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All Journal Jurnal Bisnis dan Manajemen Jurnal Administrasi Bisnis (JABis) Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan at-tamkin: Jurnal Pengabdian kepada Masyarakat International Journal of Applied Business Research Jurnal Pertahanan dan Bela Negara Dharma: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa
Hastho Joko Nur Utomo
Ilmu Administrasi Bisnis, Universitas Pembangunan Nasional Veteran Yogyakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan

 1 
Pengaruh Struktur Modal Terhadap Profitabilitas Serta Dampaknya Pada Nilai Perusahaan Laura Victoria; Indro Herry Mulyanto; Hastho Joko Nur Utomo
Jurnal Paradigma Vol 23, No 1 (2019): Januari 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v23i1.4904

Abstract

This research is to know the influence of the capital structure
KEPUTUSAN PEMBELIAN DITINJAU KUALITAS PRODUK, LABEL HALAL DAN BRAND IMAGE Fajritami, Khayrina Nurul; Utomo, Hastho Joko Nur
Jurnal Paradigma Vol 25, No 2 (2021): July 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v25i2.5326

Abstract

Samyang instant noodles were once a highly sought after product and had reaped the pros and cons of being halal in Indonesia. This study is to analyze the effect of product quality and halal label on purchasing decisions through brand image variables. Students majoring in Business Administration who have consumed Samyang instant noodles are the population of this study. The research sample consisted of 67 respondents, collecting data using a questionnaire. Data analysis with descriptive statistical analysis and inferential statistics (in this case Structural Equation Modeling using Smart PLS 3.0). The results of the study state that the halal label has a significant effect on brand image, has no significant effect on purchasing decisions, while product quality has a significant effect on brand image, has a significant effect on purchasing decisions and brand image has a significant effect on purchasing decisions. This study provides managerial implications in the form of the need for an integrated product planning policy that includes product quality, brand image and halal labeling.
KEPUTUSAN PEMBELIAN DITINJAU KUALITAS PRODUK, LABEL HALAL DAN BRAND IMAGE Fajritami, Khayrina Nurul; Utomo, Hastho Joko Nur
Jurnal Paradigma Vol 25 No 2 (2021): July 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v25i2.5326

Abstract

Samyang instant noodles were once a highly sought after product and had reaped the pros and cons of being halal in Indonesia. This study is to analyze the effect of product quality and halal label on purchasing decisions through brand image variables. Students majoring in Business Administration who have consumed Samyang instant noodles are the population of this study. The research sample consisted of 67 respondents, collecting data using a questionnaire. Data analysis with descriptive statistical analysis and inferential statistics (in this case Structural Equation Modeling using Smart PLS 3.0). The results of the study state that the halal label has a significant effect on brand image, has no significant effect on purchasing decisions, while product quality has a significant effect on brand image, has a significant effect on purchasing decisions and brand image has a significant effect on purchasing decisions. This study provides managerial implications in the form of the need for an integrated product planning policy that includes product quality, brand image and halal labeling.
Co-Authors Adi Soeprapto Akbar, Hikmatul Ariasinta, Tata Arofah, Kurnia Asep Saepudin Didik Indarwanta Dyah Widowati Eny Endah Pujiastuti Fajritami, Khayrina Nurul Fatika K.M. Galang Aitarra Hermawanto, Ariesani Heru C. Rustamadji Heru C. Rustamaji Indro Herry Mulyanto Koraag, Satrio Tegar Gunung Kurnia Arofah Kurniawati, Erna Laila Mawadatul Imtikhanah Laura Victoria Lintang Laily Nurharumi Meilan Sugiarto Muhammad Rizki Firdaus Nurul Retno Hapsari Ramadani, Noven Ratnawati Ratnawati Rifki Indra Perwira Saepudin, Asep Suratna . Tata Ariasinta Windy Wahyuningtyas Zulfiana Khatimah Ramadhani