Article Per Year (5 Year)
p-Index From 2021 - 2026
2.096
P-Index
This Author published in this journals
All Journal Progresif: Jurnal Ilmiah Komputer Enrichment : Journal of Management Academic Journal of Computer Science Research (AJCSR) Academic Journal of Computer Science Research (AJCSR) Islamiconomic: Jurnal Ekonomi Islam Jurnal Tren Bisnis Global Journal of Educational Management Research Information Technology Education Journal Journal of Economics and Management Scienties
Refi Nabillah Royadi
Institut Teknologi dan Bisnis Bina Sarana Global
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
The Power of Digital Persuasion: Examining the Impact of Influencers and Content Marketing on Purchase Decisions Refi Royadi; Syaipul Ramdhan; Yunitasari Amaludin
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1996

Abstract

This study aims to examine the influence of influencer marketing and content marketing on consumer purchase decisions for Jims Honey products in the digital era. The research employs a quantitative explanatory approach with a sample of 100 respondents selected through purposive sampling, consisting of consumers who follow Jims Honey’s social media accounts and have previously made a purchase. Data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, as well as t-tests and F-tests. The findings reveal that influencer marketing has a significant positive effect on purchase decisions (β = 0.678; p < 0.001), while content marketing also significantly influences purchase decisions (β = 0.434; p < 0.001). Simultaneously, both variables demonstrate a significant effect (F = 83.366; p < 0.001), with a coefficient of determination (R² = 0.629), indicating that 62.9% of the variance in purchase decisions is explained by the two independent variables. These results imply that businesses in the digital marketplace should strategically integrate influencer partnerships and high-quality content marketing to strengthen consumer engagement and enhance purchase decision outcomes.
Educational Games and Learning Management Quality as Predictors of Digital Literacy in Mathematics Ferawati; Refi Nabillah Royadi; Fiqih Hana Saputri
Information Technology Education Journal Vol. 4, No. 4, November (2025)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/intec.v4i4.9908

Abstract

This study aims to analyze the influence of educational game integration and learning management quality on students’ digital literacy competence in mathematics at SMK Bina Mandiri. The research is motivated by the growing need to strengthen digital literacy skills in technology-based learning, particularly in mathematics, which many students perceive as abstract and challenging. The study adopts a quantitative approach with an explanatory correlational design involving 60 eleventh-grade students. Data were collected using a closed-ended Likert-scale questionnaire (1–5) that had been tested for validity and reliability. Data were analyzed using SPSS with multiple regression, supported by classical assumption tests to ensure the suitability of the model. The results show that all measurement instruments meet the required validity and reliability criteria. The regression model fulfills the assumptions of normality, linearity, multicollinearity, and heteroscedasticity, indicating that the data are appropriate for further analysis. Both partially and simultaneously, educational game integration (X₁) and learning management quality (X₂) positively and significantly affect digital literacy competence in mathematics (Y). The coefficient of determination (R²) of 0.611 indicates that 61.1% of the variance in students’ digital literacy competence is explained by the two independent variables, while the remaining 38.9% is influenced by other factors such as student motivation, technological infrastructure, and the broader learning environment. These findings highlight the importance of structured game-based learning and effective learning management in supporting students’ digital skills. Findings suggest that integrating educational games with strong learning management enhances vocational students’ digital literacy.
Co-Authors Achmad Sidik Anissa, Ade Nur Arinal, Veri Dedi Dedi Dirgantoro, Bagus Fauzani, Nani Ferawati Ferawati Fiqih Hana Saputri Julianti, M. Ramaddan Ken Sabardiman Soetjipto Laily Dwi Arsyanti Mareta, Avi Mohd Yahya bin Mohd Hussin Muhamad Ali Sukrajap Mustika, Sinta Nova Teguh Sunggono Nurhanani Romli Oktora Putri Wardani Rizal Syarief Rosadah, Siti Sidik, Achmad Siti Saroh Soetjipto, Ken Sabardiman Soliyah Wulandari Sunggono, Nova Teguh Syaipul Ramdhan Yunitasari Amaludin