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All Journal Journal of Socioeconomics and Development Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Management Studies and Entrepreneurship Journal (MSEJ) Coopetition : Jurnal Ilmiah Manajemen International Journal of Business, Economics, and Social Development Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Koaliansi Bandung Conference Series: Economics Studies E-Coops-Day : Jurnal Ilmiah Abdimas
Mohammad Fahreza
Institut Manajemen Koperasi Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Marketing Communication Strategy to Reopen A Business Venture Mohammad Fahreza
JOURNAL OF SOCIOECONOMICS AND DEVELOPMENT Vol 2, No 2 (2019): October
Publisher : Publisher of Widyagama University of Malang (UWG Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/jsed.v2i2.1170

Abstract

The research aims to find the best marketing communication strategy for reopening the new business venture that engages in washing services in specialized products such as bags and shoes. This research used a descriptive approach. The research was conducted through FGD and market surveys. The observed variable was the perception of cleaning service in terms of the interests, activities, behavior, needs and desires of consumers. The result of the research shows that the approach of restarting the business is looking at a business venture as a startup. The business branding of the new venture is in a disadvantaged position compared to its competitors because it has just opened; therefore marketing strategy is to build and enhance business branding by communicating information about business services to potential customers through social media, key persons, and word of mouth. It is expected to be able to communicate the service features and a variety of information about service, price and discount, location, and other profiles of new ventures. The marketing communication strategy is based on the stages of a customer's journey to decide on a purchase, ranging from awareness, education, consideration, purchase, loyalty, to advocacy.   JEL Classification:  L21, L84, M30
Model Pengembangan Bisnis BUMDes berdasarkan Pendekatan Sharing Economy dan Gig Economy: Studi di Wilayah Kabupaten Sumedang Jaka Sudewa; Mohammad Fahreza
Coopetition : Jurnal Ilmiah Manajemen Vol. 12 No. 3 (2021): Coopetition: Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v12i3.620

Abstract

In an effort to encourage MSMEs, especially BUMDes Bhakti, the main village of Cilembu, it is necessary to develop a new business model, namely by utilizing opportunities by implementing the digital economy so that BUMDes business activities can operate properly and can follow business developments, so that the purpose of bumdes can be achieved, namely improving services to the community and empowering villages as autonomous regions with regard to productive efforts and improving business. emandirian and village capacity in strengthening the economy. This research aims to find out the potential and business barriers of BUMDes Bhakti Utama, knowing the efforts of BUMDes Bhakti Utama Cilembu in reviving bumdes business that is currently vacuum and to formulate a sharing economy and gig economy model so that the right business model is found for BUMDes, especially BUMDes Bhakti Utama that can be developed and operate in Cilembu Village so that it has a business development strategy that is in accordance with current conditions.  Thus, this study has a contribution, both in the development of theory and in the business practices of sharing economy and gig economy in efforts to empower the village economy. The method used in this study is qualitative descriptive analysis, which is presented in the form of drawings, tables and descriptions. This descriptive analysis method is processed based on elements of the Business Model Canvas and conducted an analysis of the potential and obstacles of businesses and then analyzed based on the sharing economy and gig economy approach to get the sharing economy and gig economy model. Furthermore, SWOT and PESTEL analysis is carried out to assess the extent to which new business models can be used so that alternative strategies / efforts can be formulated.  
Pengembangan Sumber Daya Manusia Yang Berfokus Pada Kinerja Di Perusahaan Konsultan IT Ela Mustika Dwi Handayani; Hanny Dwi Pratiwi; R. A. Fadillah Aulliah; Mohammad Fahreza
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 5 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i4.1089

Abstract

Pengembangan sumber daya manusia yang berfokus pada kinerja di perusahaan konsultan IT. Tujuan dilaksanakannya program ini untuk mengetahui pengelolaan sumber daya manusia yang terjadi di perusahaan, bagaimana cara perusahaan mengelola sumber daya manusia agar peningkatan kinerja dapat terjadi di perusahaan konsultan IT dan upaya apa yang sudah dilakukan perusahaan untuk mengelola perusahaannya yang berdampak pada peningkatan kinerja serta metode penilaian apa yang digunakan perusahaan untuk mengukur kinerja karyawan. Permasalahan yang muncul seperti jam kerja yang berlebih dan masalah lainnya dapat ditemukan pada perusahaan yang baru merintis ini. Metode yang digunakan dalam kegiatan ini adalah secara daring (menggunakan aplikasi zoom us, google meet) maupun tata muka. Hasil penelitian yang dilakukan menujukan bahwa kinerja karyawan sangat baik, perusahaan dapat menemukan solusi mengenai masalah kinerja karyawannya dengan memberikan beberapa pelatihan, mentoring hingga bonus yang dapat meningkatkan motivasi agar kinerja karyawan dapat meningkat dan memberi pengaruh baik bagi karyawannya. Perusahaan menggunakan metode skala penilaian grafik dan metode peringkat alternasi, dimana karyawan yang mendapatkan peringkat paling atas akan mendapatkan diberikan bonus tahunan oleh perusahaan.
Pendekatan Ekonomi Sirkular sebagai Model Pengembangan Bisnis melalui Pemanfaatan Aplikasi pada Usaha Kecil dan Menengah Pasca Covid-19 Muhammad Haris Fadhillah; Mohammad Fahreza
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 1 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i1.2269

Abstract

Some research about economic restoration after covid-19 have been researched, but nothing is focused on discussing circular economy (CE). Circular economy is an alternative to reduce waste and fix the environment. CE maximizing benefit between economic and environment. This research is implemented by the CE approach of Ellen Macarthur Foundation, there is reduce, reuse, recycle, refurbish, and renew. The results of this research show that SME in Kabupaten Sumedang have enormous potential in improving their standard of living which combines economic and environment. As it supports a circular economy, the application based on technology is very helpful in the process of its implementation.  
Peran Penggunaan Website dan Kualitas Produk dalam Keputusan Pembelian pada Produk Fashion Adri Arisena Arisena; Gijanto Purbo Suseno; Mohammad Fahreza
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 2 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i2.3305

Abstract

Consumer decision making is an integration process that combines knowledge to evaluate two or more alternative behaviors and choose one of them. The result of this integration process becomes a choice that is presented cognitively as a desire to behave. This research is motivated by the problem of declining sales over the last two years. This decrease in sales is allegedly due to the unattractive appearance of the website in accordance with 7C, namely context, content, community, customization, communication, commerce and connection, then changes in consumer perceptions of product quality resulting in a decrease in purchasing decisions. There are three variables in this research, namely the use of the website ( X1), product quality as the independent variable (X2) and purchase decision as the dependent variable (Y), with data sources from the literature obtained from the results of literature studies and from references in the form of book and internet sources related to research. The results of this study indicate that the use of the website and product quality are considered quite good by consumers and consumers feel confident about their purchasing decisions.
Social Commerce dan E-CRM sebagai pendorong Minat Beli produk pada UMKM Puspa Dewi Yulianty; Akbar Riskal Amani; Mohammad Fahreza
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 10 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menginvestigasi pengaruh social commerce terhadap niat pembelian (purchase intention) produk Usaha Mikro, Kecil, dan Menengah (UMKM) melalui penggunaan Electronic Customer Relationship Management (e-CRM). Fenomena social commerce, yang merupakan integrasi dari media sosial dan e-commerce, telah menjadi tren yang signifikan dalam konteks pemasaran digital. Seiring dengan itu, UMKM di Indonesia semakin mengadopsi strategi pemasaran ini untuk meningkatkan penetrasi pasar dan meningkatkan penjualan produk mereka. Metode penelitian ini menggunakan pendekatan kuantitatif dengan survei online sebagai instrumen pengumpulan data. Sampel penelitian terdiri dari konsumen aktif dengan 150 sample yang terlibat dalam pembelian produk UMKM melalui platform social commerce di Kota Bandung. Analisis data dilakukan dengan menggunakan SEM-PLS untuk menguji hubungan antara variabel independen (social commerce) dan variabel dependen (purchase intention), dengan e-CRM sebagai mediator. Hasil dari penelitian ini diharapkan dapat memberikan pemahaman yang lebih baik tentang bagaimana social commerce memengaruhi niat pembelian konsumen terhadap produk UMKM, serta peran penting e-CRM dalam meningkatkan interaksi antara pelanggan dan merek UMKM. Implikasi praktis dari penelitian ini adalah memberikan panduan kepada pemilik UMKM untuk mengoptimalkan strategi pemasaran mereka melalui platform social commerce dengan memanfaatkan e-CRM sebagai alat untuk memperkuat hubungan dengan pelanggan dan meningkatkan niat pembelian mereka
Strategi Pengembangan Ekonomi Lokal melalui Koperasi Multipihak Ahmad Subagyo; Diah Nofitasari; Sugianto Ikhsan; Muhammad Fahreza
Bandung Conference Series: Economics Studies Vol. 4 No. 4 (2024): Special Issue: Perguruan Tinggi Mandiri Gotong Royong Membangun Desa (PTMGRMD)
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcses.v4i4.12596

Abstract

Abstract. Local economic development is an important effort in strengthening the economy of a region. Multi-stakeholder cooperatives, which involve various stakeholders, have a strategic role in encouraging local economic development through community empowerment and the development of micro, small, and medium enterprises (MSMEs). This study aims to analyze the role of multi-stakeholder cooperatives in local economic development in Tomo District, Sumedang Regency, and to formulate relevant and effective strategies to overcome the main problems faced by local MSMEs, such as capital, marketing, and product packaging. This case study uses a SWOT analysis approach to identify internal factors (strengths and weaknesses) and external factors (opportunities and threats) related to the establishment of multi-stakeholder cooperatives in Tomo District. Data analysis was carried out by comparing internal and external factors, and compiling a SWOT matrix to formulate alternative strategies. The results of the study indicate that multi-stakeholder cooperatives have great potential in supporting local economic development in Tomo District. However, there are challenges such as limited capital, lack of community knowledge about cooperative management, limited marketing infrastructure, and low technological capabilities among MSME actors. Based on the SWOT analysis, this study recommends a strategy for establishing multi-party cooperatives involving various parties, increasing human resource capacity, easier access to financing, developing downstream businesses, digital marketing, and partnerships with various parties. The implementation of this strategy is expected to increase the competitiveness and sustainability of MSMEs in Tomo District, as well as encourage inclusive and sustainable local economic development. Abstrak. Pengembangan ekonomi lokal merupakan upaya penting dalam memperkuat perekonomian suatu daerah. Koperasi multipihak, yang melibatkan berbagai pemangku kepentingan, memiliki peran strategis dalam mendorong pembangunan ekonomi lokal melalui pemberdayaan masyarakat dan pengembangan usaha mikro, kecil, dan menengah (UMKM). Penelitian ini bertujuan untuk menganalisis peran koperasi multipihak dalam pengembangan ekonomi lokal di Kecamatan Tomo, Kabupaten Sumedang, serta merumuskan strategi yang relevan dan efektif untuk mengatasi permasalahan utama yang dihadapi UMKM setempat, seperti permodalan, pemasaran, dan pengemasan produk. Studi kasus ini menggunakan pendekatan analisis SWOT untuk mengidentifikasi faktor internal (kekuatan dan kelemahan) serta faktor eksternal (peluang dan ancaman) terkait pendirian koperasi multipihak di Kecamatan Tomo. Analisis data dilakukan dengan membandingkan faktor internal dan eksternal, serta menyusun matriks SWOT untuk merumuskan alternatif strategi. Hasil penelitian menunjukkan bahwa koperasi multipihak memiliki potensi besar dalam mendukung pengembangan ekonomi lokal di Kecamatan Tomo. Namun, terdapat tantangan seperti keterbatasan modal, kurangnya pengetahuan masyarakat tentang manajemen koperasi, infrastruktur pemasaran yang terbatas, dan rendahnya kemampuan teknologi di kalangan pelaku UMKM. Berdasarkan analisis SWOT, penelitian ini merekomendasikan strategi pendirian koperasi multipihak yang melibatkan berbagai pihak, peningkatan kapasitas sumber daya manusia, akses pembiayaan yang lebih mudah, pengembangan usaha hilir, pemasaran digital, dan kemitraan dengan berbagai pihak. Implementasi strategi ini diharapkan dapat meningkatkan daya saing dan keberlanjutan UMKM di Kecamatan Tomo, serta mendorong pembangunan ekonomi lokal yang inklusif dan berkelanjutan.
Pengaruh layanan pengiriman makanan terhadap meningkatkan penjualan pengusaha Kuliner Fahreza, Mohammad; Arisena, Adri; Zhafira, Nabila Ayu
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v4iSpesial Issue 4.2745

Abstract

This research was backgrounded by culinary SMEs or Jatinangor culinary entrepreneurs whose sales fell due to Covid-19 in 2020. To suppress the spread of Covid-19, the Government recommends one of them by using digital transactions. This study aims to find out how GoFood's food delivery service has an influence on increasing culinary sales in Jatinangor. What efforts should be made by the GoFood food delivery service application in increasing sales of culinary entrepreneurs in Jatinangor. The methods used are hypothesis testing and case studies by describing each related factor through interviews and literature studies. The object of this study is culinary business actors or culinary SMEs registered in the GoFood Jatinangor application. The data obtained are processed by distributing questionnaires, field interviews and based on t-tests and coefficients of determination. The results showed that GoFood food delivery services had an effect on increasing sales of culinary entrepreneurs or Culinary MSMEs in Jatinangor, so that GoFood food delivery services should minimize or not change the rules for profit sharing costs and carry out promotional programs for new members or restaurants
Analisis Kualitas Pelayanan dalam Upaya Meningkatkan Kepuasan Anggota pada Unit Koperasi Kredit Fauziyah , Diyani; Fahreza , Mohammad
Koaliansi : Cooperative Journal Vol. 2 No. 1 (2022): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v2i1.2532

Abstract

The research object is XYZ Credit Union. The income of the XYZ Credit Union in 2019 to 2020 has decreased. This is probably caused by the lack of management service to members (customers) of XYZ Credit Union hence it is not followed by the members participation. The research method used is descriptive analysis. The purpose of this study is to analyze the extent of service quality in the XYZ Credit Union unit able to increase member satisfaction. To find out the members' satisfaction with the implementation and to know the members' expectations for the implementation. Then the results of the assessment are analyzed by the level of expectation of its implementation with a recapitulation table and with a Cartesian diagram and then reviewed again with a gap analysis.
Transformasi Kesehatan Masyarakat Melalui Peningkatan Fasilitas Sanitasi di Kecamatan Tomo: Analisis dan Proyeksi 2024 Hakim, Abdul; Fahreza, Mohammad; Nurpadi, Dady
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i3.4819

Abstract

Sanitation facilities, especially defecation facilities, play a vital role in reducing the spread of infectious diseases associated with poor sanitation. Tomo District has made various efforts to improve access to sanitation, including the construction of public toilet facilities and health education campaigns. However, there are still challenges in achieving universal sanitation coverage. This study aims to identify the distribution of defecation facility use in Tomo District from 2019 to 2021, measure the level of public health in Tomo District during that period. analyze the relationship between the type of defecation facility and the level of public health. And projecting changes in the use of drinking water sources and disease prevalence. This study uses a quantitative approach with descriptive and inferential analysis to evaluate the relationship between the independent variables (defecation facilities) and the dependent variable (health level). With the projection of data on the use of drinking water sources and the prevalence of infectious diseases until 2024, we can see the expected trend if the assumption of an increase or decrease of 10% each year is met. These results provide an important picture for planning and decision making in efforts to improve public health in Tomo District. The results showed a significant relationship between the use of private latrines and a decrease in the prevalence of infectious diseases such as diarrhea and digestive tract infections
Co-Authors Abdul Hakim Adri Arisena Adri Arisena Arisena Agus Rahayu Ahmad Subagyo Akbar Riskal Amani Dady Nurpadi Diah Nofitasari Ela Mustika Dwi Handayani Evan Firdaus Fauziyah, Diyani Gijanto Purbo Suseno Hanny Dwi Pratiwi Heny Hendrayati Ikhsan, Sugiyanto Jaka Sudewa Muhammad Haris Fadhillah R. A. Fadillah Aulliah Udin Hidayat Udin Hidayat Yulianty, Puspa Dewi Zhafira, Nabila Ayu