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TIURNIARI PURBA
UNIVERSITAS PUTERA BATAM
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PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PEMBALUT MEREK KOTEX DI KOTA BATAM Syarifah Aini Ma'ruf; Tiurniari Purba
SCIENTIA JOURNAL Vol 8 No 2 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i2.11292

Abstract

This study aims to analyze the influence of product quality and brand image on purchasing decisions for Kotex brand sanitary napkins. This study used a quantitative approach with a survey method of 100 respondents who used Kotex sanitary napkins. Data analysis was conducted using validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis with t-tests and F-tests. The results showed that partially, product quality had no significant effect on purchasing decisions, while brand image had a significant effect on purchasing decisions for Kotex brand sanitary napkins. Simultaneously, product quality and brand image had a significant effect on purchasing decisions. This finding indicates that brand image plays a more dominant role than product quality in driving consumer purchasing decisions.
Pengaruh Citra Merek, Promosi, dan Influencer Marketing Terhadap Keputusan Pembelian Produk Fruit Tea di Kota Batam Stephany Valensia; Tiurniari Purba
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 6 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i3.8791

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, promosi, dan influencer marketing terhadap keputusan pembelian produk Fruit Tea di Kota Batam. Latar belakang penelitian ini didasarkan pada persaingan ketat dalam industri minuman teh kemasan, serta pentingnya strategi pemasaran digital untuk meningkatkan daya saing. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 128 responden yang merupakan konsumen Fruit Tea di Kecamatan Lubuk Baja, Kota Batam. Variabel independen dalam penelitian ini terdiri dari citra merek, promosi, dan influencer marketing, sedangkan keputusan pembelian merupakan variabel dependen. Analisis data dilakukan dengan uji validitas, reliabilitas, uji asumsi klasik, regresi linier berganda, uji t, uji F, dan koefisien determinasi menggunakan bantuan SPSS versi 26. Hasil penelitian menunjukkan bahwa secara parsial citra merek, promosi, dan influencer marketing berpengaruh signifikan terhadap keputusan pembelian. Secara simultan ketiga variabel tersebut juga berpengaruh signifikan terhadap keputusan pembelian produk Fruit Tea. Penelitian ini diharapkan dapat menjadi masukan bagi perusahaan dalam merancang strategi pemasaran yang lebih efektif, khususnya dalam meningkatkan minat beli masyarakat melalui pemanfaatan media digital dan peningkatan citra merek.
LITERASI KEUANGAN PADA UMKM SP PLAZA, BATU AJI KOTA BATAM Tiurniari Purba; Vargo Christian L. Tobing; Nora Pitri Nainggolan; Ronald Wangdra
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Volume 5 Nomor 1 2026
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v5i1.206

Abstract

Financial literacy is the knowledge and confidence required to possess about financial services institutions and products, including features, benefits and risks, rights and obligations related to financial products and services, and skills in using them. Objective: In the Batu Aji area of ​​Batam City, many MSMEs have the potential to grow but still face challenges in managing their business finances. Therefore, educational and mentoring activities regarding financial literacy are needed to empower MSMEs to manage their business finances more effectively and professionally. Method: This community service activity was implemented using lectures and discussions. Results: This activity provided an understanding of the importance of utilizing digital technology in financial management. Several participants became interested in using a simple financial recording application on their mobile phones to assist with recording daily transactions. The use of digital technology is considered to help MSMEs become more orderly and efficient in managing their businesses. Conclusion: Overall, this community service activity had a positive impact on increasing the knowledge and awareness of MSMEs regarding the importance of financial literacy.
PENGARUH KUALITAS PRODUK, NILAI PELANGGAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE THE ORIGINOTE DI KOTA BATAM Kiki Chandrika Komala Tunggal; Tiurniari Purba
SCIENTIA JOURNAL Vol 7 No 6 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i6.10093

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kualitas produk, nilai pelanggan dan promosi terhadap keputusan pembelian produk The Originote Skincare di Kota Batam. Penelitian ini menggunakan metode penelitian kuantitatif. Sampel penelitian sebanyak 100 responden yang merupakan masyarakat yang pernah membeli dan menggunakan produk The Originote Skincare di Kecamatan Sagulung Kota Batam. Metode pengumpulan data yang digunakan adalah data primer. Pengolahan data menggunakan program SPSS Versi 26. Berdasarkan data dan analisis yang telah dilakukan, penelitian ini menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian produk The Originote Skincare di Kota Batam. Selain itu, nilai pelanggan berpengaruh positif dan signifikan terhadap keputusan pembelian produk The Originote Skincare di Kota Batam. Promosi berpengaruh positif dan signifikan terhadap keputusan pembelian produk The Originote Skincare di Kota Batam. Dan secara simultan, kualitas produk, nilai pelanggan dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian produk The Originote Skincare di Kota Batam.
PENGARUH BRAND POSITIONING, BRAND IMAGE DAN BRAND TRUST TERHADAP REPURCHASE INTENTION PENGGUNA BUS TRANS BATAM sheza Amelia; Tiurniari Purba
SCIENTIA JOURNAL Vol 7 No 6 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i6.10243

Abstract

Public transportation plays a vital role in supporting community mobility. Trans Batam, a Bus Rapid Transit (BRT) system in Batam city, was developed to enhance connectivity across strategic areas and reduce traffic congestion. This study aims to analyze the effect of brand positioning, brand image and brand trust on repurchase intention among Trans Batam users. This research adopted a quantitative approach was adopted using an online survey distributed to 100 respondents in Batam City. The data were analyzed using validity and reliability tests, classical assumption test, multiple linear regression analysis, coefficient of determination and hypothesis testing. The results indicate that brand positioning does not have a significant individual effect on repurchase intention. Brand image shows a significant but negative effect, while brand trust also does not show a significant influence. However, all three variables simultaneously have a significant impact on repurchase intnention. These findings suggest that while each factor may not strongly influence use loyalty when considered separately, they collectively play a crucial role in shaping customers’ repurchase intention towards Trans Batam services. The coefficient of determination shows that the three variables contribute 6.5% to repurchase intention, with the rest influenced by other external factors.
Pengaruh Citra Merek, Kemasan dan promosi terhadap keputusan pembelian produk Big Cola di Kota Batam JACKLYN BERNITA ADE ENG ENG; Tiurniari Purba
SCIENTIA JOURNAL Vol 7 No 6 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i6.10343

Abstract

This study aims to determine the influence of brand image, packaging, and promotion variables on purchasing decisions for Big Cola products in Batam City. The sampling technique used snowball sampling because the number of samples was unknown, so the number of respondents in this study was 100 respondents. Data were processed using SPSS (Statistical Product and Service Solution) version 26. The analysis methods used were descriptive statistical tests, validity tests, reliability tests, classical assumption tests, influence tests, and hypothesis tests. From the results of the study, it shows that brand image, packaging, and promotion have a significant influence simultaneously on Big Cola product decisions in Batam City. The results of the determination coefficient analysis state that brand image, packaging, and promotion have a significant influence on Big Cola product purchasing decisions by 74.8%. While the rest is influenced by other variables not studied.
PENGARUH KUALITAS PRODUK, BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA YEO'S GREEN TEA DI KOTA BATAMm. Agustian Candra Candra; Tiurniari Purba
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10444

Abstract

In a highly competitive business world, marketing management is one of the key aspects that determines the success of a company. Marketing management encompasses various activities aimed at understanding and fulfilling consumer needs and desires. This process involves creating, communicating, and delivering value to consumers through products or services offered by the company. This study aims to determine the effect of product quality, brand image, and promotion on purchasing decisions. The method used in this study is a quantitative method with data collection through a questionnaire. The results show that hypothesis testing was carried out with the aim of providing an overview of the relationship between each independent variable, namely product quality, brand image, and promotion, affecting the dependent variable, namely purchasing decisions. The results show that product quality, brand image, and promotion have a positive and significant influence, both partially and simultaneously, on purchasing decisions for Yeo's Green Tea products in Batam City
PENGARUH BRAND IMAGE, BRAND LOYALTY DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SANFORD DI KOTA BATAM Nani Nani; Tiurniari Purba
SCIENTIA JOURNAL Vol 8 No 1 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i1.11164

Abstract

The development of the globalization era is characterized by the dynamics of increasing business competition, companies are required to be able to maintain their business continuity through the implementation of integrated marketing strategies and oriented to consumer needs. This study aims to analyze the influence of brand image, brand loyalty, and product quality on Sanford purchasing decisions in Batam City. This study uses a quantitative approach using questionnaires distributed to 96 respondents in Batam City. Data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, coefficient of determination, and hypothesis testing. The results of the study indicate that brand image has a positive and significant effect on Sanford product purchasing decisions in Batam City. Brand loyalty has a positive and significant effect on Sanford product purchasing decisions in Batam City. Product quality has a positive and significant effect on Sanford product purchasing decisions in Batam City. Brand image, brand loyalty, and product quality simultaneously have a significant effect on Sanford product purchasing decisions in Batam City.
Pengaruh Promosi, Brand Trust, dan Brand Image, Terhadap Keputusan Pembelian Pembelian pada Tomoro Coffee Kota Batam Kurnia Novelina Ndruru; Tiurniari Purba
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.10690

Abstract

this study was conducted to analyze the influence of promotion, brand trust, and brand image on purchasing decisions at Tomoro Coffee in Batam City. This study used a quantitative approach with a survey method. Data were collected by distributing questionnaires to 100 respondents who were tomoro coffee consumers. The sampling technique used was purposive sampling with the SPSS application. The results showed that promotion, brand trust, and brand image had a positive and significant influence on purchasing decisions, both partially and simultaneously. These findings indicate that an effective promotional strategy, consumer trust, and a positive brand image can encourage consumers to make repeat purchases. This study is expected to provide considerations for coffee shop business in designing appropriate marketing strategies to optimize purchasing decisions.
Pengaruh Customer Experience, Customer Value dan E-Trust Terhadap Repurchase Intention pada Konsumen Aplikasi Gojek di Kota Batam Ike Mutiara Silaen; Tiurniari Purba
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.10691

Abstract

The development of transportation and application-based services has increased competition in the online transportation industry in Indonesia, including Batam. Gojek, as one of the applications with the highest number of downloads in Indonesia, is required to create positive customer experiences and superior customer value in order to enhance consumers’ repurchase intention. This study aims to analyze the effect of customer experience, customer value, and e-trust on repurchase intention among Gojek application users in Batam City. The research employed a quantitative approach involving 103 Gojek users in Batam City. The data were analyzed using multiple linear regression analysis with the assistance of SPSS version 31. The results indicate that customer experience and customer value have a positive and significant effect on repurchase intention, while e-trust does not have a significant effect on repurchase intention. These findings suggest that a positive application usage experience and consumers’ perceived value of Gojek services play an important role in increasing consumers’ tendency to make repeat purchases, whereas the level of trust does not directly determine such decisions.
Co-Authors Advis Fajri Agustian Candra Candra Alnis Susanti Sarumaha DERMA H. PANE Dira Citra Hendriani Emza Rizta Farida Erni Yanti Natalia Ewa Ladyvica Br Tampubolon Fenny Novianti Gina Julika Asfi Heryenzus, Heryenzus Ike Mutiara Silaen Irene Svinarky JACKLYN BERNITA ADE ENG ENG Jerico Jerico Juni Siska Kiki Chandrika Komala Tunggal Krisdianti Krisdianti Kurnia Novelina Ndruru Mortigor Afrizal Purba Nani Nani Nora Pitri Nainggolan Ronald Wangdra Rudi Hartono Septika Anggis Saputri sheza Amelia Silvi Fakhirah Siti Maryam Stephany Valensia Sumaya Fathi Rakeisha Syarifah Aini Ma'ruf Vargo Christian L. Tobing Viona Cendy YOLA NOVIANTI Yuki Christina