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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Manajemen Bisnis Unbara
Darman Syafe’i
Universitas Baturaja
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Pengaruh Kualitas Pelayanan, Harga Dan Promosi Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sri Rahayu; Darman Syafe’i
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 2 (2022): Article Research Volume 5 Number 2, Juni 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i2.808

Abstract

The purpose of this research is to determine the influence of service quality, price and promotion on loyalty through cotumer satisfaction at Rocket Chicken Baturaja. The type of this research is Explanatory Research with data used in this study is primary data obtained using questionnaire and library research. Analysis of data using simple linear regression and multiple regression test with SPSS 26. While hypothesis testing using the t test, f test, correlation coefficient, and the coefficient of determination. Based on the analysis it can be concluded that there is a positive and significant influence between service quality to satisfaction, positive and significant influence between price to satisfaction, positive and significant influence between promotion to satisfaction, positive and significant influence between service quality, price and promotion to satisfaction between service quality to loyalty, positive and significat influence between price to loyalty, positive and significant influence between promotion to loyalty, there is positive and significant influence between service quality to loyalty, there is positive and significant influence between quality of the service, price and promotion to loyalty.
ANALISIS KINERJA KEUANGAN PT. BANK CENTRAL ASIA SYARIAH DI INDONESIA PERIODE 2015-2024 DENGAN MENERAPKAN METODE DU PONT SYSTEM WAHYUNI; ROSMALA DEWI; ERFIN MARDALENA; DARMAN SYAFE’I; NOVIE AL MUHARIAH
Jurnal Manajemen Bisnis Unbara Vol. 8 No. 2 (2025): Jurnal Manajemen Bisnis Unbara
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja

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Abstract

This study aims to analyze the financial performance of PT. Bank Central Asia Syariah in Indonesia for the period 2015-2024 by applying the Du Pont System method. Financial performance is an important indicator for assessing a bank's ability to manage resources and generate profits effectively and efficiently. The Du Pont System method was chosen because it provides a comprehensive overview of financial performance through profitability and activity ratios. The variables analyzed include Net Profit Margin (NPM), Total Asset Turnover (TATO), and Return on Investment (ROI). The results show that the NPM value during the research period tended to increase and in several year entered the healthy category, indicating the bank's improving ability to generate net profit from income. The TATO value was in the very healthy category, but showed a downward trend, indicating a slowdown in the effective utilization of assets. Meanwhile, the ROI value tended to increase, but overal it was still in the fairly healthy category. This shows that although BCA Syariah's financial performance has experienced positive developments, the bank still needs to improve operational efficiency and asset optimization in order to drive more sustainable profitability. The results of this study are expected to serve as evaluation material for bank management and a reference for further research.
Co-Authors ERFIN MARDALENA Novie Al Muhariah Rosmala Dewi Sri Rahayu WAHYUNI