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All Journal Jurnal Administrasi Bisnis Academica : Journal of Multidisciplinary Studies Majalah Ekonomi Owner : Riset dan Jurnal Akuntansi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JAE (Jurnal Akuntansi dan Ekonomi) Jurnal Ilmiah Cendekia Eksakta Journal of Islamic Accounting and Finance Research Jurnal Riset Bisnis dan Manajemen KAUDERNI wacana equiliberium (jurnal pemikiran penelitian ekonomi) Unram Journal of Community Service (UJCS) Indonesian Journal of Innovation Studies Journal Of Sustainable Research In Management Of Agroindustry (SURIMI) Sustainable : Jurnal Akuntansi Jurnal Pengabdian Masyarakat "Wiryakarya" Jurnal Perikanan Buletin Pemberdayaan dan Pengembangan Masyarakat
Maya Novitasari
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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Pengabdian Masyarakat Desa Purworejo UMKM Naik Kelas: Legal, Digital, Gobal, Financial Amah, Nik; Aviyanti, Richo Diana; Sudrajat, M. Agus; Novitasari, Maya; Adiputra, Eka; Permatasani, Arsinta Ayu
Jurnal Pengabdian Masyarakat "Wiryakarya" Vol. 5 No. 01 (2026)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/wjpm.v5i01.24103

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the local economy, but still face various challenges, particularly related to business legality, digitalization, marketing, and financial management. This community service activity aims to increase the capacity of MSMEs in Purworejo Village, Madiun Regency, through assistance related to business legality, financial intelligence, MSME digitalization, and digital marketing strategies. The activity implementation methods included counseling, training, discussions, and mentoring for 11 MSMEs. The results of the activity showed that 55% of participants have implemented simple financial records, 36.4% have begun utilizing digital strategies and social media for product marketing, and 27.3% demonstrated readiness in managing business legality. These findings indicate that the activity was able to increase the understanding and awareness of MSMEs, although the level of practical implementation still requires further mentoring for the results of the activity to be sustainable. This activity is expected to become a model for MSME empowerment based on integrated capacity building to encourage MSMEs to move up a class.
Co-Authors Ardi Gunardi Aviyanti, Richo Diana Ayera, Anissa Aziz, Ahmad Dwi Sulistiawati Eka Adiputra, Eka Eny Maryanti Erliana Fitramadan, Lis Jannah, Binti Shofiatul Juli Murwani M. Agus Sudrajat Mappiratu Mappiratu Maruka, Safriyanto S Maruka, Safriyanto S. Munari Munari Muslimah, Emy Nik Amah Nurfadilah Nurfadilah Nurfadilah Nurfadilah Permata, Citra Puspa Permatasani, Arsinta Ayu Prayoga, Cepi Juniar Ria Fransisca Ifa Evendy, Ria Fransisca Ifa Safriyanto S Maruka Salam, Miming Berlian Hi. B. Srikalimah, Srikalimah Syaifuddin Syaifuddin Syamsul Arifin Ubaidillah, Moh. Wan Ismail, Wan Adiba Winda Ningsih Wirdha, Wirdha Yuliana Yuliana