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All Journal Forum Manajemen JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Jurnal Ilmiah Satyagraha Nusantara Hasana Journal Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Widyadari : Jurnal Pendidikan Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Tali Jagad Jurnal Ilmiah Manajemen Jurnal Ekonomi, Manajemen, Akuntansi
Ni Luh Indiani
Fakultas Ekonomi, Universitas Mahendradatta
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Nursing Social Sciences

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ANALISIS STRATEGI PEMASARAN UMKM PADA MASA PANDEMI COVID – 19 DI KOTA DENPASAR Putu Ari Mulyani; Ni Luh Indiani
Forum Manajemen STIMI Handayani Denpasar Vol 19 No 1 (2021): Jurnal STIMI Vol. 19 No. 1 - 2021
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

Micro, Small and Medium Enterprises (MSMEs) are currently experiencing difficulties due to the Covid-19 pandemic which has made the economy decline. MSMEs as one of the supporting forces for Indonesia's economic growth, especially in Denpasar City, Bali Province, should get more attention from the local government. In the midst of pandemic like this, internal environmental factors and external factors are an obstacle for MSME actors. In anticipating these environmental changes and not having a marketing strategy, MSMEs have no competitiveness compared to other products. This study uses SWOT analysis which is the right alternative to helphave MSMEs determine marketing strategies and anticipate environmental changes due to the Covid-19 pandemic both from internal factors: strength (strength), weakness (weaknesess) while threats (Threats), opportunities (Opportunities) is part of external factors or competitors. From this research, it was found that there were 4 marketing strategies for MSMEs to increase competitiveness, namely the S-O Strategy for MSMEs to innovate products, make characteristics of the products being sold and utilize technology to market products. The W-O strategy, MSME players must look at the consumer market share, and the W-T Strategy introduces products in areas outside the city of Denpasar and innovative product packaging. Government policies are very important in terms of the assisting MSMEs through grant funding programs and banking policies in the form of low interest capital loans.
STRATEGI OPTIMALISASI PENERIMAAN PAJAK DAERAH PADA BADAN PENDAPATAN KOTA DENPASAR Ni Luh Evayani; Putri Anggreni; Sebastianus Bambang Dwianto; Ni Luh Indiani; Ni Made Widiani; I Nyoman Wirakusuma
Forum Manajemen STIMI Handayani Denpasar Vol 20 No 1 (2022): Jurnal STIMI Vol. 20 No. 1 - 2022
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

Development is a series of activities or efforts to change the state of a country. Basically, national development aims to create a just and prosperous society through improving people's living standards. Regional taxes are one of the important components in Regional Original Income, namely mandatory contributions that can be imposed on everyone (taxpayers) without exception and the tax proceeds are used to finance the implementation of regional government and regional development. The purpose of this study was to determine the Strategy for Optimizing Regional Tax Revenue at the Denpasar City Regional Revenue Agency. The analytical techniques used to analyze the data are descriptive, qualitative, and SWOT analysis techniques. Where the results of the analysis show that the Denpasar City Revenue Agency has a good ability to respond to various threats and opportunities contained in its internal and external environment with the final value of the IFAS matrix of 3.37 and the final value of the EFAS matrix of 3.19. Being in Quadrant I is an aggressive strategy in a good position to have opportunities and strengths, so they can take advantage of existing opportunities. Through the use of the SWOT matrix, the strategies used in this research are Improving the Local Tax Intensification and Extensification Program, the Quality of Human Resources of the Regional Tax Apparatus, and Building Cooperation with Government, Private and Community Agencies in the collection of Regional Taxes at the Denpasar City Regional Revenue Agency.
DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN “WARUNG RS (RAMASHITA)” DALAM MENINGKATKAN JUMLAH KONSUMEN Ni Luh Indiani; Ni Putu Andini Desiyanti Laksmi
Forum Manajemen STIMI Handayani Denpasar Vol 19 No 2 (2021): Jurnal STIMI Vol. 19 No. 2 - 2021
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

Technological developments have markedly changed the way a business works, especially a culinary business that named Warung RS (ramashita) located in Dalung area, North Kuta District, Badung Regency, Bali. This business is still relatively new, but consumers remain loyal to the message in the pandemic and sales of vegetarian culinary products are increasingly Increased. This phenomenon is a result of business entering the digital age in social media. Marketing not intensively conducted by the owner of this business, but it is consumers who are encouraged to market it virally in social media especially social media Instagram and Facebook. In this article the author descriptively analyze the behavior of consumers in digital marketing that has been sales of these culinary products. The analysis was conducted with a case study and attributed in the literature on consumer behavior and digital marketing. This article aims to explaining consumer behavior in the digital age so that it can be input in determining the marketing strategies of culinary businesses in the future as well as becoming consumer research thinking materials in the future.
ANALISIS STRATEGI PEMASARAN UMKM PADA MASA PANDEMI COVID – 19 DI KOTA DENPASAR Putu Ari Mulyani; Ni Luh Indiani
Forum Manajemen Vol 19 No 1 (2021): Jurnal STIMI Vol. 19 No. 1 - 2021
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v19i1.418

Abstract

Micro, Small and Medium Enterprises (MSMEs) are currently experiencing difficulties due to the Covid-19 pandemic which has made the economy decline. MSMEs as one of the supporting forces for Indonesia's economic growth, especially in Denpasar City, Bali Province, should get more attention from the local government. In the midst of pandemic like this, internal environmental factors and external factors are an obstacle for MSME actors. In anticipating these environmental changes and not having a marketing strategy, MSMEs have no competitiveness compared to other products. This study uses SWOT analysis which is the right alternative to helphave MSMEs determine marketing strategies and anticipate environmental changes due to the Covid-19 pandemic both from internal factors: strength (strength), weakness (weaknesess) while threats (Threats), opportunities (Opportunities) is part of external factors or competitors. From this research, it was found that there were 4 marketing strategies for MSMEs to increase competitiveness, namely the S-O Strategy for MSMEs to innovate products, make characteristics of the products being sold and utilize technology to market products. The W-O strategy, MSME players must look at the consumer market share, and the W-T Strategy introduces products in areas outside the city of Denpasar and innovative product packaging. Government policies are very important in terms of the assisting MSMEs through grant funding programs and banking policies in the form of low interest capital loans.
DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN “WARUNG RS (RAMASHITA)” DALAM MENINGKATKAN JUMLAH KONSUMEN Ni Luh Indiani; Ni Putu Andini Desiyanti Laksmi
Forum Manajemen Vol 19 No 2 (2021): Jurnal STIMI Vol. 19 No. 2 - 2021
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v19i2.432

Abstract

Technological developments have markedly changed the way a business works, especially a culinary business that named Warung RS (ramashita) located in Dalung area, North Kuta District, Badung Regency, Bali. This business is still relatively new, but consumers remain loyal to the message in the pandemic and sales of vegetarian culinary products are increasingly Increased. This phenomenon is a result of business entering the digital age in social media. Marketing not intensively conducted by the owner of this business, but it is consumers who are encouraged to market it virally in social media especially social media Instagram and Facebook. In this article the author descriptively analyze the behavior of consumers in digital marketing that has been sales of these culinary products. The analysis was conducted with a case study and attributed in the literature on consumer behavior and digital marketing. This article aims to explaining consumer behavior in the digital age so that it can be input in determining the marketing strategies of culinary businesses in the future as well as becoming consumer research thinking materials in the future.
STRATEGI OPTIMALISASI PENERIMAAN PAJAK DAERAH PADA BADAN PENDAPATAN KOTA DENPASAR Ni Luh Evayani; Putri Anggreni; Sebastianus Bambang Dwianto; Ni Luh Indiani; Ni Made Widiani; I Nyoman Wirakusuma
Forum Manajemen Vol 20 No 1 (2022): Jurnal STIMI Vol. 20 No. 1 - 2022
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v20i1.462

Abstract

Development is a series of activities or efforts to change the state of a country. Basically, national development aims to create a just and prosperous society through improving people's living standards. Regional taxes are one of the important components in Regional Original Income, namely mandatory contributions that can be imposed on everyone (taxpayers) without exception and the tax proceeds are used to finance the implementation of regional government and regional development. The purpose of this study was to determine the Strategy for Optimizing Regional Tax Revenue at the Denpasar City Regional Revenue Agency. The analytical techniques used to analyze the data are descriptive, qualitative, and SWOT analysis techniques. Where the results of the analysis show that the Denpasar City Revenue Agency has a good ability to respond to various threats and opportunities contained in its internal and external environment with the final value of the IFAS matrix of 3.37 and the final value of the EFAS matrix of 3.19. Being in Quadrant I is an aggressive strategy in a good position to have opportunities and strengths, so they can take advantage of existing opportunities. Through the use of the SWOT matrix, the strategies used in this research are Improving the Local Tax Intensification and Extensification Program, the Quality of Human Resources of the Regional Tax Apparatus, and Building Cooperation with Government, Private and Community Agencies in the collection of Regional Taxes at the Denpasar City Regional Revenue Agency.
Co-Authors Agus Sukawiyana Astari, Anak Agung ELik Ayu Sudha Sucandrawati Ni Luh Ketut Dewa Gede Ari Setyawan Eka Sugiantari Putu I Dewa Nyoman Usadha I Gede Made Untara I Gusti Ayu Mas Prihandani I kadek donny wishanesta I Kadek Dony Wishanesta I Nyoman Wirakusuma I Putu Agus Adiyasa Ida Bagus Made Maha Dwi Putra Indah Kumala Sari M. Bahtiar Saputra Muhamad Iqbal Aziz Ni Komang Ayu Tri Utami Ni Luh Dewi Sriwidani Ni Luh Evayani Ni luh juliantari Ni luh juliantari Ni Luh Putu Mega Pebriani Ni Made Peni Priantari Ni Made Widiani Ni Putu Andini Desiyanti Laksmi Ni Wayan Ari Sudiartini Putri Anggreni Putu Ari Mulyani Putu Ari Mulyani Ari Mulyani Putu Selviani Sebastianus Bambang Dwianto Sudiartini, Ni Wayan Ari