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All Journal MAKSI Jurnal Akuntansi dan Pajak Jurnal Mantik BERNAS: Jurnal Pengabdian Kepada Masyarakat Coopetition : Jurnal Ilmiah Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Ekonomi Manajemen (JEM) Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management J-AKSI : JURNAL AKUNTANSI DAN SISTEM INFORMASI Journal of International Conference Proceedings Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Endah Prihartini
Universitas Majalengka
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Increasing Income of Micro, Small and Medium Enterprises through Managerial and Digital Marketing Aspect in West Java Hernita, Nita; Prihartini, Endah; Rahmayani, Melia Wida
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3189

Abstract

The economy of West Java is the highest supported by Micro, Small and Medium Enterprises (MSMEs). West Java has MSMEs engaged in the food sector. The Covid-19 pandemic condition has an impact on decreasing income. The income of UMKM will support by marketing and management aspects. Some MSMEs in the food sector are still unable to solve managerial problems, even if their products have not been marketed through online media. This research method is a survey research with a descriptive approach using narrative analysis tools. The population in this study was the food sector MSMEs in West Java, amounting to 2400 MSME partners selected through cluster random sampling technique. The results of the analysis show that the income of MSMEs in the food sector has decreased because it is support by managerial aspects which has a value of respondents of 1706 (important) and marketing aspects of 3005 (very important). The increase in income will balance with business digitization in the context of marketing and paying attention to managerial aspects.
Co-Authors Aas Nuraisah Abdul Hakim Abdul Hakim Afipah, Asmi Al Kautsar, Fadia Alan Rusdiana Anwar Sanusi Ardi Mardiana Ayu Sunengsih Dadang Sudirno Dadang Sudirno Dede Maulana Dony Susandi Gary Gibran Amnesty Ghassani, Alya Hani Sri Mulyani Hani Sri Mulyani HARIS FAUZI Haris Fauzi Harun Sujadi HERNITA, NITA iis Ismayati Ikhlasul Amal Ismayati, iis Kurnadi, Engkun L. Suparto Lalu Suparto Latief Zaenuddin Nur Mahiri, Eli Achmad Masduki masduki ir Melia Wida Rahmayani Moch. Febri Sayidil Umam Muhammad Dziya Dhiyauddin Mulyani, Hani Sri Pipih Sopiyan R. Neny Kusumadewi Rina Nur'aini Sari Toyibah Septian Dwi Cahya Sudarman Sri Mulyani, Hani Sudirno, Dadang Tito Marta Sugema Dasuki Tito Tito, Tito Marta Sugema Dasuki