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Strategi Media Sosial Instagram Dalam Membangun Customer Engangement Pengunjung di Daff Coffee Shop Kabupaten Blitar Andiwi Meifilina
KOLONI Vol. 2 No. 3 (2023): SEPTEMBER 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v2i3.526

Abstract

The increasing number of coffeeshops in Blitar Regency certainly means that Daff coffeeshop has to maintain its business to face intense competition. Apart from that, today's consumers not only choose restaurants or coffee shops to fulfill their hunger, but also as a place to gather with friends, business colleagues, friends, family. Daff coffeeshop creates messages through marketing by posting images or videos on Instagram which can create customer engagement between producers and consumers. Customer engagement is a stage where an emotional relationship is established between the company and consumers above consumer loyalty. The reason for conducting research at Daff coffeeshop Blitar is because Daff coffee shop is the only café that offers a garden concept like a garden in your own yard and is the only café in Blitar that serves original coffee from coffee plantations in Dampit and Blitar and packaged into several types include: robusta, arabica. Daff coffee shop's foresight in maintaining its business to gain consumer loyalty is done by packaging its products, even facing the integrity of competing companies.This research uses a qualitative approach to explainapplication and descriptionsInstagram social media strategy in building customer engagement among visitors to Daff coffee shop, Blitar Regency.In this research, researchers used purposive sampling techniques. Data collection techniques were observation, interviews and documentation. The strategy for using Instagram social media at Daff Coffee Shop to obtain information, using the steps, namely: a. Determining content or topic, b. Determine the communicator, c. Determining Target Targets. Meanwhile, the Instagram social media strategy at Daff Coffee Shop processes information in composing messages and creating interesting captions, including: a. Techniques for composing messages, b. Creating captions. Then the strategy for using Instagram social media at Daff Coffee Shop to convey information, using the steps, namely: a. Selection of Posting Schedule. b. Dissemination of information, c. Feedback or feedback, d. Evaluation.The customer engagement process occurs in four stages of the engagement process which consists of interactions with consumers, including: a.Consumption, b. Curation, c.Creation
Partisipasi Perempuan Dalam Aktivitas Komunikasi Politik Di Kabupaten Blitar Andiwi Meifilina
KOLONI Vol. 3 No. 2 (2024): JUNI 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v3i2.648

Abstract

The world of politics is a man's world due to an image that may not be entirely accurate about political life, namely that politics is dirty, hard, full of intrigue and so on. The increase in the percentage of legislative candidates is a big concern regarding women's political abilities. Most men consider women as weak parties who are usually considered only sweeteners or cheerleaders in the world of politics. Currently, there is an increase in the number of female legislative members in the Blitar Regency DPRD from 2004, 2009, 2014 to 2019, so it can be seen that many women are entering the world of politics through legislative institutions. The aim of this study is to find out how women participate in political communication activities and the obstacles to women in politics. The method used in this study is a qualitative approach where research is used to examine natural objects where the researcher is the key instrument, data collection techniques are carried out in combination, data analysis is inductive, and the results of qualitative research emphasize meaning rather than generalization. This research discusses the role of women in national politics using a historical analysis method, an analysis based on history that has occurred. There are movements emerging that advocate equal position between men and women. Then the presence of traditional views which can be said to be very relevant places women in a position that is not worthy of being used as competitors. Currently, the position of women who can occupy seats in parliament in governments such as the DPR, DPD, MPR and DPRD is still quite lacking, even if you look at the index which is decreasing from year to year. In the future, women's involvement in the political field must continue to provide support from various groups to advance and increase the role of women so that women are more confident in accessing the political field by improving the quality of human resources with political education for women.
Representasi Toxic Relationship dalam Film Web Series “Cinta Mati” Meyta Devi Angella; Nik Haryanti; Andiwi Meifilina
AN-NASHIHA Journal of Broadcasting and Islamic Communication Studies Vol. 6 No. 1 (2026): April : Jurnal AN-Nashiha Journal of Broadcasting and Islamic Communcation Stud
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/an-nashiha.v6i1.2749

Abstract

This study aims to analyze the representation of toxic relationships in the Indonesian web series Cinta Mati by identifying the types of toxic behaviors portrayed through scenes in each episode. The background of this research is based on the increasing phenomenon of toxic relationships among adolescents, which are frequently represented in audiovisual media, including web series widely consumed by young audiences through digital platforms. Such representations have the potential to shape adolescents’ understanding, perceptions, and attitudes toward unhealthy interpersonal relationship dynamics. This research employs a qualitative approach using Roland Barthes’ semiotic analysis method, which emphasizes denotative, connotative, and myth meanings in each scene. The object of the study is the web series Cinta Mati, focusing on six episodes analyzed through observation and documentation techniques of scenes containing elements of toxic relationships. The findings reveal that there are 15 scenes across six episodes that explicitly and implicitly represent toxic relationship behaviors. The identified forms of toxic relationships include Deplecator Balittler (belittling), Bad Temper (temperamental behavior), The Guilt Inducer (creating feelings of guilt), The Overreactor (reactive behavior in maintaining the relationship), and The Possessive Toxic Controller (possessive and controlling behavior). These representations are conveyed through dialogue, facial expressions, gestures, and conflict-driven storylines that construct narratives of unhealthy relationships. This study concludes that the web series Cinta Mati portrays toxic relationships as complex relational dynamics, depicting not only verbal and emotional abuse but also the normalization of such behaviors within adolescent romantic relationships. The findings highlight the importance of media literacy among adolescents to critically understand and interpret representations of unhealthy relationships in digital content.
Gerakan Sosial Perempuan Berkebaya sebagai Bentuk Retradisionalisasi Budaya di Kabupaten Blitar Andiwi Meifilina
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 15 No 1 (2026): Maret 2026
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v15i1.5714

Abstract

Dampak negatif yang dihasilkan oleh era revolusi informasi adalah semakin memudarnya keterikatan manusia dengan akar budaya dan kearifan lokal warisan leluhur. Akibatnya, saat ini banyak komunitas yang mengampanyekan berbagai gerakan sosial, salah satunya adalah gerakan sosial perempuan berkebaya yang berupaya mengaktualisasikan kembali budaya Indonesia dalam kehidupan sehari-hari. Penelitian ini bertujuan untuk mengetahui bagaimana kelompok gerakan sosial perempuan berkebaya melestarikan busana kebaya. Penelitian ini menggunakan metode kualitatif dengan pemilihan informan menggunakan teknik purposive sampling. Data diperoleh melalui wawancara, observasi, dokumentasi, dan studi pustaka. Hasil penelitian menunjukkan bahwa komunitas Selaksabaya secara aktif menjaga keaslian kebaya Indonesia dengan mendorong penggunaannya dalam kehidupan sehari-hari serta mempertahankan karakteristik tradisionalnya yang anggun, sopan, dan sesuai dengan nilai budaya serta norma sosial. Selain itu, gerakan ini berfungsi sebagai strategi pelestarian budaya melalui peningkatan kesadaran masyarakat dan mendorong generasi muda untuk menghargai serta melestarikan busana tradisional Indonesia.