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Vidyarto Nugroho
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PROFITABILITAS DAN KEPEMILIKAN INSTITUSIONAL TERHADAP NILAI PERUSAHAAN DENGAN VARIABEL MODERASI STRUKTUR MODAL Angelia, Maria Natasya; Nugroho, Vidyarto
Jurnal Paradigma Akuntansi Vol. 7 No. 4 (2025): Oktober 2025
Publisher : Fakultas Ekonomi, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jpa.v7i4.34750

Abstract

This research aims to determine the impact of profitability and institutional ownership also capital structure as moderating variable on property & real estate company’s value listed on the Indonesia Stock Exchange during 2019-2021. Sample was selected using purposive sampling method and the valid data was 77 from 31 companies. Data processing techniques using moderate regression analysis which helped by SPSS software (Statistical Product and Service Solution) for Windows version 26 and Microsoft Office Excel. The results of this study indicate that profitability has a positive effect on firm value, institutional ownership has no effect on firm value, capital structure is able to moderate the effect of profitability on firm value, meanwhile capital structure is unable to moderate the effect of institutional ownership on firm value. The implications on this research are institutional ownership is expected to play a role more effective, it is also necessary to increase the level of profitability and capital structure in order to provide a good signal for investors that can increasing the firm value.
PENGARUH STRATEGI DIGITAL MARKETING TERHADAP BRAND AWARENESS USAHA SANDO SANGO Maulana Fathurachman; Vidyarto Nugroho
Jurnal Serina Abdimas Vol 3 No 3 (2025): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v3i3.36977

Abstract

This analysis aims to determine the extent to which digital marketing strategies can influence brand awareness of Sando San Go's products among consumer groups or the wider public. Marketing strategy is a key element in introducing owned products to their target market. The primary goal of this marketing strategy is to influence consumers to make purchases and increase sales. Entering this all-digital era greatly assists in creating new ways to conduct marketing, thereby generating greater consumer interest in the products offered. One such method is implementing a digital marketing strategy that utilizes modern approaches leveraging digital platforms and technology. This method can enhance brand awareness among potential buyers of Sando San Go's products. Additionally, a digital promotion strategy is employed as a method for implementing PKM (Program Kreativitas Mahasiswa). This involves promoting flyers and menus designed to be as appealing as possible, which are then shared widely through Instagram, WhatsApp, and other social media platforms. Another approach taken is creating captivating product photo content, especially when the products are showcased during bazaars. This analysis reveals that digital marketing can be considered an effective promotional method because it requires relatively small capital and involves a simple and relatively easy process to implement. This is particularly helpful for Micro, Small, and Medium Enterprises (MSMEs) in developing and increasing brand awareness in the culinary market. ABSTRAK Analisis pengaruh strategi pemasaran ini bertujuan untuk mengetahui sejauh mana strategi digital marketing dapat mempengaruhi brand awareness pada produk usaha sando San go kepada kelompok konsumen ataupun masyarakat. Strategi pemasaran adalah salah satu kunci dalam memperkenalkan produk yang dimiliki kepada target pasar dari produk tersebut. Yang dimana tujuan utama dari strategi pemasaran ini adalah mempengaruhi konsumen agar melakukan pembelian dan meningkatkan penjualan. Dalam memasuki era yang serba digital ini sangat membantu dalam menciptakan cara baru dalam melakukan sebuah pemasaran sehingga dapat membuat ketertarikan lebih dari konsumen terhadap produk yang disajikan. Cara tersebut yaitu dengan melakukan strategi digital marketing dengan mengimplementasikan cara modern yang memanfaatkan platform dan teknologi digital sehingga cara ini dapat meningkatkan brand awareness dari calon pembeli terhadap produk Sando san go. Selain itu cara strategi Promosi Digital digunakan sebaga metode pelaksanaan PKM, dengan cara berupa mempromosikan flyer dan menu yang dibuat semenarik mungkin yang akan diperluas melalui Instagam, Whatsapp dan media sosial lainnya. Selain itu salah satu cara yang dilakukan yaitu membuat konten foto produk yang menarik, terkhusus ketilka produk dijual didalam bazaar. Dengan adanya analisis ini dapat diketahui bahwa cara digital marketing ini dapat dikatakan sebagai cara promosi yang efektif karena hanya membutuhkan modal yang relatif kecil dan proses yang sederhana dan relatif mudah untuk dilakukan. Hal ini pun sangat membantu bagi para pelaku Usaha Mikro, Kecil dan Menengah (UMKM) dalam mengembangkan dan meningkatkan brand awareness di pasar kuliner.
PENGARUH STRATEGI PROMOSI DIGITAL TERHADAP PENINGKATAN PENDAPATAN USAHA SANDO SAN GO Tjakrakusuma, Vincentia Evita; Vidyarto Nugroho
Jurnal Bakti Masyarakat Indonesia Vol. 8 No. 3 (2025): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v8i3.36852

Abstract

Analysis of the Impact of Promotion Strategies on the Business Revenue of Sando San Go. This analysis aims to examine how promotion strategies affect the revenue of Sando San Go, with the goal of expanding its sales network and increasing thenumber of target customers in the culinary market. Promotionstrategy is one of the most important elements in marketing a product, as it can influence consumer decisions and have adirect impact on business revenue. In today’s fully digital era,innovation plays an essential role for business owners. Aside from improving unique flavors, it's also important to attract customer interest, which in turn influences the sales and income of Sando San Go. Promotion strategies such as using social media to create and share engaging content, offering discounts in exchange for following all of the business's social media accounts, and introducing new and unique flavors thatare not yet available in the market all these approaches can help boost product sales and business income. These digital promotional strategies were applied in this Student Creativity Program (PKM) by promoting eye-catching flyers through Instagram, WhatsApp, and other social media platforms, along with using engaging captions to attract potential customers. In addition, content such as appealing product photos was also created. The results of this PKM activity helped improve and develop business skills and provided valuable lessons, including how to handle the ups and downs of running a business. Sando San Go also became more widely known and popular across Indonesia. This analysis also indicates thateffective and creative promotional efforts, even with arelatively small budget and a simple production process, can be key factors in developing and growing micro, small, and medium enterprises (MSMEs) in the culinary market.   ABSTRAK Analisis pengaruh strategi promosi terhadap pendapatan usaha Sando San Go bertujuan untuk memperluas jaringan penjualan serta memperbanyak target pembeli Sando San Go di pasar kuliner. Strategi promosi adalah salah satu kunci penting dalam pemasaran produk usaha yang di jual serta dapat memengaruhi keputusan konsumen dan akan berdampak pada pendapatan usaha. Dalam kondisi dunia di era yang sudah serba digital ini menambah suatu keinovasian bagi para penjual, selain meningkatkan cita rasa yang unik juga meningkatkan ketertarikan para target untuk membeli produk usaha Sando San Go yang akan mempengaruhi pendapatan usaha. Strategi promosi seperti penggunaan media sosial sebagai wadah untuk membuat serta menyebarkan konten untuk menarik para target, pemberian diskon dengan cara mengikuti semua platform media sosial usaha, promosi dengan menghadirkan cita rasa yang baru dan unik serta belum dijual di kalangan pasar mana pun yang dapat meningkatkan pendapatan suatu produk usaha. Strategi promosi digital di atas tersebut digunakan sebagai metode pelaksanaan PKM ini dengan mempromosikan flyer yang dibuat semenarik mungkin melalui Instagram, WhatsApp dan media sosial lainnya beserta kata-kata yang menarik para target pembeli Sando San Go, dan pembuatan konten seperti foto produk yang eye catching. Hasil dari melakukan kegiatan PKM ini telah mengasah serta menambah skill dalam berbisnis kemudian dapat memberi banyak pelajaran seperti mengatasi suka dan duka dalam berjualan seperti apa dan juga Sando San Go telah dikenal banyak orang secara luas dan banyak digemari di Indonesia. Analisis ini juga mengindikasikan juga bahwa promosi yang efektif serta kreatif dengan modal yang relatif kecil dan dengan proses produk yang sederhana dapat menjadi faktor kunci dalam mengembangkan, meningkatkan usaha mikro, kecil, dan menengah (UMKM) di pasar kuliner.
FAKTOR FAKTOR YANG MEMPENGARUHI STRUKTUR MODAL PADA PERUSAHAAN INFRASTRUKTUR Devina Dharma Putri; Vidyarto Nugroho
Jurnal Paradigma Akuntansi Vol. 8 No. 1 (2026): Januari 2026
Publisher : Fakultas Ekonomi, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jpa.v8i1.36116

Abstract

The purpose of this study is to find out how the influence of asset structure, profitability, firm size, asset growth, and liquidity has on the capital structure of manufacturing companies listed on the Indonesia Stock Exchange in 2019-2021. The selection of the research sample used the purposive sampling method and the data that matched the criteria were 16 companies. The data processing technique uses multiple regression analysis assisted by the Eviews 12 (Econometric Views) and Microsoft Excel 2019. The results of this study is asset structure, profitability, firm size are significant to capital structure, while assets growth, and liquidity are not significant to the capital structure. The implication of this research is that infrastructure companies need to increase asset growth and liquidity to improve the company's capital structure which will attract investors.
FAKTOR-FAKTOR YANG MEMPENGARUHI BOARD SIZE SEKTOR PERUSAHAAN MANUFAKTUR Johannes Alvin Lieyanto; Vidyarto Nugroho
Jurnal Paradigma Akuntansi Vol. 8 No. 1 (2026): Januari 2026
Publisher : Fakultas Ekonomi, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jpa.v8i1.36136

Abstract

The purpose of this empirical research is to examine the effect of profitability, firm size, leverage, and board of commissioners size on manufacturing companies listed on the Indonesia Stock Exchange for the 2017-2020 period. This study uses 78 manufacturing companies selected by purposive sampling method with a total of 312 data in four years. This study uses panel data regression analysis. The results of this study are profitability has a positive effect on cash holding, leverage has a negative effect on cash holding, company size has a positive effect on cash holding, board size has a negative effect on cash holding.
FAKTOR – FAKTOR YANG MEMPENGARUHI CASH HOLDING PADA PERUSAHAAN INFRASTRUKTUR Jason Alejandro; Vidyarto Nugroho
Jurnal Paradigma Akuntansi Vol. 8 No. 1 (2026): Januari 2026
Publisher : Fakultas Ekonomi, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jpa.v8i1.36149

Abstract

This research was used to determine the effect of company size, net working capital, profitability, and debt on cash ownership in infrastructure companies that have been listed on the Indonesia Stock Exchange from 2018 to 2020. The sample was selected using a purposive sampling method and valid data for used in the study, namely 20 companies. In this study using data processing techniques from multiple regression analysis using the SPSS version 25 program and Microsoft Excel 2021. The results of this study prove that net working capital has a significant effect on cash holdings, and the rest has no significant effect on cash holdings. The result of this study is that net working capital has a positive and significant effect on cash holdings. Firm size and debt have no significant negative effect on cash holdings, and profitability has no significant positive effect on cash holdings.
FAKTOR-FAKTOR YANG MEMPENGARUHI CASH HOLDING PADA PERUSAHAAN CONSUMER NON-CYCLICALS Edvandi Fam Supra; Vidyarto Nugroho
Jurnal Paradigma Akuntansi Vol. 8 No. 2 (2026): April 2026
Publisher : Fakultas Ekonomi, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/tsseyq11

Abstract

This study aims to obtain empirical evidence regarding the effect of profitability, leverage, firm size, and growth opportunity on cash holding in consumer non-cyclicals companies. The sampling technique used was purposive sampling. The sample data in this study were 120 sample data. This study uses secondary data that is processed using IBM SPSS version 22. The results of the F test show that profitability, leverage, firm size, and growth opportunity together have a significant effect on cash holding. The results of the t test show that profitability had a positive and significant effect on cash holding, while leverage has a negative and significant effect on cash holding. Firm size has a positive and insignificant effect on cash holding and growth opportunity has a negative and insignificant effect on cash holding.
Co-Authors Amelia, Wyne Anastasia, Benita Angela Halim Angelia, Maria Natasya Angelia, Vanessa Anjani, Chaterine A. Chang, Michelle Charoline Welensia Clarissa Nathania Devina Dharma Putri Edvandi Fam Supra Elviyo, Elviyo Farahia , Emmadithea Jason Alejandro Johannes Alvin Lieyanto Lauren, Anastasia Laxamana, Evelyn Lie, Grace Jocelline Livia Oktrina Marcelia Maulana Fathurachman Melvina Michelle Yohanata Michelle, Michelle Parman, Yuni Prisca Priscilla Wijaya Putri, Cilvia Cahyani Richard Richard Riyanti Teresa Salsabila Annindhya Putri Setiawan, Bryan Soetedjo, Tedrick Stavian Gloryinri Wowor Supra, Edvandi Fam Suprapto, Visyka Talumikir, Samuel Geraldo Tanady, Erika Tjakrakusuma, Vincentia Evita Tonni Soekianto Untoro, Julian Urbanus Ura Weruin, Urbanus Ura Vannessa Maria Vianney Venessa, Venessa Vinsensia Vania Heng Widarma, Mikael Alvin Wijaya, Rio Richardo Winarto, Camelia Kusuma Dewi