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All Journal MIX : Jurnal Ilmiah Manajemen JMM (Jurnal Masyarakat Mandiri) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) MBIA Agroteksos Jurnal Manajemen Bisnis Unbara International Journal of Multidisciplinary Sciences and Arts Jurnal Abdimas Multidisiplin Jurnal Cendekia Ilmiah
Sri Rahayu
Universitas Baturaja
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Kepemimpinan dan Kompetensi Wrausaha Terhadap Keberlangsungan Usaha Perusahaan Perseorangan (Badan Hukum) Di Kabupaten Ogan Komering Ulu Sri - Rahayu; Noviansyah Noviansyah
MBIA Vol 20 No 3 (2021): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v20i3.1498

Abstract

The objectives of this study are: (1) to analyze and find out how the influence of leadership on the sustainability of legal entity individual business in Ogan Komering Ulu district ,and (2) to analyze and find out how the influence of entrepreneurial competence on sustainability of legal entity individual business in Ogan Komering Ulu district. The independent variables used are leadership and entrepreneurial competence, while the dependent variable is business continuity. The sample used in this study were One hundred and twelve respondents who were selected using the purposive sampling method; namely individual business with legal status in Ogan Komering Ulu Regency. The data were collected by questionnaires and documentation. The data were analyzed by using Linear Regression. The result of the analysis showed that R square (R2) was 61,2% and significance level was 0.05. This result showed that leadership and entrepreneurial competence had a positive influence on the sustainability of a legal entity individual business in Ogan Komering Ulu Regency. Keywords : Leadership, Entrepreneurial Competence, Business Sustainability. Abstrak Tujuan penelitian ini adalah : (1) untuk menganalisis dan mengetahui bagaimana pengaruh kepemimpinan terhadap keberlangsungan usaha perseorangan berbadan hukum di kabupaten Ogan Komering Ulu dan (2) untuk menganalisis dan mengetahui bagaimana pengaruh kompetensi wira usaha terhadap keberlangsungan usaha perseorangan berbadan hukum di kabupaten Ogan Komering Ulu. Variabel independen yang digunakan adalah kepemimpinan dan kompetensi wirausaha, sedangkan variabel dependen adalah keberlangsungan usaha. Sampel yang diteliti dalam penelitian ini sebanyak 112 responden yang dipilih menggunakan metode purposive sampling yaitu usaha perseorangan berbadan hukum di Kabupaten Ogan Komering Ulu. Data dikumpulkan menggunakan quisioner dan dokumentasi. Data dianalisis menggunakan Regresi Linear. Hasil analisis menunjukkan nilai R2 sebesar 61,2% dan tingkat signifikan sebesar 0,05. Hasil penelitian menunjukkan bahwa kepemimpinan dan kompetensi wirausaha memberikan pengaruh positif terhadap keberlangsungan usaha perseorangan berbadan hukum di Kabupaten Ogan Komering Ulu. Kata Kunci: Kepemimpinan, Kompetensi Wirausaha, Keberlangsungan Usaha.
Designing the Revisit Intention of the Tourism Model on Visiting the Borobudur Temple Rahayu, Sri; Kenamon, Mardiah; Nazipawati, Nazipawati; Yulitiawati, Yulitiawati; Dona, Eka Meiliya
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i2.006

Abstract

Objectives: The purpose of this study was to determine and analyze how the perception of the destination and the visitor experience affected tourists' satisfaction when they visited Central Java Province (Borobudur Temple); how these factors also affected tourists' intention to return to Central Java Province; and how tourist satisfaction affected tourists' intention to return to Central Java Province (Borobudur Temple).Methodology: Data was collected from tourists who visited Indonesia's Borobudur temple as the survey's target population. In this study, surveys were conducted during a two-month period from June to August 2021 using the convenience sampling methodology. Through the use of an online survey and questionnaire, data was gathered. The SPSS for Windows 26 application was utilized for the linear regression analysis step in the data analysis process. Validity tests, reliability tests, and coefficient of determination tests were the analysis methods applied.Finding: The perception of a destination has a significant impact on visitor satisfaction, visitor perception also has a significant impact on visitor revisit intention, visitor experience also has a significant impact on visitor satisfaction, and visitor experience also has a significant impact on visitor revisit intention.Conclusion: More tourists will visit Borobudur Temple, the most beautiful temple in the world if the location has a positive and attractive image. Also, the experience of tourists has a big impact on how happy they are after seeing Borobudur Temple. If visitors to Borobudur Temple have an extraordinary experience, their satisfaction with their visit will increase. In addition, the experience of visitors has a huge impact on their plans to return; more and more people will visit Borobudur Temple if their happiness with the experience is fulfilled.
INOVASI PRODUK SEBAGAI MEDIASI PENGARUH ORIENTASI PASAR DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA UMKM Rahayu, Sri; Syafe’i, Darman; Dahlia, Dahlia; Wiranata, Hilmi; Sari, Palupi Indah
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 2 (2025): Artikel Riset Juli 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i2.2184

Abstract

The success of Micro, Small, and Medium Enterprises (MSMEs) in maintaining business sustainability largely depends on their ability to develop innovative strategies rooted in market orientation and entrepreneurial orientation. In South Sumatra, MSMEs are required to produce superior products with high competitiveness in order to survive in a dynamic and competitive market. This study aims to analyze the influence of market orientation and entrepreneurial orientation on product innovation; analyze the influence of market orientation, entrepreneurial orientation, and product innovation on MSME performance; and examine the mediating role of product innovation in the relationship between market orientation and entrepreneurial orientation on MSME performance in South Sumatra. This research employed a quantitative approach using a survey method. Data were collected through Google Forms from 100 MSME respondents across five cities in South Sumatra. Data were analyzed using multiple linear regression with the assistance of SPSS version 26. Hypothesis testing was conducted through t-tests, F-tests, and the measurement of the coefficient of determination (R²). The results show that market orientation and entrepreneurial orientation have a positive and significant influence on product innovation, with an F-value of 912.447 and R² of 0.950. Both market orientation and entrepreneurial orientation also significantly affect MSME performance, with an F-value of 708.659 and R² of 0.936. Furthermore, product innovation has a very significant impact on MSME performance, with an R² of 0.989. Product innovation also acts as a mediator that strengthens the influence of market orientation and entrepreneurial orientation on MSME performance. Market orientation and entrepreneurial orientation play a crucial role in driving product innovation, which in turn significantly impacts MSME performance. Product innovation is proven to be a strong mediating variable in this relationship. The practical implication of these findings is the need to strengthen strategic and innovative aspects to enhance the competitiveness and sustainability of MSMEs in South Sumatra.
Pelatihan Pembuatan Portofolio Bisnis dalam Meningkatkan Brand Awareness UKM Bidang Kuliner Hermawati, Lisa; Yulitiawati, Yulitiawati; Dona, Eka Meiliya; Gultom, Angga Wibowo; Rahayu, Sri
Jurnal Abdimas Multidisiplin Vol. 3 No. 2 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v3i2.4704

Abstract

Purpose: The training aimed to enhance brand awareness among culinary SMEs in South Sumatra by equipping them with effective marketing strategies to attract consumer attention in a competitive market. Methodology/approach: Using a literature-based and systematic approach, the two-day training focused on business portfolio creation, effective communication, and social media promotion. It involved 34 SMEs from 17 districts/cities and emphasized branding, customer relationships, and innovation. Results/findings: The training led to significant improvements in product recognition and customer interest. It also helped participants build a positive brand image and gain practical skills and strategic insights to strengthen competitiveness and sustainability. Conclusions: The training successfully equipped culinary SMEs with the ability to create professional business portfolios and strengthen brand identity. Participants are expected to integrate these tools into their marketing strategies to support growth and competitiveness. Limitations: The findings may not represent all culinary SMEs in South Sumatra and rely on the honesty and engagement of participants, which may affect data validity. Contribution: The training contributed by providing SMEs with essential skills for developing business portfolios and improving marketing strategies, thus enhancing brand awareness and long-term sustainability in a competitive environment.
PERAN STRATEGIS KOPERASI DALAM MENINGKATKAN KEMANDIRIAN EKONOMI MASYARAKAT DESA DI KABUPATEN OGAN KOMERING ULU Lisa Hermawati; Ema Pusvita; Gribaldi Gribaldi; Mukhlis Mukhlis; Sri Rahayu
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 35 No 3 (2025): Jurnal Agroteksos Desember 2025
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v35i3.1554

Abstract

This study aimed to analyze the strategic role of village cooperatives, particularly the Merah Putih Cooperative, in enhancing rural community economic independence in Ogan Komering Ulu (OKU) Regency. Rural economic independence was considered a crucial issue in rural development, as it reflected the ability of rural communities to meet their economic needs independently and sustainably. This study focused on examining the effects of cooperative member participation, cooperative financial services, and cooperative education and training on rural community economic independence. This research employed a quantitative approach using a survey method. Primary data were collected through the distribution of Likert-scale questionnaires to 50 respondents, who were selected from a population of 158 active cooperative members using a purposive sampling technique. Data were analyzed using multiple linear regression analysis with the assistance of SPSS software to examine the influence of the independent variables on the dependent variable. The results indicated that, simultaneously, cooperative member participation, cooperative financial services, and cooperative education and training had a significant effect on rural community economic independence. Partially, cooperative financial services and cooperative education and training had a positive and significant effect on rural community economic independence, while cooperative member participation showed a positive but statistically insignificant effect. These findings suggested that strengthening cooperative financial services and improving human resource capacity through education and training were key factors in enhancing rural community economic independence through cooperatives.
How Digital Content Quality and Online Promotion Influence Online Purchase Decisions Through Consumer trust Sri Rahayu; Muhammad Apriliansyah Rahmadhani; M. Agus Kurniawan; Winata Nugraha; Uci Suriani
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7811

Abstract

The need to better understand the elements influencing consumers' online purchasing decisions has arisen as a result of the intense competition among online merchants brought about by the rapid expansion of digital business. Although earlier research has emphasized the significance of promotional tactics and high-quality digital material, empirical results about their relative efficacy and the function of trust in online buying situations are still contradictory. With customer trust acting as a mediating variable, this study attempts to investigate the impact of digital content quality and online promotion on online purchase decisions. Using survey information gathered from 150 online shoppers who had made purchases via digital platforms, a quantitative study methodology was used. Partial Least Squares–Structural Equation Modeling (PLS-SEM) was used to examine the data in order to evaluate the measurement and structural models. The findings show that while consumer trust has a substantial impact on online purchase decisions, online promotion has a big beneficial impact on both. On the other hand, neither customer trust nor online purchase decisions are significantly impacted by the quality of digital material. These results imply that promotional incentives and trust-building strategies are more important than content quality alone in influencing consumer purchasing behavior in fiercely competitive digital marketplaces. Practically speaking, the findings suggest that in order to improve purchase outcomes, digital companies should prioritize clear and appealing promotional techniques while also building customer trust.
Pengaruh Fasilitas Kantor dan Lingkungan Kerja Non Fisik Terhadap Kinerja Karyawan Bakti Nugraha Yuda Energy Carolin Yerlisa Farach; Yunita Sari; Dyah Ayu Putriani; Darman Syafe’i; Sri Rahayu
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 4: Juni 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i4.17107

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Fasilitas Kantor Dan Lingkungan Kerja Non Fisik Terhadap Kinerja Karyawan Pada PT. Bakti Nugraha Yuda Energy, baik secara parsial maupun simultan. Populasi daam penelitian ini adalah seluruh karyawan tetap perusahaan yang berjumlah 147 orang, dengan sampel sebanyak 100 orang yang ditentukan menggunakan metode purposive sampling. Jenis data yang digunakan adalah data primer yang dikumpulkan melalui kuesioner. Metode analisis data yang digunakan adalah analisis regresi linear berganda dengan bantuan SPSS. Hasil penelitian secara parsial menunjukkan bahwa fasilitas kantor (X­1) tidak berpengaruh signifikan terhadap kinerja karyawan (Y) (t­hitung 1,857 < t­tabel 1,984), sedangkan lingkungan kerja non fisik (X­2) berpengaruh signifikan terhadap kinerja karyawan (Y) (t­hitung 3,035 > t­tabel 1,984). Secara simultan, fasilitas kantor (X­1) dan lingkungan kerja non fisik (X­2) bersama-sama berpengaruh signifikan terhadap kinerja karyawan (Y) (F­hitung 7.606 > F­tabel 3,09). Nilai koefisien determinasi (R2) sebesar 0,136 menunjukkan bahwa kedua variabel independen tersebut memberikan kontribusi sebesar 13,6% terhadap kinerja karyawan, sedangkan sisanya 86,4% dipengaruhi oleh variabel lain diluar penelitian seperti kemampuan dan keahlian, pengetahuan, rancangan kerja, serta motivasi kerja (Devita, 2017).
Co-Authors Carolin Yerlisa Farach Dahlia Dahlia Dahlia Dahlia Darman Syafe’i Darman Syafe’i Dona, Eka Meiliya Dyah Ayu Putriani Fifian Permata Sari Gribaldi Gribaldi Gultom, Angga Wibowo Kenamon, Mardiah Lisa Hermawati M. Agus Kurniawan Maulana Hadi Kusuma Mugi Harsono Muhammad Apriliansyah Rahmadhani Mukhlis Mukhlis Nazipawati Nazipawati Nazipawati, Nazipawati Noviansyah Noviansyah Novie Al Muhairah Pusvita, Ema Sari, Palupi Indah Sri Tita Faulina Syafe’i, Darman Uci Suriani Winata Nugraha Wiranata, Hilmi Yulitiawati, Yulitiawati Yunita Sari