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All Journal Pixel : Jurnal Ilmiah Komputer Grafis Jurnal Pengabdian kepada Masyarakat Nusantara Seminar Nasional Teknologi dan Multidisiplin Ilmu International Journal of Graphic Design Jurnal Pengabdian Kepada Masyarakat Indonesia
Sarwo Nugroho
Department Visual Communication Design, Universitas Sains Dan Teknologi Komputer, Semarang, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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Analisis Penataan Self-Portrait Berbasis Seni Sarwo Nugroho; Ichsan Ichsan; Fa’iqah Salsabil Qadiriyyah
Pixel :Jurnal Ilmiah Komputer Grafis Vol 15 No 2 (2022): Vol 15 No 2 (2022): Jurnal Ilmiah Komputer Grafis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v15i2.962

Abstract

The aim of this study is to describe the development of an innovative art-based analytical method in portrait methodology. This article exemplifies how forms of multimodal analysis can be integrated into portraiture frameworks and provides a fluid qualitative "recipe" for researchers interested in applying the portrait method. The study described in this article examines the teaching of vulnerability and resilience using poetry and the visual arts as integral elements of the portraiture process. Portraiture is a qualitative, feminist, artistic method based on ethnography and phenomenology for depicting, understanding and interpreting complex human experiences. This study leads to the methodological development of the three steps of analysis in the portrait process: Sketch, poetic expression and artistic expression. This phase of data analysis emphasizes the richness of the methodological snapshot and focuses on engaging the researcher in creative, intuitive and associative processes. – The studies presented in this article are examples of qualitative research that pushes methodological boundaries and focuses on the role of intuition, association, and creativity in research
Pendekatan Multimodal untuk Mempelajari Media Sosial sebagai Teknologi Semiotik Sarwo Nugroho; Fa’iqah Salsabil Qadiriyyah
Seminar Nasional Teknologi dan Multidisiplin Ilmu (SEMNASTEKMU) Vol 1 No 1 (2021): SEMNASTEKMU
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/semnastekmu.v1i1.82

Abstract

Bagaimana untuk dapat mempelajari teknologi media sosial? Sedangkan semiotika sosial menyediakan toolkit yang luas untuk menganalisis teks multimodal dan praktik semiotik, studi tentang media sosial sebagai teknologi semiotik menimbulkan tantangan yang signifikan untuk penelitian dengan metodologi. Dalam penelitian ini, menyajikan semiotika sosial kerangka kerja yang memungkinkan untuk menjelaskan secara rinci analitis potensi makna multimodal yang ditawarkan oleh media sosial digital teknologi dan hubungkan ini dengan pembuatan teks multimodal dan praktik semiotik sambil menggarisbawahi peran teknologi. Pada kerangka kerja diatur sekitar tujuh yang saling terkait dan melekat dimensi informasi: (1) multimodalitas, (2) praktik, (3) sosial, (4) medium, (5) materi, (6) sejarah, dan (7) kritis. Kerangka kerja ini dapat berhubungan dengan sebagian besar jenis teknologi semiotika, hasil penitian ini akan dikembangkan untuk akuntansi sosial teknologi media, dan kelangsungan hidupnya akan diilustrasikan dengan contoh dari instagram. Dengan mengembangkan kerangka kerja ini, penelitian ini bertujuan mengelaborasi dasar teoritis dan alat analisis sosial semiotika, dan dengan demikian berkontribusi untuk memajukan pemahaman tentang bagaimana teknologi media sosial memungkinkan pembuatan, memberlakukan dan mengelola makna.
Peningkatan Kapasitas SDM dalam Memahami Pentingnya Branding & Packaging Produk UMKM Desa Jogatama Purhita, Edy; Nugroho, Sarwo; Widiastuti, Santi; Zainudin, Ahmad; H.B.N.MS, Ayyub; Fitrianto, Yuli
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

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Abstract

Peningkatan kapasitas SDM melalui kegiatan Pelatihan branding dan desain kemasan untuk usaha kecil di Mojolegi, Gumuk Rejo, Tawangsari, dan Krasak di Kecamatan Teras Kabupaten Boyolali telah berhasil menginspirasi pertumbuhan dan inovasi di tingkat lokal. Melalui kelas tatap muka, workshop desain, dan penerapan perangkat lunak desain, peserta mendapatkan pemahaman mendalam tentang konsep branding dan kemasan. Studi kasus dan kunjungan lapangan ke bisnis lokal yang sukses menambah dimensi praktis pada pembelajaran, memberikan wawasan langsung dan inspirasi. Sesi tanya jawab memungkinkan pertukaran ide dan pemecahan masalah, sementara pemaparan pemasaran digital membuka peluang baru melalui media sosial dan platform online. Keberhasilan pelatihan tercermin dalam peningkatan kualitas branding dan pengetahuan pemasaran digital peserta, menghasilkan dampak positif pada penjualan dan reputasi bisnis lokal. Rekomendasi untuk tindak lanjut mencakup pemantapan pengetahuan, jaringan kolaboratif, dan evaluasi berkelanjutan untuk memastikan keberlanjutan keberhasilan. Pelatihan ini memberikan dasar kuat untuk pertumbuhan ekonomi dan kesejahteraan masyarakat di Desa Kecamatan Teras.
Video Design Motion Graphic Based Company Profile as Publication Media Pt. Muliaoffset Packindo Semarang City: Case study: PT. Muliaoffset Packindo Semarang Lukas Dwi Santoso; Sarwo Nugroho
International Journal of Graphic Design Vol. 2 No. 1 (2024): May : International Journal of Graphic Design
Publisher : University of Science and Computer Technology

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Abstract

Competition in the business world is getting tougher day by day. The increasing market demand for product requirements has triggered the emergence of new companies that continue to grow. Because of this, good and communicative marketing is needed as a means of introducing the company to consumers so that the company or business being run can be widely known and continue to compete with other competitors. Publication media is currently increasingly varied and interesting. Technological advances indirectly force graphic designers to continue to develop and produce work that is fresh and up to dateThere are more and more innovations and significant developments in the world of publications as time goes by. Unlike before, today's publication media is dominated by non-print media. Before the widespread use of the internet and smartphones , publication media was dominated by print media such as; brochures, posters, billboards, banners and other printed media. Ease of access is one of the main factors causing the rise of non-physical publication media. Information about a company can be accessed more easily and practically, compared to using print media which is starting to be replaced. Company profile videos This contains, among other things ; company background, address, telephone number, email , website , and other information that needs to be displayed about PT. Muliaoffset Packindo. Videos company profile Motion graphic- based has a relatively short duration but is packaged in an interesting way, because of the movement animations and transitions applied to each frame. After seeing the company's company profile video , the audience expects interested with the information presented and get to know more about the company .
Meningkatkan Daya Saing UMKM Pangan Melalui Pelatihan 5R Pada Industri Kecil Di Wilayah Kecamatan Tengaran Maya Utami Dewi; Aris Sarwo Nugroho; Migunani; Sumaryanto; Yuli fitrianto; Nanik Qosidah; Ayyub Hamdanu Budi Nurmana; Sri Yulianingsih; Luthfy Purnanta Anzie; Siswanto; Dhevi Dadi Kusumaningtyas
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 2 (2025): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i2.7865

Abstract

MSMEs have a strategic role in the Indonesian economy, especially in creating jobs and improving people's welfare. However, many MSMEs face challenges in operational efficiency and workplace management. The 5R concept (Ringkas, Rapi, Resik, Rawat, and Rajin) is a method that has been proven to increase productivity and work efficiency. This community service activity was carried out by the Lecturer Team of the University of Computer Science and Technology who held a 5R Training for 20 MSME actors in Sugihan Village, Tengaran District, Semarang Regency. This training aims to improve understanding and application of the 5R principles in the work environment, so that MSMEs can operate more efficiently and increase competitiveness. The methods used include theory sessions, discussions, and questions and answers. The results of the training activities, participants were able to absorb 80% of the material provided related to the implementation of 5R, related to increasing awareness of the importance of workplace organization, production efficiency, and cleanliness and safety of the business environment. It is hoped that in the future, participants through this training can provide real benefits in increasing productivity and the quality of their products.
Perancangan Konten Video Berbasis Media Sosial sebagai Upaya Meningkatkan Engagement pada Usaha Jilbab Ansania Semarang Muhamad Arif Aulia Ardana; Aris Sarwo Nugroho
Pixel :Jurnal Ilmiah Komputer Grafis Vol. 19 No. 1 (2026): Pixel :Jurnal Ilmiah Komputer Grafis dan Ilmu Komputer
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v19i1.3682

Abstract

The development of digital technology has encouraged the use of social media as an efficient promotional tool for businesses, particularly micro, small, and medium enterprises (MSMEs). One type of content frequently used is video, as it can convey messages visually and engage audiences. However, inadequate content design can lead to low engagement rates on social media. This study aims to design social media-based video content to increase engagement at the Jilbab Ansania Semarang business. The method used in this research is Research and Development (R&D) with a Design and Development (D&D) approach, which includes the stages of needs analysis, design, development, implementation, and evaluation. Data collection techniques include observation, interviews, documentation, and literature review. The research results show that videos tailored to the target audience and social media platform can increase engagement. This is evident in the increase in likes, comments, shares, and views. Therefore, creating video content focused on social media has proven effective as a digital promotional tool to increase engagement for the Jilbab Ansania Semarang business.
Penguatan Digital Marketing Percetakan Kasandi Foil Pond Dalam Mengoptimalkan Jangkauan Pasar Dan Penjualan Ayuningtyas Kasandi; Sulartopo; Aris Sarwo Nugroho
Pixel :Jurnal Ilmiah Komputer Grafis Vol. 19 No. 1 (2026): Pixel :Jurnal Ilmiah Komputer Grafis dan Ilmu Komputer
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v19i1.3764

Abstract

This study aims to analyze the strengthening of digital marketing at Kasandi Foil Pond Printing in optimizing market reach and sales. This study uses a qualitative approach with data collection techniques including observation, interviews, and documentation involving the business owner directly. The result show that the implementation of digital marketing is still not optimal, as indicated by the Instagram account that has not been actively used and the use of WhatsApp which is still limited to simple communication and has not been structured as a marketing strategy. The strengthening efforts are carried out through three main strategies, namely optimizing the use of social media, creating attractive visual content, and improving online customer interaction. The visual content created using applications such as Canva and CorelDRAW is able to increase the attractiveness of promotions and attract potential customers. In addition, consistency in posting content and quick responses through WhatsApp also contribute to increased interaction and transaction opportunities. Therefore, strengthening digital marketing based on visual media and digital interaction has the potential to increase market reach and sales if implemented consistently.
Co-Authors Agus Waryanto Ahmad Zainudin Ayuningtyas Kasandi Ayyub Hamdanu Budi Nurmana Edy Jogatama Purhita Fa’iqah Salsabil Qadiriyyah Fa’iqah Salsabil Qadiriyyah H.B.N.MS, Ayyub Ichsan Ichsan Kusumaningtyas, Dhevi Dadi Lukas Dwi Santoso Luthfy Purnanta Anzie Maya Utami Dewi Migunani Migunani Muhamad Arif Aulia Ardana Muhamad Sodik Nanik Qosidah Santi Widiastuti Siswanto Siswanto Siswanto Sodik, Muhamad Sri Yulianingsih Sulartopo Sumaryanto Tri Haryanto Yuli Fitrianto