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Private University Performance: Leadership Commitment, Intellectual Capital, Collaborative Capability, and Competitive Advantag Irsan Aras; Iskandar A.A; Defrizal Defrizal; Andala Rama Putra Barusman; Afrizal Nilwan
Reviu Akuntansi, Manajemen, dan Bisnis Vol 6 No 1 (2026): Maret
Publisher : Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v5i3.6849

Abstract

Purpose: This study explains how leadership commitment and intellectual capital are converted into private university performance through collaborative capability and competitive advantage. Research Methodology: A quantitative, explanatory, cross-sectional survey was conducted among private higher education institutions supervised by LLDikti Region II in Southern Sumatra, Indonesia. Proportionate stratified random sampling selected 39 institutions from a population of 160. Data from 395 leaders and managerial personnel were collected using five-point Likert scales and analyzed with structural equation modeling in LISREL 8.80. Results: The model explained 80% of the variance in collaborative capability, 84% in competitive advantage, and 88% in institutional performance. Leadership commitment did not significantly predict collaborative capability or competitive advantage, although it had a positive direct effect on performance. Intellectual capital significantly predicted all three outcomes. Collaborative capability strengthened competitive advantage but had no significant direct effect on performance, while competitive advantage was the strongest predictor of performance. Conclusions: Strategic resources generate institutional outcomes when they are organized into stakeholder-valued advantages. Limitations: The cross-sectional, single-source design and regional setting limit causal and broader generalization. Contributions: The study extends resource-based and dynamic-capability reasoning by identifying collaborative capability as a resource-conversion mechanism and offers practical priorities for capability building in private higher education.
Kualitas Produk, Kualitas Pelayanan, Dan Harga Produk Terhadap Kepuasan Pelanggan Pada PT. Tunas Baru Lampung Tbk. Di Bandar Lampung Muhammad Fadilah Ilham; Afrizal Nilwan
Nusantara Journal of Multidisciplinary Science Vol. 3 No. 6 (2026): NJMS - Januari 2026
Publisher : PT. Inovasi Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan bisnis saat ini menghadapi persaingan yang ketat dan terus berkembang seiring dengan perubahan budaya dan teknologi, kemajuan sektor bisnis, serta kebutuhan pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, kualitas pelayanan, dan harga produk terhadap kepuasan pelanggan di PT. Tunas Baru Lampung Tbk. yang berlokasi di Bandar Lampung. Populasi dalam penelitian ini berjumlah 68 pelanggan yang membeli produk minyak Rose Brand PT. Tunas Baru Lampung Tbk. di Bandar Lampung yang diperoleh hasil estimasi rumus Lemeshow. Menurut data annual report PT. Tunas Baru Lampung Tbk. menyatakan penjualan perseroan pada tahun 2023 adalah Rp 15,3 triliun, turun sebesar 8% bila dibandingkan dengan penjualan tahun 2022 sebesar Rp 16,6 triliun, hal ini terutama disebabkan oleh penurunan harga penjualan. Pengumpulan data dalam penelitian ini dilakukan dengan menggunakan kuesioner, dengan analisis data menggunakan regresi linear berganda melalui perangkat lunak SPSS v.25. Berdasarkan temuan penelitian, uji parsial menunjukkan bahwa kualitas produk tidak berpengaruh secara signifikan, sementara kualitas layanan dan harga produk memiliki pengaruh yang signifikan terhadap kepuasan pelanggan