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All Journal JUIMA : Jurnal Ilmu Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) Forum Manajemen Jurnal Sewaka Bhakti Jurnal Ilmiah Satyagraha Jurnal Ekonomi, Manajemen, Akuntansi
Putu Ari Mulyani
Fakultas Ekonomi, Universitas Mahendradatta
Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PERILAKU MASYARAKAT KOTA DENPASAR DALAM MENGKONSUMSI MAKANAN CEPAT SAJI (FAST FOOD) Putu Ari Mulyani; Ni Wayan Ari Sudiartini; Ni Luh Putu Sariani
JUIMA : JURNAL ILMU MANAJEMEN Vol. 10 No. 2 (2020): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/juima.v10i2.1398

Abstract

This study aims to determine and analyze the factors that influence the behavior of the people of Denpasar in consuming fast food where there is the highest percentage of commodity types of population expenditure, namely in the food and beverage sub-group which has increased from year to year with the most regional classification is urban and experienced a significant increase in 2018 namely 44.12 percent in urban areas and 32.31 percent in rural areas. This shows that people prefer to consume processed foods and beverages rather than make their own home-made foods or consume traditional foods and urban communities tend to spend more on consuming processed foods and beverages. The data used in this study are primary data in this study obtained through the distribution of questionnaires to respondents who have met the established criteria and secondary data in this study were obtained from the Central Statistics Agency. The variables analyzed use path analysis to determine the direct and indirect effects and the Multiple Test to determine the level of significance of the intervening variable as a mediating variable. This research was conducted in Denpasar City with 150 respondents. The results of the analysis show that buying motives have a positive and significant effect on lifestyle, lifestyle has a positive and significant effect on fast food consumption behavior, lifestyle has a positive and significant effect on culture, culture has a positive and significant effect on fast food consumption behavior, Lifestyle is a variable mediation between buying motives for fast food consumption behavior, Culture is a mediating variable between lifestyle for fast food consumption behavior. Based on the analysis that people tend to prefer fast food than traditional food in the cooking process made themselves so consumers need to consider consuming fast food with a companion supplement nutritional value of fiber are better than consuming fast food. The lifestyle of today can not avoid the era such at this time where the development of technology and information is growing rapidly with the flurry that a wide variety of fast food is certainly an option for the consumer. With the knowledge possessed by the people of the city of Denpasar should be more wise in determining the food menu that is consumed for health.
ANALISIS STRATEGI PEMASARAN UMKM PADA MASA PANDEMI COVID – 19 DI KOTA DENPASAR Putu Ari Mulyani; Ni Luh Indiani
Forum Manajemen STIMI Handayani Denpasar Vol 19 No 1 (2021): Jurnal STIMI Vol. 19 No. 1 - 2021
Publisher : Forum Manajemen STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, Small and Medium Enterprises (MSMEs) are currently experiencing difficulties due to the Covid-19 pandemic which has made the economy decline. MSMEs as one of the supporting forces for Indonesia's economic growth, especially in Denpasar City, Bali Province, should get more attention from the local government. In the midst of pandemic like this, internal environmental factors and external factors are an obstacle for MSME actors. In anticipating these environmental changes and not having a marketing strategy, MSMEs have no competitiveness compared to other products. This study uses SWOT analysis which is the right alternative to helphave MSMEs determine marketing strategies and anticipate environmental changes due to the Covid-19 pandemic both from internal factors: strength (strength), weakness (weaknesess) while threats (Threats), opportunities (Opportunities) is part of external factors or competitors. From this research, it was found that there were 4 marketing strategies for MSMEs to increase competitiveness, namely the S-O Strategy for MSMEs to innovate products, make characteristics of the products being sold and utilize technology to market products. The W-O strategy, MSME players must look at the consumer market share, and the W-T Strategy introduces products in areas outside the city of Denpasar and innovative product packaging. Government policies are very important in terms of the assisting MSMEs through grant funding programs and banking policies in the form of low interest capital loans.
STRATEGI PENGEMBANGAN PARIWISATA MELALUI TRADISI BUDAYA TERHADAP PEREKONOMIAN MASYARAKAT DESA ADAT ASAK KARANGASEM Ni Wayan Ari Sudiartini; Putu Ari Mulyani; Yenni Rahman
JURNAL SEWAKA BHAKTI Vol 4 No 1 (2020): Sewaka Bhakti
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (677.44 KB) | DOI: 10.32795/jsb.v4i1.590

Abstract

The purpose of this study is to understand the tourism development strategies in the Indigenous Village of Asak Karangasem, which analyzes the impact of tourism development through cultural traditions on the economy of the community and describes the tourism development strategies that will be carried out and can find out aspects that need to be considered in tourism development so that it can affect the economy of the village community. This study uses the SWOT analysis method where by using this analysis we can find out the strengths, weaknesses, opportunities and threats that exist around the Asak Karangasem Indigenous Village. From the results of this study it can be proven that the tourism development strategy is able to have an impact on the economy of the surrounding community.
Faktor-Faktor Penyebab Kemiskinan Kultural Dan Model Pengentasan Berbasis Kearifan Lokal Putu Ari Mulyani
Jurnal Ilmiah Satyagraha Vol 3, No 1 (2020)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (379.545 KB) | DOI: 10.47532/jis.v3i1.2

Abstract

This study aims to determine the main factors leading causes of cultural poverty and developing poverty aleviation model based on local wisdom, such as Hindu based-philosophy TatTwam Asi (if I were you) in the community of Kintamani tourist area. The objectives acomplishment of the study were carried out by using the paradigm prototypical studies, combined with reflective analysis method. It was found that the main factors causing poverty in certain parts of Kintamani community were cultural values that lead them difficult to reduce the poverty, such as the cultural habit of begging, laziness, pessimistic, easy to quit, lack of motivation, resigned to fate family situation that been poor hereditary, and low education level. Poverty alleviation model was proposed by elaborating Tat Twam Asi values in the community of Kintamani tourist area through functionalization of social and culture institutions.
Analisis Tingkat Kesehatan Lembaga Perkreditan Desa (Lpd) Desa Pakraman Gegelang Kecamatan Manggis Kabupaten Karangasem Putri Anggreni; Putu Ari Mulyani; Ni Luh Sri Parwati
Jurnal Ilmiah Satyagraha Vol 3, No 2 (2020)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.974 KB) | DOI: 10.47532/jis.v3i2.184

Abstract

The Village Credit Institutions  (LPD) is one of the financial institutions that are included in the category of non-bank financial institutions in every Pakraman village in the province of Bali. The purpose of this Researcher is to find out whether the Village Institute of Pakraman Gegelang, Manggis District, Karangasem Regency can achieve a healthy predicate or not by using guidelines or references in the Provincial Regulation of Bali Province No.4 of 2012 concerning the second amendment to the Provincial Regulation of Bali Province No.8 years 2002. This study uses descriptive methods because it tries to solve existing problems, data collection techniques used are observation, documentation, and interviews. The documentation method used in this study uses books, regulations, and other documents such as: Financial Reports and the Work Plan of the Pakraman Gegelang Village Credit Institution. The data analysis technique used is the analysis of financial ratios according to1n   the Bali Provincial Regulation No.4 Year 2012.         Based on the results of the analysis, the results of the study can be concluded that referring to the Bali Provincial Regulation No.4 of 2012. Regarding the Health Assessment Guidelines for Village Credit Institutions (LPD), the level of health at the Credit Institute in the Pakraman Gegelang Village can be rated "Healthy" with a score of 98, 6. Based on the results of the study, the advice can be given to the administrators of the Village Credit Institutions (LPD) Desa Pakraman Gegelang, is the LPD optimally manage productive assets and allocate productive assets to activities or businesses that can increase profits or SHU, for example at banks and other LPDs . LPDs must also be able to see the market opportunities that exist in lending, not only in one sector. In addition, it is necessary to schedule debt payments to other parties accompanied by available funds. In this way it is expected to prevent liquidity.
Dampak Bisnis “Perikanan Tangkap” Dalam Menunjang Pendapatan Nelayan Di Desa Kedonganan Jimbaran Badung Bali Putu Ari Mulyani
Jurnal Ilmiah Satyagraha Vol 2, No 2 (2019)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.962 KB) | DOI: 10.47532/jis.v2i2.61

Abstract

Negara Indonesia merupakan negara dengan luas laut terbesar, kita memiliki potensi untuk memanfaatkan hal tersebut demi kesejahteraan khususnya masyarakat nelayan. Namun, realitanya masyarakat belum mampu meningkatkan hasil produksi mereka, bahkan profesi sebagai nelayan cenderung identik dengan kemiskinan. Tingkat kesejahteraan para pelaku perikanan (nelayan) pada saat ini masih dibawah sektor-sektor lain, termasuk sektor pertanian agraris. Nelayan (khususnya nelayan buruh dan nelayan tradisional) merupakan kelompok masyarakat yang dapat digolongkan sebagai lapisan sosial yang paling miskin diantara kelompok masyarakat lain di sektor pertanian. Penelitian ini membahas faktor – faktor yang mempengaruhi pendapatan Nelayan di Desa Adat Kedonganan Jimbaran Kabupaten Badung.Variabel yang dianalisis dalam penelitian ini adalah Modal (XI), Umur (X2), Curahan Jam Kerja (X3), Pengalaman Kerja (X4) dan Pendidikan (X5) analisis menggunakan analisis regresi linier berganda Hasil uji hipotesis bahwa pengaruh modal (X1) terhadap pendapatan nelayan. Tingkat signifikansi dari thitung sebesar 0.039 lebih kecil dari α = 5 persen (0.05). pengaruh umur (X2) terhadap pendapatan(Y) menunjukan tingkat signifikansi 0.642 lebih besar dari α = 5 persen (0.05). Berarti bahwa umur berpengaruh negatif dan tidak signifikan. jam kerja (X3) terhadap pendapatan (Y) menunjukan tingkat signifikansi 0.251 lebih besar dari α= 5 persen (0.05). Berarti bahwa jam kerja tidak berpengaruh signifikan terhadap pendapatan nelayan, pengalaman kerja (X4) terhadap pendapatan (Y) menunjukan tingkat signifikansi 0.000 lebih kecil dari α = 5 persen (0.05). pendidikan (X5) terhadap pendapatan (Y) menunjukan tingkat signifikansi 0.383 lebih besar dari  α= 5 persen (0.05).Variabel umur, jam kerja dan pendidikan perlu mendapat perhatian dari pemerintah dimana dalam melakukan pekerjaan sebagai nelayan tidak hanya di ukur berdasarkan umur dan pendidikan saja tetapi juga keahlian atau keterampilan sebagai nelayan dalam menangkap hasil laut dengan menggunakan teknik – teknik tertentu dan perlengkapan yang memadai. Pemerintah Provinsi Bali dan dinas – dinas terkait memberikan pelatihan – pelatihan kepada para nelayan dalam proses penangkapan hasil laut secara maksimal dengan metode – metode tertentu sehingga pengetahuan para nelayan dalam melakukan pekerjaan dapat secara maksimal sehingga hal tersebut akan menambah tangkapan hasil laut dan dapat menambah pendapatan para nelayan
KEUNGGULAN SDM DAN BERDAYA SAING TERHADAP KINERJA PT. BANK TABUNGAN NEGARA TBK CABANG DENPASAR PADA MASA PANDEMI COVID-19 Putu Ari Mulyani; Ni Made Yusmini; Adonia Putriyanti Saradima
Jurnal Ilmiah Satyagraha Vol 6, No 1 (2023)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v6i1.677

Abstract

AbstractBank is an institution that acts as an intermediary that connects parties who have excess funds with those who lack funds in the form of savings and channel them again to the public in the form of credit or other forms, which aims to improve the standard of living of the community considering its very important function for the wheels of the economy and life. Public. the banking industry must have superiority SDM good and have high competitiveness and have good performance. Therefore, a study was carried out with the title Excellence SDM and competitive on performance PT. Bank Tabungan Negara Tbk Cabang Denpasar during the covid-19 pandemic. This study aims to examine the Exceelence of SDM and Competitiveness of Performance PT. Bank Tabungan Negara Tbk Cabang Denpasar. The sample in this study were employess PT. Bank Tabungan Negara Tbk Cabang Denpasar. The research method used in this research is quantitative research using descriptive methods. The process fo collecting research data using a questionnaire distribution technique to 56 respondents and processed using SPSS. The data analysis technique in this study is multiple linear regression using the SPSS (Statistical Package For Social Science) version 23 application. The results obtained by the author are that the advantages of SDM positive and significant effect on performasce, competitineness has a positive and significant effect on performance, SDM excellence and competitiveness together have a positive and positive effect on performance PT. Bank Tabungan Negara Tbk Cabang Denpasar. Keywords: Performance, Superiority sdm, Competitive
PENGARUH ECO LABELING DAN GREEN MARKETING MIX TERHADAP GREEN PRODUCT PURCHASE INTENTION (STUDI KASUS PADA AGRO WISATA ABIAN SALAK DESA SIBETAN, BEBANDEM KAB. KARANGASEM) Ni Wayan Kiyana Wati; Anak Agung Elik Astari; Putu Ari Mulyani
Jurnal Review Pendidikan dan Pengajaran (JRPP) Vol. 6 No. 4 (2023): Volume 6 No 4 Tahun 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v6i4.20064

Abstract

Green marketing kemudian muncul sebagai solusi yang dikembangkan oleh pemasar untuk mendukung terwujudnya green economy dan sustainable economy. Green marketing merupakan salah satu strategi alternatif bagi perusahaan untuk menjalankan bisnis yang menguntungkan dan berorientasi keuntungan dengan tetap berwawasan lingkungan. Tujuan akhir dari pemasaran ramah lingkungan adalah menciptakan dua garis dasar; yang pertama untuk keuntungan dan yang kedua untuk tanggung jawab sosial. Sebaliknya konsumen yang menunjukkan tingkat kesadaran lingkungan yang lebih tinggi akan membuat keputusan pembelian terhadap produk ramah lingkungan lebih meningkat dibandingkan dengan produk yang kurang memperhatikan isu tersebut. Penelitian ini bertujuan untuk mengetahui dan menganalisis Pengaruh Ecolabeling dan Green Marketing Mix terhadap Green Product Purchase Intention (Studi Kasus pada Agro Wisata Abian Salak Desa Sibetan, Bebandem Kab. Karangasem). Penelitian ini menggunakan metode penelitian kuantitatif dengan menggunakan kuesioner dengan skala likert 1-5. Populasi dalam penelitian ini Masyarakat di Karangasem yang pernah berkunjung Agro Wisata Abian Salak Desa Sibetan, Bebandem. Teknik pengambilan datanya menggunakan teknik non probability sampling yaitu dengan teknik purposive sampling. Sampel dalam penelitian ini berjumlah 140 responden. Teknik analisis data menggunakan uji instrumen penelitian, uji asumsi klasik, uji ketepatan model, uji analisis regresi berganda, dan uji t. Uji instrumen dalam penelitian ini adalah uji validitas dan uji reliabilitas. Sebagai bahan pengumpulan data yang dianalisis dengan bantuan software IBM SPSS Statistik versi 22. Hasil penelitian ini menunjukkan bahwa ecolabeling, berpengaruh signifikan terhadap green purchase intention, green product berpengaruh signifikan terhadap green purchase intention, green price dan green place berpengaruh signifikan terhadap green purchase intention baik secara parsial maupun simultan..
ANALISIS STRATEGI PEMASARAN UMKM PADA MASA PANDEMI COVID – 19 DI KOTA DENPASAR Putu Ari Mulyani; Ni Luh Indiani
Forum Manajemen Vol 19 No 1 (2021): Jurnal STIMI Vol. 19 No. 1 - 2021
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v19i1.418

Abstract

Micro, Small and Medium Enterprises (MSMEs) are currently experiencing difficulties due to the Covid-19 pandemic which has made the economy decline. MSMEs as one of the supporting forces for Indonesia's economic growth, especially in Denpasar City, Bali Province, should get more attention from the local government. In the midst of pandemic like this, internal environmental factors and external factors are an obstacle for MSME actors. In anticipating these environmental changes and not having a marketing strategy, MSMEs have no competitiveness compared to other products. This study uses SWOT analysis which is the right alternative to helphave MSMEs determine marketing strategies and anticipate environmental changes due to the Covid-19 pandemic both from internal factors: strength (strength), weakness (weaknesess) while threats (Threats), opportunities (Opportunities) is part of external factors or competitors. From this research, it was found that there were 4 marketing strategies for MSMEs to increase competitiveness, namely the S-O Strategy for MSMEs to innovate products, make characteristics of the products being sold and utilize technology to market products. The W-O strategy, MSME players must look at the consumer market share, and the W-T Strategy introduces products in areas outside the city of Denpasar and innovative product packaging. Government policies are very important in terms of the assisting MSMEs through grant funding programs and banking policies in the form of low interest capital loans.
PENGARUH CORPORATE SOCIAL RESPOSINBILITY (CSR) DAN PERSEPSI KONSUMEN TERHADAP CITRA PERUSAHAAN DI PT PEGADAIAN DENPASAR WILAYAH VII Ade Prastiyo Putra; Anak Agung Elik Astari; Putu Ari Mulyani
Jurnal Review Pendidikan dan Pengajaran (JRPP) Vol. 6 No. 4 (2023): Volume 6 No 4 Tahun 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v6i4.20756

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Corporate Social Responsibility (CSR) dan persepsi konsumen secara parsial dan simultan terhadap citra Perusahaan (Studi kasus CSR PT Pegadaian Denpasar). Adapun yang menjadi populasi dalam penelitian ini adalah masyarakat yang menerima program CSR PT Pegadaian Denpasar wilayah VII. Sampel dalam penelitan ini menggunakan dengan purposive sampling. Jumlah sampel dalam penelitian ini adalah 112 responden. Pengumpulan data penelitian ini dilakukan dengan angket (kuesioner), wawancara dan observasi. Data kuesioner yang sudah dikumpulkan dianalisis menggunakan Analisis Regresi Linier Berganda (multiple regression) dengan program SPSS 23 for Windows. Hasil analisis menujukkan bahwa Corporate social responsibility (CSR) danp ersepsi konsumen secara parsial dan secara simultan berpengaruh positif dan signifikan terhadap citra perusahaan PT Pegadaian Denpasar wilayah VII. Hal ini berarti bahwa semakin baik pelaksanaan corporate social responsibility (CSR) dan semakin baik persepsi konsumen maka citra perusahaan PT. Pegadaian Denpasar wilayah VII tersebut akan semakin meningkat.
Co-Authors Ade Prastiyo Putra Adonia Putriyanti Saradima Astari, Anak Agung ELik I Dewa Nyoman Usadha Ni Luh Indiani Ni Luh Sri Parwati Ni Made Yusmini Ni Wayan Kiyana Wati Putri Anggreni Sudiartini, Ni Wayan Ari Yenni Rahman