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All Journal Procuratio : Jurnal Ilmiah Manajemen Journal Of Management Science (JMAS) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Mantik BISEI: Jurnal Bisnis dan Ekonomi Islam Jurnal Riset Entrepreneurship JURNAL ILMIAH KOHESI Jurnal Inovasi Penelitian Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jumat Pendidikan: Jurnal Pengabdian Masyarakat juremi: jurnal riset ekonomi Jurnal Ilmu Ekonomi dan Sosial (JIES) Income: Innovation Of Economics And Management JoEMS : Journal of Education and Management Studies Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Manajemen Journal of Innovation Research and Knowledge Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital KOLONI Jurnal Bisnis dan Manajemen (JURBISMAN) Indonesian Journal of Accounting and Business Jurnal Ekonomi, Akutansi dan Manajemen Nusantara SERUMPUN : Journal of Education, Politic, and Social Humaniora Business and Economic Publication International Journal of Business and Quality Research International Journal of Economics and Development Jurnal Publikasi Ekonomi dan Akuntansi E-Jurnal Manajemen Management and Education Journal Pariwisata
Ita Rahmawati
Universitas KH. A. Wahab Habullah
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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PENGARUH PENGGUNAAN MEDIA SOSIAL FACEBOOK TERHADAP MINAT BELI KONSUMEN Ita Rahmawati; Ilham Agus Mufajar
Jurnal Inovasi Penelitian Vol 3 No 4: September 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v3i6.1954

Abstract

Penelitian ini bertujuan 1) untuk mengetahui kemudahan informasi antara penjual dan pembeli di Facebook terhadap minat beli konsumen. 2) untuk mengetahui fitur yang terdapat pada Facebook terhadap minat beli konsumen. 3) untuk mengetahui kenyamanan penggunaan Facebook terhadap minat beli konsumen. Populasi dalam penelitian ini adalah mahasiswa Universitas KH. Abdul Wahab Hasbulloh dan sampel diambil dengan menggunakan Teknik stratified random sampling. Pengumpulan data minat beli konsumen dilakukan dengan menggunakan metode membagikan kuisioner kepada 60 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dengan taraf signifikansi sebesar selanjutnya bila dilihat dari jenis penelitian ini merupakan penelitian kuantitatif. Hasil penelitian ini menunjukkan bahwa: 1) tidak terdapat pengaruh positif yang signifikan antara kemudahan informasi yang diberikan Facebook dalam proses jual beli terhadap minat beli konsumen yang ditunjukkan dengan tingkat signifikansi . 2) tidak terdapat pengaruh positif yang signifikan antara fitur pada Facebook dalam proses jual beli terhadap minat beli konsumen yang ditunjukkan dengan tingkat signifikansi . 3) terdapat pengaruh positif yang signifikan antara kenyamanan jual beli di Facebook dalam proses jual beli terhadap minat beli konsumen yang ditunjukkan dengan tingkat signifikansi . 4) terdapat pengaruh positif yang signifikan antara kemudahan informasi, fitur pada Facebook, kenyamanan jual beli dengan menggunakan media sosial Facebook dalam proses jual beli terhadap minat beli konsumen yang ditunjukkan dengan tingkat signifikansi .
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA ZIO PARFUM JOMBANG Ita Rahmawati; Lailatus Sa’adah; Eli Zahrotul Mauliddia
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 6: Nopember 2022
Publisher : Bajang Institute

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan seacara parsial dan simultan. Oejek penelitian ini adalah pelanggan Zio Parfum Jombang. Jenis penelitian ini menggunakan jenis penelitian kuantitatif dengan teknik pengolahan data analisis regresi linier berganda, uji validitas, uji reliabilitas, ujiasumsi klasik, uji t, uji f dan koefisien determinasi dengan acuan signifikan 0,05 yang diolahmenggunakanbantuan SPSS versi 26. Hasil penelitian menunjukkan uji t pada variabel kualitas pelayanan (X1) dengan nilai signifikan sebesar 0,000 < 0,05 pada variabel Harga (X2) dengan nilai signifikan sebesar 0,003 < 0,05 pada variabel kepuasan pelanggan (Y) dengan nilai signifikan sebesar 0,000 < 0,05. dapat disimpulkan bahwa penelitian ini memiliki nilai yang positif dan signifikan secara parsial dan simultan. Kualitas pelayanan berpengaruh terhadap kepuasan pelanggan, harga berpengaruh terhadap kepuasan pelanggan, kualitas pelayanan dan harga berpengaruh terhadap kepuasan pelanggan.
Pengaruh Kepemimpinan dan Motivasi Terhadap Kepuasan Kerja Karyawan dan Guru Di SMA Negeri 1 Jombang Ita Rahmawati; Lailatus Sa'adah; Muhammad Shobirin
MARGIN ECO Vol. 6 No. 2 (2022): Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang

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Abstract

Guru dituntut untuk mampu melakukan aktivitas administrasi pedagogik, mampu mengikuti perkembangan metodologi pendidikan dan pengajaran serta mampu memaksimalkan potensi wawasan diri dengan terus mengupdate informasi terbaru seputar pendidikan. Selain itu rendahnya kesejahteraan atau kepuasan kerja guru mempunyai peran dalam membuat tinggi rendahnya kualitas pendidikan di sekolah tersebut.. Tujuan penelitian adalah (1) Untuk mengetahui pengaruh kepemimpinan terhadap kepuasan kerja karyawan dan guru di SMA Negeri 1 Jombang, (2) Untuk mengetahui pengaruh motivasi terhadap kepuasan kerja karyawan dan guru di SMA Negeri 1 Jombang, (3) Untuk mengetahui pengaruh kepemimpinan dan motivasi terhadap kepuasan kerja karyawan dan guru di SMA Negeri 1 Jombang. Pendekatan penelitian ini adalah dengan menggunakan metode kuantitatif. Sampel yang diambil adalah semua guru SMA Negeri 1 Jombang yang berjumlah 48 orang guru dan 29 orang karyawan dengan demikian keseluruhan berjumlah 77 orang. Hasil penelitian menunjukkan bahwa (1) Ada pengaruh kepemimpinan terhadap kepuasan kerja karyawan dan guru di SMA Negeri 1 Jombang, (2) Ada pengaruh motivasi terhadap kepuasan kerja karyawan dan guru di SMA Negeri 1 Jombang, (3) Ada pengaruh kepemimpinan dan motivasi terhadap kepuasan kerja karyawan dan guru di SMA Negeri 1 Jombang. Kata Kunci : Kepemimpinan, Motivasi, Kepuasan Kerja
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN ANGGOTA DI KJKS BMT RIZQONA IKABU TAMBAKBERAS JOMBANG Wisnu Mahendri; Ita Rahmawati; Akhmad Taqiyuddin
KOLONI Vol. 1 No. 2 (2022): JUNI 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.08 KB) | DOI: 10.31004/koloni.v1i2.144

Abstract

The purpose of this study is to describe: the influence of service quality on the decision of KJKS BMT RIZQONA TAMBAKBERAS JOMBANG members. This type of research uses a descriptive approach with a quantitative approach. Data collection techniques using the commissioner, respondents were members of KJKS BMT RIZQONA, amounting to 100 people, sampling techniques using non-Probability. In this study an R2 of 0.644 was obtained, which means that the variable quality of service only contributed an influence of 64.4%. Based on the results of the t test obtained t value of 13.332 with a significance level of 0.000 less than 0.05. Then Ho refused Ha accepted, that the quality of service significantly influences the decision of KJKS BMT RIZQUNA TAMBAKBERAS JOMBANG members. Keywords: Service Quality, Member Decision
PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO, RETURN ON EQUITY TERHADAP RETURN: ANALISIS PADA PERUSAHAAN FOOD AND BEVERAGE YANG TERDAFTAR DI BEI TAHUN 2014-2018 Tyas Nur’Aini; Lailatus Sa’adah; Ita Rahmawati
IJAB Indonesian Journal of Accounting and Business Vol 2 No 1 (2020): IJAB: Indonesian Journal of Accounting and Business
Publisher : Jurusan Akuntansi, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijab.v2i1.11

Abstract

This study aims to analyse the effect of the current ratio, debt to equity ratio, return on equity to return on Food and Beverage companies listed on the Indonesia Stock Exchange in 2014-2018, both partially and simultaneously. The population in this study are all Food and Beverage companies listed on the Indonesia Stock Exchange in 2014-2018, amounting to 26 companies. The sampling technique in this study used a non probability sampling method by purposive sampling and the samples taken were 5 companies. The technique of collecting research data uses documentation obtained from the Indonesia Stock Exchange website and its data analysis techniques use panel data regression analysis, classic assumption test and hypothesis test. Based on the t test that has been done shows that partially the current ratio (CR) does not significantly influence the return on Food and Beverage companies listed on the Indonesia Stock Exchange in 2014-2018, debt to equity ratio (DER) does not significantly influence the return on Food and Beverage companies listed on the Indonesia Stock Exchange in 2014-2018, return on equity (ROE) has a significant effect on returns on Food and Beverage companies listed on the Indonesia Stock Exchange in 2014-2018. based on the F test it can be concluded that the current ratio, debt to equity ratio and return on equity together have no effect on returns on Food and Beverage companies listed on the Indonesia Stock Exchage in 2014-2018.
PENGARUH LIVE STREAMING SELLING, REVIEW PRODUCT, DAN DISCOUNT TERHADAP MINAT BELI KONSUMEN PADA E-COMMERCE SHOPEE Ita Rahmawaty; Lailatus Sa’adah; Linda Musyafaah
Jurnal Riset Entrepreneurship Vol 6 No 2 (2023): (Edisi Agustus) Volume 6, Nomor 2, Tahun 2023
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v6i2.5956

Abstract

The research conducted aims to determine the effect of live streaming selling, review product, and discount on consumer purchase intentions at e-commerce shopee. Quantitative research method used in this research. The population used in this study is infinite, therefore, taking the number of samples using the lameshow formula is 96 people rounded up to 100 people. And the analysis technique used is to carry out early detection and distribute questionnaires to shopee users who have met the criteria. The results of the study show that the live streaming sales variable has a significant influence because consumers experience direct interaction through social media. Product reviews also have a significant influence on purchase intentions, because consumers can determine the quality of the products offered. The discount variable also has a significant influence on purchase intention, because consumers think they will benefit from the discount given.
Effect of brand equity on purchasing decisions (studies on tiktok shop consumers) Ita Rahmawati; Lailatus Sa’adah; Fillafittrotun Nisa
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

Marketing is the activity of introducing products to consumers that aims to meet consumer needs. Competition in marketing is very tight, especially because technological developments provide a variety of e-commerce for marketing activities so that competitors will have their own way of marketing their products to customers. One marketing strategy that effectively influences purchasing decisions is brand equity. In this study, researches rs wanted to know the effect of brand equity on purchasing decisions at the Tiktok shop. tiktok shop is one of the e-commerce that is often used. The purpose of this study was to determine the effect of brand equity consisting of four variables, namely brand awareness, brand association, quality perspective, and brand loyalty on purchasing decisions. This research was conducted using by conducting a survey through distributing questionnaires to 100 respondents.Tiktok shop consumer respondents who had been determined on the sample. In this study, analytical techniques were used which included descriptive analysis, classical assumption test, multiple linear regression analysis, hypothesis testing, and the calculation of the coefficient of determination. The results of this study conclude that brand equity simultaneously influences purchase decisions. and partially, brand awareness has no influence on purchasing decisions. for brand associations, perceived quality, and brand loyalty have a significant influence on purchasing decisions.
The influence of psychological factors on the the purchasing decision of oriflame products (Study on students of the Faculty of Economics UNWAHA) Ita Rahmawati; Lailatus Sa'adah; Sri Esti Oktania
Junal Ilmu Manajemen Vol 6 No 4 (2023): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i4.349

Abstract

The aim of this research is to find out whether motivation, perception, learning, beliefs and attitudes influence Oriflame purchasing decisions among students at the economics faculty at KH University. A. Wahab Hasbullah Jombang Rice Pond. This research uses quantitative research methods. The research method that will be used in this research is an associative method with a quantitative approach. The use of this quantitative associative method is to explain the influence of psychological factors on purchasing decisions for Oriflame products (study of UN The use of this quantitative associative method is to explain the influence of psychological factors on purchasing decisions for Oriflame products (study of UNWAHA economics faculty students). Data analysis in this research is using the Likert scale method and using multiple linear regression methods and the data is analyzed using the SPSS 26 program. Based on the results of research and analysis using the SPSS 26 program, it is partially proven that motivation has no effect, perception has an effect, learning has an effect, trust has no effect, attitudes have an effect and simultaneously these psychological factors still have an insignificant effect on purchasing decisions.
Peningkatan Pendapatan Keluarga Melalui Pelatihan Wirausaha Produk Olahan Makanan Khotim Fadhli; Ita Rahmawati; Bekti Widyaningsih; Laila Rohmatun Nazila; Naufal Dhiyaaulhaq; Ahmad Baihaqiyullah Asazilli Islam
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i1.3135

Abstract

Family income is one of the important things that needs to be increased as an effort to improve welfare. This community service is carried out through three stages, namely design, implementation of activities, and evaluation. Community service activities with PKK partners in Dukuharum village, Megaluh sub-district, Jombang district, East Java, in the form of entrepreneurial training for processed food products for housewives attended by 30 people, had a positive effect on efforts to increase family income. After implementing entrepreneurial training for processed food products for housewives as an effort to improve the family economy in Dukuharum village, Megaluh sub-district, Jombang district, East Java, it has increased the knowledge of housewives about entrepreneurship and culinary business opportunities and has helped increase the income of housewives through business. home or culinary business. Keywords: Training, Entrepreneurship, Products, Income
THE The Influence Of Discounts, Promotions And Consumer Trust On Purchase Decisions On Shopee Application Users (Student Study Of Management Faculty Of Economics Kh.A.Wahab Hasbullah University Jombang) Ita Rahmawati; Lailatus Sa’adah; Liweul Wilayah
International Journal of Business and Quality Research Vol. 1 No. 04 (2023): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v1i04.514

Abstract

Banyaknya pengguna internet khususnya di Indonesia memberikan peluang atau kesempatan yang besar bagi para pelaku bisnis untuk menciptakan belanja online. Penelitian ini bertujuan untuk mengetahui pengaruh promosi diskon, dan kepercayaan konsumen serta promosi terhadap keputusan pembelian. Populasi dalam penelitian ini adalah mahasiswa manajemen Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Jombang menggunakan Shopee. Metode penelitian kuantitatif digunakan dalam penelitian ini. Sumber data yang digunakan adalah data primer. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 140 responden. Pada penelitian ini teknik analisis yang digunakan adalah regresi linier berganda dengan bantuan software SPSS versi 26.0. Dari hasil penelitian ini terungkap bahwa variabel discount, promosi dan kepercayaan konsumen secara simultan dan parsial berpengaruh signifikan terhadap keputusan pembelian shoser mahasiswa manajemen Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah. Dari penelitian ini variabel yang paling dominan adalah promosi sebesar 5,975%.Abstrak The large number of internet users, especially in Indonesia, provides a great opportunity or opportunity for business people to create online shopping. This study aims to determine the effect of promotional discounts, and consumer trust and promotions on purchasing decisions. The population in this study were management students at the Faculty of Economics, University of KH. A. Wahab Hasbullah Jombang uses Shopee. Quantitative research method used in this study. The data source used is primary data. Data was collected by distributing questionnaires to 140 respondents. In this study, the analysis technique applied was multiple linear regression with the help of SPSS version 26.0 software. From the results of this study, it was revealed that the variables of discount, promotion and consumer trust simultaneously and partially have a significant effect on the purchase decision of Shopee users for management students at the Faculty of Economics, KH University. A. Wahab Hasbullah. From this study the most dominant variable is promotion.
Co-Authors Achmad Ramadhan Ahmad Baihaqiyullah Asazilli Islam Ahmad Fauzi Akhmad Taqiyuddin Aldi Kurniawan Andri Tiansyah Asrochol Miftakhul Janah Bekti Widyaningsih Candra Nur Adiputra Eka Nur Wijayanti Eli Zahrotul Mauliddia Elva Fitria Ningrum Fabelia Nur Anggraeni Febri Devita Lisgita Putri Fillafittrotun Nisa Fingky Zulias Tari Gita Winanda Hanif Fauzan Qodri Hanif Ramdhani Muhammad Hanum Wahda Zuhriyah Hariyanti, Fadilah Fajar Imama Hidayatur Rohmah Iffah Ardianti Putri Ihsanuddin Aqda Ilham Agus Mufajar Ilma , Ailiya Silvia Imamatus Nisma Nur Hidayah Indah Lestari Setya N Khotim Fadhli Kustia Eka Pratama Laila Rohmatun Nazila Lailatus Sa’adah Linda Musyafaah Liweul Wilayah M. Hanif Ramadhani Malikha Fitri Martina Martina Mar’atul Fahimah Maya Kurnia Saputri Mohammad Ali Rosyid Mufidatul A’yun Muhammad Shobirin Nasikhatu Rosalina Nasrulloh, M Farid Naufal Dhiyaaulhaq Nia Aprilia Bisari NURUL ISNAINI Rachmad Sayyid Jafar Rio Eka Pebrianto Rissalatul Illiyin Rizatul Juma’izah Safinatul Koiriyah Sri Esti Oktania Tyas Nur’Aini Vina Nur Afni Wahyu Setyo Ningsih Wisnu Mahendri Zakiyyah Marhamah