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All Journal Diseminasi : Jurnal Pengabdian kepada Masyarakat Alinea: Jurnal Bahasa, Sastra dan Pengajaran
Cutiana Windri Astuti
STKIP PGRI Ponorogo
Arts Humanities Education Languange, Linguistic, Communication & Media

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Pergeseran Penggunaan Bahasa Jawa pada Siswa TK dan KB di Kelurahan Beduri Ponorogo Rizki Mustikasari; Cutiana Windri Astuti
Alinea: Jurnal Bahasa, Sastra, dan Pengajaran Vol 9, No 1 (2020): Bahasa, Sastra, dan Pengajaran
Publisher : Universitas Suryakanca

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.947 KB) | DOI: 10.35194/alinea.v9i1.839

Abstract

Artikel ini akan mengungkap faktor-faktor yang mempengaruhi penuruan penggunaan bahasa Jawa di kalangan siswa Taman Kanak-kanak dan Kelompok Bermain di Kelurahan Beduri Kecamatan Ponorogo Kabupaten Ponorogo. Data dalam artikel diperoleh dari hasil observasi yang kemudian dianalisis menggunakan analisis jalur atau path analysis. Variabel endogen dalam artikel adalah pergeseran penggunaan bahasa Jawa . Variabel multibahasa keluarga sebagai variabel moderat. Adapun variabel sekolah, status sosial ekonomi keluarga, dan migrasi sebagai variabel eksogen (independent). Hasil penelitian menunjukkan (1) sekolah, status sosial ekonomi, migrasi, dan multibahasa keluarga memiliki pengaruh langsung yang berarti terhadap pergeseran penggunaan bahasa Jawa; (2) ada pengaruh tidak langsung yang berarti dari sekolah, status sosial ekonomi, migrasi, dan multi bahasa keluarga terhadap pergeseran penggunaan bahasa Jawa; (3) sekolah, status sosial ekonomi, migrasi, dan multibahasa keluarga memiliki pengaruh total yang berarti terhadap pergeseran penggunaan bahasa Jawa.Kata kunci: bahasa Jawa, bahasa daerah, pergeseran bahasa This article will reveal factors that influence the decline in the use of Javanese language among Kindergarten and Play Group students in Beduri Village, Ponorogo District, Ponorogo Regency. The data in the article were obtained from observations which were then analyzed using path analysis. An endogenous variable in the article is a shift in the use of Javanese. Family multilingual variables as moderate variables. Meanwhile, the school, family socioeconomic status, and migration variables as exogenous (independent) variables. The results show that (1) school, socioeconomic status, migration, and family multilingual have a significant direct effect on the shift  of Javanese language use; (2) there is a significant indirect effect from school, socioeconomic status, migration, and multi-language family on the shift of  Javanese language use; (3) school, socioeconomic status, migration, and family multilingual have a significant total influence on the shift of Javanese language use.Keywords: Javanese, local language, language shift 
WORKSHOP UMKM: PEMASARAN BERBASIS LITERASI DIGITAL Ratri Harida; Cutiana Windri Astuti; Rifa Suci Wulandari; Rizki Mustikasari; lusy novitasari
Diseminasi: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2023)
Publisher : Pusat Pengabdian kepada Masyarakat- LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/diseminasiabdimas.v5i1.2908

Abstract

The Digital Literacy-Based Marketing Workshop for UMKM entrepreneurs in Pomahan Village, Pulung District, Ponorogo Regency, East Java Province is a means to practice photo and video editing skills, and use persuasive language to increase consumer’s interest for UMKM businesses. This activity aimed to make the wider and larger UMKM marketing of the village in the following year. The method of implementing this activity was participatory. The form of activity was counseling and mentoring which was divided into four sessions. The first session was counseling on the benefits of digital marketing for UMKM which included the benefits of digital marketing for UMKM. In the second session, counseling was given regarding the benefits of using persuasive language in marketing to increase the effectiveness and efficiency of UMKM products online marketing. The third session was explanation on the importance of photo and video editing in social media marketing. The fourth session was the practice and mentoring of the use of persuasive language and photo and video editing in social media marketing through Canva and Kinemaster applications. All the sessions provided understanding and experiences for tbe participants to optimize the use of persuasive language and visual elements to increase the effectiveness and efficiency of product marketing. At the end of the activity, the participants gave positive response and actively participated in all the sessions.
Co-Authors Lusy Novitasari Ratri Harida Rifa Suci Wulandari Rizki Mustikasari