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All Journal jurnal ilmiah hospitality JURNAL ILMIAH KOHESI Jurnal Inovasi Penelitian Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jumat Pendidikan: Jurnal Pengabdian Masyarakat Jurnal Ilmu Ekonomi dan Sosial (JIES) Income: Innovation Of Economics And Management JoEMS : Journal of Education and Management Studies Jurnal Manajemen Journal of Innovation Research and Knowledge KOLONI Indonesian Journal of Accounting and Business Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Business and Economic Publication International Journal of Business and Quality Research E-Jurnal Manajemen Management and Education Journal
ITA RAHMAWATI
UNIVERSITAS KH. A. WAHAB HASBULLAH
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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THE The Influence Of Discounts, Promotions And Consumer Trust On Purchase Decisions On Shopee Application Users (Student Study Of Management Faculty Of Economics Kh.A.Wahab Hasbullah University Jombang) Ita Rahmawati; Lailatus Sa’adah; Liweul Wilayah
International Journal of Business and Quality Research Vol. 1 No. 04 (2023): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v1i04.514

Abstract

Banyaknya pengguna internet khususnya di Indonesia memberikan peluang atau kesempatan yang besar bagi para pelaku bisnis untuk menciptakan belanja online. Penelitian ini bertujuan untuk mengetahui pengaruh promosi diskon, dan kepercayaan konsumen serta promosi terhadap keputusan pembelian. Populasi dalam penelitian ini adalah mahasiswa manajemen Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Jombang menggunakan Shopee. Metode penelitian kuantitatif digunakan dalam penelitian ini. Sumber data yang digunakan adalah data primer. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 140 responden. Pada penelitian ini teknik analisis yang digunakan adalah regresi linier berganda dengan bantuan software SPSS versi 26.0. Dari hasil penelitian ini terungkap bahwa variabel discount, promosi dan kepercayaan konsumen secara simultan dan parsial berpengaruh signifikan terhadap keputusan pembelian shoser mahasiswa manajemen Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah. Dari penelitian ini variabel yang paling dominan adalah promosi sebesar 5,975%.Abstrak The large number of internet users, especially in Indonesia, provides a great opportunity or opportunity for business people to create online shopping. This study aims to determine the effect of promotional discounts, and consumer trust and promotions on purchasing decisions. The population in this study were management students at the Faculty of Economics, University of KH. A. Wahab Hasbullah Jombang uses Shopee. Quantitative research method used in this study. The data source used is primary data. Data was collected by distributing questionnaires to 140 respondents. In this study, the analysis technique applied was multiple linear regression with the help of SPSS version 26.0 software. From the results of this study, it was revealed that the variables of discount, promotion and consumer trust simultaneously and partially have a significant effect on the purchase decision of Shopee users for management students at the Faculty of Economics, KH University. A. Wahab Hasbullah. From this study the most dominant variable is promotion.
STUDI EVALUATIF ATAS KINERJA KEUANGAN PERUSAHAAN ASURANSI PT LIPPO GENERAL INSURANCE TBK DENGAN PENDEKATAN EARLY WARNING SYSTEM Andri Tiansyah; Ita Rahmawati
E-Jurnal Manajemen Vol. 14 No. 8 (2025)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2025.v14.i8.p04

Abstract

Asuransi merupakan lembaga keuangan non-bank yang bergerak di bidang jasa dan berperan penting dalam mengantisipasi risiko melalui perlindungan finansial. Di tengah perlambatan pertumbuhan ekonomi nasional, industri asuransi jiwa tetap mencatat pertumbuhan positif. Penelitian ini bertujuan untuk menganalisis kinerja keuangan PT Lippo General Insurance Tbk selama periode 2019–2023 menggunakan pendekatan Early Warning System yang mencakup rasio solvabilitas, profitabilitas, likuiditas, stabilitas premi, dan rasio teknikal. Sampel dipilih berdasarkan ketersediaan laporan keuangan tahunan yang disusun dalam satuan rupiah selama periode tersebut. Analisis data dilakukan secara deskriptif dengan menggunakan rasio-rasio keuangan untuk menilai kinerja perusahaan. Hasil penelitian menunjukkan bahwa tingkat solvabilitas menurun signifikan dengan rasio solvency margin hanya mencapai 28 persen pada Tahun 2023, jauh di bawah standar minimum yang direkomendasikan. Dari sisi profitabilitas, rasio underwriting turun hingga 5 persen, mencerminkan rendahnya efisiensi dalam menghasilkan keuntungan dari premi. Rasio likuiditas tercatat 19 persen, mengindikasikan potensi kendala dalam memenuhi kewajiban jangka pendek. Pendapatan premi mengalami penurunan tajam sebesar -42 persen pada 2021, dan rasio kewajiban teknis menurun ke 65 persen di 2023, menunjukkan kurang optimalnya cadangan dalam menutup kewajiban masa depan. Hasil ini menjadi acuan evaluasi kinerja sesuai peraturan OJK.   Insurance is a non-bank financial institution that plays an important role in managing risk through financial protection. Amid slowing national economic growth, the life insurance industry continues to show positive development. This study analyzes the financial performance of PT Lippo General Insurance Tbk from 2019 to 2023 using the Early Warning System approach, which includes solvency, profitability, liquidity, premium stability, and technical ratios. The sample was selected based on the availability of annual financial reports in rupiah. Descriptive analysis using financial ratios was conducted to evaluate performance. The results show a significant decline in solvency, with the solvency margin ratio at only 28 percent in 2023—far below the recommended minimum. Profitability also weakened, as the underwriting ratio dropped to 5 percent, showing inefficiency in generating premium-based profits. The liquidity ratio stood at 19 percent, suggesting difficulties in meeting short-term obligations. Premium income dropped sharply by 42 percent in 2021, and the technical liability ratio fell to 65 percent in 2023, indicating suboptimal reserves for future claims. These findings can serve as a reference for evaluating financial performance according to OJK regulations.
Analyzing the Driving Factors of Purchase Intention at Ayam Goreng Nelongso Restaurant: A Quantitative Study on Customer Experience and Price Ita Rahmawati; Aldi Kurniawan; Lailatus Sa'adah
INCOME: Innovation of Economics and Management Vol. 5 No. 1 (2025): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v5i1.5858

Abstract

This research was conducted to analyze and determine the influence of customer experience and price on purchase intention at the Ayam Goreng Nelongso restaurant in Jombang. The study employed a quantitative associative method with a causal approach. This causal associative quantitative research aims to assess the extent of the cause-and-effect relationship between customer experience and price on purchase intention. The population targeted in this study includes all customers of the Ayam Goreng Nelongso restaurant, with a sample size of 100 respondents selected through purposive sampling. Data collected via questionnaires were analyzed using statistical tests processed with SPSS version 22. The results of the T-test conducted on both the customer experience and price variables indicate that each significantly influences customers' purchase intention toward the offerings at Ayam Goreng Nelongso. These findings highlight the importance for the restaurant not only to compete on pricing but also to deliver positive sensory and emotional experiences to maintain customer loyalty. Furthermore, the simultaneous test results demonstrate a significant combined effect of customer experience and price on purchase intention, with the F-test showing that the calculated F-value 39.524 > 3.09. Using a significance level of 0.05, the test yielded a p-value of 0.000 > 0.05. The findings confirm that a positive customer experience and fair price perception significantly enhance consumers' intention to purchase.
Pengaruh Struktur Modal dan Efisiensi Operasional terhadap Profitabilitas Bank Swasta Nasional yang Terdaftar di Bursa Efek Indonesia Periode 2020–2024 Eka Nur Wijayanti; Ita Rahmawati
MAMEN: Jurnal Manajemen Vol. 5 No. 1 (2026): Januari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i1.7407

Abstract

This study aims to examine the effect of capital structure and operational efficiency on the profitability of national private banks listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. Capital structure is proxied by the Capital Adequacy Ratio (CAR), while operational efficiency is measured using the Operating Expenses to Operating Income (BOPO) ratio. Bank profitability is represented by Return on Assets (ROA). This research adopts a quantitative approach employing multiple linear regression analysis. The data used are secondary data obtained from the annual financial statements of five national private banks selected through purposive sampling. The analysis procedures include descriptive statistics, classical assumption tests, partial hypothesis testing, simultaneous testing, and coefficient of determination analysis. The results indicate that CAR has a positive but insignificant effect on ROA, suggesting that the level of capital adequacy has not been optimally utilized to directly enhance bank profitability. In contrast, BOPO has a negative and significant effect on ROA, indicating that higher operating expenses tend to reduce profitability. Simultaneously, CAR and BOPO significantly affect ROA with a coefficient of determination of 0.714. These findings highlight that operational efficiency plays a more dominant role than capital structure in determining the profitability of national private banks during the study period.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN ANGGOTA DI KJKS BMT RIZQONA IKABU TAMBAKBERAS JOMBANG Wisnu Mahendri; Ita Rahmawati; Akhmad Taqiyuddin
KOLONI Vol. 1 No. 2 (2022): JUNI 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i2.144

Abstract

The purpose of this study is to describe: the influence of service quality on the decision of KJKS BMT RIZQONA TAMBAKBERAS JOMBANG members. This type of research uses a descriptive approach with a quantitative approach. Data collection techniques using the commissioner, respondents were members of KJKS BMT RIZQONA, amounting to 100 people, sampling techniques using non-Probability. In this study an R2 of 0.644 was obtained, which means that the variable quality of service only contributed an influence of 64.4%. Based on the results of the t test obtained t value of 13.332 with a significance level of 0.000 less than 0.05. Then Ho refused Ha accepted, that the quality of service significantly influences the decision of KJKS BMT RIZQUNA TAMBAKBERAS JOMBANG members. Keywords: Service Quality, Member Decision
ANALISIS BREAK EVENT POINT TERHADAP PERENCANAAN LABA PADA PERUSAHAAN UMUM DAERAH AIR MINUM (PERUMDAM) TIRTA KENCANA KAB. JOMBANG Ita Rahmawati; Ahmad Fauzi
Management and Education Journal Vol. 3 No. 1 (2025)
Publisher : Lembaga Institute Development of Social Economic Cociety

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PERUMDAM Tirta Kencana sangat membutuhkan analisis break eventpoint guna merencanakan tingkat laba. Menerapkan analisa titik impasdalam kegiatan produksinya diharapkan mampu membantu manajemenuntuk melakukan perencanaan laba sehingga dapat menjadi perusahaanyang mampu memperoleh laba dan menunjukkan kinerja yang baik.Tujuan penelitian ini untuk mengetahui bagaimana analisis break eventpoint terhadap perencanaan laba pada PERUMDAM Tirta KencanaKabupaten Jombang pada tahun 2018-2022. Penelitian ini menggunakanmetode deskriptif dengan pendekatan kuantitatif. Data yang digunakansebagai dasar penelitian yaitu laporan keuangan dan laporan tahunan.Untuk perhitungan break event point pada perusahaan, dilakukanpengumpulan data kemudian diolah untuk menentukan biaya tetap danbiaya variabel pada setiap produk yang dimiliki oleh perusahaan, setelahitu dilakukanlah perhitungan break event point, dari hasil perhitunganbreak event point didapatkan nilai yang positif artinya pendapatan setiaptahun selalu berada diatas nilai dari break event point. Nilai dari breakevent point selanjutnya dapat digunakan untuk merencanakan laba.Kemudian hasil penelitian ini digunakan oleh manajemen dalammengambil keputusan di masa mendatang.ABSTRACTThis research discusses the marketing strategy and management of the USPPERUMDAM Tirta Kencana really needs a break event point analysis to planprofit levels. Applying break-even point analysis in its production activities isexpected to be able to help management to plan profits so that it can becomea company that is able to make a profit and show good performance. Thepurpose of this study was to determine how the break event point analysis ofprofit planning at PERUMDAM Tirta Kencana Jombang Regency in 2018-2022. This research uses a descriptive method with a quantitative approach.The data used as the basis of research are financial statements and annualreports. For the calculation of the break event point in the company, datacollection is carried out then processed to determine the fixed costs andvariable costs of each product owned by the company, after which the breakevent point calculation is carried out, from the results of the calculation ofthe break event point, a positive value is obtained, which means that theincome each year is always above the value of the break event point. Thevalue of the break event point can then be used to plan profits. Then theresults of this study are used by management in making decisions in thefuture.
The Influence of Situational Leadership and Organizational Culture on Employee Performance at PT Indoasia Raya Bersama Mojokerto Rachmad Sayyid Jafar; Ita Rahmawati
Management and Education Journal Vol. 3 No. 3 (2025)
Publisher : Lembaga Institute Development of Social Economic Cociety

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of situational leadership and organizational culture on employee performance at PT Indoasia Raya Bersama Mojokerto. The research employed a quantitative approach with a survey design involving 34 employees as a complete sample (saturated sampling). Data was collected using a Likert-scale questionnaire and analyzed through multiple linear regression using SPSS 27. The findings indicate that situational leadership has a significant effect on employee performance, while organizational culture shows a positive but nonsignificant effect. However, both variables simultaneously have a significant influence on employee performance, with a coefficient of determination (R²) of 0.357, indicating that situational leadership and organizational culture explain 35.7% of the variance in employee performance. These results highlight that adaptive leadership plays a dominant role in production-based work environments, whereas organizational culture needs to be strengthened to optimize its contribution to performance outcomes. This study provides practical implications for improving operational leadership competencies and enhancing cultural internalization to support sustainable employee performance improvement.
Pengaruh Digital Payment Dan Mindset Keuangan Terhadap Perencanaan Keuangan Pribadi (Studi Kasus: Mahasiswa Fakultas Ekonomi Unwaha Jombang) Fabelia Nur Anggraeni; Ita Rahmawati
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 5 No. 1 (2026): Edisi Mei - Agustus In Progress
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi pembayaran digital telah mengubah perilaku keuangan mahasiswa dalam melakukan transaksi sehari-hari. Namun, kemudahan penggunaan digital payment tidak selalu diikuti dengan kemampuan perencanaan keuangan yang baik. Penelitian ini bertujuan untuk menganalisis pengaruh digital payment dan mindset keuangan terhadap perencanaan keuangan pribadi mahasiswa Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Jombang. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Sampel penelitian berjumlah 66 mahasiswa pengguna digital payment yang ditentukan menggunakan teknik sampling jenuh. Data dikumpulkan melalui kuesioner dengan skala Likert dan dianalisis menggunakan regresi linear berganda dengan bantuan SPSS versi 25. Hasil penelitian menunjukkan bahwa digital payment dan mindset keuangan berpengaruh positif dan signifikan terhadap perencanaan keuangan pribadi baik secara parsial maupun simultan. Nilai koefisien determinasi (R Square) sebesar 0,588 menunjukkan bahwa 58,8% variasi perencanaan keuangan pribadi dapat dijelaskan oleh kedua variabel tersebut. Penelitian ini menunjukkan bahwa penggunaan teknologi pembayaran digital yang didukung mindset keuangan yang baik dapat membantu mahasiswa mengelola keuangan secara lebih terencana dan bertanggung jawab.
Pengaruh Gaya Kepemimpinan, Kepuasan Kerja dan Komitmen Kerja Bagi Organizational Citizenship Behavior (OCB) di Dinas Lingkungan Hidup Kabupaten Jombang Asrochol Miftakhul Janah; Ita Rahmawati
Business and Economic Publication Vol. 4 No. 1 (2026): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v4i1.1709

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan, kepuasan kerja, dan komitmen kerja terhadap Organizational Citizenship Behavior (OCB) pada pegawai Dinas Lingkungan Hidup Kabupaten Jombang. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi sekaligus sampel sebanyak 68 pegawai melalui teknik sampling jenuh. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan regresi linier berganda menggunakan SPSS versi 27. Hasil penelitian menunjukkan bahwa secara simultan gaya kepemimpinan, kepuasan kerja, dan komitmen kerja berpengaruh signifikan terhadap OCB. Namun, secara parsial hanya komitmen kerja yang berpengaruh signifikan terhadap OCB, sedangkan gaya kepemimpinan dan kepuasan kerja tidak menunjukkan pengaruh yang signifikan. Nilai koefisien determinasi sebesar 0,286 mengindikasikan bahwa 28,6% variabel OCB dapat dijelaskan oleh ketiga variabel tersebut, sementara 71,4% dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini mengindikasikan bahwa peningkatan OCB dalam organisasi pemerintahan lebih efektif dilakukan melalui penguatan komitmen kerja, seperti internalisasi nilai organisasi, peningkatan loyalitas, dan keterlibatan pegawai dalam mendukung tujuan institusi.
Pengaruh Celebrity Endorsment dan Brand Image terhadap Minat Beli Konsumen pada Kosmetik Scarlett Whitening Hanif Ramdhani Muhammad; Ita Rahmawati
Business and Economic Publication Vol. 4 No. 1 (2026): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v4i1.1710

Abstract

Penelitian ini bertujuan untuk menguji secara empiris pengaruh celebrity endorsement dan brand image terhadap minat beli konsumen pada produk Scarlett Whitening dengan konteks konsumen di Kabupaten Jombang. Penelitian ini menggunakan pendekatan kuantitatif dengan melibatkan 100 responden yang datanya diperoleh melalui penyebaran kuesioner, kemudian dianalisis menggunakan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa celebrity endorsement dan brand image berpengaruh positif dan signifikan terhadap minat beli konsumen. Secara simultan, kedua variabel tersebut memberikan kontribusi sebesar 67,2% dalam menjelaskan variasi minat beli konsumen terhadap produk Scarlett Whitening, yang menunjukkan bahwa sebagian besar keputusan konsumen untuk berminat membeli dipengaruhi oleh kekuatan citra merek serta efektivitas penggunaan selebriti sebagai endorser. Penelitian ini memberikan kontribusi pada literatur pemasaran dengan memperkaya kajian mengenai peran strategi celebrity endorsement dan pembentukan brand image dalam meningkatkan minat beli pada merek kosmetik lokal di Indonesia. Secara praktis, temuan ini mengindikasikan bahwa perusahaan kosmetik perlu menyeimbangkan strategi promosi berbasis selebriti dengan penguatan identitas merek guna meningkatkan daya tarik produk sekaligus mempertahankan loyalitas konsumen.
Co-Authors Achmad Ramadhan Ahmad Baihaqiyullah Asazilli Islam Ahmad Fauzi Akhmad Taqiyuddin Aldi Kurniawan Andri Tiansyah Asrochol Miftakhul Janah Bekti Widyaningsih Eka Nur Wijayanti Fabelia Nur Anggraeni Febri Devita Lisgita Putri Fingky Zulias Tari Hanif Ramdhani Muhammad Hidayatur Rohmah Indah Lestari Setya N Khotim Fadhli Laila Rohmatun Nazila Lailatus Sa'adah Lailatus Sa’adah Lailatus Sa’adah Liweul Wilayah Mahendri, Wisnu Martina Martina Mohammad Ali Rosyid Muhammad Farid Nasrulloh Nasikhatu Rosalina Naufal Dhiyaaulhaq NURUL ISNAINI Rachmad Sayyid Jafar Tyas Nur’Aini Wahyu Setyo Ningsih