Garuda - Garba Rujukan Digital

Marketing Communication Strategy to Reopen A Business Venture Mohammad Fahreza
JOURNAL OF SOCIOECONOMICS AND DEVELOPMENT Vol 2, No 2 (2019): October
Publisher : Publisher of Widyagama University of Malang (UWG Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/jsed.v2i2.1170

The research aims to find the best marketing communication strategy for reopening the new business venture that engages in washing services in specialized products such as bags and shoes. This research used a descriptive approach. The research was conducted through FGD and market surveys. The observed variable was the perception of cleaning service in terms of the interests, activities, behavior, needs and desires of consumers. The result of the research shows that the approach of restarting the business is looking at a business venture as a startup. The business branding of the new venture is in a disadvantaged position compared to its competitors because it has just opened; therefore marketing strategy is to build and enhance business branding by communicating information about business services to potential customers through social media, key persons, and word of mouth. It is expected to be able to communicate the service features and a variety of information about service, price and discount, location, and other profiles of new ventures. The marketing communication strategy is based on the stages of a customer's journey to decide on a purchase, ranging from awareness, education, consideration, purchase, loyalty, to advocacy. JEL Classification: L21, L84, M30

Model Pengembangan Bisnis BUMDes berdasarkan Pendekatan Sharing Economy dan Gig Economy: Studi di Wilayah Kabupaten Sumedang Jaka Sudewa; Mohammad Fahreza
Coopetition : Jurnal Ilmiah Manajemen Vol. 12 No. 3 (2021): Coopetition: Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v12i3.620

In an effort to encourage MSMEs, especially BUMDes Bhakti, the main village of Cilembu, it is necessary to develop a new business model, namely by utilizing opportunities by implementing the digital economy so that BUMDes business activities can operate properly and can follow business developments, so that the purpose of bumdes can be achieved, namely improving services to the community and empowering villages as autonomous regions with regard to productive efforts and improving business. emandirian and village capacity in strengthening the economy. This research aims to find out the potential and business barriers of BUMDes Bhakti Utama, knowing the efforts of BUMDes Bhakti Utama Cilembu in reviving bumdes business that is currently vacuum and to formulate a sharing economy and gig economy model so that the right business model is found for BUMDes, especially BUMDes Bhakti Utama that can be developed and operate in Cilembu Village so that it has a business development strategy that is in accordance with current conditions. Thus, this study has a contribution, both in the development of theory and in the business practices of sharing economy and gig economy in efforts to empower the village economy. The method used in this study is qualitative descriptive analysis, which is presented in the form of drawings, tables and descriptions. This descriptive analysis method is processed based on elements of the Business Model Canvas and conducted an analysis of the potential and obstacles of businesses and then analyzed based on the sharing economy and gig economy approach to get the sharing economy and gig economy model. Furthermore, SWOT and PESTEL analysis is carried out to assess the extent to which new business models can be used so that alternative strategies / efforts can be formulated.

Pengembangan Sumber Daya Manusia Yang Berfokus Pada Kinerja Di Perusahaan Konsultan IT Ela Mustika Dwi Handayani; Hanny Dwi Pratiwi; R. A. Fadillah Aulliah; Mohammad Fahreza
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 5 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i4.1089

Pengembangan sumber daya manusia yang berfokus pada kinerja di perusahaan konsultan IT. Tujuan dilaksanakannya program ini untuk mengetahui pengelolaan sumber daya manusia yang terjadi di perusahaan, bagaimana cara perusahaan mengelola sumber daya manusia agar peningkatan kinerja dapat terjadi di perusahaan konsultan IT dan upaya apa yang sudah dilakukan perusahaan untuk mengelola perusahaannya yang berdampak pada peningkatan kinerja serta metode penilaian apa yang digunakan perusahaan untuk mengukur kinerja karyawan. Permasalahan yang muncul seperti jam kerja yang berlebih dan masalah lainnya dapat ditemukan pada perusahaan yang baru merintis ini. Metode yang digunakan dalam kegiatan ini adalah secara daring (menggunakan aplikasi zoom us, google meet) maupun tata muka. Hasil penelitian yang dilakukan menujukan bahwa kinerja karyawan sangat baik, perusahaan dapat menemukan solusi mengenai masalah kinerja karyawannya dengan memberikan beberapa pelatihan, mentoring hingga bonus yang dapat meningkatkan motivasi agar kinerja karyawan dapat meningkat dan memberi pengaruh baik bagi karyawannya. Perusahaan menggunakan metode skala penilaian grafik dan metode peringkat alternasi, dimana karyawan yang mendapatkan peringkat paling atas akan mendapatkan diberikan bonus tahunan oleh perusahaan.

Pendekatan Ekonomi Sirkular sebagai Model Pengembangan Bisnis melalui Pemanfaatan Aplikasi pada Usaha Kecil dan Menengah Pasca Covid-19 Muhammad Haris Fadhillah; Mohammad Fahreza
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 1 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i1.2269

Some research about economic restoration after covid-19 have been researched, but nothing is focused on discussing circular economy (CE). Circular economy is an alternative to reduce waste and fix the environment. CE maximizing benefit between economic and environment. This research is implemented by the CE approach of Ellen Macarthur Foundation, there is reduce, reuse, recycle, refurbish, and renew. The results of this research show that SME in Kabupaten Sumedang have enormous potential in improving their standard of living which combines economic and environment. As it supports a circular economy, the application based on technology is very helpful in the process of its implementation.

Peran Penggunaan Website dan Kualitas Produk dalam Keputusan Pembelian pada Produk Fashion Adri Arisena Arisena; Gijanto Purbo Suseno; Mohammad Fahreza
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 2 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i2.3305

Consumer decision making is an integration process that combines knowledge to evaluate two or more alternative behaviors and choose one of them. The result of this integration process becomes a choice that is presented cognitively as a desire to behave. This research is motivated by the problem of declining sales over the last two years. This decrease in sales is allegedly due to the unattractive appearance of the website in accordance with 7C, namely context, content, community, customization, communication, commerce and connection, then changes in consumer perceptions of product quality resulting in a decrease in purchasing decisions. There are three variables in this research, namely the use of the website ( X1), product quality as the independent variable (X2) and purchase decision as the dependent variable (Y), with data sources from the literature obtained from the results of literature studies and from references in the form of book and internet sources related to research. The results of this study indicate that the use of the website and product quality are considered quite good by consumers and consumers feel confident about their purchasing decisions.

Pelatihan Pengembangan Usaha Koperasi Rumah Sakit Citra Mandiri Dr. Cipto di Jakarta Sugiyanto Ikhsan; Udin Hidayat; Mohammad Fahreza
E-Coops-Day Vol. 4 No. 2 (2023): E-Coops-Day : Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/ecoopsday.v4i2.3638

In the era of globalization and increasingly fierce competition, business entity companies in various sectors must continue to adapt in developing their business. That is, it is important for a cooperative to carry out business development, which is done to ensure the sustainability and success of the cooperative. In a competitive business world, cooperatives need to continue to develop their businesses in order to remain relevant and competitive. So there is a need for training to further strengthen business performance in conducting business development in cooperatives. For the business development training method at the RSCM Cooperative, Dr. Cipto Jakarta uses an interactive and practical approach, where participants are involved in group discussions, case studies, simulations, and practical exercises. With this training, participants can understand the implementation of business development through market penetration, product development, market development, and product diversification in addition to positive impacts and business alternatives that can be done. In addition, participants are encouraged to try to implement things that need to be considered when conducting business development.

Strategi Pengembangan Ekonomi Lokal melalui Koperasi Multipihak Ahmad Subagyo; Diah Nofitasari; Sugianto Ikhsan; Muhammad Fahreza
Bandung Conference Series: Economics Studies Vol. 4 No. 4 (2024): Special Issue: Perguruan Tinggi Mandiri Gotong Royong Membangun Desa (PTMGRMD)
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcses.v4i4.12596

Abstract. Local economic development is an important effort in strengthening the economy of a region. Multi-stakeholder cooperatives, which involve various stakeholders, have a strategic role in encouraging local economic development through community empowerment and the development of micro, small, and medium enterprises (MSMEs). This study aims to analyze the role of multi-stakeholder cooperatives in local economic development in Tomo District, Sumedang Regency, and to formulate relevant and effective strategies to overcome the main problems faced by local MSMEs, such as capital, marketing, and product packaging. This case study uses a SWOT analysis approach to identify internal factors (strengths and weaknesses) and external factors (opportunities and threats) related to the establishment of multi-stakeholder cooperatives in Tomo District. Data analysis was carried out by comparing internal and external factors, and compiling a SWOT matrix to formulate alternative strategies. The results of the study indicate that multi-stakeholder cooperatives have great potential in supporting local economic development in Tomo District. However, there are challenges such as limited capital, lack of community knowledge about cooperative management, limited marketing infrastructure, and low technological capabilities among MSME actors. Based on the SWOT analysis, this study recommends a strategy for establishing multi-party cooperatives involving various parties, increasing human resource capacity, easier access to financing, developing downstream businesses, digital marketing, and partnerships with various parties. The implementation of this strategy is expected to increase the competitiveness and sustainability of MSMEs in Tomo District, as well as encourage inclusive and sustainable local economic development. Abstrak. Pengembangan ekonomi lokal merupakan upaya penting dalam memperkuat perekonomian suatu daerah. Koperasi multipihak, yang melibatkan berbagai pemangku kepentingan, memiliki peran strategis dalam mendorong pembangunan ekonomi lokal melalui pemberdayaan masyarakat dan pengembangan usaha mikro, kecil, dan menengah (UMKM). Penelitian ini bertujuan untuk menganalisis peran koperasi multipihak dalam pengembangan ekonomi lokal di Kecamatan Tomo, Kabupaten Sumedang, serta merumuskan strategi yang relevan dan efektif untuk mengatasi permasalahan utama yang dihadapi UMKM setempat, seperti permodalan, pemasaran, dan pengemasan produk. Studi kasus ini menggunakan pendekatan analisis SWOT untuk mengidentifikasi faktor internal (kekuatan dan kelemahan) serta faktor eksternal (peluang dan ancaman) terkait pendirian koperasi multipihak di Kecamatan Tomo. Analisis data dilakukan dengan membandingkan faktor internal dan eksternal, serta menyusun matriks SWOT untuk merumuskan alternatif strategi. Hasil penelitian menunjukkan bahwa koperasi multipihak memiliki potensi besar dalam mendukung pengembangan ekonomi lokal di Kecamatan Tomo. Namun, terdapat tantangan seperti keterbatasan modal, kurangnya pengetahuan masyarakat tentang manajemen koperasi, infrastruktur pemasaran yang terbatas, dan rendahnya kemampuan teknologi di kalangan pelaku UMKM. Berdasarkan analisis SWOT, penelitian ini merekomendasikan strategi pendirian koperasi multipihak yang melibatkan berbagai pihak, peningkatan kapasitas sumber daya manusia, akses pembiayaan yang lebih mudah, pengembangan usaha hilir, pemasaran digital, dan kemitraan dengan berbagai pihak. Implementasi strategi ini diharapkan dapat meningkatkan daya saing dan keberlanjutan UMKM di Kecamatan Tomo, serta mendorong pembangunan ekonomi lokal yang inklusif dan berkelanjutan.

Pelatihan Peningkatan Kualitas Pengawas Internal Koperasi di Provinsi Kalimantan Barat Ikhsan, Sugiyanto; Hidayat, Udin; Fahreza, Mohammad
E-Coops-Day Vol. 5 No. 1 (2024): E-Coops-Day : Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ecoopsday.v5i1.4200

In an era of economic dynamism and increasingly stringent regulatory demands increasingly stringent regulatory demands, internal supervisors in the context of cooperatives have a very important role in ensuring smooth operations, compliance with role in ensuring smooth operations, compliance with regulations, and effective risk management. rules, and effective risk management. Supervision is a key function of goal-oriented management in other words, supervision is very important to achieve the goals of an organization. important to achieve the goals of an organization. Cooperatives as unique economic entities unique economic entity has its own characteristics, which require reliable and adaptable internal control that is reliable and able to adapt to the dynamics of the business environment. business environment. This condition emphasizes the need to continuously improve quality of internal supervisors to be able to respond to external and internal changes optimally. internal changes optimally. There are several aspects that need to be considered by cooperative supervisors to improve the quality of cooperative internal supervisors, namely regarding compliance and ethics, good governance for cooperatives and risk management. risk management. With the training to improve the quality of cooperative internal supervisors It is expected that cooperative supervisors have managerial, technical, and entrepreneurial skills, so that the entrepreneurial spirit, so that cooperative management reflects a characteristic based on cooperative principles. based on cooperative principles.

Peningkatan Kualitas Sanitasi Masyarakat melalui Pembangunan Fasilitas Sanitasi di Kecamatan Tomo Fahreza, Mohammad; Hakim, Abdul
E-Coops-Day Vol. 5 No. 2 (2024): E-Coops-Day : Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ecoopsday.v5i2.4688

The Community Service Program carried out in Tomo District in 2024 focuses on improving access to adequate sanitation facilities and raising community awareness about the importance of good sanitation practices. This program adopts a participatory approach, actively involving the community at every stage, from planning to evaluation. Education and training are also key components of this program, aimed at encouraging behavior change related to sanitation among the community. The program's results show a significant increase in the number of villages with access to proper sanitation facilities, from 12 villages in 2023 to 18 villages in 2024. Additionally, there was an increase in community awareness about the importance of sanitation, rising from 40% before the intervention to 75% after the intervention. This program successfully demonstrated a positive impact on public health, especially in reducing the prevalence of infectious diseases like diarrhea. This success is hoped to serve as a model for similar programs in other areas facing sanitation challenges.

Pengembangan Pertanian Organik dan Pengurangan Stunting Desa Cikurubuk, Sumedang, Jawa Barat Fahreza, Mohammad; Firdaus, Evan
E-Coops-Day Vol. 6 No. 1 (2025): Vol. 6 No. 1 (2025): E-Coops-Day : Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ecoopsday.v6i1.5187

The 2024 Community Service Program (PKM) in Cikurubuk Village, Sumedang Regency, was initiated to enhance the well-being of the community by promoting organic farming and combating stunting. This initiative spanned four months, from September 2023 to January 2024, with a focus on three key areas: (1) the advancement of organic farming, (2) the empowerment of the community in nutritional enhancement, and (3) the promotion of the village's primary products. The outcomes of the program demonstrated a noteworthy rise in the number of farmers shifting towards organic agriculture, leading to a growth in organic farmland from 5 hectares to 20 hectares. Furthermore, organic rice production surged from 20 tons to 50 tons per harvest. Through a series of health education sessions, the distribution of supplementary food, and the monitoring of child growth and development, the program effectively decreased the stunting rate in Cikurubuk Village from 30% to 20%. Additionally, the implementation of the Budikdamber project, which revolves around aquaponics-based fish and vegetable farming, significantly bolstered household food security. The formulation of marketing strategies for the village's signature products, including the Patani organic rice, made substantial headway through digital platform promotions and local bazaars. All in all, this endeavor had a positive impact on the economic and health status of the Cikurubuk Village residents.

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