produk Tupperware terhadap keputusan pemakaian produk Tupperware oleh konsumen. Populasi dalam penelitian ini merupakan pengguna aktif produk Tupperware sebanyak 75 responden dengan menggunakan teknik sampling non probability sampling jenis snowball sampling. Begitu juga metode pengumpulan data yang digunakan adalah berupa kuesioner online dan studi literatur serta hasil analisis dari data kuesioner tersebut diolaah dengan menggunakan aplikasi IBM SPSS Statistic 24. Metode yang digunakan dalam penelitian ini yaitu dengan menggunakan metode kuantitatif jenis asosiatif dan dianalisis menggunakan regresi linier berganda untuk mengetahui signifikansi hubungan antara 2 variabel atau lebih. Variabel independen dalam penelitian ini terdiri dari brand image (X1) dan kualitas produk (X2) dengan variabel dependennya yaitu keputusan pemakaian produk oleh konsumen (Y). Hasil penelitian ini menunjukkan bahwa variabel Brand Image memiliki pengaruh yang signifikan terhadap keputusan pemakaian produk oleh konsumen. Begitu juga dengan variabel kualitas produk Tupperware yang memiliki pengaruh signifikan terhadap keputusan pemakaian produk oleh konsumen. Maka secara bersmaan, variabel Brand Image dan kualitas produk Tupperware berpengaruh secara signifikan terhadap keputusan pemakaian produk Tupperware oleh konsumen.
Consumer Engagement in Fudgybro's “Cookie Bomb Challenge” Viral Marketing Eka Candelia, Dera; , Nikmah Hadiati Salisah
Lingkar Studi Komunikasi (LISKI) Vol 11 No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v11i2.8405

Abstract

Advertising is one of the main factors in making a brand famous and attractive to the public. However, with changing times, there is a need for innovation so that the advertisements produced can be considered creative and successful in attracting consumers' attention. Through social media, which currently has a big role in changing consumers' views of a brand. As for presenting an advertisement or marketing a product, there needs to be a strategy. The viral marketing strategy is the one most widely used by companies to introduce their brand. However, viral marketing certainly has a dependency on consumers who will be the support in producing content that goes viral. The Fudgybro brand is one brand that uses a viral marketing strategy that involves consumers in most of its content. Using the literature study research method helps researchers study a phenomenon that is analyzed using concepts that have been described in the literature. Based on the research carried out, the results obtained are that the Fudgybro Brand actively involves consumers to create viral marketing, starting with holding the "Cookie Bomb Challenge" so that it can reach not only Fudgybro's own social network, but also the environment of every consumer. Therefore, to produce a brand that can reach a wider reach, it is necessary to have an appropriate strategy to meet the targets of the brand itself. This study highlights the novelty of consumer-generated viral marketing through participatory digital culture, where consumers act not only as message recipients but also as active co-creators of brand content. The contribution of this research lies in demonstrating how consumer engagement and co-created experiences can strengthen brand awareness and purchase intention, expanding the understanding of viral marketing within communication studies.Keywords: advertising; creative; viral marketing; consumers.
Information Technology Regulation and its Impact on Da'wah Media on Tiktok Marya Ulfa; Sinta Purnamasari; Nikmah Hadiati Salisah
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 2 (2025): Oktober
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i02.2572

Abstract

The development of information technology has brought very significant changes in various aspects of life, including da'wah media. Regulation of information technology is an important factor in determining the direction of da'wah media development, both in terms of freedom of expression, dissemination of information, and protection of content that is considered sensitive. This study discusses how information technology regulations and their impact on da'wah media, including the opportunities and challenges that arise for da'wah preachers when utilizing digital technology. The research method used in this study is a qualitative method with a descriptive approach that aims to describe information technology regulations and their impact on TikTok da'wah media. Data collection techniques used in this study are observation and documentation. The results of the study show that regulations can play an important role as a tool to maintain the ethics and quality of da'wah in the digital space, but on the other hand, regulations can also be an obstacle if they are too restrictive of freedom of expression. Therefore, a balance is needed in regulations so that information technology can be utilized optimally for the advancement of da'wah media.
Efektivitas Tagline Musik Big Sale 11.11 Iklan Shopee dalam Meningkatkan Loyalitas Konsumen Wardah, Nala; Salisah, Nikmah Hadiati
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i1.356

Abstract

Shopee telah berhasil menciptakan fenomena pemasaran baru melalui penggunaan tagline musik dalam kampanye iklan mereka, khususnya pada event belanja tahunan Big Sale 11.11. Strategi pemasaran ini tidak hanya bertujuan untuk menarik perhatian audiens melalui nada yang catchy dan mudah diingat, tetapi juga untuk membangun loyalitas konsumen secara jangka panjang. Tagline musik yang digunakan secara berulang dalam berbagai media membuat iklan Shopee lebih dikenali, meningkatkan brand recall yang kuat dan engagement yang tinggi dari konsumen. Melalui musik, iklan Shopee mampu menciptakan asosiasi emosional yang positif, sehingga konsumen merasa lebih akrab dan terhubung dengan brand. Makalah ini akan mengkaji efektivitas tagline musik dalam memperkuat loyalitas konsumen dengan menggunakan pendekatan teori komunikasi untuk memahami pengaruhnya. Teori komunikasi yang relevan digunakan untuk menganalisis bagaimana pesan musik dapat diterima secara efektif oleh audiens dan berkontribusi pada peningkatan citra positif Shopee. Penelitian ini juga akan membahas bagaimana musik sebagai media komunikasi non-verbal dapat mempengaruhi emosi dan persepsi konsumen, serta memberikan kesan yang lebih mendalam, menciptakan preferensi dan kebiasaan belanja yang secara tidak langsung memperkuat posisi Shopee dalam persaingan industri e-commerce di Indonesia.
Strategi Penanganan Krisis Perusahaan di Era Digital: Studi Kasus Secbowl Atika Shakila Salsabila; Nikmah Hadiati Salisah
Metacommunication: Journal of Communication Studies Vol 10, No 2 (2025): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i2.21138

Abstract

The rapid expansion of digital media has reshaped how companies handle crises, particularly when reputational risks intensify due to viral content on social platforms. This research explores the crisis management strategy of Secbowl, a food and beverage brand that encountered public criticism after viral social media posts questioned its service quality and operational reliability. Adopting a qualitative case study approach, the study relies on documentation analysis of online news reports and social media activity. The findings reveal that Secbowl initially implemented a rebuilding strategy as outlined in the Situational Crisis Communication Theory (SCCT), focusing on public apologies, transparency, and corrective initiatives. Social media became the primary channel for directly engaging stakeholders and regaining trust. However, as the crisis unfolded, new information emerged months later indicating that portions of the viral content were misleading or even fabricated. This shift underscores the necessity for organizations to employ crisis communication strategies that remain flexible and responsive to changing circumstances. In conclusion, while the rebuilding phase through apologies and remedial measures proved effective during the early stages, sustainable recovery required transitioning towards refuting misinformation and reaffirming credibility. These insights emphasize the pivotal role of digital platforms, not only in amplifying crises but also in influencing corporate responses and shaping stakeholder perceptions in today’s digital landscape.
Kekuatan Opini Publik di TikTok terhadap Krisis Citra Pertamina pada Isu Pertalite Oplosan Anida Nadya Abror; Kamelia Malik; Salisah, Nikmah Hadiati
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.6270

Abstract

This study aims to explain how public opinion on TikTok is formed and develops around the Pertalite adulteration issue, as well as how these perceptions influence Pertamina’s corporate reputation as a national energy company. Using a qualitative approach with netnography and content analysis, the research examines videos, comments, and user interactions during the peak virality of the issue. Data were collected through purposive sampling of TikTok posts with high engagement levels. Analysis was conducted through coding and categorization to identify key patterns in the formation of public opinion. The findings show that public opinion emerges from collective user experiences, reinforcement of negative narratives in comment sections, and repeated sentiments across various unrelated content. This pattern creates a discursive echo that sustains negative perceptions and makes them difficult for the institution to control. Furthermore, Pertamina’s humorous communication strategy was not well received and instead worsened its public image, as it was perceived as inappropriate for a crisis situation. These findings highlight that TikTok’s conversational dynamics play a significant role in shaping reputation crises, requiring companies to develop crisis communication strategies that are more contextual, rapid, and empathetic toward digital interaction cultures.
Co-Authors A' izza, Hanna Aini, Avin Nur Algholayani, Muchammad Mustofa Anida Nadya Abror Atika Shakila Salsabila Azha Putri Auwaly Candy Aulia Putri Umu Cindy Ayu Kusuma Putri Eka Candelia, Dera Eva Putriya Hasanah Fasha Umh Rizky Hana Nabilah Santoso Intan Musdalifah Kamelia Malik Lilik Hamidah Marya Ulfa Nurazizah, Devina Caysarrita Ramadhani, Indira Rizky, Arta Sanggranti Aprili Sinta Purnamasari Siti Zaenab Wardah, Nala Yusuf, Dalila Kamilah