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The Role of Product Quality and Pricing Strategies in Enhancing Purchase Decisions M. Fahmi Ramadan; Atika Aini Nasution; Zahara Meutia
Outline Journal of Economic Studies Vol. 5 No. 2: April - September 2026
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/1gs2s188

Abstract

Purpose: This study aims to analyze the partial and simultaneous effects of product quality and price on purchasing decisions for Honda motorcycles at PT. Aksara Motor Medan. Methods: The research employs a quantitative approach using multiple linear regression analysis. Product quality and price are treated as independent variables, while purchasing decisions serve as the dependent variable. The population consists of 133 consumers, with a sample of 100 respondents determined using the Slovin formula. Results: The findings indicate that product quality has a positive and significant partial effect on purchasing decisions (t-count = 4.162 > t-table = 0.806; significance = 0.000 < 0.05). Similarly, price also shows a positive and significant partial effect (t-count = 5.284 > t-table = 0.806; significance = 0.000 < 0.05). Furthermore, product quality and price simultaneously have a significant effect on purchasing decisions, as indicated by a significance value of 0.000 < 0.05. Conclusions: Both product quality and price significantly influence purchasing decisions, either partially or simultaneously, highlighting their importance in shaping consumer behavior at PT. Aksara Motor Medan. Originality/value: This study provides empirical evidence on the combined role of product quality and pricing strategies in influencing motorcycle purchasing decisions within a local dealership context.
The Influence of Entrepreneurship in the Higher Education Environment on Entrepreneurial Motivation Sattar Rasul; Henny Purnama Dewi; Atika Aini Nasution; Irma Herliza Rizki; Bambang Sutejo
International Journal For Advanced Research Vol. 1 No. 4: December 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/1xjk8e61

Abstract

This study aims to analyze the influence of entrepreneurship in the university environment on students' entrepreneurial motivation. Along with the increasingly rapid economic development, entrepreneurship has become an attractive career choice for the younger generation, especially students. Universities as educational institutions have a strategic role in shaping the character and entrepreneurial mindset of students through the entrepreneurship programs they organize. This study uses a quantitative approach with survey methods and multiple regression analysis to identify factors that influence entrepreneurial motivation. The results of the study show that entrepreneurship in universities, which include entrepreneurship courses, seminars, training, and business incubators, have a significant influence on increasing students' entrepreneurial motivation. These entrepreneurship programs provide knowledge, skills, and support that are very important for students to start their businesses. In addition, social support from family and friends as well as economic conditions also play a role in increasing students' entrepreneurial motivation. The conclusion of this study is that entrepreneurship in universities contributes positively to encouraging students to enter the business world, so universities need to continue to develop their entrepreneurship programs to support the creation of innovative and competitive young entrepreneurs.
Study of the Application of Environmentally Friendly Concepts in Micro and Small Businesses Atika Aini Nasution; Yasuli Bindulem; Zahara Meutia
International Journal For Advanced Research Vol. 1 No. 4: December 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/r9hxzt36

Abstract

This study aims to analyze the application of environmentally friendly concepts in micro-enterprises and understand the factors that influence the implementation of these sustainable practices. Amidst increasing global awareness of environmental issues, micro-enterprises have an important role in supporting sustainable development through more responsible business practices. The research method used is a qualitative descriptive approach with data collection techniques through observation, in-depth interviews, and literature studies. The research sample consists of several micro-enterprises in the production and service sectors in certain areas that have begun to implement environmentally friendly concepts in their business operations. The results of the study indicate that some micro-entrepreneurs have adopted environmentally friendly practices such as the use of environmentally friendly raw materials, waste management, energy efficiency, and the use of simple technology. However, the implementation of this concept still faces several obstacles, including limited capital, access to environmentally friendly technology, and lack of knowledge and socialization about the long-term benefits of these practices. Factors such as government support, incentive policies, and ongoing assistance are considered important drivers for the successful implementation of environmentally friendly concepts.
Marketing Strategy to Increase Sales of Traditional Herbal Medicine at PT Mulia Utama Mandiri Jasmine Llarasati Lashari; Tri Auri Yanti; Atika Aini Nasution
Outline Journal of Management and Accounting Vol. 5 No. 1 (2026): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/vp7n7n82

Abstract

This research is in the form of descriptive research, where this research aims to find out what strategies are appropriate to be used by a company. Using a SWOT analysis, this research was conducted by a company engaged in the Marketing Services business for the NAD and Sumatra regions. Mulia Utama Mandiri. The data obtained from the results of primary data, secondary data. Some of the testing methods that are the steps of the SWOT analysis test include using the IFAS Matrix, EFAS Matrix, and SWOT Diagram. Based on the results of the assessment, the IFAS Matrix is 2.76 which means t Thus, all the results of the analysis can be concluded that. Strength is an internal situation or condition for PT Mulia Utama Mandiri at this time. The strength of PT. Mulia Utama Mandiri is by maintaining the quality of its products and also maintaining durability, a good product image and providing excellent service to consumers. The results of the SWOT analysis depicted using a SWOT diagram show that the company's condition is in a growth position and the strategies that can be carried out are market development strategies and product development strategies. Thus, the marketing strategy that can be implemented by PT. Mulia Utama Mandiri is an Aggressive Strategy, which means that the company must be able to develop existing strengths and improve and maintain existing opportunities.he strength (S) of PT. The Noble Utama is greater than the weakness (W). 
Co-Authors A’an Nurhadi Baginda Harahap Bambang Sutejo Bay Haqki Bayu Eko Broto Cici Anneke Putri Hutagalung David Sitorus Dinur Syahputra Henny Purnama Dewi Irma Herliza Rizki Jasmine Llarasati Lashari M. Fahmi Ramadan Maisara Batubara Marshella Valencia Salim Pikri Wahyu Amri Roy Nuary Singarimbun Sattar Rasul Tarynie Audriya Tri Auri Yanti Vincent Genesius Beltham Yasuli Bindulem Zahara, Meutia