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All Journal Jurnal Dinamika Sosial Budaya Referensi : Jurnal Ilmu Manajemen dan Akuntansi Jurnal STIE Semarang (Edisi Elektronik) SOLUSI Literatus JURNAL BARUNA HORIZON Jurnal Pengabdian Kepada Masyarakat Dharma Sevanam : Jurnal Pengabdian Masyarakat
Sri Yuni Widowati
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Journal : Jurnal Pengabdian Kepada Masyarakat

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SOSIALISASI PEMBUATAN MEREK PRODUK UKM DI KELURAHAN PEDURUNGAN SEMARANG Emaya Kurniawati; Sri Yuni Widowati; Aprih Santoso
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 8 No 1 (2021): JURNAL PENGABDIAN KEPADA MASYARAKAT 2021
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.763 KB) | DOI: 10.33795/jabdimas.v8i1.110

Abstract

The Community Service Program that we will carry out is located at RT 14 RW 09 Pedurungan Tengah Village with the target audience of UKM in the RT! 4 RW 09 area. Pedurungan Tengah Village, Semarang. These SMEs produce food products whose sales are increasing day by day and have a wider range of consumers. Products that have been sold in the market and are well known do not yet have a name or brand, SMEs do not understand the importance of a brand for a product. They only care about the important product sold. In this Community Service activity to introduce more about the importance of a brand for a product, socialization and an explanation of the importance of the name or product brand are given to differentiate it from other similar products.From the results of this dedication, it is hoped that participants will be able to understand the importance of brands for products that have been produced and make them start thinking about or designing names or brands for their products.
Co-Authors Agus Sunaryo Aprih Santoso Desi Anjarwati Emaya Kurniawati Endah Yunianti Eviatiwi Kusumaningtyas Sugiyanto Muhamad Irfan faidh Nir Setyo Wahdi RATNA WIJAYANTI Saifudin Saifudin Teguh Ariefiantoro Ulin Ulfa utaminingsih, adijati Yulianti2 Yulianti2 Yunita Noviasari