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All Journal ACADEMIA: Jurnal Inovasi Riset Akademik Jurnal Pengabdian Kepada Masyarakat Indonesia
Ayyub Hamdanu Budi Nurmana
Universitas Sains dan Teknologi Komputer
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Engineering Public Health Social Sciences Other

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Meningkatkan Daya Saing UMKM Pangan Melalui Pelatihan 5R Pada Industri Kecil Di Wilayah Kecamatan Tengaran Maya Utami Dewi; Aris Sarwo Nugroho; Migunani; Sumaryanto; Yuli fitrianto; Nanik Qosidah; Ayyub Hamdanu Budi Nurmana; Sri Yulianingsih; Luthfy Purnanta Anzie; Siswanto; Dhevi Dadi Kusumaningtyas
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 2 (2025): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i2.7865

Abstract

MSMEs have a strategic role in the Indonesian economy, especially in creating jobs and improving people's welfare. However, many MSMEs face challenges in operational efficiency and workplace management. The 5R concept (Ringkas, Rapi, Resik, Rawat, and Rajin) is a method that has been proven to increase productivity and work efficiency. This community service activity was carried out by the Lecturer Team of the University of Computer Science and Technology who held a 5R Training for 20 MSME actors in Sugihan Village, Tengaran District, Semarang Regency. This training aims to improve understanding and application of the 5R principles in the work environment, so that MSMEs can operate more efficiently and increase competitiveness. The methods used include theory sessions, discussions, and questions and answers. The results of the training activities, participants were able to absorb 80% of the material provided related to the implementation of 5R, related to increasing awareness of the importance of workplace organization, production efficiency, and cleanliness and safety of the business environment. It is hoped that in the future, participants through this training can provide real benefits in increasing productivity and the quality of their products.
PERANCANGAN VIDEO ANIMASI MOTION GRAPHIC SEBAGAI MEDIA PROMOSI DIGITAL UNTUK MENINGKATKAN DAYA TARIK PENGUNJUNG CAFE KAHAWA STREET Mira Andriani; Santi Widiastuti; Ayyub Hamdanu Budi Nurmana
ACADEMIA: Jurnal Inovasi Riset Akademik Vol. 6 No. 4 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/academia.v6i4.11702

Abstract

Cafe Kahawa Street is a local culinary business located in Timu Rasanggaro Village and faces the challenge of low visitor attractiveness due to the lack of effective visual promotional media in the digital era. This research aims to design motion graphic animation videos as promotional media that can increase visitor attractiveness through the utilization of Instagram, Facebook, TikTok, and YouTube social media. The method used is the Luther-Sutopo Multimedia Development Life Cycle (MDLC) consisting of six stages: concept, design, material collecting, assembly, testing, and distribution. Data were collected through direct observation, interviews with the cafe owner, and literature study, while validation was carried out by media experts and material experts as well as trials on potential visitors. The results showed that a 60-second motion graphic animation video with a 9:16 format was successfully designed using Adobe Illustrator, Adobe After Effects, Adobe Premiere Pro, and Adobe Audition. Media expert validation obtained an average score of 91% in the very feasible category, material experts 89.25% in the very feasible category, and prospective visitor responses 88.53% in the very attractive category. Implementation of the video on social media for 30 days resulted in a 147% increase in the number of visitors, a 183.3% increase in daily transactions, a 283.6% increase in Instagram followers, and a 271.4% increase in engagement rate. This research concludes that motion graphic animation videos are proven effective as promotional media that increases the attractiveness of visitors to Cafe Kahawa Street through the utilization of social media.
Co-Authors Kusumaningtyas, Dhevi Dadi Luthfy Purnanta Anzie Maya Utami Dewi Migunani Migunani Mira Andriani Nanik Qosidah Santi Widiastuti Sarwo Nugroho Siswanto Sri Yulianingsih Sumaryanto Yuli Fitrianto