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All Journal Buletin Udayana Mengabdi SPEKTRUM INDUSTRI Agrointek Jurnal Teknik dan Manajemen Industri TEKMAPRO Journal of Industrial Engineering and Management JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) Jurnal Teknologi Pertanian Jurnal Optimasi Sistem Industri REKAYASA Jurnal Ilmiah Teknik Industri Jurnal Sistem dan Manajemen Industri PROZIMA (Productivity, Optimization and Manufacturing System Engineering) Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Metris: Jurnal Sains dan Teknologi
Trisita Novianti
Universitas Trunojoyo Madura
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Physics Transportation

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Journal : Jurnal Sistem dan Manajemen Industri

 1 
Digital strategy for improving resilience of micro, small, and medium enterprises Issa Dyah Utami; Trisita Novianti; Fachrizal Setiawan
Jurnal Sistem dan Manajemen Industri Vol. 7 No. 1 (2023): June
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jsmi.v7i1.6087

Abstract

The COVID-19 pandemic impacted several small and medium-sized enter­prises (SMEs) in Indonesia. The viability of some SMEs' business opera­tions was disturbed, especially those who create non-essential goods like carving. The sales have decreased by up to sixty per cent, causing reduced levels of income and the termination of numerous workers. SMEs in Indonesia are highly considered because businesses are one of the country's most significant economic contributors. This research proposes a strategy for SMEs to improve the resilience of business operations of the SMEs. The K-means method was used to investigate three groups of SMEs: micro, small, and medium. Changes in the SME class before and after the pandemic are investigated through changes in the values of the variables in the SME profile. Then the SWOT method is used to identify internal and external factors with the highest weight, which can be used as a basis for developing strategies to increase the resilience of SMEs. Furthermore, the TOPSIS method determines the best plan for dealing with the new digital era. The result shows that the W-T strategy to utilize social media can be prioritized based on the criteria that significantly impact SMEs' product sales and business resilience.
Digital strategy for improving resilience of micro, small, and medium enterprises Utami, Issa Dyah; Novianti, Trisita; Setiawan, Fachrizal
Jurnal Sistem dan Manajemen Industri Vol. 7 No. 1 (2023): June
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jsmi.v7i1.6087

Abstract

The COVID-19 pandemic impacted several small and medium-sized enter­prises (SMEs) in Indonesia. The viability of some SMEs' business opera­tions was disturbed, especially those who create non-essential goods like carving. The sales have decreased by up to sixty per cent, causing reduced levels of income and the termination of numerous workers. SMEs in Indonesia are highly considered because businesses are one of the country's most significant economic contributors. This research proposes a strategy for SMEs to improve the resilience of business operations of the SMEs. The K-means method was used to investigate three groups of SMEs: micro, small, and medium. Changes in the SME class before and after the pandemic are investigated through changes in the values of the variables in the SME profile. Then the SWOT method is used to identify internal and external factors with the highest weight, which can be used as a basis for developing strategies to increase the resilience of SMEs. Furthermore, the TOPSIS method determines the best plan for dealing with the new digital era. The result shows that the W-T strategy to utilize social media can be prioritized based on the criteria that significantly impact SMEs' product sales and business resilience.
Co-Authors Alfianita Savitri Sholeh Anggraeni, Ravida Ayu Ernaning W Ernaning Widiaswanti Fachrizal Setiawan Farikha, Miftakhul Fitri Agustina Ika Deefi Anna Irnia Nurika Issa Dyah Utami Issa Dyah Utami, Issa Dyah Ma’ruf, Ahmad Shodiqul Miftakhul Farikha Muhammad Jaharnsyah Nachnul Ansori Nur Rakhmawati Nur Rakhmawati, Nur Rahmat, Abdullah Basuki Rika Yunitarini Setiawan, Fachrizal Weny Findiastuti Wignyanto Wignyanto